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A MEITY, NEGD & NASSCOM INITIATIVE

INDIAai
Table of Contents
06
Foreward
Debjani Ghosh,
President, NASSCOM

LEADING THE WAY


08
The AI Woman of India
Anna Roy,
12
Responsible Approach to AI
Dr Rohini Srivathsa,
16
Learning with less data and
constantly reinventing
Senior Advisor, NITI Aayog National Technology Officer models
at Microsoft India Dr. Gargi Dasgupta,
Director - IBM Research India &
CTO - IBM India and South Asia

20
Mission Smart City – Revival
of India’s towns and cities
Aditi Garg,
IAS - CEO - Zila Panchayat,
Budhanpur (MP)/ Former CEO,
Indore Smart City Development Ltd

CHALLENGING THE NORMS


26
Making cancer detection
accessible and affordable
30
Can startups be diverse &
inclusive? Yes, they can!
34
Belief and self-determination
is the key to success
Dr. Geetha Manjunath, Charu Noheria, Redickaa Subrammanian,
CEO & CTO, NIRAMAI Co-Founders & COO, Practically Cofounder & CEO, Resulticks

38
Bringing in math and
languages for a better
experience in AI
Tapati Bandhopadhyay,
CEO, AISWITCH
TAKING UP THE BATON
44
Leading by example to
promote inclusivity &
48
How a fascination for data
and patterns led to an AI
52
Decoding AI
for CXOs
diversity career Geeta Gurnani,
Daisy Chittilapilly, Geetha Adinarayan, Country Head, Modern Work,
MD - Digital Transformation, Chief Architect - AI Applications, Microsoft
CISCO India & SAARC IBM

56
Finding her calling
on the road less taken
60
Working on NLP to transform
the user experience for
64
Switching into an AI career
Kiranmayi Lakshmi Satya
Geetha Mahadeviah, Indian customers Gandham,
Department Lead – Healthcare Shaily Goel, Project Manager & Solution
Solutions, Philips Innovation Principal Program Manager, Architect at Infosys
Campus, India Microsoft AI Cognitive services

68
The endeavour
of humanising bots
72
Taking up Data
Evangelism as a way of life
76
The 5C Strategy To
succeeding at the workplace
Neeti Mehta Shukla, Parul Pandey, Ranjani Mani,
Co-founder & SVP - Brand & Data Evangelist at H2O AI Sr Manager, Business analytics
Culture, Automation Anywhere & Data Sciences, VMware India

80
A knowledge and passion-led
success journey
84
Bringing competent start-ups
to build solutions beneficial
88
Translating AI solutions to
address everyday problems
Neha M, for healthcare practitioners will be the future
Product Engineer, Data Science, and individuals Cindy Mathews,
AskSid.ai Nritya Ganesh, Data Science Consultant,
Program Director, Edison[X], The Math Company
GE Healthcare

92
Nurture your passion, and
your career will shape up
accordingly
Swati Jain,
VP of Analytics, EXL
FOREWARD
Making diversity the norm,
not the exception

Debjani Ghosh,
President, NASSCOM

4
A MEITY, NEGD & NASSCOM INITIATIVE

The past year has been undoubtedly arduous, as we continue to


adapt to the new normal. One of the hallmarks of 2020 was the
development of a vaccine against COVID19. It is nothing short of
a marvel, and a testimony to science & technology that a vaccine
was developed in less than a year of the outbreak. A closer look at
the development of these drugs reveals another important detail -
almost every major COVID19 vaccine has significant contributions
made by women.

