UNI

VERSI
TYOFMUMBAI

PROJECTON
“
MARKETI
NGI
NREAL
ITYSHOWSI
NINDI
A”

SUBMI
TTEDBY
AKANKSHAKOTI
AN

ROL
LNO:
-106

PROJECTGUI
DE
PROF.DEEPAKMISHRA

BACHELOROFMANAGEMENTSTUDI
ESSEMESTERVl
(2010-
2020)

SHANKARNARAYANCOL
LEGEOFARTS,SCI
ENCE&COMMERCE,&
PROFESSI
ONALCOURCES,BHYANDER(EAST)THANE-
401105
 UNI
VERSI
TYOFMUMBAI

PROJECTON
“
 MARKETI
NGI
NREALITYSHOWSI
NINDI
A”

Submi
tt
edInPar
ti
alFul
fi
ll
mentof 
therequi
rement
sFort
heAwar
d
oft
heDegreeof 
Bachel
orofManagementBy

AKANKSHAKOTI
AN

ROLLNO:
-106

PROJECTGUI
DE
PROF.MR.
DEEPAKMISHRA

BACHELOROFMANAGEMENTSTUDI
ESSEMESTERV(
2019-
2020)

SHANKARNARAYANCOL L
EGEOFARTS,SCI
ENCE&COMMERCE,&
PROFESSI
ONALCOURCES,BHAYANDER(EAST)THANE-
401105
 DECLARATI
ON

IAKANKSHAKOTI ANst udentofBMS–Semest erV(2019-

2020)herebydeclarethatIhavecompletedt
hisproject
on“
MARKETI NGI NREALITYSHOWSI NINDIA”.
The
informati
onsubmi ttedisTrue&Or i
ginal
tothebestofmy
knowledge.

St
udent
’sSi
gnature
AKANKSHAKOTIAN
NameofStudent
 ACKNOWLEDGEMENT

Ihaveimmensepl easureinpresenti
ngtherepor
tofmy
projectent
it
led“MARKETI NGI NREALITYSHOWSI N
I
NDI A”.Iwouldli
ketotakethisopportuni
tyt
oexpressmy
grati
tudet
oanumberofpeopl ewhohav ebeenthe
sourcesofhelpandencour agementdur i
ngthecourseof
thi
sproject.
I
’
mv erygr
atef
ulandindebt
edtomyprojectgui
de
“pr
of.
MR.DEEPAKMI SHRA”forprov
idi
nghisenduri
ng
pati
ence,gui
danceandinval
uabl
esuggesti
ons.
Hewast heonewhonev erl
etmymor aldownandalway s
support
edmet hroughmythi
ckandthin.Heisaconstant
sour
ceofinspi
rati
onformeandtookut mosti
nter
estin
myproj
ect
.
Iwouldalsothankf
ul t
oal
lthest
udentsforgi
vingust hei
r
usefuladvi
cesandimmenseco-operati
on.Theirsupport
madet heworkingoft
hispr
ojectver
ypleasant.
Lastbutnott
hel
i
stIwhoudl
i
ketothanksmyparentsf
or
helpi
ngmeint
hecompl
eti
onofthispr
oject
…..
 I
NDEX

1. Execut
ivesummar
y 1.

2. I
ntr
oduct
ion 7

3. Hi
stor
yofr
eal
i
tyshows 8

4. Ty
pesofr
eal
i
tyshows 10

5. WhatisTRPandhowi
t 12
i
scalcul
ated

6. Someofthesuccessf
ul 14
showsr
eali
tyshowsin
Indi
a

7. Mar
ket
ingr
eal
i
tyshows 23

8. I
mpactofreal
i
tyshows 27
onchi
l
dren

9. Ef
fect
sofreal
i
tyshows 33
onpeopl
e

10. Reasonbehi
ndsuccess 35
ofreal
i
tyshows

11. Howreal
arer
eal
i
ty 39
shows

12. Thefut
ureofr
eal
i
ty 40
shows

13. Casest
udy 41

14. Anal
ysi
sofsur
vey 44

15. Concl
usi
on 57
16. Annexur
e 58

17 Bi
bli
ogr
aphy 60

EXECUTI
VESUMMARY
Beforetheintroduct i
onofTVt hesour cesofent ert
ainment
wasr adi
o,local st ageshows, &soon.Butl aterTVent ered
i
nto sour ces of ent ertai
nment . Wher e ear li
er onl y
my t
hologi
caldr amas wher ef or
ecast ed.Dai l
y shows
whichruletheI ndi anTVchannel s.Butt hent heconceptof
showschangedduet ot heent ryofrealityshowsi nindia.
Majorit
yoft heI ndianr ealit
yshowscopi edf rom abroad.
Now aday sI ndi anTV channel sar ef loodedwi t
hmany
real
it
yshowswi thv arit
yofconcepti nt herer oot.These
shows ar e used f or promot ionalt ools by so many
boll
ywoodst arsf ort heirupcomi ngf ilms.t heseshows
havemanyadv ant agesaswel lasdisadv antages.

TI
TLEOFTHEPROJECT:
“
MARKETI
NGI
NREALI
TYSHOWSI
NINDI
A”.
OBJECTI
VESOFTHESTUDY:
Theai mi stoexaminethereal
it
yshows.Alsotounder
standthe
populari
tyandtheinf
luenceofdi
ff
erentr
eal
i
tyshowsonaudience,
part
icipantsandot
hers.
  Tostudyt
hei
mpactoft
her
eal
i
tyshowsont
hebehav
iorof
yout
hs

 To under
stand weat
her audi
ences enj
oy wat
chi
ng t
his
shows.

 Tounder
standpeopl
e’
svi
ewsont
heser
eal
i
tyshows.

 Or
igi
nofr
eal
i
tyshows.

LI
MITATI
ON:
 Mostoft
hei
nfor
mat
ionwascol
l
ect
edf
rom sur
vey
s

 Though the t
opicisr eal
ity shows i
nindi
a,thi
s pr
oject
di
scussesonlyaboutr
ealit
yshowsi nhi
ndi
channel
s.

RESEARCHMETHODOLOGY:

For
mul
ati
ngt
her
esear
chpr
obl
em.

Resear
chdesi
gn

Det
ermi
ningsour
cesofdat
a.

Desi
gni
ngdat
a

Pr
ocessi
ng&anal
yzi
ngt
hedat
a

Pr
epar
ingt
her
esear
chr
epor
t

FORMULATI
NGTHERESEARCHPROBLEM

Uni
tofanal
ysi
s:YOUTH

Yout
hofagegr
oup:
14TO30
 Char
act
eri
sti
csofi
nter
est:MARKETI
NGI
NREALI
TYSHOWS
I
NINDI
A.

RESEARCHDESI
GN:
Thi
spr
ojecti
smor
epr
onet
odescr
ipt
iver
esear
chdesi
gn.

SOURCESOFDATA:
Thi
sprojecti
sbasedonpr i
mar
y(sur
vey
)aswel
lassecondar
y
dat
a(i
nternet
,books&et
c).

3
 I
NTRODUCTI
ON
Indianr ealityshowsar ethet rumpcar dsoft heproducer soft he
t
elevisioni ndust ry,
whi char eawel comebr eakf r
om t he
monot onyexper iencedbyt her egul artelev i
sionv i
ewer s,whoar e
bor edoft hemel odr amatict elev i
si onsoapsandser i
als.From t he
urgef orsomet hingnewt hei deaofr eal it
yshowsspr angup.
Simul t
aneousl yt heygener ategoodr ev enuesf ortelevision
indust r
yandcr eat eav erygoodpl atformf orthousandswhowant
toachi ev egr eatt hingsint hei rfieldofi nt erests.Thepopul arit
yof
theIndi anr ealityshowsl iesi nt hef actt hatthesear eshor t
ter
medy ett hesepr esenttheper fectdoseofent ertai
nment .The
char acterst hatar epar toft heI ndi anr ealityshowsar ef orreal .As
ar esultitbecomeseasyf ort heaudi encest orelatet ot he
par t
icipant s. 

