WWW.SASTOBUSSEWA.

COM

Investment
Proposal for
Sastobussewa.com
JULY 2020
Prepared by Gyanendra Yadav, Freelancer Unit Pvt. Ltd.
 Table of Contents

1) Executive Summary
2) Business/Industry Overview
3) Products and Services
4) Marketing Plan
5) Operational Plan
6) Ownership & Management Plan
7) Startup Expenses and Capitalization
8) Financial Plan
9) Appendices
Executive Summary
Sastobussewa is an online bus ticket booking application that will help users to find different
types of long route vehicles and get quick ticket via our system/platform. We have added a
flavor of information technology in travel and transport industry.

Sastobussewa provides unique experience of bus ticket booking for its users. You get plenty of
choices to pick from and we make sure you have a smooth and comfortable travel wherever
you go. We have various affiliates running tourist buses to and from Kathmandu, Pokhara,
Chitwan, Biratnagar, Janakpur, Birgunj and so on. You can pick the bus of your choice, the time
you want to travel and moreover the seats you like that too in just minutes.

1.1 Mission

The mission of Sastobussewa is to provide people a digital bus ticket platform where they can
buy ticket to their required location very easy and quick.

1.2 Vision

Our vision is to help people with easy online ticket booking service.

1.3 Aims of the Sastobussewa.com

 To provide a web-based buying bus ticket functions. Customer can buy bus ticket
through the online system and no need to queue up to buy bus ticket in the counter.
 To provide anytime anyplace service for the customer. Customer can buy bus ticket 24
hours a day, 7 days a week over the Internet.
 To enable customer to check the availability of the bus ticket online. Customer can
check the time departure and arrival for every bus through the system.
 To ease the bus ticket payment by online. Customer has to pay for the bus ticket by
Esewa/Khalti/IME Pay/Prabhu Pay.
 To minimize the number of staff

1.3 Keys to Success

 Easy and user friendly portal and mobile apps.

 Keep updating system and marketing strategy with time.
 Proper financial management.
 Providing users different video related Sastobussewa portal, registration & search
 Making proper terms and conditions to register on Sastobussewa.com

1.4 Revenue Streams

Sastobussewa.com will build revenues and profits from a number of different sources:

 Sales of Ticket –Sastobussewa will earn by daily selling ticket to different location and
vice-versa.

1.5 Benefits to our Consumers

Sastobussewa.com consumers will be attracted to the site because of several key value
propositions:

 Easy search / viewing experience - The site will provide a unique visual experience for
the consumer while browsing through our site. We will use the latest technology to
provide our viewers with a personalized design experience.
 Verified Vehicles/Bus – We will only display verified bus list with their detail of
arrival/departure time and location.
 Highly customizable - The site will be highly interactive and customizable for viewing
and finding bus tickets online. The more frequent our consumers use the site, the richer
their viewing and interactive experience becomes, eventually offering selections that
match each customer’s personal search.

Business/Industry Overview
Despite being used by millions of people, the bus travel industry in India is highly fragmented as
well as unorganized and it took a while to witness some innovations in the bus ticketing
industry in Nepal. The first section of this paper discusses the nature of bus travel industry
alongside the challenges faced by the Nepal bus travel industry.

The bus travel industry in Nepal is unorganized and highly fragmented. This industry is growing
phenomenally in Nepal, being one of the most preferred modes of transport for millions of
Nepalese. The reasons for this slow growth could be attributed to several reasons like the
unwillingness of the majority of the Nepalese population to book their bus tickets online, low
internet penetration and more than that, the unavailability of a proper online platform to book
their bus tickets.

