British American Tobacco Bangladesh

Based on a 2017 study regarding company’s situation in market

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British American Tobacco Bangladesh
Based on a 2017 study regarding company’s situation in market
Prepared for:

Prepared by:

Section

Date of Submission:

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Sharmin Akter
Senior Lecturer,
Department of Business Administration,
East West University.

Subject: Submission of the report on “British American Tobacco”

Dear Madam,
Here is the term paper that we assigned on the topic as per your request. The assignment has
been completed by the knowledge that we have gathered from the course “International
Business”.
The study we conducted enhanced our knowledge to make an executive report. This report has
given us an exceptional experience that might have immense uses in the future endeavors and we
sincerely hope that it would be able to fulfill your expectations. We have. We have conducted
through online research on British American Tobacco in Bangladesh.
We have put our sincere effort to give this report a presentable shape and make it as informative
and precise as possible. However, if you need any assistance in interpreting this assignment
please contact us without any kind of hesitation.
Yours Sincerely,

______________ ________________ __________

Ishrat Jahan Shathi Rubaiya Choity

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Table of Contents

EXECUTIVE SUMMARY...........................................................................................................5
1.0 INTRODUCTION...................................................................................................................1
1.1 Origin of the report:............................................................................................................2
1.2 Objective:..............................................................................................................................2
1.3 Limitations:...........................................................................................................................2
1.4 Sources and Methods of Collecting Information:.............................................................2
2.0 COMPANY OVERVIEW.......................................................................................................3
2.1 Background History:...........................................................................................................3
2.2 History of BATB:.................................................................................................................4
2.3 Mission:.................................................................................................................................4
2.4 Vision:...................................................................................................................................5
2.5 Strategic Focus:....................................................................................................................5
2.6 Business Model Strategy:....................................................................................................5
2.7 Nature of the industry:........................................................................................................5
3.0 SWOT ANALYSIS..................................................................................................................7
4.0 Aspects of Globalization..........................................................................................................8
4.1 Economic aspect...................................................................................................................8
4.2 Socio-cultural aspect............................................................................................................8
4.3 Political aspect......................................................................................................................9
Anti-Globalization......................................................................................................................9
4.4 Economic aspect...................................................................................................................9
4.5 Socio-cultural aspect............................................................................................................9
4.6 Political aspect....................................................................................................................10
5.0 Globalization on British American Tobacco.......................................................................10
6.0 RECOMMENDATION.........................................................................................................13
7.0 CONCLUSION......................................................................................................................14
APPENDIX (SAMPLE OF SURVEY QUESTIONNAIRE)...................................................15
BIBLIOGRAPHY........................................................................................................................16

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EXECUTIVE SUMMARY
As a well renowned successful industry British American Tobacco Bangladesh has proved its
standing in counting prominent industry in Bangladesh. It plays a great significant role in
Bangladeshi economy. As we know British American Tobacco Bangladesh is one of the largest
multinational companies in the country and has been operating for over 100 years more than
180 markets around the world.

Corporate and regulatory affairs are responsible for maintaining the process and internal
communication is a part of that. Internal is responsible for communicating corporate projects,
events, achievement; providing counseling service for cross functional teams and generating
positive shift in employee comprehension of company objectives and directions. It helps to
ensure that the employee at all levels have an understanding of the business and are able to
engage and inspire individuals them to deliver winning performance.
With all its quality services and commitments the industry has won many hearts and as well as
the confidence of the consumers over them. In business analysis at different situation BATB has
to go under different strategies.

The best companies around the world are discovering a powerful new source of competitive
advantage. It's called supply-chain management and it encompasses all of those integrated
activities that bring product to market and create satisfied customers. The Supply Chain
Management Program integrates topics from manufacturing operations, purchasing,
transportation, and physical distribution into a unified program. Successful supply chain
management, then, coordinates and integrates all of these activities into a seamless process. It
embraces and links all of the partners in the chain. In addition to the departments within the
organization, these partners include vendors, carriers, third party companies, and information
systems providers.

Within the organization, the supply chain refers to a wide range of functional areas. These
include Supply Chain Management-related activities such as inbound and outbound
transportation, warehousing, and inventory control. Sourcing, procurement, and supply
management fall under the supply-chain umbrella, too. Forecasting, production planning and
scheduling, order processing, and customer service all are part of the process as well.
Importantly, it also embodies the information systems so necessary to monitor all of these
activities.