TheI ndi anr eali

tyshowsf lourishedi tselfinvariousf iel
dssuchas
singing,  dancing,comedy ,quiz,model l
ing,hardcor est untsand
manyot hertalents.Theexci t
ingamountofpr i
zewhi chhashar dly
beenassumedbyt hecommonpeopl emadeamar keddi fference
i
nt hepopul arit
yoft heI ndianr eali
tyshows.Thepr esenceof
popul arcel ebrit
ieshasal socont ributedinr ai
singi nterestoft he
commonmass.' KaunBanegaCr orepat i
'
, '
Amul St arVoi ceofI ndia',
'Boogi eWoogi e'
, '
BigBoss' ,'
ComedyCi rcus','
Dadagi riUnl imited',
'
DanceBangl aDance' ,'
Emot i
onal Atyachar '
,'
FearFact or: Khatron
KeKhi ladi'
,'
IndianI dol'
,'
Ky aAapPaanchv iPassSeTezHai n? '
,
'Mast er ChefI ndia',
'MTV  Roadi es','
SacchkaSaamna' ,
'Sat yamev
Jay ate'aresomeoft henumer ableIndiant elevisi
onr ealit
y
shows.  
7
 HI
STORYOFREALI
TYSHOWS

Thoset i
mesaregonewi tht
hewi nd, wherehousewi ves
usedt obest
uckt othet el
evisi
onset satpr imet ime
waiti
ngf ort
heconv entional`
Saas-Bahu’ dramas.I t’
st he
ti
met owelcomet heer aofReal it
yt el
evisionwhi chisa
pl
acewherefictionmeet sr eali
sm andwher ethe
monot onyoft
heul tra-dramati
csoapoper asisbr oken.
Thesehistor
yoftheseshowst racesbackt ointernati
onal
tel
evi
sionandinIndi a,thefi
rstev erreali
tyshowwas
ChannelV’
st alenthuntf oramusi calband.
Real i
tyshowsar egai ni
ngpopul ar
itywiththeIndian
audiencesandar eat t
ractingt hei
rattenti
onbyr andom
scripts,thril
l
,excit
ementandconnect i
onwi thcelebri
ty’
s
dayt odayaf f
air
s.Theser ealit
yshowsar efol
lowing
vari
ousf ormatsli
kegameshows, t
alentshows, quiz
shows, comedyshows, celebri
tyshowset ctoprov i
det he
vi
ewer sat asteofev ery
thing. Showsl ikeBigBoss, Jhalak
DikhlaJaa, Roadies,Splitsvil
la,KaunBanegaCr orepatiand
manyot hershav emadeadeepconnect i
onwi th
audience’ sdayt odayl iv
es.Fur ther,t
heseshowsal so
allowt heaudi encet ojudgeandv ot
ewhi chkeepst hem
i
nvolvedallthrought hepr ocesst i
llt
heend.
Withtheseshowsr eachingthemi l
estonesofsuccess,i
tis
quiteobvioust
hatt heaudienceisdeeplyimpactedbythe
glamourofreali
tytelev
ision.General
ly,
theseshowsare
notbasedonanyi ntell
igentconcept;t
heyunnecessari
ly
keeptheaudiencesgluedt othem.Theyal sodon’tpr
ovi
de
 anyusefuli
nformation;
inf
actsomer eal
ityshowsf ocus
onl
yondisagreementandfightsandcreatenegative
energyintheviewer’
smind.Ont hecontr
ary,someshows
alsodevel
opposi t
iveatt
it
udesintheaudience’smindlike
achievi
ngagoal orf
ollowi
ngadr eam.
Ther ealityshowshav egi venabr eaktot heaudi encef rom
theregul arlifeandal sogi vesachancet ot hecommon
mant oexpr esshi sorheropi nionandpar t
icipate.Thishas
evolvedasapl atf
or mf orthey outhtoshowcaset heir
talentsdependi ngupont heconceptoft heshow.Ont he
whol e, r
eal i
tyshowsar edefini
t elyav er
ygoodsour ceof
entertainmentandar eal soear ningexcept ional r
ev enues
f
ort het elevisioni ndust r
y.Theyar ealsopr ov i
dinga
platformt ot hest rugglingy oungst erstoachi evef ameand
recogni ti
oni nt hei rrespect i
vear eaofi nt
er ests.Butont he
otherhandt heyar eal sodi vertingthev i
ewer sf r
om t he
ot heri mpor tantandi nt ell
i
genti ssues.
 TYPESOFREALI
TYSHOW

Compet
it
ion/
Eli
minat
ion

Real
it
yshowsbasedonacompet
it
ion/
eli
minat
ionf
ormatar
eal
labout
get
ti
ngt
heannoy
inghousemat
evot
edof
f,orhav
ingt
hebestsi
nger
becomet
henewI
dol
.Atl
easti
twoul
dbe,
inanov
ersi
mpl
i
fiedwor
ld.

Compet
it
ionshowsar
eaboutwi
nni
ngsomet
hingi
mpor
tantov
ercomi
ng
ot
hercompet
it
ors.Theseshowscanbef
il
medi
nanepi
sodi
cfor
mat
,such
I
as r
onChefAmer
ica,
ori
naser
iesf
ormat
, Danci
suchas  ngwi
tht
heSt
ars.

Thekeyt
ocapt
uri
ngv
iewer
swi
tht
hissubgenr
eofshowi
stoconsi
stent
ly
andgr
adual
l
ybui
l
dthesuspenseunt
ilt
hel
astpossi
blemoment
, ensur
ing
y
ouraudi
encewat
chest
heent
ir
eshow,
inst
eadofsi
mpl
yski
ppi
ngt
othe
 endt
ofi
ndoutt
her
esul
ts.

Makeov
er/
Renov
ati
on

Tr
ansf
ormat
ioni
sthewor
doft
hedaybot
hformakeov
erandr
enov
ati
on
shows;
it’
sjustt
hespeci
fi
ctool
soft
het
radet
hatar
edi
ff
erent
.

Fr Ext
om showssuchas  remeMakeov
er:HomeEdi
ti
on,
whi
cht
urns
decr
epi
thomesi
ntomansi
onst
o WhatNott
oWear
,thet
hemei
sal
labout
changi
ngst
uffupt
omakeev
ery
thi
ngbet
ter
.Whi
l
esomeexampl
escanget
abi
twi
l
d,suchaspl
ast
icsur
ger
yanddent
alwor
kont
heor
igi Ext
nal
  reme
Makeov
er,
thi
scat
egor
yisof
tenaboutbui
l
dingsomet
hingbet
ter
.
Somecr
ossov
erswi
tht
hissubgenr
ewoul
dincl
udeshowsl
i House
ke 
Rul
escombi
ninghomer
enov
ati
onwi
thacompet
it
ionsubgenr
ebyhav
ing
t
hreecoupl
escompet
eforahousebyseei
ngwhocoul
drenov
ateonet
he
best
.
Dat
ing
Thi
sonei
sobv
ious,
eveni
fIdosaysomy
sel
f.I
t’
sthet
radi
ti
onal
boymeet
s
gi
rlst
ory
,wi
tht
heaudi
encehi
ngedont
he‘
wil
ltheyorwon’
tthey
’aspectof
t
hest
ory
.Exampl
esoft
hissubgenr
eshowcanbef
oundi
nshowssuch
TheDat
as  ingGame,
Bli
ndDat
e, Lov
and  eConnect
ion.
Thi
ssubgenr
eof
tenhy
bri
dizeswi
tht
hecompet
it
ionsubgenr
easwel
l
,wi
th
keTheBachel
showsl
i or,
feat
uri
ngoneper
sonsl
owl
yel
i
minat
ingapool
of
hopef
ulsunt
ilt
heyf
ind“
theone”
.
Hi
ddenCamer
a/Amat
eurCont
ent
St
art
ingwi
t Candi
h  dCamer
a,t
hisi
sper
hapst
hel
ongestr
unni
ngr
eal
i
ty
subgenr
e.Fr
om showsl
i Punk’
ke  d,Scar
eTact
ics,
  TheJami
and  eKennedy
Exper
iment
,theseshowsar
eal
laboutcapt
uri
ngt
her
eact
ionsofi
nnocent
peopl
epl
acedi
nsur
pri
singsi
tuat
ions.Thi
ssubgenr
eal
socov
ersshows
 whi
chr
elyonamat
eursubmi
tt
edcont WhenAni
entsuchas  mal
sAt
tack!
Thi
ssubgenr
ehasal
soshownsuccesswhenhy
bri
dizedwi
tht
he
compet
it
ionsubgenr
e;t
hemostpr
omi
nentexampl
eofwhi
chi
s Amer
ica’
s
Funni
estHomeVi
deos.
Super
nat
ural
Whi
l
esomet
imest
heshowsi
nthesuper
nat
ural
subgenr
emayhav
ea
hi
ddencamer
afeel
toi
t,t
het
ruesubgenr
est
ret
chesbey
ondt
her
eact
ions
oft
heunwi
tt
ingt
oshowst
hatf
ocusont
hingst
hatmaynotbeoft
hiswor
ld.
Themostcommont
ypesofshowi
nthi
ssubgenr
ear
epr
ogr
amst
hat
i
nvest
igat
epar
anor
mal
occur
rences, GhostHunt
suchas  ers,
orPar
  anor
mal
St
ate.Thesubgenr
eal I
soencompassesshowssuchas nSear
chOf
…,
whi
chf
ocusesonhunt
ingdownf
amousmy
thi
cal
creat
uresl
i
keBi
gfoot
.
Tr
avel
/Aspi
rat
ional

Si
ncemostaudi
encescan’
taf
for
dtot
rav
elt
otheCar
ibbeanf
orav
acat
ion,
manyofusset
tl
eonenj
oyi
ngt
hesedest
inat
ionst
hrought
heourt
elev
isi
on
scr
eens.Whi
l
etr
avel
showsar
en’
tal
way
saspi
rat
ional
,orv
icev
ersa,
the
cat
egor
iesof
tenseem t
owor
kwel
ltoget
her
.

Somegr
eatexampl
esoft
hissubgenr e 
ear Li
fest
ylesoft
heRi
chand
Famous,
 
orRi
  ckSt
eve’
sEur
ope.