British vaccinologist Sarah 280,000 scientists, engineers


Gilbert was part of the and technologists are female.
team that developed the Why is there such a yawning
Oxford-AstraZeneca drug; gap in female talent prevailing
Hungarian Katalin Kariko’s in the workforce? A recent report by
career expertise in RNA led the United Nations
to the breakthrough in the It is time to challenge the status stated that nearly
Pfizer-BioNTech vaccine; quo, the patriarchy, the inherent 40% of STEM
Germany’s Ozlem Tureci is the gender bias, inequality and graduates from
Chief Medical Officer of BioNTech the lack of diversity to make
India are women.
who developed the vaccine in a the workplace of the future an
record time of 10 months along inclusive one. And challenging in technology and shattering the
with her husband; and our very these tenets has to be done proverbial glass ceilings everyday.
own Dr K Sumathy leads the R&D everyday. Diversity isn’t just a Maybe you can take some cues on
wing of Bharat Biotech, which has cosmetic addition to a workforce; driving diversity at the workplace
developed Covaxin. renowned social scientist and from this compilation of stories of
professor Scott Page makes a women blazing a trail in the field
While these women were busy compelling case for increased of Artificial Intelligence in India.
helping mankind beat the diversity to bring about potentially They don various hats - data
virus, others around the world significant financial gains and scientists, engineers, innovators,
continued to create history. improved business outcomes, entrepreneurs, evangelists,
31-year old Whitney Wolfe Herd, in his book Diversity Bonus: leaders - but are unified in the
cofounder of dating app Bumble, How Great Teams Pay Off In The cause of enhanced diversity
became the world’s youngest Knowledge Economy. As India at the workplace and strive for
self-made female billionaire; while veers towards establishing itself greater female representation in
Indian-American NASA engineer as a knowledge-first economy, it technology. Artificial Intelligence
Dr Swati Mohan helped land the makes sound business sense to is leading the new wave of
NASA Perseverance Rover on make diverse hiring a mandate digitization across industries and is
Mars. And these are just a handful across organizations. poised to bring about incremental
of examples. What emerges in change in business everywhere.
every one of these stories is grit, I often get asked: “How can And this change needs to happen
resilience, tenacity, and immense organizations really drive diversity? with more women in the fold.
talent. A recent report by the How can women be encouraged
United Nations stated that nearly to build thriving careers in tech Hope you enjoy reading these
40% of STEM graduates from and become an indispensable part stories, as much as I did.
India are women - considered of India’s growth story?” One of
among the highest in the world. the privileges of this job is meeting Regards,
But, only 14% of the nation’s women who are breaking barriers Debjani Ghosh

5
LEADING
THE WAY
The AI Woman
of India

Anna Roy,
Senior Advisor, NITI Aayog

8
A MEITY, NEGD & NASSCOM INITIATIVE

Anna Roy, a Senior Advisor at NITI Aayog, has been called the AI
woman of India by NASSCOM President Debjani Ghosh and many
others, for the role played in framing India’s AI policy. She has also
led the development of many key policy initiatives including the
National AI Strategy, approach paper on AIRAWAT - the AI Specific
Cloud Computing Infrastructure, and the Responsible AI Principles,
amongst several other policy initiatives.

India’s approach to AI
When NITI Aayog was tasked
to prepare the AI policy for the While framing the strategy, we realized that
country, we were in a dilemma. our calling should be really on inclusivity,
In the strategy, if we say that we especially with the mantra of the government
will be just another “AI leader”,
right from 2014 being “sab ka saath,
it does not gel well and also
sounds very cliched. Hence, we
sab ka vikas” - something our honorable
wanted to identify a niche for Prime Minister has been saying time
India and started a mapping and time again.
exercise on other countries’
approaches to AI. We plotted
the AI strategy of other countries
on a graph with one axis on While focusing on inclusivity, we
aggressiveness and the other, ensured that our strategy will
on inclusivity. not be per se on the technology,
but on how this new technology While devising the
For example, on one extreme will help us address our National AI Strategy,
was China, which was very age-old problems. we realized that our
aggressive with its strategy, but
Building on top of that, we
calling should be
has nothing to offer in terms of
inclusivity. On the other side, developed the entire narrative
really on inclusivity,
France was talking a lot about on that, and it shifted from especially with
general public issues dealing becoming the AI leaders the mantra of the
with AI with less aggressiveness. in terms of developing the government right
technology to becoming the from 2014 being
After we plotted all the relevant AI garage of the world where “sab ka saath,
the technology is used to
countries, we realized that our
solve real socio-economic
sab ka vikas” -
calling should be really on
inclusivity, especially with the challenges faced by over
something our
mantra of the government right a billion people. From that honourable Prime
from 2014 being “sab ka saath, perspective, India has the largest Minister has
sab ka vikas” - something our number of challenges; we also been saying time
honorable Prime Minister has have opportunities of being a and time again.
been saying time and time again. data-rich country that has a lot of