Well, statistics and current scenario show that online matrimony business is unstoppable and
will continue to grow even faster.
2.2 Competitors in the Nepali Market

Bussewa.com Buskoticket.com Esewa Bus Ticket

Programing Language: JAVA Programing Language: Programing

Layout: Good, A lot of
additional things
Mobile App: Week Mobile
Apps, Not Good Review, 10k
Downloads
Marketing: No any effective
Strategy
CodeIgniter
Layout: Ok, Newly Started
Mobile App: 100 Downloads
Marketing: No any effective
promotion seen
Language/System: Esewa-
JAVA
Layout: Inside Esewa App.
Mobile App: Inside Esewa
App.
A lot of people use this
service.

2.3 How to tackle our competitors

Reviewing other website above following strategy can be useful:

 Website & Mobile Need Perfect with all test before launching, Must be easy and quick
 Applying Unique and Effective marketing strategy.
 Must focus on users experience and verified database with maximum number.

Products & Services

3.1 Products

Sastobussewa.com is a online bus ticket system which helps find users their life partners.

MODULES OF ONLINE BUS BOOKING SYSTEM:

There are several modules required to complete this system. Here we are discussing the main
modules or core modules of the system.

Admin Profile:
Admin is super user of our system. Admin can view all data in the system. Admin must log in to
the system then there is authentication process. Admin view bus details verified the bus details,
check the employee data.

Customer Profile:
The customer is the end user of our system. The customer can see bus details, check
availability, book the ticket, make an enquiry, and make payment to confirm a seat. At any
point of time before boarding of bus customer has all right to cancel tickets.

Employee Profile:
Employees are basically helping hands in bus reservation system. Employees have many profiles
like managers, accountant, drivers, field employee etc. The manager would manage the
business in such a way that everyone does their job. Manager manages proper work
distributions.

Add Buses:
This module would help to add new bus details. Bus details include Bus Number, Model
Number, Numbers of seats, Type of bus, the condition of the bus.

Availability:
This module would help to search the bus and find availability of seats. The customer can check
bus availability anytime. Desired available seats can be booked by the client using this system.

Enquiry:
Any question can be made using email id or filling website form. Customer care representatives
will reach you with solutions. Any question about bus timing, the system can do seat availability
with human interaction.

Cancel:
At any point of time before boarding of bus customer has all right to cancel tickets. The money
will be credited to a customer account as per bank policy and timing.

Booking:
If customer finds the desired bus and available seats. The customer can book the seats using
this module. The booking process is entirely computerized. Real time seat availability. Once a
place has been locked it can’t be available for booking.

Payment:
Payment can be made using a credit card, debit card, internet banking, online wallet like Paytm
 and cash too. Payment portal is highly secure and trusted.

Notification and messages:

This system has a fully automated process of information. Customer will get notifications of
their booking, payments, inquiry response. The employee would get notifications about their
jobs. Example driver will get the text for bus boarding.

Facilities:
Printouts:
Details of the case can be printed, and hard copy can be used to distribute.

PDF File:
Pdf can be utilized as soft copy.

Email:
Every information in the system can send via email.

Sorting:
Information can be sorted on the basis of many information.

Backup:
Backup is being taken every day.

Recovery:
Any failure then backup can be restored.

3.2 Services

Sastobussewa.com is complete online bus ticket system and it helps users to book ticket online
easy quick and pay instant.

Marketing Plan
Promotion and marketing will begin only after completion project and testing of
Sastobussewa.com features and functions.

Marketing Options Remarks

Digital Marketing (Banner & Video) Advertisements on Facebook, Youtube and
 Google
This is one of the cost effective way to run
your campaign you can reach 1000 people
Email / SMS marketing with a cost of Rs.1000. There are lots of ways
to optimize the process. Professional setup is
required to manage the campaign.
SEO You need to optimize the website as required.
You need a team to run your SEO Campaign.
You need to generate content as well.
TVC Commercial & Hoarding Board Most effective in case of Nepal
Advertisements
Local Promotion Advertisements You can target via private newsletter or
association or events or newspaper to reach
your audience.
Radio Audio Advertisement It can be tried.

Note: Marketing strategy and plan may change time to time on the basis of market analysis
and user interactions.