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1.0 INTRODUCTION
British American Tobacco Bangladesh (BATB) is a subsidiary of British American Tobacco
Group. It has been incorporated in 1972 as Bangladesh Tobacco Company (BTC). Since 1972
BATB has been operating in Bangladesh as one of the leading multinational organization. Since
1972 BATB is operating as the market leader in the tobacco industry by providing some of the
most powerful global and local brands. At present BATB is the highest tax paying company,
contributing around 7% of the total revenue of the Government of Bangladesh. BATB is
renowned as one of the most prominent socially responsible and ethical company in the minds of
the citizen. Bangladesh is considered as one of the leading tobacco consuming countries in the
world. Approximately 87% of the population of Bangladesh consumes tobacco in some form
whether smoked (both cigarettes and biris) or smokeless amongst which with a higher percentage
of 58% is men and the other 29% is women. In 2012, an estimated 46.3 million adults used some
form of tobacco product, smoked or smokeless. Research says that most smokers are male —
28.3% of adult men smoke manufactured cigarettes and 21.4% smoke biris. In contrast,
smokeless tobacco use is substantial across both genders, while women having an upper hand
with 27.9% being women and 26.4% of men using some form of smokeless tobacco

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1.1 Origin of the report: This report has been made as the course requirement of “International
Business (ITB301)” in Spring-18 semester. This report contains the technological changes and
effect of the globalization in British American Tobacco.
1.2 Objective: The general objective of preparing this report is to fulfil the requirement of
internship program required by university. Moreover, the objective is to gain practical
knowledge by observing everything in workplace so that one can relate it with theoretical
knowledge. The specific objectives are:

1. To present an overview of
BATB
2. To analyze the industry
3. To learn how to adjust with new culture, skill and
people
4. 4. To know the training process of new employees

1.3 Limitations: As our gathered information mainly depend on internet research so we could
not provide guarantee that all the secondary sources of data are 100% accurate. We could
conduct survey on online only so in some aspects our survey result may not represent the actual
image of the company.
1.4 Sources and Methods of Collecting Information: Primary sources of data are the official
website of British American Tobacco. Secondary sources of data are various websites from
internet those are mentioned in the reference section. We also have conducted an online survey.
We have also collected data from journals,reports and other sources.

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2.0 COMPANY OVERVIEW
2.1 Background History: British American Tobacco operates British American Tobacco
Bangladesh in Bangladesh which is one of the largest multinational corporations. It is doing its
trade above 100 years in this region. In 1990 it was founded in Bangladesh. The first depot of it,
was established at Armanitola in Dhaka. After partition in 1947, it was established in 1949. After
the independence of Bangladesh from Pakistan, it was renamed as Bangladesh Tobacco
Company (BTC) in 1972. But in 1998, it is again renamed as British American Tobacco
Bangladesh (BATB). In Bangladesh, British American Tobacco Bangladesh has more than 1,200
people as direct employees and more than 50,000 people as indirect employees
(Batbangladesh.com, 2015). They are listed on the stock index of the Dhaka Stock Exchange and
Chittagong Stock Exchange (Dsebd.org, Retrieved 2015-03-11)

British American Tobacco Bangladesh's motto is "success and responsibility go together".

Shehzad Munim is the current Managing Director of BATB. He is serving as the first ever

Bangladeshi MD in the history of BATB (Archive.thedailystar.net, 2013-10-01)

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2.2 History of BATB:
British American Tobacco was established back in 1910 as Imperial Tobacco Company Ltd and
the head office was in Calcutta. In 1926 ITC launched a branch at Moulovibazar, Dhaka.
Cigarettes were made in Carreras Ltd., Calcutta. Imperial and Carreras merged into a single
company in 1943. After the partition in 1947, cigarettes were coming freely from Calcutta, but
introduction of customs barriers in 1948 between India and Pakistan interrupted the smooth flow
of cigarettes from Calcutta to East Pakistan. In March 1, 1949, Pakistan Tobacco Company
(PTC) came into existence with head office in Karachi; with the assets and liabilities of ITC
Limited held in Pakistan. At that time East Pakistan Office was situated in Alico Building,
Motijheel. In order to meet the increasing demand, the first factory in the then East Pakistan was
established in Chittagong in 1952. From this time, onwards requirements for cigarettes for East
Pakistan markets were met from products manufactured in Karachi. In 1954, PTC established its
first cigarette factory although high-grade cigarettes still came from West Pakistan. The Dhaka
factory of PTC went into production in 1965. After the war between India and Pakistan in 1965;
the import of tender leaf from India for the production of Biri was stopped. This gave a big boost
to cigarette business. It was at that time the East Pakistani entrepreneurs set up 16 cigarette
factories in this region.