9
The AI Women of India

IT professionals, educationalists,
and a demographic dividend.
So if we overcome the gaps There are no shortcuts in life, whether it
and solve for India, we use this is your profession or your personal life.
solution for the rest of the world. There are absolutely no shortcuts. Hard work
That is where India headed in
is the mantra, do not shirk away from
the AI space, a leader which
occupies the “AIForAll” space.
hard work and take pride in your abilities.
After we gave the “AIForAll” call, And please be honest and kind. If one follows
it has now become the general these tenets, you can have a very enriched
call to action for many other life, both professionally and personally.
countries and organizations.

AI adoption and
overcoming current
barriers in research
The National AI strategy was
published in 2018, and now we
are in 2021 March, not much
has changed from what we
presented, although the nature
of the technology has changed.
You don’t need too much
sunken investment these days
provided some public goods are
available. To overcome barriers
in AI adoption, firstly we have to
democratize the infrastructure.
Then the compute infrastructure that we should not centralise
should be made available to all. AI research or AI development.
Secondly, while we are data-rich, It cannot be centralised because
we don’t have the best datasets in in AI, governance issues matter
the world, so we need to work on more than technology. In a way, To overcome
that as well. If we address these developing an algorithm can barriers in AI
two things, then the AI ecosystem be the easiest step in the entire adoption, firstly we
in the country can really flourish. process. On the other hand,
have to democratise
Unfortunately, with compute and getting the right data, domain
data, these things take a bit of expertise, rolling out the tools,
the infrastructure.
time in a diverse country like India. adoption at the field level, are all Then the compute
much more challenging. And for infrastructure
Fostering research that people need to work together. should be made
and innovation available to all.
To foster innovation in AI, In strategy, we stressed
there are two important points. collaboration. We argued against
First of all, I strongly believe creating silos. We argued against

10
A MEITY, NEGD & NASSCOM INITIATIVE

creating islands of excellence,


and in the structure of the R&D
ecosystem we presented, we said
we should leverage our existing
The best advice I can give any woman
system. But with certain tweaks, out there would have to be a quote from
we can create a system in which NASSCOM’s Debjani Ghosh, that women
all the stakeholders work together always undersell themselves while men
in a synchronised manner, where always oversell.
we can leverage all our existing
resources and scale-up in a
structured manner.
I would like to give this message,
So that’s something I see “do not undersell yourself and
happening, and going forward, understand your potential.”
I think it will scale up further.
Presently those stills are spread Secondly, we are born in a There are no
out across institutes. But I see
a lot of traction happening, DST
society and are raised in a
shortcuts in life,
certain manner and we are kind
has taken the initiative of the of moulded by that society.
whether it is your
cyber-physical mission, and also But in today’s generation, the profession or your
the AI mission is something that internet generation, there’s personal life.
may come soon. With all these an overflow of information.
initiatives, there will be more So with that advantage, I think
cohesiveness. But again, we need the sky is the limit. So, hear your
to be very cautious against the calling, it is never too late or too
centralization or concentration early to follow it.
of these efforts. We need to take
everybody together. We need And finally, hard work. I keep
to ensure all the players have telling my team, you know,
a stake in the game and some there is the flipside to this
incentivization so that it becomes information boom, which is
more sustainable in the long-run. the easy way out. There are no
shortcuts in life, whether it is your
Advice for women profession or your personal life.
The best advice I can give any There are absolutely no shortcuts.
woman out there, would have to Hard work is the mantra, do not
be a quote from NASSCOM’s shirk from hard work and take
Debjani Ghosh. During a pride in your abilities. And please
conversation we had under the be honest and kind. If one follows
aegis of women entrepreneurship these tenets, you can have a very
platform, she pointed out enriched life, both professionally
that women always undersell and personally,
themselves while men always
oversell. So, for all the women Regards,
leaders, students, and not-so- Anna Roy
young working women,

