Major Individual Assessment 1

Name: Le Vu Anh Thu

ID number:20431216
Class teacher: William Keeton
Class day: Thursday
Class Time: 15:00
Case Study 1
Question 1:
Here’s some information about question 1
(max 500 words):

(Mack, Daniel Z, 2017)

Benefits:
- Lower level employees are close to the customer as well as directly attend in the
business activites -> better SWOT analysis-> new and potential strategy
- Always feel and face with the impact of strategy on the business activities.
- Increase employee commitment
- Push participate and inclusion process for employees in strategy.
- Push productivity and efficient\
 Reflect on Shutterstock & quotes
Limitation
- Manager-employee boundary
- Nonsense and risky strategy
- Power banner
- Neglect their mission
 Reflect on Shutterschock and quotes

Question 2:
What risks to the organisation do you identify in the initiative Shutterstock
executives have taken and what actions can they take to minimise such risks?
(maximum 2 risks)

Share account risk-> less revenue

“Lets test it” -> risk of unvaluable strategy -> waste time and energy, neglect
their mission.
Case Study 2
Question 1:
Here’s some information about question 1 (Nielsen & Randall, 2012).
Nielsen & Randall (2012), stated something relevant for question 1.
Coles has been involved in adapting to the newly developed technologies and merge those
technologies in the business processes of the company to ensure that the business will
operate at the
There are distinct three phases of growth and expansion strategy adopted by Coles. The first
one is before WWII where the store was like a full-service store, where staff would help pick
products for customers, to what we consider normal today with self-service

- During WWII
- After WWII

Question 2:
the best Organisation Structure that would describe Cole company is the Matrix Organisation
structure. This structure is very usefull in taking innovative decisions and accepting change. 

An organisation structure that utilises functional and

divisional chains of command simultaneously in the
same part of the organisation
Attempt to improve horizontal coordination and
information sharing
 Often used by global organisations
References:
Zwick, T, 2004. Employee participation and productivity. Labour Economics, 11(6), pp.715-
740.
Park, R, 2015. Employee participation and outcomes: Organizational strategy does matter.
Employee Relations.
Cabrera, E F, Ortega, J, Cabrera, Á, 2003. An expl oration of the factors that influence
employee participation in Europe. Journal of World Business, 38(1), pp.43-54.
Nielsen, K, Randall, R., 2012. The importance of employee participation and perceptions of
changes in procedures in a teamworking intervention. Work & Stress, 26(2), pp.91-111.
Mack, Daniel Z, 2017. Opening Up: Managing Employee Involvement In The Strategy
Process. Academy of Management Proceedings, 2017(1), p.14130.