Sot
hat
’si
t,t
hat
’sal
i
stoft
hesubgenr
esf
oundi
nreal
i
tyt
elev
isi
on.
 12

WHATI
STRP?&HOW I
T’SCALCULATED?
Tel
evi
sionRat
ingPoi
nts-TRPi
sthecr
it
eri
ont
hati
ndi
cat
est
he
populari
tyofachannel orpr ogrammeandt hisdat aisv er
yuseful
f
ort headv erti
sers 
Presentl
y,INTAM ( I
ndianTel ev i
sionAudi enceMeasur ement)i
s
theonlyelectr
onicratingagencyf unct i
oninginIndia.INTAM uses
t
womet hodologi
esf orcal culatingTRP.Fi r
stisfrequency
monitori
ng, i
nwhich' peoplemet er
s'areinstal
ledinsampl e
homesandt heseelectronicgadget scontinuouslyrecorddata
aboutthechannel watchedbyt hef amilymember s.'Peoplemet er
'
i
sacost l
yequi pment ,
whi chisi mportedf rom abroad.Itreadsthe
frequenciesofchannel s,whi charelater,decodedi ntothename
ofthechannel sandtheagencypr eparesanat i
onaldataont he
basisofitssampl ehomesr eadings.Butt hereisadrawbacki n
thetechnique,ascabl eoper atorsfrequent l
ychanget he
fr
equenciesoft hedifferentchannel sbef oresendingsignalsto
t
hehomes.I tmaybev erymi sleadi
ngt or eadachannel accor
ding
t
oapar ticul
arfrequencyev enifthedownl inki
ngf r
equencyis
sameal loverIndia. 

Secondt echni quei smor erel

i
ableandr el
ativ
elynewt oIndia.I
n
picturemat chingt echni quepeopl emet ercontinuouslyrecordsa
smallpor ti
onoft hepi ct
urethatisbei ngwat chedont hat
parti
culartelev i
sionset .Alongwi ththisagencyal sorecor dsall
t
hechannel s'dat aint heform ofsmal lpict
urepor ti
on.Dat a
collect
edf rom t hesampl ehomesi slateronmat chedwi ththe
maindat abankt ointerpr
etthechannel name.Andt hi
sway
nationalrat
ingispr oduced.

Howi
t’
scal
cul
ated:
Theagencyusest womet hodsf orthis.
12
Tr aditi
onalmet hod-Thef irstmet hodist hattheagencyi nstall
s
peoplemet ers( anel ectr
oni cdev i
cethataut omat icall
yr ecor ds
thef r
equencyofchannel swat ched)insomehousehol ds.Thi s
sampl eofhousehol dsi ssmal l(only5500houses)andi ssel ected
byTAM i nor dert or epresentact ualnationaldemogr aphi cslike
incomegr oup, mar italstatus, genderandage.Howev er, asmal l
sampl eisdoubt edt orepr esentt hecount rywidev i
ewer ship.
Hence, Door darshanusesi tsownr at
ingssy stem cal ledDART
(Doordar shanAudi enceRat ings)inwhi cht heexecut ives
personallycol lectdat afrom al argersampl eofhousehol dson
weekl ybasis.Thet raditi
onal met hodisal soknownasf requency
moni tori
ngt echnique.Thef requenciesr ecordedi nthepeopl e
 meterar elaterdecodedintochannelnamesandanat ional
v
iewershipr ati
ngorTRPi sgenerat
ed.Therearetwodr awbacks
here.Fir
st,t
hepeopl emet er
sar equi
teexpensiv
eandar e
impor tedfrom abroad.Second, t
hecableoperat
orsf r
equently
changet hefrequenciesofchannelsbefor
etransmi t
ti
ngt he
si
gnals.Thus,therati
ngsbecomeunr el
iable.

TRPs=Reachamongt
argetaudi
ence(
%)xAv
eragef
requency

Modernmet hod-Usingthi
smet hod, aspecif
icsignalis
transmit
tedalongwi t
hv i
deosignalsthroughsatell
itechannels.
Thesevideosignalsaretr
ansmittedatpar t
icul
arinter
valsand
hence,thi
smet hodisalsoknownaspi cturemoni t
oringtechnique.
Everychannelsignali
sdecodedatt heI NTAM stati
onandt he
TRPsar egenerated.

13

SOMEOFTHESUCCESSFULREALI
TYSHOWSI
N
I
NDIA
BI
GGBOSS:
-
 Bi ggBoss  isar eali
tyshowbasedont heor i
ginal Dutch Big
Br other formatdev el
opedby  
JohndeMol .Anumberof
cont est ants( knownas" housemat es")liveina purpose- buil
thouse
andar ei solatedfrom t her estoft hewor ld.Eachweek,
housemat esnomi natetwooft heirpeer sforev i
ction,andt he
housemat eswhor eceivest hemostnomi nati
onswoul df acea
publ i
c vote.Oft hese,onewoul dev entuall
yleav e,hav i
ngbeen
"
ev icted"f r
om t heHouse.Howev er,therewer eexcept ionst othis
processasdi ctatedbyBi ggBoss.I nt hef i
nal week, t
her ewer e
thr eehousemat esr emaining, andt hepubl icvotedf orwhot hey
want edt owi n.Thehousemat esi ntheI ndianv ersionar eprimaril
y
cel ebrit
ieswi t
ht heexcept ionofonewhoi sanon- celebrit
y
select edv i
aaudi t
ions.Housemat esar eov erseenbyamy ster
ious
per sonknownas' BiggBoss' ,whoseonl ypresencei nt hehousei s
throughhi sv oice.

14
 MTVROADI
ES:
-

MTVRoadi es i
say outh-
basedpopul arr eal i
tyt el
evi
sionshow
on MTVI ndia.Whenaskedaboutt heshow, executivepr oducer
said,"Roadi es hastr avel
,adv ent
ure, dr ama, touchofv oy euri
sm...
".
RaghuRam  and  RajivLaxman, thecr eat orsofRoadi es, haveleft
theshowi n2014.Theyt oldthemedi at hatt heywant edt ogive
chancet ot henewgener ationtocar ryf orwar dt heshowandt hey
hav edoneenought opopul ariset heshow.
an" Advant aget ask"wasi ntroduced.Thewi nneroft he
"Adv antaget ask"get ssomeadv ant agei nt hev oteout,whi chmay
multi
plev ot esorbei ngtheonl yone( s)t ov ot e.Therear ealso
some" Kar i
zmaTasks"whi chcanal sobeoneoft heot hertasks.
Duet olackofbudget ,t
hecont est ant swer egi venHer oI mpulse
bikesi nsteadofHer oKarizmaandal sot het raditi
onofshoot i
ng
fewepi sodesabr oadwasal sodi scont inued.Butt heseasons
keptcomi ngoneaf t ert heot her.
15
 I
NDI
A’SGOTTALENT:
-

India'sGotTal ent (sometimesabbr eviatedas  IGT)i san

Indi an reali
t ytel
evision 
seri
eson Col ors televisionnet wor k,
foundedbySaki bZakirAhmedandpar toft hegl obal Br i
tish Got
Tal ent franchise.Iti
sacooper at
iveef fortbet weenCol orsand
[
1]
Br i
tain's 
Fremant l
eMedi a Thef i
rstepi sodeof  India'sGot
[2]
Talent  premier edon27June2009.  India'sGotTal ent  
follows
t
hegl obal GotTal
  ent for
mat,inwhi chcont est antsaudi ti
oni n
f
rontoft hreej udgesandast udioaudi ence.Upunt ilt
hesemi fi
nal
andf i
nal rounds, t
hej udgesdecidewhet herornotacont estant
adv ancesi nt hecompet i
ti
on.Duringt hesemi f
inal andf i
nal
rounds, viewersv oteonwhi chcont est antswi lladv ance.

16
 KHATRONKEKHI
LADI:
-

FearFactor:KhatronKeKhi l
adiisanI ndi
anst unt/
dar
er ealit
y
gameshow, basedont heAmer ican FearFactor.
Theserieswas
fi
rstl
aunchedas  FearFact orIndia 
on SonyTV  i
n2006byt he
Programmi ngt eam of  TarunKat i
al 
andAnupamaMandl oiwher e
i
trecei
v edagr eatr esponsef rom thev i
ewers;however,the
channeldiscontinuedt heseri
esaf teroneseason.Thechannel
gaveupit sri
ghtst o ColorsTV  andtheser i
eswasr el
aunched
as FearFact or:Khat r
onKeKhi ladi
on21Jul y2008.

17
 JHALAKDI
KHLAJAA:
-

I
n JhalakDi khhl
aJaa, cel
ebriti
esper formvari
ousdancestoget her
wit
hpr ofessionaldancepar tners.Theshow'sfor
matistaken
[
1]
fr
om the Strict
lyComeDanci ng  showon  BBCOne i
ntheUK.  
The
showi salsopr e-
recorded,unli
ke Strict
lyComeDancing 
andot her
[1]
spin-
offs.  Ofthespinoffs,the JhalakDikhhl
aJaa 
istheonlyone
thatusesr ecordedtracksrathert hanlivemusicwi
thanin-house
band.
KaranJohar  
istheonlyjudgetohav econtinuedhi
srolei nJhalak;
start
inghis4thseasont hisy ear.
 ShahidKapoor,
 Laur en
Got
tli
eb and GaneshHegde  arethenewj udgesaddedt ot hepanel
[
7]
oft
her el
oadedJhal akformat.  From 5Sept ember, 
Mal aikaArora
[8]
Khan wil
lreplace 
KaranJohar .  Thelastepisodefeaturing Kar
an
Johar 
wasai r
edon30August2015.

