RMG 300 WEEK 1

Saturday, January 30, 2016

11:04 AM
IS and Strategy

 New Store Opening:

o Major challenge
o Technology Infrastructure
o Data setup
o New processes
o Training
o Breaking old habits
o Change of culture

 Technology Transformation:

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o Evolution vs Revolution

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 Ex--> IPod transformed the music industry

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 Rivalry among existing competitors

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 An Information System
o An information system is any computer-based tool
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o That people use

o To work with information
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o That supports
 Information
 Information processing
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 An Information system is an Enabler

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o IT helps collect data

o IT organizes it into formation,
o IT enables action to be taken
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 IT enables departments to work interdependently

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o Accounting
o Sales
o Finance
o Operations management
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o Human Resources
o Marketing

 Data, Information, Knowledge

o Knowledge: Know-how, understanding, experience, insight, intuition, and contextualized
information.

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 o Information: Contextualized, categorized, calculated and condensed data.
o Data: Facts and figures which relay something specific, but which are not organized in
anyway.

 Management Information Systems

o MIS is not technology

o MIS is a business function
o Most organizations have an IS department that is responsible for performing the MIS
function
o This is similar to an organization having an Accounting department that is responsible for
performing the accounts payable and accounts receivable functions

 Roles and Responsibility

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o Chief Information Officer (CIO)-- Oversees all uses of IT and ensures the strategic alignment
of IT with business goals and objectives.

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o Chief Technology Officer (CTO)-- Responsible for ensuring the throughput, speed, accuracy,

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availability, and reliability of IT.
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 Responsibility of CTO
o Efficiency metrics monitor information systems
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o Efficiency metrics are easier to measure and monitor than effectiveness metrics
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o Throughput - the amount of information that can travel through a system at any point
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o Transaction speed - the amount of time a system takes to perform a transaction

o System availability - the number of hours a system is available for users
o Web traffic - includes a host of benchmarks such as the number of page views, the
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number of unique visitors, and the average time spent viewing a Web page
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o Response time - the time it takes to respond to user interactions such as a mouse click
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 IS Resources
o People use information systems to work with information
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o IS in and of itself is not useful unless the right people know how to use and manage it
efficiently and effectively.
o People, information, and information systems (in that order of priority) are inextricably
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linked
If one fails, they all fail
o What is one of the most important assets in an organization?
Information is one of the most important assets in an organization, and the primary
way that people get information is through information systems

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https://www.coursehero.com/file/21927181/RMG-300-WEEK-1/
 o Without databases and spreadsheets how would managers gather, correlate, and analyze
information?
Manually
Performing these tasks manually, or by hand, is extremely time consuming

 Using IT for Advantage

o Competitive advantage: A product or service that an organization's customers place a
greater value on than similar offerings from a competitor.
o First-mover advantage: Occurs when an organization can significantly impact its market
share by being first to market with a competitive advantage.

 Porter's Five Forces Model

o Rivalry among Existing Competitors
 Threat of Substitution
 Threat of New entrants

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 Supplier Power

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 Buyer Power

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This study source was downloaded by 100000758171122 from CourseHero.com on 03-29-2021 10:24:04 GMT -05:00

https://www.coursehero.com/file/21927181/RMG-300-WEEK-1/
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