GROUP ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: Nguyễn Minh Thảo Student ID number: 31191022307

Student name: Đào Khánh Duyên Student ID number: 31191026127

Student name: Nguyễn Quỳnh Như Student ID number: 31191023746

Student name: Trương Anh Khoa Student ID number: 31191023426

Student name: Nguyễn Thị Thu Hường Student ID number: 31191020315

UNIT AND TUTORIAL DETAILS

Unit name: Consumer Behaviour Unit number: MAR301

Tutorial/Lecture: Session 2 Class day and time: Tuesday, 8:00A.M.
Lecturer or Tutor name: Tran Thi Hong Van
ASSIGNMENT DETAILS

Title: Proposal Template

Length: 1 page Due date: 12/01/2021 Date submitted: 11/01/2021

DECLARATION
I hold a copy of this assignment if the original is lost or damaged.
I hereby certify that no part of this assignment or product has been copied from any other student’s work
or from any other source except where due acknowledgement is made in the assignment.
I hereby certify that no part of this assignment or product has been submitted by me in another
(previous or current) assessment, except where appropriately referenced, and with prior permission
from the Lecturer / Tutor / Unit Coordinator for this unit.
No part of the assignment/product has been written/ produced for me by any other person except
where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.
I am aware that this work may be reproduced and submitted to plagiarism detection software programs
for the purpose of detecting possible plagiarism (which may retain a copy on its database for future
plagiarism checking).

Student’s signature: Nguyễn Minh Thảo

Student’s signature: Đào Khánh Duyên
Student’s signature: Nguyễn Quỳnh Như
Student’s signature: Nguyễn Thị Thu Hường
Student’s signature: Trương Anh Khoa
Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has
not been signed.
 PART 1 - Proposal Template

1 Brand name PEPSI

Product class Carbonated drink

Description Carbonated soft drinks with caffeine and refreshing gas foam,
providing you with a cool and thirst-quenching feeling.

2 Current target - Youngsters (16 - 35 years old)

market - Students, employees, professionals
- Easygoing, sociable, dynamic, health concerns

Need Refreshment after outdoor and sports activities, satisfaction

of a habit without a threat of health problems.

Unmet need Soft drinks provide vitamins that help to enhance the
immune system.

3 Currently sold Supermarkets, convenience stores, grocery, e-commerce

platforms.

4 Price range From 10,000 - 24,000 VND (for 330ml - 1500ml size)

5 Product line Pepsi Vitamin Zero Calories

extension Pepsi Vitamin Zero Calories compressed in 330ml cans.
This product is the new innovative version of Pepsi Zero
Calories which provides vitamins retrieved from fresh fruits
to enhance resistance and immune systems that satisfy the
need of health-oriented consumers.