18
 KAUNBANEGACROREPATI:
-

KaunBanegaCr or
epat i
 i
san  I
ndian 
televi
siongameshow.
Whi l
ebasedont heUKgameshow  WhoWant stoBea
Milli
onaire?,
KBCi nterspersestheplayingoft hegamewi t
h
Bollywoodst yl
emusi calnumber sandot herent er
tainment.
KBCf irstair
edin2000andwashost edbyAmi tabhBachchan, hi
s
f
irstappearanceonI ndiant el
evi
sion.KBCi nitiall
yof f
ered
contestantsthechancet owi nupt oten mill
ionRupees, but
doubledt hi
sin2001t ot wocr oreRupees, f
urtheradj ustedfrom
thefour t
hseasont oincludeaj ackpotof50  mi l
l
ionr upees.The
seasonendedi n2001.Theshowwaswel l r
ecei v
edf rom thev er
y
fi
rstseason.
19
 COMEDYNI
GHT’
SWI
THKAPI
L:-

ComedyNi ghtswi t
hKapi l 
i
sanI ndiansket chcomedyand
celebritytalkshowhost edby  
Kapi lShar ma, thatpr emier ed
on Col orsTVon22June2013.  Manyepi sodesf eaturecelebr i
ty
guest swhousual lyappeart opromot etheirl atestfil
msi na
comedy -focusedtalkshowf ormat . 
TheshowbecameI ndi a's
highestr atedscri
ptedTVshow. At CNN- IBNI ndianoft he
Year  awar ds,Sharma wasawar dedt heEnt ertaineroft heYear
awar df or2013.On25Sept ember2013, afi
r ebr okeoutont he
set soft heshowat  
Fil
m Ci t
y i
n Goregaon  causi ngt heent i
resett o
collapseandanest i
mat edlossof  
₹20Cr ores. Fol l
owingt hef i
re,
twoepi sodeswer eshotonset sof  
BiggBoss  i
n Lonavla.
Theshowi sadaptedin Kannada as Maj aaTal kies 
andhost ed
by  
Sr uj
anLokesh.Thi sshowi sairedon  Col orsKannada, the
KannadaChannel ownedby  Color sTV.
20
 SATYAMEVJAYATE:
-

SatyamevJay at
e (Engl ish: TruthAl onePr evails)isanI ndi an
televisi
ont alkshowai redonv ar
iouschannel swi thi
n Star
Net work al
ongwi th Door dar shan's DDNat ional .
The first
season  oftheshowpr emi eredon6May2012andmar kedt he
t
elevisiondebutofpopul ar Bol l
ywood  actorandf il
mmaker  Aami r
Khan  Thesecondseasonoft heshowwasai redf rom 2Mar ch
2014  andt hethirdseasonst artedfrom 5Oct ober2014( ev ery
SundayofOct oberat11AM)
Theshowf ocusesonsensi tivesocial i
ssuespr evalentinI ndi a
suchasf emal efoeticide, chi l
dsexual abuse, r
ape, honourki llings,
domest i
cv i
olence, unt ouchabi li
ty,alcoholism, andt he
criminalizati
onofpol i
tics.I taimst obr i
ngt hegr eatachiev ement s
ofpeopl ewhichof tengounnot i
cedi nordert oencour aget he
audiencet oachi evethei rgoal snomat terwhatcomesi nbet ween.
21
 I
tal
soaimstoempowercit
izenswithinf
ormati
onaboutthei
r
count
ry,
andurget
hem t
otakeaction.Whil
ethepri
marylanguage
oftheshowi
sHindi
,i
tissimulcastinei
ghtl
anguages
suchasBengali
,Mal
ayal
am, Mar
athi
,Tamil
andTelugu,
and
subt
it
ledi
nEngli
sh,t
oensuremaximum r
each.
Thef i
rstseasonofSatyamevJay atesawr esponsesf rom vi
ewers
i
n165count r
ies,
incl
udingDj i
bouti,Seychelles,Sierr
aLeone, I
sle
ofManandPapuaNewGui nea.Asum ofRs22. 3crorewas
recei
vedasdonat i
onsbyt heNGOsf eatur
edont hi
sseason.The
secondseasonwaswat chedby600mi lli
onI ndians.Thecauses
rai
sedinthesecondseasonwer esuppor tedbyov er3crore
peopleandtheseasongener atedmor ethanonebi ll
ion
impr essi
onsonl i
ne.

22
 MARKETI
NGI
NREALI
TYSHOWSI
NINDI
A

YES!Theti
mei schangi
ngandthebuzzwordtodayisreali
ty
shows.Theseshowsareal
laboutformats&tel
evisi
on
pr
ogrammepr oducer
sseeahugeopportuni
tyini
ndiaforthem.
Sowhatareformate&howi t’
sworkwonder sforbroadcast
ers?
Wit
hunprecedentedsuccessofpr
ogr ammel i
kekaunbanega
cr
orepat
ionsony&bi gbossoncol ours,i
thasproventhat
formatearehugesuccessi ni
ndia.
KBC&bigbosshavemadehistoryi
ntermsofpeopl
e’
s
par
ti
cipat
ion&havebeengreatgener
ator
saswell
.

FABULOUSFORMATS:
-
Theexci
tementofput
ti
ngupashowl
ikeIndi
anidolr
efl
ecti
nthe
eluci
dat
ionofSanj
i
vSharmaonwhatconst
it
utesfor
mats.
“
formatscaneit
herbedr amasornon- dr
amas.Adr amashouldbe
somet hi
ngli
kejassi
jaisikoinahin&t hebestill
ustrati
onofnon-
dramaprogrammei sindinidol.Butthefactisthereisl
otof
drama&non-dramaf ormat ,
whi chl
eadst othepr ogr
amme’s
success.”
Shar
masaid, atthesessi
onon“bui
ldi
ngsuccessfulformat
.”At
t
heannualentertai
nmentev
entfr
ames2005or ganisedbythe
f
ederat
ionofIndianchamberofcommer ce&industr
yi nmumbai.
Thebestthi
nginreal
tyshowi
sthati
tisr
eal
,i
tisi
nter
acti
vet
he
vi
ewerscoulddeci
dewhowouldbet
hewinner…

23
 IsIndi ansoci etysof r
agilet hati
tcant ol
erateassaul tonIndian
cul t
ur eandthev al
uesy stem wi t
hsuchbanal programmes?
Wor ld’
slargestdemocr acyshoul dnothav eal l
owedsuch
progr ammest ogoonai rast heyadv ocat
ef alsev aluesandtreat s
youngst ersasabunchofcommodi ti
esonsal e.Thepr ogr
ammes
hav enot al
ent,creati
vit
yoror igi
nali
tyt oshow.‘ Perform orperish’
isthemant r
aoft hesepr ogrammeswhi chput senor mous
pr essur eont heyoungst er screatingtensionandemot i
onal
traumaamongt heloser s.Whatdoest hev iewerl earnfr
om
wat chi ngbathingbyt hescant il
ycl adwomeni nIssJungleSe
Muj heBachao?Ev eryact i
onoft het hepar ti
cipant sisrecordedby
hiddencamer asandi sundersur v eil
lance.
Wehavebeencompel l
edt
oaccepttrashinthegui
seof
ent
ertai
nment.Fi
lm maker
MaheshBhattsays,“
Today,
washing
one’
sdi
rtyli
nenonprimet
imeisbigbusi
ness.Weli
vein
shamel
essti
mes.
Peopl
edonotmindbecomingguineapigsint
henameofreal
it
yto
amuset
henat
ionandmakeaqui ckbuck.Andtheaudi
encegets
hi
ghonit
sdai
lydoseof‘
real
it
y’aboutthepri
vat
eli
vesofpeopl
e
l
i
kethemselves’’
.
Real i
tyTVhaschangedt heconceptofTVent ert
ainment
worl
dwi debutit
hasalsorai
sedv it
alquest i
onsabouti tssocial
relev
anceandt abloi
dizat
ionofitscont
ent .Reali
tyTVhascr eat ed
newbr eedofcelebri
ti
eswhosef amet ost ardom istr
ansit
orythere
bycreatingmoresocialandpsychological probl
emsi nthealready
complexsocialsystem.

24
 TheReal ityTVhaspav edwayf orcompet i
ti
onbaski ngin
i
ndividual ism.Thepar ti
cipantssurrendert heirpriv
acyandnar rate
t
heirpr i
v ateli
feoncamer atothenat i
onbr eaki ngallt
hesoci aland
cultural barr
ierscreati
ngsoci al
tensionsint hef amil
yandsoci al
circles.Sadl ytheseprogr ammesar emar ketdriv
engener ati
ng
emot ionalpart
icipat
ionoft heaudi enceandt heli
vesoft he
ordinarypeoplebecomet hest aplemedi acont ent.
I
tcanal
sobev i
ewedasdemocrat
izat
ionofmedi
acontentbutt
he
marketdri
vennat
urei
sthebott
om li
neofReal
i
tyTV.
Theser eal
i
tyshowsarecopycatsofwest er
npr ogrammes
lacki
nginorigi
nal
i
tyandcreati
vi
ty.Theyareseenaspar tof
gl
obali
zati
onofmediathati
stryi
ngt oestabl
i
shhomogenousand
monoconceptprogrammesf orpeopleofallcult
uresand
societ
ies.
Theglobal f
ranchiseesoftheser eali
tyshowshav eonecommon
thr
eadr unninggloball
ythatistor akeinhugerevenue.From a
businesspointofv i
ewt heseshowsar ehugel
ysuccessf ulbut
f
rom socialperspecti
vetheRealityTVhascr eatedanewbr eedof
neoli
beralsflaunt
ingindiv
iduali
sm inasocietythatdraws
st
rengthfrom uniqueculturali
dent i
tyi
nsteadofsur v
eil
lance
culturepropoundedbyt her eal
it
yprogrammi ng.