After independence, Bangladesh Tobacco Company (Pvt.) Limited was formed on 02 February
1972 under the Companies Act 1913, with the assets and liabilities of PTC. Shareholding
position for GOB and BAT was 1:2. BTC (Pvt.) was converted into a public limited company on
03 September 1973. British American Tobacco played a pivotal role in BTC's creation in 1972
and since then has been involved in BTC's development every step of the way. To pronounce the
successful relationship with British American Tobacco, BTC has changed its name and identity
to British American Tobacco (BAT) Bangladesh Company Limited on March 22, 1998. The

2.3 Mission: Our mission is delivering our commitments to society, while championing
informed consumer choice. We need to continue to ensure that our consumers are fully informed
about the choices they are making when they purchase our tobacco products. We recognize that
we have a responsibility to offer a choice of products across the risk spectrum, but we will also
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defend their rights to choose and provide them with the products they want. As society changes,
and people’s priorities and needs shift, we need to be ready to meet new challenges and take
advantage of new opportunities. We are a major international business and with this status come
responsibilities, from being open about the risks of our products to supporting rural communities
in the developing world (Annual report, 2014).

2.4 Vision: Our vision is to be world’s best at satisfying consumer moments in tobacco and
beyond (Annual report, 2014).

.
2.5 Strategic Focus: Our strategic focus areas are the foundations upon which our strategy is
built and they have been

in place for many years, but we continue to concentrate on our activities in all four focus areas and
constantly review our ways of working. Growth requires understanding and delivering enjoyable
consumer moments. Resources should be effectively deployed to increase profits and generate
funds for better productivity. Winning organizations consists of great people, great teams and a
great place to work. Ensuring a sustainable business that meets stakeholders’ expectations is
another part of our strategic focus.
2.6 Business Model Strategy: Our business model describes what we do and, more importantly,
how we use our unique strengths and employ our resources and relationships to deliver
sustainable growth in earnings. It is built around meeting our consumers’ evolving needs and is
driven by our strategy to ensure that we are delivering great results today and investing in our
long-term future.

2.7 Nature of the industry:

According to (Shirin, 2015) the market is estimated to be 64.2 billion sticks of biri and 51.8
billion sticks of machine manufactured cigarettes as in 2015.

The tobacco industry of Bangladesh is an age old industry. Three cigarette companies are
currently holding 97% of market share in the country where British American Tobacco
Bangladesh (BATB) peaks the market with more than 50% market share (Mala, 2015). The main
cigarette manufacturers today are:

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 British American Tobacco
Bangladesh Dhaka Tobacco Industries

Abul Khair Tobacco

Nasir Tobacco

Azizudin Industries and New Age Tobacco

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3.0 SWOT ANALYSIS
SWOT analysis is done to find out the factors important to the operation of a business in the
environment, both internal and external. The internal factors help to find out the strength and
weakness; the threats and opportunities can be comprehended by scanning the external
environment. The SWOT analysis of the cigarette industry is given below:

Strength:

Because of high regulations, high cost and high entry barriers, new entrants are
discouraged, which is good for the current and already established market players.

As they are not allowed to go for public promotion, the tobacco companies can use their
resources for other purposes. Like BAT is investing for and increasing their filed force.

Weakness:

Dealing with a product, which is sensitive in many issues.

Cannot promote their products using public media vehicle (Rusho, 2012).
A high volume but low value industry

Opportunity:

In Bangladesh, tobacco market is pretty strong. Among the sale of all tobacco products, 68% is
Biri and the rest 32% is cigarette. But with the up gradation of purchasing power and good
economic condition, high rate of migration from Biri to cigarette is also expected. Even now; the
migration rate is good enough to sustain the cigarette industry. Total no even if reduce, but the
migration will make it sustainable. The cigarette market depends not on increasing number of
customers, but on switching to cigarette brands.

Threat:

Tobacco is the only consumer product that kills one half of its users when used as directed. So
there are some threats as well.

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 Increasing amount of awareness among the consumers about the health hazards

Increasing number of regulations and laws, imposed by the government about smoking
and selling cigarettes.