4.1 Target Customers

The target customers for Sastobussewa.com can be characterized by the following:

 Persons who are mobile and internet friendly.

 Online Payment Users.
 Mostly from City Area.

4.2 Target Customer Demographics

A more detailed view of Sastobussewa.com’s targeted customers by demographic

characteristics is the following:

 70-80% Students, 20% Other

 70-80% from City Area, 20% from Village Area

Operational Plan
This will include team and requirements after completion of projects. This is monthly
operational plan.
 Owner and Management Gyanendra Yadav &
Bibushan Sherchan

Developers Laravel Developers – 1 Monthly Salary

App Developers -1 Rs. 100,000/-
Web Designer-1

Staffing Digital Marketing -1 Monthly Salary Rs. 100,000/-

Marketing-4

Internet & Space A working room Rs. 20,000/- Monthly

Monthly Marketing Budget Different types of Options Rs. 50,000-Rs. 100,000/-

Ownership and Management Plan

Sastobussewa.com will be owned and operated by two owners Gyanendra Yadav and Bibushan
Sherchan. As the concept and idea was developed by Gyanendra Yadav, he will get 50% shares
without any investment; his investment will be time and concept. All the initial investment will
given by Bibushan Sherchan, and then he will get 50% shares from Sastobussewa.com

6.1 Personnel Plan

Initially, Sastobussewa.com personnel will include only the two owners, both of whom will be
leading other team members. As the personnel plan shows, we expect to hire an additional
management team in the next year.

Owners Gyanendra Yadav Bibhushan Serchan

After Operation of 3 Months
of Project
50 % Share 50% Share
Investment: Ideas & Time Investment: Startup Expenses
& 3 Months Operating Cost
Both the partners will share equal operating cost, it may be
from profit of Sastobussewa.com

Startup Expenses and Capitalization

 Particulars Total Team Monthly Salary For 3 Months

Trademark Registration One Time Rs. 50,000/-

& Other Legal
Laptops and Mac, 5 Laptops One Time Rs. 250,000/-
Internet
Developers Laravel Developers-2 Rs. 35,000X2 Rs. 210,000/-
Android Developer-1 Rs. 30,000/- Rs. 90,000/-
IOS Developer-1 Rs. 40,000/- Rs. 120,000/-
Frontend-1 Rs. 35,000/- Rs. 105,000/-
Payment & SMS API 3 Payment Options with 1 SMS One Time Rs. 100,000/-
Integration Option (Will be added with
time)
Web Server and App AWS (Amazon Web Server) Yearly Rs. 100,000/-
Server Android
IOS
Internet and Additional Rs. 30,000/- Rs. 90,000/-
Facilities

Startup Expenses Rs. 11,15,000/-

Financial Plan - Profit & Loss

The following subtopics represent the financial plan and earning of Sastobussewa.com after
launch and marketing.

Particulars Monthly Target Earnings

Daily Ticket Sales Min. 500 Rs. 500X80= Rs. 40,000/-

(This will keep increasing ( Rs. 12,00,000/- Monthly)
with time and marketing)

Banner Advertisements Min. 10 Banners Rs. 10,000X10= Rs. 100,000/-

Total Monthly Target Rs. 13,00,000/- At Starting Phase

Conclusion
It can be observed that computer applications are very important in every field of human
endeavor. Here all the information about customer that made reservation can be gotten just
by clicking a button with this new system, some of the difficulties encountered with the
manual system are overcome. It will also reduce the workload of the staff, reduce the time used
for making reservation at the bus terminal and also increase efficiency. The application also has
the ability to update records in various files automatically thereby relieving the company’s staff
the stress of working from file security of data.

Appendices
As we know internet users are growing day by day and with this online business line online
ticket bus ticket will definitely grow.

Please search on Google how bus ticket businesses are growing and how it will definitely earn
good revenue in the futures. All charts can be found on Google and other website.