25
 Theper ceptionofl ookingatteleser
ialsbyt heIndianaudi ence,
changedi tsdi mensi onafterthemi d1990’swhenmegaser ial
son
socialconcept slike“ KyuKi SaasBhi Kabhi BahuThi ”and“ Kahani
GharGharKi ”,whi chcont i
nuedtobeont elevisi
onf orov erazand
half
,crossingt hebr oadcasttimeofear l
iermy thologi cal mega
ser
ial“Ramay an”and“ Mahabharath”onDoor darshani nmid
1980’ s.Serialswi t
hv ari
ousconcept sacrossal lgenr essawi t
s
spacei ncat eringtoaudi enceamongal lt
henat ional andr egional
channel s.Whi l
et hefir
streali
tyshowonI ndiant el
ev i
si onwas
“Mer iAwazSuno”onDoor darshan,waybacki nthel at e1980’s.
Thepri
vat
eplayer
sf ol
lowedthesamef orov eradecadeingenr
es
li
kesi
nginganddance.Themi l
estone,whichbrokefrom t
hese
twoconcepts,
was“ KaunBanegaCr orepathi
”,qui
zprogr
am
hostedbyAmithabBachan.
Producersvent
uredinproducingothergenresl
iket
hesit
uati
onal
comedy(Si
tcoms),stuntsandadventurousandconcept
sbased
onmat r
imonial
,suspi
cion,guil
tandthenatureandbehav
iourofa
per
son.

Thegrowt
htooktheleapwhen“ Bi
ggBoss”grabbedtheaudi
ence
t
imetowatchthebehav
iour,nat
ureandtheactsofknown
personali
ti
es.

26
 I
MPACTOFREALI
TYSHOWSONCHI
LDREN

Childwithr emotecont rolwatchi ngt el

evisi
on PhotoCredi
tJupi t
er
i
mages/ Creat as/GettyImages
Realit
yt elevi
sionhasspr eadlikewi ldfi
re,l
eavingli
tt
ledoubtt hat
yourchi ldrenareli
kelytocomeacr ossmul ti
pleexamplesoft hi
s
typeofpr ogramming—ev ent hosewi thcasual vi
ewinghabits.It
mayl eav eyouwonder i
ngwhatt hepotentiali
mpactofthisis.
Exami ningwhati salreadyknownaboutr eali
tyshowsandt heir
infl
uenceonchi l
drencanhel py oumakei nformeddecisions
abouthowt ohandl et hei ssueiny ourownhome.

27
 Chi
l
drenasVi
ewer
s:-
Childrenwhov iewrealit
ypr ogramshav ebeenshownt osufferil
l
effectsfrom thecont entofsuchpr ogrammi ng.OneAust r
alian
studyr evealedthatchildrenwhowat chedr eali
typrogrammi ng
wer esignifi
cant l
ymor elikelytoassociateweal t
h, populari
tyand
beaut yasf actorsthatcont ri
but
et ohappi ness.It'
snosur prise
thatthesear ev al
uesf requentl
yheldi nhighest eem bymany
partici
pantsofr eali
tyshows.What '
smor e,certainotherrealit
y
programssuchas" FearFact or"t
hatfeat ur
epar ti
cipantsinvolved
indisgustingordanger ousbehaviorinspiredat t
empt sto
dupli
catetheseact sbysomey oungerv iewers.

Chi
l
drenasPar
ti
cipant
s:-
Althoughnotal l r
ealit
ypr ogrammi nginvolvesunder age
parti
ci pants,somedo.Thesehav eal sobeenshownt ohav ea
negat i
vei mpactont hechi l
dr eninvolv
ed.Anenv i
ronmenti nwhi ch
kidsf indt hemsel vessur r
oundedbycamer asmuchoft het ime
hast het endencyt omaket hechallengesofgr owi ngupt hatmuch
mor ediffi
cult.Additionally,whencompet it
iver ealityshows
incorpor atechildren,therei sanaddedpr essur eandsenseof
rejectionwhent hingsdon' tworkout .TheCanadi annewspaper
"TheGl obeandMai l
"repor tedin2009onapr ogr am cal led" The
NextSt ar,
"whi chfocusedonki dsunder15, placingsome
cont estantsinembar rassi ngsit
uationsandl evel i
ngcr iti
cism
(al
beitconst ructi
ve)att hem onnat i
onal television.

28
 EMOTI
ONALDRAMA

OnIndiantelevision, nothingsel
lslikereali
tyshows.Theynotonl y
br
eakthemonot onyofdr amaser ies,butalsoser veast heper fect
t
ooltosat i
sfyv oy eurism and,forsomeot hers,theirr
epr essi
bl e
temptationt ogett heir60secondsoff ame.Thoughv ari
ous
showshav ev ariousf ormats,someoft hem hav ehadt hei rf
air
shareofcont rover si
esandt hei
rcr edi
bil
it
yhasoccasi onal l
ybeen
quest
ionedwi thal legat i
onsthattheyar enotasr eal
ast heycl aim
tobe-t heyar eof t
enpr emeditatedandwel lrehearsedt ograb
mor eey ebal l
sand,int ur
n,higherTRPs.

Ani ndustr
ysourcesays,"
Mostreali
tyshowsareri
ggedandthe
contestantsar
etoldwhattodo.Producti
onhousesgotoany
extenttogetthemaximum TRPsf orthei
rshows.Sadl
y,t
her
e'sno
el
ementofreal
ity
.Ever
ythingisst
age-managed.
"

29
 Now,i
tisal
l
egedt hatthemaker sofcel
ebrit
ydancer eal
i
ty
show NachBal
iye,whichissupposedtofeaturereal
-l
if
ecoupl es,
havebeenaudi
tioningseveralmentobepairedoppositeactress
SanaSaeed.She,howev er,deni
esthebuzz."Ial
readydohav ea
boyf
ri
endandasf aras NachBali
ye i
sconcerned,weareonlyi n
talksri
ghtnow,"sheadds.

hi
tl
istr
ecal
lssomereal
it
yshowsthathav
eoftenreekedof
pret
ensi
onandorchest
rat
eddrama..
.

30
 EFFECTSOFREALI
TYSHOWSONYOUTH

Formany , 
reali
tytel
evi
sion isthelowestf orm ofenter
tainment,an
i
nsulttoourcol l
ecti
veintelli
gence.Intheirvi
ew, real
i
tyTVl auds
crassbehav iorandcreatesav oyeuri
sti
cpeepshow.I tgl
orif
ies
abuse,elevatesshall
owper sonali
ti
esandpr omot esdysfuncti
onal
relati
onships.
Yet ,wewat ch.Butwhy ?I sitbecauser ealit
yTVi slikepassinga
carwr eckont hehighway- -wej usthavet olook?Exper t
ssayour
fascinationhaslesstodowi t
hv oyeuri
sm andmor etodowi th
our selves.Accordi
ngt oOhi oSt ateUni v
ersit
ypsy chologistSt
even
Reiss,somepeopl ewat chr eal
ityTVbecausei tmakest hem feel
super ior
.Otherswatchbecauset heywantt oseeot herpeople
humi l
iatedWhatel secoul dexpl ainourfascinat
ionwi th"Puck,
"
oneoft hefir
streali
tyTVst arsofMTV' s"RealWor ld.
"Puck
rout i
nelypickedhisnoseandshout edhomophobi cobsceniti
esat
hisgayr oommat e.
Somepsy chologistssaythatsuchbehav i
oron t
elevi
sion 
has
madepopul arcultureintoacesspoolofamor albehavior
.Or
perhaps,thereverseist r
ue:Ifpeopledi
dnotwantt oviewreali
ty
shows,thenwewoul dn'twatchthem Somepsy chologi
stsbeli
eve
t
hatreal
ityTVi sa wit
ch'sbrewofdecei t
,vengeanceandspi t
eBig
deal!It
'sonlytel
evi
sion

33
 EFFECTOFREALI
TYSHOWSONCHI
LD
PARTI
CIPANTS

Everychil
dshouldbet aughtr
hy mes, alphabet sandjinglesin
preschoolsbuti
nthemoder ner aoft elev i
sion,par
entsar e
unnecessaril
ypushingtheirchi
l
dr enint her aceofbecomi ngr i
ch
andf amousi nt
heglamourwor l
d.Ev er
ypar entdoeshav etheir
ownj ust
ifi
cati
onandanswer sbutl astlytheyar espoili
ngt he
presentoftheirchil
dr en.

Chil
dhoodi sthemostbeaut if
ul partofani ndividual'
slif
e.Every
oneofuswhenwegr owupwedor ememberwhatweusedt odo
i
nourear l
ychildhood.Someexampl esoft hosememor i
esar eli
ke
quarrel
ingwithfriendsf orsmal lr
easonsandt hings,our
classroom andofcour set heenjoy mentofr ecess,scoldingfrom
ourteacherwhenwef orgottent odoourhomewor ketc.Please
donott akethesememor iesf r
om y ourgr owi ngchildinthename
ofbecomi ngfamousandear ning,insteady oushoul dlethim play
andenj oyhi sear l
ychi l
dhood.

Ever
yparentshouldl
earnthatt
histheageofy
ourchi
l
dtopl
ay,
l
ear
n,enj
oyandgr ow.Weshouldnotforcet
hem t
omakemoney
andgiveitt
ous.