4.0 Aspects of Globalization

4.1 Economic aspect

Globalization has encouraged more trades and increased the flow of capital among nations; For
instance, businesses can seek their funding from foreign banks that offer the most competitive
interest rate (Bhagwati 2004). MNEs have more flexibility to operate as well as locate their
operations in any countries that offer advantages (e.g. cheaper labor cost or closer proximity with
the customers); For example, many US corporations moved their labor intensive productions to
China because Chinese workers have lower wage than the American counterpart. As a result, the
world consumers can purchase goods and services at a lower price. Moreover, economic
opportunity has been expanded, from domestic to regional and global consumers, as technology
such as internet or cheaper transportation make possible for people to seek out new business
connections (e.g. franchise). With more players selling the same goods to target customers,
competition is increased; consumers will get the benefit of cheaper price. There are many
institutions among countries to encourage economic collaboration such as WTO, OPEC, APEC,
ASEAN, EU and UNCTAD.

4.2 Socio-cultural aspect

Nowadays, the communication, information exchange, and mass media have been raised. This
helps reduce the communication barrier so that people from different culture, life style, and
society have more understanding of each other (Tomlinson 1999); For example, internet helps
people to communicate easier and to find the information (such as news, fashion trend,
education). Moreover, many US and UK universities open the opportunity by offering distant
learning program with granted degree for foreign students who cannot afford high cost of living
in the countries. This could help those people to improve their quality of life. Some problems
such as poverty, health care, gender equality, child labor, and global warming are difficult or
impossible to solve by individual nation. Globalization has made such issues global awareness
and concerns. It encourages harmony and willing from every country to help combat the
problems (e.g. the global warming meeting held in Denmark). There are many international
organizations that help promote collaborations and tackle socio-cultural issues such as UNICEF,
UNEP, UNESCO, and WHO.

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4.3 Political aspect
Political tension was no longer individual problems between conflicting nations. Poverty in the
Caribbean means more drugs on the streets in Washington and London. Conflict in the Balkans
causes more refugees in Germany and here in the UK (Stiastny 1999). These problems can only
be addressed by international co-operation. Globalization promotes the circumstance of state
interaction. Whether nations like it or not, we are all internationalists. There are a lot of
collaborate institution among countries to strengthen the political collaboration UN, EU, and G7.
Many conflicts were encouraged to be solved through peaceful approach, such as negotiation.
After the end of cold war, globalization inspires nations to develop friendly relationship, to help
nations work together to improve quality of life, and achieve world harmony.

Anti-Globalization
Globalization became an unending controversy (Bhagwati 2004). Many critics are against
globalization because they can notice its disadvantages. To analyze how negative of the
globalization, the cons of globalization would be seen through the same aspects as the benefits
has seen through.

4.4 Economic aspect

According to the labor flow has distributed from developed countries to developing countries
because the corporations always focus on maximizing profit and try to find the lowest labor cost.
The developing countries obviously have lower labor cost than developed countries. While job is
increasing in developing countries, this make developed countries people losing job as well,
especially for labor level.
There are also many moments of crisis occur from globalist project such as Asian financial crisis
(1997), the collapse of WTO Ministerial conference in Seattle (1999), and the collapse of stock
market in Clinton boom (Bello 2004). Moreover, when the depression happens to one country, it
will easily spread to other countries. For example, Greece great crisis heavily impact to countries
in Europe zone and other countries in the world. This is because the crisis has reduced the
investors' confidence. Then this made Euro currency drop sharply as well. For another example,
the root cause of the hamburger crisis may not be directly from globalization. However, the
globalization stimulates and spread its effect throughout the world.

4.5 Socio-cultural aspect

Globalization made the flow of culture happened, for example, the American and Western
culture spread all over the world. The more powerful countries' cultures have weakened the
cultures of the others. The private corporations, which have the capital to invest, will have
influence over the countries, in the case of media, society, and individual. Because of wider
range of transportation and communication in the world, the decease will be easily spread from
one country to another country. For instance, the Swine flu, which started from Mexico,
distribute to other countries all over the world. Increase of environmental concerns and
sustainability in developing countries because the distribution of factory, especially the polluting
making factory, from developed countries to developing countries. Moreover, the war could be
happened from competing for the world resources such as oil, coal, and iron.