11
Responsible
Approach to AI

Dr Rohini Srivathsa,
National Technology Officer, Microsoft India

12
A MEITY, NEGD & NASSCOM INITIATIVE

Dr Rohini Srivathsa is a name that needs no introduction in India’s


tech space. As the National Technology Officer at Microsoft India,
she is one of the prominent thought leaders with an illustrious
career that spans across numerous reputed organizations in India
and across the globe.

When it comes to AI, Microsoft’s The six Responsible AI principles


approach is built on three that Microsoft has put forth are
pillars. They are meaningful reasonably comprehensive,
innovation, empowerment of mutually exclusive, and very When it comes
people, and responsibility. powerful. They are fairness, safety to AI, Microsoft’s
Microsoft’s AI research began and reliability, security and privacy, approach is built
over two decades ago, and it inclusion, accountability, and on three pillars.
was only in the last few years transparency. These are principles They are meaningful
that we have seen AI innovation to contextualise every single AI
innovation,
picking up an exponential pace. use-case, especially in the context
Thanks to the rise of data and of a particular customer, situation,
empowerment
computing power. problem statements, or the of people, and
stakeholders involved. responsibility.
Getting these innovations out in
the hands of the people is one AI for social
of the core tenets of Microsoft’s empowerment
AI approach. Today, from There is a whole range of areas
modern workplace to business that Microsoft is working on,
applications and cloud with Azure, and many of these are global
we are looking to bring more programs as we can leverage a
artificial intelligence embedded lot of work across geographies
products and services that can and learn from each other. One of
empower people. them is the AI for Health initiative.
Accessibility is another area that
Coming to the third pillar, Microsoft, starting from Satya
responsibility, we started out Nadella, really feels very strongly
by looking at the principles or about. We have been working
ethical issues that would arise as on tools that use AI to provide
AI becomes more mainstream. accessibility to millions of people
We have come a long way in that with disabilities, such as the
over the last three-four years and AI-powered, Seeing AI app for
have reflected deeply on how to visually impaired.
put these principles into practice
at scale, not just for ourselves Another area is AI for
as we build our own product, Humanitarian Action. There is a
but to help our customers and lot of work happening on helping
partners think about responsibility refugees, disaster recovery,
in the age of AI.

13
Responsible Approach to AI

stopping child trafficking, and


aiding people who have been
displaced because of climate
change or human rights issues.
Women participation is not just about skilling,
Here we are working with the likes but providing role models and encouraging
of the United Nations and other long term thinking in terms of career plans.
humanitarian agencies around Organizations like Microsoft, IBM and others
the world. This a 40-million- have been helping women come back into
dollar five-year program, as we a career. Those are good but we have to
are looking to leverage AI for
do more of these.
humanitarian issues.