34

REASONSBEHI
NDSUCCESSOFREALI
TYSHOWS
 Real
i
tyTVi
soneoft hef
astgrowinggenresi
nther
egi
on,
accor
dingtoareportbytwof
our54.
TheAbuDhabi-basedmediaandent
ert
ainmenthubrecent
ly
r
eleasedawhi
tepapercommentingontheri
seofthepopular
for
mat
,st
atingit
sdef
ici
enci
esandcult
uralbenef
it
s.
Thepaper,Gr
  owthofReali
tyTVGenr ei nPan-ArabianTelev
isi
on,
t
racesthegenrebackto1998, whenMBCcommi ssionedaser
ies
ofArabicver
sionsofpopul arshowssuch
Wi
as  peoutSpel
,
  l
bound and Hi
lar
iousHi t
sfortheRamadan
season.
Thesuccessoftheseprogr
ammesal l
owedtheDubai
-based
channel
tosplashoutontheexcl
usiveArabr
ight
sfor
 WhoWant s
toBeaMill
ionai
re.
Therepor tstatest hattheprogramme'sbumperr atingsprovedto
bethe"turningpoi nt",af
terwhichMBCf oundfur
thersuccesswi th
Ar
abicv ersi
onsof  TheVoice,
 I
dol 
andt GotTal
he  ent f
ranchi
ses.
MBC'sascenti ssett oconti
nueasi tprepar
estolaunchanot her
r
eali
typr ogramme-whi chcouldbet heret
urnof ArabIdol 
-in
Cair
onextweek.

35
 "
Thereasonwhy[reali
ty]f
ormatstr
avelwel
l aroundthewor l
dis
becauseyoualr
eadyhav eawealthofexper
iencewheny oubri
ng
t
hef or
mattotheregion,
"saystheSonyPict
ur esArabi
apr esi
dent
ZiadKebbi,
whoal socontr
ibut
edtot hereport
.
Thereportsuggest
sthatpur
chasingpopulartel
evisi
onformatsi
s
at
ri
ed, t
estedandsafewayfortelev
isionproducerstogener
ate
r
ati
ngsandr evenue.
"
Becauseadapti
ngaformatisl
essr
iskythancreati
ngabrand
newprogr
amme, ri
skaver
seArabproducersstar
tedr
ely
ing
heav
il
yonthem,"t
hereportsays.
"
Besidesr
educi
ngri
sk,r
eal
ityTVfor
matsof
feropport
uni
ti
esof
costcut
ti
ngbysubst
it
uti
ngreal
peopl
eforexpensi
vest
ars.
"
MBCGroup'
sspokesmanMazenHayekdisagr
ees,stat
ing
successf
ulf
ormatsar
enotpur
chasedf
orfinanci
alsuccessalone.
Hesay
sthatsuchformatshavethehi
ddeneff
ectsoftr
aini
ng
local
producer
s,dir
ector
sandtechni
cians.
"
Theycontr
ibut
einputt
ingtheAr
abworl
dontheglobal
ent
ertai
nmentmap,"hesays."
Welear
nalotf
rom t
heseglobal
f
ormat
sbecausetheycomewithanA-
Z[gui
de].
"

36

Thepapersay
sthesi
deef
fectofchannel
samassi
nggl
obal
 r
eal
i
tyt
elev
isi
onpr
ogrammingist
hatitcanr
esul
tincul
tur
all
y
i
nsensi
ti
vepr
oducts.
Ther
epor
tdetai
l
edMBC' sfai
l
ed2004experi
mentwit AlRai
h  s,an
Arabi
cversi
onoftheglobal
l
ypopul
arBi
  gBr
other.
Thepr
ogr
ammewasabr upt
lypul
ledof
fai
ramidapubl
i
cout
cry
regar
dingt
heant
icsofsomecont
est
ant
s.
Whi
l
eHayekref
rai
nsf
rom commenti
ngont Bi
he  gBrother
 fi
asco,
hesay
sthatal
lMBC'
sprogr
ammesar evet
tedforcult
ural
compati
bil
i
ty.
"
Thecat egor
yofr eali
tyTVinthedefini
ti
onofhav i
ngcontestants
sl
eepingi
nt ogetherandspendingmonthstogetherforthe
purposeofaTVshow-wedon' thavethem because,cul
tural
ly
andtradit
ionall
y,t
heyarenotrelev
ant,
"hesay s.
"Butiftheextendeddefini
ti
on[ofreali
tytelevi
sion]extendsto
gl
obal t
alent-
spotti
ngshows, t
henMBCi sthest rongest.Therei
s
noconnot ati
onofhav i
ngthetelevi
sioncamer asturnedon24
hoursadaywat chi
nghowt heysleep,eat,dressandwhatt hey
saytooneanot her.
"
Thereportconcludesbyprai
singAbuDhabi TV( r
unbyAbuDhabi
Media,whichownsTheNat ional
)forusi
ngt hereal
it
ytel
evi
sion
formattoshowcaseEmi r
aticult
ure.

37
 FAI
LEDREALI
TYSHOWS
Fictioncandri
vey oucr azyandsomet i
mesy ouneedtocome
backt oreal
i
ty.HenceTVpr oducerscameupwi ththeconceptof
r
eal i
tyshows.Atfirsttheseshowswer egr eatandthenthings
startedtogetalit
tl
eoutofhands!Someoft heseshowst urned
boringandsomeoft hem becamepat het
ic!Hereisalistof5of
themostbor i
ngreali
tyshowsofI ndia.

1.TheSway
amv
ar'
ser
ies:

ThisshowisaproofofhowcrazyTVpr oducer
scanbe.They
actuall
ycreat
edagameshowi nwhichtheparti
cipantshaveto
perf
ormt asksandpr
ovetheirwor
thtothepotenti
al br
ide/
groom.
Thisshowcanbecompar edtocounti
ngt eet
hofagoatbef ore
buyi
ngit
!

38
 HOW REALAREREALI
TYSHOW
A realit
yshow  isnott obeconf usedwi t
ha  document ary ,inwhich
the subj ectsar easkedt oignor ethecamer asandbehav e
natur al
ly.Many  realityshowpr oducersencour agepar ticipantsto
pl
ayt ot hecamer asas char actersorusepr i
v atet aped
conv ersations, called confessionals,asa form ofnar rati
on.
I
ndianr ealityshows: Formanyy ears,t
heI ndi
antelev i
sioni ndustr
y
fav oredscr ipted t el
ev isi
onpr ogramsov ertheunpr edi
ct ableand
potentiall
ylitigious r eali
tyshowf orm.Ihav ewatchedal mostall
oft hem.Butsomet i
mesIf eelmostoft hese arefake, rigged and
alreadyscr i
pt ed.Thewhol eaim oft hepr oduci
ngt eam i st ogain
TRP' s.

Forinstance JhalakDikhhlaJaa or Khatr
onkeKhiladi
,youcan
cl
early
 seet hepat ternofscori
ngandguesswhowoul dwin.
Samegoesf orot her dancingandsi ngingshows.Idoubti
fthey
actuall
ypromot etal
entor justbuil
dont hei
rTRPs.

Nowcomi ngon tothemuchhy ped Bi

gBoss. .
..
Bi
gBossi sapre-
fi
xedgame, f
ixedbyt hepr oducer
soft heshow.
WatchingaEkt aKapoor '
sseri
al mightpr oveouttobel essf ut
ile
t
hanwat chingBigBoss.Wat chthisshowr andomlyfor5mi nutes
f
rom anyofi t
s epi
sodes, y
ouwi llf
indthehousemat esquar rel
ing
,
abusingandcr i
ti
cizingeachother .I
tisacompl etet i
mewast e
andwatchingitwil
lsurelydamgey ourbrain.
39
 THEFUTUREOFREALI
TYSHOW

Thef utureoft her eali

tyt elev
isiongenreisgood, part
icularlywi t
h
theemer genceofdi gitalmedi a.Howev er,t
hegenr ei sal oss
l
eaderf orgener alentertainmentchannel s,despitethef actt hatit
bri
ngsi naudi encesandhel psaccumul ateGRPs( gr
ossr ating
points).Thesewer esomeoft hepoint
smadeatasessi ondur i
ng
theFusi on2013conf erenceorganisedbyI MC.
ActressPoonam Dhi l
lon, whot ookpartinBi ggBoss, not edt hat
reali
tyshowsar enotscr ipt
edbutmani pulated.She, howev er
,
agreedt hatreal i
tyshowsgav epeoplef r
om smal ltownsan
opportunitytoshowt heirtalent.

"
Theyknowhowpeopl ewi l
lreactafterseeingthem fortwoweeks,
dayinanddayout.Drama, negativi
tyandt hi
ngsthatarenot
pl
easantar
elookedforaschannel sf eelthatthi
siswhatdr i
ves
eyebal
l
s.Wehav etoremembert haty oungster
swat chthese
showsandtheref
oreitisimportanttoof fersomethingthatwil
l
i
nspirethem,"Dhi l
lonsaid.