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4.6 Political aspect
Cerny (1997:251) states that "the transformation of the nation-state into a 'competition state' lies
at the heart of political globalization." The less developed countries maybe at disadvantage and
losing of control from developed countries. The illegal trade in drugs, arms, intellectual property,
people, and money is booming. Like the war on terrorism, the fight to control these illicit
markets pits governments against agile, stateless, and resourceful networks empowered by
globalization. Governments will continue to lose these wars until they adopt new strategies to
deal with a larger, unprecedented struggle that now shapes the world as much as confrontations
between nations - states once did. (Naim 2003)

5.0 Globalization on British American Tobacco

BAT as its namesake was formed as a joint venture between Imperial Tobacco of the United
Kingdom and American Tobacco of the United States. BAT was an answer to an intense trade
war which provided a solution to both founding companies and allowed for more freedom and
growth of the tobacco industry by their means (British American Tobacco - Our history, 2010).
As of such, even the beginning of BAT can be seen an effect of globalization. It was formed
between founding companies of different nationalities and now has operations of production,
manufacture and marketing in at least 36 countries (British American Tobacco plc. (BAT) -
Group websites, et al 2010). Dealing in business with the tobacco industry for around 98 years,
BAT has had to be very sensitive and quick to respond to global issues regarding their operation
all around the world in many countries.
In their effort of attaining their vision which is to "achieve leadership of the global tobacco
industry", BAT has expanded their operations by building and acquiring successful business
models in at least 36 countries (British American Tobacco - Our strategy, 2010). The FDI
provided by BAT is extensive and very welcome in all these assisting nations.

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Even though there is a social stigma that tobacco companies are facing controversy such as
pollution and being harmful to their users, it is a well-known and concrete fact that the tobacco
industry is a well rewarding industry for all the players, stake holders and shareholders involved.
That being said, BAT does not ignore the pleas and demands of local and international non-
governmental organizations (NGOs) as well. BAT employs a substantial effort in reducing the
inherent risks a cigarette user has to face such as reducing tar in their cigarettes. BAT also has
efforts in protecting the environment which will be explained in more detail in later parts of this
document. In the following pages will be a PESTLE analysis of BAT facing globalization and
suggestions which could improve their conditions in facing these challenges.
5.1 Political analysis of BAT facing globalization

Globally BAT is well known as a MNE which brings many successful tobacco brands into
international operation. BAT is not seen as facing any direct political pressure since 1937 when
Japan invaded China and caused cigarette sales to cease for more than 4 years. The tobacco
industry along with BAT does seem to face some pressure from certain NGOs but that will be
explained further in the following segments.
5.2 Economic analysis of BAT facing globalization
BAT as an MNE provides good and services expected of a player in the tobacco industry. BAT
rewards their shareholders and stake holders very well. The FDI invested by BAT brings
employment opportunities and development to most of the countries they invest in. "Tobacco is
the world's most widely cultivated non-food crop. Even in countries that do not have tobacco
manufacturing, tobacco distribution is an important source of economic activity. Tobacco taxes
are a major source of revenue for almost every government in the world" (British American
Tobacco - Tobacco's economic contribution, 2010).
5.3 Socio-cultural analysis of BAT facing globalization
As mentioned before, the tobacco industry along with BAT faces stigma for its products which
bring inherent risks to their users. It is obvious that if you burn anything and inhale the smoke
you would eventually damage your lungs. Consumers are now growing more aware of this and
BAT has responded by efforts to reduce tar and other contaminants in their products. BAT still
markets the aroma, flavour, taste and texture of their products along with the image. BAT
maintains that it is the user who decides whether or not they want to expose themselves to the

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risks of smoking cigarettes (British American Tobacco Malaysia - Should smokers smoke less or
lower tar? 2010).
5.4 Technological analysis of BAT facing globalization
BAT is also dependent on the state of technology that the country they invest in. The process
begins from farming of tobacco crops, to processing of tobacco, to manufacture of tobacco
products and eventually delivery of tobacco products. Low tech processes such as farming and
curing of tobacco can also lend their techniques to farmers who can apply those techniques to
other crops. The manufacture of tobacco is a highly automated and high technology process
which involves building factories around the world and securing the best machinery (British
American Tobacco - Manufacturing, 2010). Delivery of tobacco and tobacco products rely on
transport and infrastructure logistics which need cooperation with the government to provide the
best infrastructure which will also benefit the citizens of the nation.
5.5 Legal and legislative analysis of BAT facing globalization
BAT is not seen to be a culprit in the eyes of legal and legislative power in any reports. The
tobacco industries along with BAT are in fact victims to illicit trade as a result of high priced
cigarettes due to high taxes imposed on tobacco products all over the world. Illicit trade could
expose users to more risks as counterfeit products cannot guarantee the high standard and
qualities that BAT maintains. There are also links that illicit trade could fund other more sinister
illegal activities (Tobacco Underground | Articles, 2010). BAT is also interested in battling child
labor and working with the United Nations (UN) in countries where human rights are abused
such as México and Brazil (British American Tobacco - Eliminating Child Labor in Tobacco
Growing Foundation, 2010).
5.6 Environmental analysis of BAT facing globalization
Tobacco products are results of the tobacco crops and that is why BAT has placed high emphasis
on renewable productivity and enhancing use of natural resources. BAT has efforts in ecosystem
and biodiversity protection (British American Tobacco - Biodiversity Partnership, 2010),
protection of woodlands and renewal of firewood through afforestation programmers (British
American Tobacco - Afforestation programs, 2010). BAT aims to be self-sufficient in its
operations so that they don't add burden to the damaged environment.

