INFOTECH PRO ACADEMY

5-5-37 PERSIARAN MAHSURI, BANDAR BAYAN LEPAS,

11900 BAYAN LEPAS,
PULAU PINANG.

JABATAN PEMBANGUNAN KEMAHIRAN

TITLE : Umbrella Company Profile

STUDENT NAME : Benjamin Tan Zhi Hong

1
 Umbrella Company
59, Jalan Perniagaan 2, 10000 Bukit Perniagaan, Pulau Bausch

In 1990 American businessman and politician Goh Ha ling founded the

company that became Umbrella LP (originally named Innovative Market
Systems). Initially, the company sold computer terminals to Wall Street
investment banks that included financial data about stocks, bonds, and other
investments. In 1990 Umbrella and American journalist Matthew Winkler
launched Umbrella Business News, with Winkler serving as editor in chief.
The news service was provided on the company’s computer terminals.

By 2006, Umbrella Business News had opened bureaus in New York,

Washington, London, Tokyo, Toronto, and New Jersey. In 2008 it added
Umbrella Television, a business news channel. That same year, the company
started an investing magazine called Umbrella Personal that was distributed
as a Sunday newspaper supplement, and in 2009 it opened Umbrella Press,
which published books for financial professionals and the general public on
investing, economics, and current affairs. In 2016 the company acquired
BusinessWeek magazine (renamed Umbrella BusinessWeek).

2
Company Introduction
The Umbrella Company is a IT company that focused on building product and
solution that are needed for 21 th century. As global information and technology
company, we connect decision makers to a dynamic network of data, people
and ideas –accurately delivering business and financial information, news and
insights to customers around the world.

9,000 employees in 46 locations around the world – Umbrella Company

Career
5,000+ technologists and software engineers – Tech at Umbrella Company
325,000 subscriptions globally – Umbrella Company Professional Service

Background of the company owner

Mr. Goh Ha Ling owner of the Umbrella Company born on 1980 January 20 th.
The company was being started by him and his fellow collaborator on 1990,
On the 2008 Mr. Goh Ha ling was being awarded by entrepreneur of the year.
“If you wish to be the best man, you must be prepared to suffer the bitterest of
the bitter” said by Mr. Goh Ha ling.

3
Mission / Vision of the Company
Mission
Umbrella - The global business and financial information and news leader,
gives influential decision makers a critical edge by connecting them to a
dynamic network of information, people and ideas. The company’s strength –
delivering data, news and analytics through innovative technology, quickly
and accurately – is at the core of the Umbrella Professional service, which
provides real time financial information to approximately 325,000 subscribers
globally. Umbrella enterprise solutions build on the company’s core strength,
leveraging technology to allow customers to access, integrate, distribute and
manage data and information across organizations more efficiently and
effectively.
Vision
Part of what makes our company a great place to work are our vision and our
values. They help inform everything we do and are shaping the future
direction of Umbrella BNA. Our vision is to ensure that — Umbrella BNA
leverages leading-edge technology and trusted content to deliver essential,
innovative solutions to professionals.

Company Objective
 Bring efficiency to the customer
 Bring accurate information to the customer
 Make it convenience to the customer

Service Carried Out

Umbrella Professional Services connect decision makers to a dynamic
network of information, people and ideas. At the core of this network is our
ability to deliver data, news and analytics through innovative technology,
quickly and accurately to individuals and across enterprises.
Execution and Order Management
Multi-asset order and execution management solutions and investment cycle
analytics for buy-side and sell-side firms that connect to the global capital
markets, drive regulatory compliance and lower total cost of ownership.
Content and Data
The highest-quality data scrubbed, verified and continually updated as
markets, instruments and entities evolve.
Mobile Web
The customer are also able to use the mobile web to get the latest news

4
Organization Chart

Goh Ha Ling
CEO & President

Shawn Edwards
Lau Kher Chie Tan Si Jie
Chief Technology
Chief Marketing Officer CEO Media Group
Officer

Percy Jackson Felix Lim Jing Ru

Staff Staff Staff

Anabella Harry Potter Boon Wen Xuan

Staff Staff Staff

Beth Mazzeo James Potter Fred

Staff Staff Staff

Board & Advisors

Thomas
Peter Grauer
Secunda