40
 CASESTUDY
1. TARGETRATI
NGPOINTOFREALI
TYSHOWSVS
FI
CTI
ONSHOWS:

TRPi sani mport

antt oolchannelsuset or atetheirshows.Gi vi
ng
anexampl eoft wov eryf amousI ndi anshows, Ami t
abh
Bachchan’ s‘KaunBanegaCr or epat i(KBC) ’ai
redon’ Sony
Entertai
nmentTel evi
sion’andSal manKhan’ sbigticketshow‘ Bi
g
Boss4’ onCol or s.
KBCi sai
r edduri
ngt het i
mebandof9pm- 1030pm.Theoneand
hal
fhourf ir
stepisodeoft heseasonki ckst art
edwi t
hanav erage
TRPof5%.I ti
st hehighestav erager atingr ecordedi nthet ime
bandof9pm- 1030pm Monday .
Ont heot herhandSal man’ sBi gBossr ecor dedanav erager ati
ng
of3.4%.Theopeni ngepi sodeofBi gBoss4onOct3r dcl ashed
witht heCommonWeal thGamesopeni ngandhadst il
lmanaged
t
ogr abey eballs.

Otherchannel
sli
keStarPlus,
ZeeTVandI magi
neTVthat
t
elecastfi
cti
onshowsduringtheti
mebandt oofail
edtomatch
KBCwithanaveragerat
ingof3.2,2.
9,and1.1per
cent
r
especti
vel
y .
 41

I
ti sobser vedt odayt hatf i
ct ionshowshav eamuchl esserTRP
ratingamongsty oungst er s.They outht odaypr efersReal i
ty
Shows.Bi gBossandKBCar eachanget ot heaudi encef r
om t he
dai lysoap’ sandhel pi nbr ingi ngt hef ami lytoget hert oenj oya
showdur ingdi nnert ime.ThoughKBCandBi gBossar et wo
differ entgenr esofshowsi t ’
snotpossi blet ocompar et hem as
onehel psinbui ldinggener al knowl edgeandt hel aterisaf amily
masal ashowwi thal otofdr amaandent ertainment .
Al otoft alentshowst odayl i
keBoogi eWoogi e,IndianI dol, Sare
GamaandDanceI ndi adancear eal sohel pingt hecommon
peopl et oshowt hei rtalent .Thi si sast ageusedbymany
aspi r
antst ogeti ntot hel imel i
ghtandcr eateapl acei nt he
indust ry .
Pr oducer sar eal sonowi nv est ingi ndanceshowsl i
keNach
Bal iyeandJhal akDi khhl ajabyi ntroduci ngcel ebritycoupl esand
pai ringt hem wi thaspi ri
ngchor eogr apher swhi chi shel pingt o
i
ncr easet heTRP’ soft heshowandal sogi vingr ecogni ti
ont o
thosewor kingbehi ndscenes.
I
ti snowf ail
ingt oat tractaudi enceandr etaint hem.Ont heot her
handr eali
tyshowsar eat tract ingahugemassoft hey out has
wel last heot hermassaudi ence.Forexampl eshowsl ikeKBC
andBi gBossat tractamassoft heaudi enceont heot herhand
Roadi esandSpl i
tsv i
ll
aai redonMTVat t
ract sal otoft hey outh
today .
Real i
tyshowshav eal sohel pedgi veabr eakt ot heBol lywood
St ar sl i
keAmi tabhBachchan, Sal manKhan, Shahr ukhKhanand
AkshayKumart oent ert het el ev i
sionwor ldandmakeani mpact
ont elev ision.
Itsur eseemsl iket heI ndi ant elev i
sionisunder goinga
r
evol
uti
onandshi
ft
ingf
rom t
heregul
arSoapst
oamar
athonof
Real
i
tyShows.

42

2. INDI
ANTELEVI
SIONMUSICREALI
TYSHOWS:
EPHEMERALFAMEPROVIDERSORENDURI
NG
CAREERLAUNCHER’
S?
Abst ract: 
Since1995, musi cr ealityshowshav ebecomeani mpor tantpar tof
I
ndiant elevi
sionpr ogr ams.Theseshowsr ecei v
edamaj orboosti n
2003duet ot headv entofmedi aconv ergencet hatenabl ed
televisionchannel st ot r ansf ormt hei rshowsi ntoi nt eract iveones
wher etheaudi ence, t
hr ought hei rv otesov eremai l
sorSMSs, coul d
decidet hewi nner satt heseshows.Al thought hisensur esi nst ant
recogni tionfort hewi nner s,thesheernumberofupcomi ngt alent s
spawni ngoutoft heseshowshasl edt oanuncer taint yaboutt he
fut
ureoft heircar eer sint heI ndianmusi ci ndust ry.
Pedagogi cal Obj ect ives:
 under standt heconceptofr ealityshowsandhowt heydi ffer
fr
om nor mal telev isionpr ograms
 Toanal yset her easonsbehi ndt heev oluti
onandr api dgr owt h
ofmusi cr ealit
yshowsonI ndiant elev i
si on
 Todebat ewhet herr ealit
yshowsar esaf erbet sf orl aunchi ng
talentedsi nger sandwhet hert hesesi ngerscansust ainthei r
si ngingcar eer sf orlong.
Key wor ds:  Real ityShows, Tel ev i
sion, SaReGaMa, Coke
Channel [V]Popst ar s,Midi techPr oduct i
ons, PopI dol, I
ndi an
I
dol ,AbhijeetSawant ,Mar ket i
ngSt rategiesCaseSt udy ,Fame
Gur ukul,Indi aKi Voi ce,Musi cal Ghar anas, Regi onal Real ity
Shows, Pl aybackSi ngi ng, StageShows
Cont ent s:
 Musi cReal i
t yShows: Evol utionandPr oliferat i
on
 Musi cReal it
yShows: Endur i
ngCar eerLauncher s?
43
WHATKI
NDOFSHOWSYOULI
KETOWATCHONTV?

From theabovepi
ediagram i
tcanbeseent hatoutofthetot
al
sur
veyed58%ofthepeopleli
ket owatchrealit
ybasedshows,
where’s23%li
kedtowatchthedailysoaps9%l ikedtowatch
musicbasedshows&onl y10%likedtowatchnews.Thusi tcan
beshowt hatmostofthepeopleli
ketowat chther eal
i
tybased
showscamparetodailysoaps,news, musicetc.

44
DOYOUCONSI
DERREALI
TYSHOWSREALORRI
GGED?

Theabov epiedi agram say sthatoutofthetotalsurveyed

people50%bel i
evedt hattheseshowsar enotr eali.
e.
theyarescripted&onl y10%peopl ebeli
evedt hatthese
showsar ereal.Wher et herest40%peoplehav eno
defi
nit
eopi nionont his.Thusitcanshowt hatev en
t
hroughthenameoft heseshowsar e‘r
eali
tyshows’
peopledon’tthinkthatitisr eal&theseshowsmustbr ing
somer eali
tyintheirshows.

45
WHATKI
NDOFREALI
TYSHOWSYOULI
KETOWATCH?

From theabovepiediagram itcanseent hat40%ofthe

peopleli
kedwatchinghiddencamer ashows.30%ofthe
peopl
el i
kedwatchi
ngt el
entsear chshows.Ont heot
her
hand10%oft hepeoplewat chingcouplebasedshow.
Thus20%peopl ewat chi
ngqui z.thusitcanbeshowst hat
manyoft hepeopleareinter
est edtowatchinghi
dden
camerashows.
46
 ACCORDI
NGTOYOUWHI CHCHANNELBRI
NGSTHE
BASEDREALI
TYBASEDSHOW ?

Fr
om t
heabovepi
edi
agram i
tcanbeshowthat30%ofthepeopl
e
li
ket
owatchmtvbri
ngsoutt
hebestreal
it
yshows.
20%f
orcol
our
s,20%f
orsonythi
nksthatt
hesechannel
sbr
ingout
bestreal
i
tyshows.
Rest10%peoplewatchbindassbeingoutt
hebestreali
tyshows.
Thusi
tcanbeshowt hatmostofthepeoplefeelt
hatmt vgiv
es
t
hosereal
it
yshowst hathav
ef r
eshconcept&ideas..

47
 WHI
CHI
SYOURCURRENTFAVORI
TEREALI
TYBASED
SHOW ONAI
R?

Theabovepiedi
agram showsthatoutofthet
otalsur
vey30%
peopl
eli
ketowatchthebiggboss,30%alsoli
ketowatchkbc.

Whereas20%ofpeopl
ewatchedroadi
esasthei
rfavor
it
eshow.&
r
est20%watchedmtvbakr
a.Thusitcanshowthatmostoft
he
peopl
ewatchbigbossaswellaskbc.

48
DOYOUTHINKREALI
TYBASEDSHOWSSHOULDSHI
FT
FROM PRI
METIME(7-
10)ORNOT?

From theabov epi

ediagr
am itcanbeseent hat40%ofpeople
t
hinkthatthi
sshowsshouldshi f
tfr
om pri
met imewhereas30%
f
eelsthatitshoul
dnotshif
tfrom pri
metime.&30%ofpeople
havenoproperopini
onforthis.
Thusi
tcanbeshowthatmostoft
hepeopl
ethinkthatt
hisshows
shoul
dbeshi
ftf
rom pr
imeti
meforchi
ldrentosee.
.
Andt
heshowsl
i
ketalentshows,qui
zzes,
etc.
.shoul
dnotbe
shi
ftedfrom pr
imetimes…..