AI for Earth focuses on


But that’s a very first-level thing.
sustainability across
The second important thing,
areas of agriculture, water,
in an Indian context, is that
biodiversity, climate change.
the participation of women in
Another interesting one is AI for
the Indian economy is one of If you look at the
saving Cultural Heritage.
the most untapped potentials. rise of the US in
Championing gender If you look at the rise of the US the 60s and their
equality in AI in the 60s and their economic economic growth,
There is a huge gap in the
growth, it was very strongly it was very strongly
correlated and coincided with
technology world between the
the rise in women’s participation
correlated and
demand and supply of the right
in the workforce.
coincided with the
kind of talent. Therefore women rise in women’s
participation, just from a very
Importantly, AI also needs participation
fundamental demand-supply
perspective is important.
women, because the ability in the workforce.
to think about a problem from
multiple dimensions, not just

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A MEITY, NEGD & NASSCOM INITIATIVE

AI also needs women, because the ability


to think about a problem from multiple
dimensions, not just from an analytical
Organizations like
dimension but also from, the point of
Microsoft, IBM and
empathy, collaboration, etc, is important.
others have been
That is the cognitive strength that women
helping women
naturally bring to the table.
coming back into a
career. Those are
good but we have to
do more of these.
from an analytical dimension stages such as having a family
but also from, the point of or taking care of others, they
empathy, collaboration, etc, is should be able to come back
important. That is the cognitive into careers after a break. It is
strength that women naturally important to have mentors and
bring to the table. the support system that helps
them to do that.
Furthermore, there are many
studies which show that women Many of those things are an
leadership style and women ecosystem problem. It’s not
organizational styles are different about getting more women but
and therefore gender diversity making sure that they are staying
in the workforce is only going the course right. And therefore,
to increase the effectiveness factors such as the ability for
and an innovation capability of women to upskill, being able to
an organization. stay the course even if they take
a few off-ramps becomes critical.
Now coming to the question of Another important challenge is
how do we accomplish more overcoming unconscious bias
women participation? that exists in organizations.

I think in India we do have a So, women participation is not


lot of women entering STEM just about skilling, but providing
education and I don’t think India role models and encouraging
has got that big of a problem long term thinking in terms of
of women not being interested career plans. Organizations like
in science and technology. Microsoft, IBM and others have
I think what is important is their been helping women come back
ability to see role models, the into a career. Those are good but
ability to picture their career as we have to do more of these.
a long-term marathon and stay
the course. Especially when Regards,
they go through important life Dr Rohini Srivathsa

15
Learning with less data and
constantly reinventing models

Dr. Gargi Dasgupta,


Director - IBM Research India & CTO -
IBM India and South Asia

16
A MEITY, NEGD & NASSCOM INITIATIVE

When I graduated from school, it was clear to me the choice


I had to make. I wanted to do something that kept me thinking. In
college, coding was beginning to become the next big thing, and
I developed a passion for it. But what I have also realized is, to
build on this passion, it is vital to communicate with people in
the field. As young adults, we miss out on getting the right kind
of guidance and experience from our elders when it comes to
building our career. Very early on, what we know now as mentoring,
I used to have casual chats with an elder in the family, who at the
time had a PhD in graphic designing. I was able to understand the
wider ecosystem pertaining to the life of a PhD aspirant and what it
entails, the challenges and opportunities.

These interactions shaped my How we interact with people,


views and led me to develop how decisions are made is
greater insights on why pursuing determined hugely by AI – be
higher studies and picking it from the choice of music we
Technology is so
a specialized area is vital for make to the movies we watch dynamic, you have
career longevity. When I decided online. Every industry has done to constantly learn
to pursue my PhD, systems some small prototype to test and unlearn to
networking was the “in thing” in whether AI can be used in a field stay ahead.
tech at that time and I tried my such as chemical composition
hand at it. But after a couple of of drugs, tone and colour of
years, the trends were more in paintings, casting decisions made
favour of optimization modelling. by film directors, understanding
So there will be many stages in and mobilizing supply chain,
one’s professional career where agriculture, and healthcare. But it
one feels like he has to take the leads us to wonder - Is AI a big
gamble – of continuing with one’s play here? Not yet.
job as a comfort thing, or push
boundaries and learn something We have proven its utility, but
new to have a competitive edge scaling AI’s comes down to data.
in the future. The latter approach The adage goes – without IA,
really helps you unlearn, and be there is no AI. Without Information
humble. Sometimes, you can Architecture (IA), there is no
make a wrong turn, but sometimes Artificial Intelligence. It needs
the risk will pay off and you would your own data to learn your own
have learnt something new. processes and how you make
decisions. There need to be well
What AI has been able to do is defined processes to collect
prove that in today’s age, it is meaningful data that can be
indispensable. It is an integral fed into the system. This entire
part of business, life events. architecture sometimes needs a