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6.0 RECOMMENDATION
They consumers are the people supporting illicit trade. There should be more education programs
and campaigning that could be done to educate the public against the ills of illicit trade. The
buyers might stop if they know the illicit products they purchase are possibly linked to violence,
abuse, and terrorism.
They might also switch back to original tobacco products if they learn that counterfeit tobacco
producers do not carry out as much research and development work and ensure a high quality
and standard which aims to satisfy user demands and reduce the inherent risks of smoking.
It is high time that the governments of countries worldwide realize that illicit trade in tobacco
causes all the above damages and on top of that also reduces the tax money that the governments
could potentially be paid. It is partly due to the governments' high taxes on tobacco products that
illicit trade occurs. The funds collected from taxes on legitimate tobacco product sales can be put
to good use such as the wide and varying governmental functions.
The government should further act on its part by enforcing laws against illicit trade. There are in
existence laws and policies against illicit trade but they are simply not enforced to an acceptable
level which can decrease the rate of illicit trade.
As there are other rivals in the market, they are always looking for opportunities to escalation
their segments in the market. BATB should always try offer better products at a reasonable price
so that the current and fresh rivals don't get the chance to grasp additional market segment with
better assistances.
The anti-smoking campaigns are immense intimidation to BATB's industry. Publics are getting
extra health conscious currently. So BATB should look for a diverse diligence to endow to halt
in the business sooner or later with a diverse manufactured goods.

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7.0 CONCLUSION
In Indian sub-continent British American Tobacco Bangladesh (BATB) is the number one
tobacco company in tobacco industry of Bangladesh. As a leading company in tobacco industry
they always try to maintain the highest quality of their products. Their human resource
department is strong & treats their employees as an asset. So they try their best to train and
develop the skills of their employees. If we see their mission and vision it will be clear, then.
This has been possible due to skilled manpower by giving sufficient training and development
opportunities. BAT is continuously increasing its revenue but as mentioned earlier the
implementation of existing anti-tobacco campaign may create the barrier of maintaining this.

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 APPENDIX (SAMPLE OF SURVEY QUESTIONNAIRE)
We are the students of East West University. We are doing this survey for our academic purpose under
the Business Communication Course in Summer-17 semester. This is a survey on four smartphone
brand. It takes approximately 4-5 minutes only. Kindly provide answers (mark ✓ in box) to the following
questions.
(Here, 1=Very dissatisfied, 2=Dissatisfied, 3=Satisfied, 4=Very satisfied):-
SYMPHONY 1 2 3 4
1. How much are you satisfied with the quality?
2. How much are you satisfied with the style and appearance?
3. How much are you satisfied with the customer care service?

WALTON 1 2 3 4
1. How much are you satisfied with the quality?
2. How much are you satisfied with the style and appearance?
3. How much are you satisfied with the customer care service?

MICROMAX 1 2 3 4
1. How much are you satisfied with the quality?
2. How much are you satisfied with the style and appearance?
3. How much are you satisfied with the customer care service?

MAXIMUS 1 2 3 4
1. How much are you satisfied with the quality?
2. How much are you satisfied with the style and appearance?
3. How much are you satisfied with the customer care service?

*How reasonable is the price of the following smartphone brand? (Here, 1=Very unreasonable,
2=Unreasonable, 3=Reasonable, 4=Very reasonable)
SYMPHONY WALTON MICROMAX MAXIMUS
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

*Rank the following smartphone brand with the basis of availability of recent models in market;
(Here, 1=Out of stock within a few days, 2=Available in selected outlet only, 3=Few models are
available and few are not, 4=Very available)
SYMPHONY WALTON MICROMAX MAXIMUS
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

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______________________

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