49
 DOYOUTHI
NKTHEREALI
TYSHOWSAREVULGAR/
OBSCEBE?

From t
heabov epiediagram i
tcanbeseenthatal
most50%of
peopl
e’
sopinionthattheseshowsar evul
gar&20%ofpeopl
e’
s
opi
nionthatt
heseshowsar enotvul
gar&30%ofpeopl
eshaveno
opini
onont hatshows.
Thusi
tcanbeseet
hatmostoft
hepeopl
ethi
nkt
hatt
heseshows
ar
evulgar
.

50
 I
NWHATSENSEDOYOUTHINKTHESESHOWSARE
OBSCENE?

Theabov epiediagram say

sthat37%ofpeopl et hi
nkthatthe
r
eal
ityshowareobscenei nsenseoflanguages, 31%ofpeople
t
hikthatther
eali
tyshowsar eobscenefrom thescenesofshows
&the16%ofpeopl ethi
nksthatthereal
ityshowsar eobscene
f
rom thebehavi
oroftheshows&t herest16%ofpeopl ethi
nkthe
real
i
tyshowsar eobscenefrom theotherhand.
Sot
hepar
ti
cipantofther
eal
it
yshowsusethei
rbadl
anguageson
showi
tshoul
dbeavoi
ded…

51
 WHYDOYOUPREFERTOWATCHREALI
TYSHOWS?

Becausei
tis 
not
 ent
ir
elyf
ake,
 
that
'swhy
.

Showsl i
kethi
sshootsomuchf il
mt hatifnoov er-
archingstor
y
werekeptinmi ndwhenediti
ngitdown, theywoul dseem
downrighti
ncoher ent
. What
'smore,people real
l
ydo  embody
char
actertypes,evenastheyarealsouniqueindividual
s.

Wecankeepknowl edgeoft hefactthatt heseshowsar ei ndeed

edit
ed,andev ensomewhatst agedst oriesinmindwi thout
thr owingt hebaby(ouri nter
estintheout comeoft hecont ests)
outwi ththebathwater( anysenset hat" thecamer a"capt ures
total
lyobjecti
vereali
ty). I
notherwor ds, peopleactuallyare
compet i
ngont hesepr ograms,andev ent houghthepr oducer s
mi ghtrefertothem as"castmember s"rat herthan"cont estants,
"
thatdoesn' tmeant hatreputabl
er eali
tyshowsar etotallyfake.

Real
li
fei
sjustnotasmuchl i
kethemov i
es(
andnon-
real
it
y
tel
evi
sion)as 
that
.

SO,
ENJOYREALI
TYTVIFYOUCAN,EVENKNOWI
NGI
T'SONLY
PARTI
ALLY"
REAL."

52
 WHYPEOPLEVOTEFORTHECONTESTANTSI
NTHESE
REALI
TYSHOWS?

Ral i
tyt elevisionhaschangedt hef aceofent er tai nmenti nI ndi a
si ncet hel aunchofAnt akshar i(1993) ,Boogi eWoogi e( 1997)and
later,KaunBanegaCr or epat i (2000) .Whi l
egameshowssuchas
Ant akshar iandKBChav eobj ect iver esults,compet i
tionssuchas
Boogi eWoogi e, SaReGaMaPa, JhalakDi khhl aJaaandDance
Indi aDancehav easubj ect i
v eel ementi nthechoi ceofwi nner s.In
suchcompet i
tions, judgesdeci dewhi chcont est anti st echni cal l
y
abet terper former .
Tel evisioni sal laboutpopul ar i
tyandt heaudi encesar et hecr itics.
Webel i
ev et hatpubl icv ot ingi sv er yessent ial butt heshowshoul d
notcompl etel
ydependoni t.Forexampl e,inNachBal i
yewegi ve
50: 50wei ghtst oj udges' vot esandaudi ences' v ot es.Wef eel that
becausewear emaki ngshowsf ort hepeopl e,t her eisnowayt hat
weshoul dnott aket hei ropi nionsi nt oconsi der at ion.But ,wedon' t
wantt ogi vet hev otingr i
ght scompl etelytot hem.Thehassl ei s
thatmanyt i
mest heaudi encesv otef orcont est ant soft heir
respect i
ver egi onsandt hei rv oti
ngi snotbasedont he
performanceoft hecont est ant .I tbecomesunf ai rthen!That '
s
whyt hej udges' votingi sequal l
yi mpor tant.Judgest alkaboutt he
techni cal aspect soft heper for mancet hathel pst heaudi encet o
chooset hebet terpar ti
cipant .
Also, whati snotgoodi st hataudi encesar easkedt opay
unr easonabl eamount sf orv ot ing.Thechannel sf aceal legat i
ons
becausepeopl ef eel i
t'samoneymaki ngt act ic.Ei t
hert hev oting
shoul dbef reeort heconsumer sshoul dpayt henor mal ratest o
sendt hei ropi nions.

53
DOYOUBELI
EVETHEREARETOOMANYEALI
TYSHOWS
ONTV?

Yes,Ithinkthattherear ewayt oomanyREALI TYSHOWSonTV.

Personall
y ,
I 
thinkitstakingfrom ot hermor eenjoyabl
eformsofTV.For
i
nst ancedrama, 
comedy ,
educationet c.Toomanyoft heReal
tyShowshav e
negat ivecontent 
(arguing,f
ighti
ng,cursing) .Iwanttof or
getmypr oblemswhenI
wat chTV; not 
takeonsomeoneel se's.Idooccasi onall
yenj
oyt heposi
ti
ve
showsl i
ke"You've
GotTalent "or"ExtremeMake- Over
."

55
 DOYOUTHI
NKTHEJUDGESINTHESESHOWSARE
PARTIAL?

Thepr ogr ammespacef orr eal i

tyshowsi sget ti
ngi ncr easingl y
crowded.Toensur et hatt heirpr ogrammesgett hemaxi mum
ey ebal ls( read: TRPs) ,themaker sar e leav ingnost oneunt urned
toupt hecel ebr i
tyquot ientoft hei rshow.
Sincet heycandoonl ysomucht oaddnov eltyt ot heirshow
for mat ,signingonmar ketabl e,goodl ooki ngf acesasj udges
seemst obet heirmant ra.Butt her ehav ebeent i
meswhent he
choi ceofj udgesl ooksl i
keanot -so- greatj udgmentcal l.
Liker ecent l
y, wheni twasannouncedt hatbest sellingwr i
ter
Chet anBhagatwoul dev al uatet hecont est antsofcel ebr i
tydance
real i
tyshow' NachBal i
ye7' .Itnotonl yt ookhi sf ansbysur pri
se,
butal sor aisedquest i
onsaboutt hecr iter i
af orzer oi
ngi nont he
panel ofj udges.
Whi lecal li
nghi msel fa' nov i
cedancer ',thenov eli
stcl arifi
edhi s
rol eint heshowt hroughanonl i
nepostt hatr ead: "Wel l
,Iam no
danceexper t !
Howev er ,theshowf ormathaschangedandapar tfrom dance,
ther ewi llbeal otofemphasi soncoupl echemi stry,compat i
bili
ty
andt eam wor k.Iwi l
l bef ocusi ngmor eont hel atterpar t
s..
.Yes, i
t
isar isk.I tcoul dreallywor korIcoul dendupmaki ngaf ool of
my sel f
."
hitli
stt akesal ookatsi mi larinst anceswhencel ebr i
tiesst epped
intoashowj ustf orthesakeofi tandj udgedt alentev enthough
theydi dnotseem t ohav ether equi siteexper t
iset odoso. .
.
 56
CONCLUSI
ON
Real
it
yshowsshoul dnotf
eatur
eclashesasitlooksthevalueand
si
gni
ficanceofmusic’
s.thereal
it
yshowsgenui nehelpin
encouragi
ngtheupcomingtal
enti
nt hesociet
y.
Ontheotherhandthereal
i
t yshowsareal
sodemandedbyt
he
peopl
easitint
roducestotall
ynewconcepti
nthef
iel
dof
tell
ywood.
Howev
er,
thef
utur
eofr
eal
i
tyshowi
sst
il
li
nquest
ion.
Theywi
l
lcont
inuet
osuccessift
heycont
inuet
omai
ntai
nint
erest
oft
heviewer
s.

Thus,
wecansayt
hatr
eal
it
yshowshel
pingai
ningt
hepubl
i
cit
yto
commonpeopl
e.
Duetowhichtheybecomecelebr
it
yinshor
tspanofti
me.Above
ment
ionedequati
onisthegol
denrulef
orbecomi
ng‘POPULARA’
.
Today’
speoplearesmartenoughtomakeacorr
ectj
udgmentand
par
ti
cipant
’st
alentwi
ll
dot hetal
ki
ngandasfort
hevoti
ngsyst
em.
57
 BI
BLI
OGRAPHY
1.
NEWSPAPERS:
-

DNA

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NDUSTANTI
MES

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MESOFI
NDI
A.(
BOMBAYTI
ME)

2.
JOURNALS:
-

o I
NDI
AJOURNALNUMBER11JULY2013
o BLACKBERRYDEVELOPER’
SJOURNAL

3.
WEBSI
TES:
-

o WWW.
sawaal
.i
bibo.
com
o ht
tp:
//www.
best
medi
ani
nfo.
com
o ht
tp:
//www.
copper
wiki
.com
o ht
tp:
//www.
redi
ff
.com
o ht
tp:
//www.
li
vement
.com
o ht
tp:
//ar
ti
cles.
economi
cti
mes.
indi
ati
mes.
com
o ht
tp:
//www.
indi
anj
our
nal
ofmar
ket
ing.
com

60