17
Learning with less data and constantly reinventing models

business process revamp, which


is no small task. Data cleansing
and collection is actually an
elaborate and time consuming What AI has been able to do is prove that
process. The lack of a structured in today’s age, it is indispensable. It is an
information architecture in integral part of business, life events. How we
sectors where we need AI, is a interact with people, how decisions are made
major deterrent. is determined hugely by AI – be it from the
choice of music we make to the movies
Even if this AI isn’t in place,
there needs to be data
we watch online.
validation and trust factors.
The models have to have some
element of trust. The third
critical aspect is explainability. AI4AI. Learning from less data and
All three AI techniques have increasing bias detection methods
to get incorporated into can help push AI adoption.
recommendations like in an HR In India, many tech ecosystems
process. Let’s say an organization are playing with AI, and using it
is trying to understand how to extensively for recommendation
hire someone – how can this be systems and consumer facing
made explainable? That’s the big apps. They do need to go
question here while wondering beyond the human interaction
about the application of AI. A lot layer. But one major point of
of focus today is about getting the interaction is understanding
IA in place, establishing trust and local dialects, emotions and
explaining data models. We need culture. This is where the next big
to do a lot more work in these opportunity lies for AI.
areas. AI techniques can be used
to enhance AI adoption – like

18
A MEITY, NEGD & NASSCOM INITIATIVE

The next frontier in AI


research
There are two schools of thought We need more women participation in
– first being, can you learn STEM, and this is not just about inclusion
abstract patterns from within a alone. We need to think of diversity in data
domain in deep neural network
too. Else, five years from now, we’re going
and learn from a related domain
that’s data rich? Then, can some
to be reading studies that say AI has a
of these learnings be transferred definite gender bias
in a prioritized manner?
We are increasingly dealing with
scenarios where there is little We need to think of diversity in
available data in a single domain data too. Else, five years from
but plenty of data in a related now, we’re going to be reading
domain. So can these learnings
be transferred? Examples are
studies that say AI has a definite We are increasingly
gender bias. Just two years ago,
healthcare and IT support, being when I was participating in a Girls
dealing with
developed simultaneously with AI. for STEM programme, a study
scenarios where
How truly related are these two came up that there is gender there is little
seemingly diverse fields? disparity in education. In the available data in a
tech community, we don’t want a single domain but
Another piece we’re focusing on gender disparity in AI. The bigger plenty of data in a
is the blend of neuro-symbolic
research – this is being done
problem is to solve it in STEM and related domain. So
encourage women in science,
extensively by MIT, Boston. and focus on making STEM a
can these learnings
Neuro-symbolic techniques long term career. Technology is so
be transferred?
and vision techniques are being dynamic, you have to constantly Examples are
applied to Q&A style problems. learn and unlearn to stay ahead. healthcare and
In addition, there is an increasing Affirmative actions need to be IT support,
amount of work on integrating taken at all levels – especially being developed
background or common sense
knowledge, and exploring using
in India’s lowest middle class. simultaneously
We need to make technology as
neural models to learn logic. inclusive as possible for women,
with AI.
While Gary’s approach is more and learn to accommodate/
hybrid, the blending of neural and work around gaps a woman
symbolic is another popular way may have such as maternity
of bringing the data together more breaks or childcare.
effectively, and directly addressing
the challenge of learning Regards,
with lesser data. Dr. Gargi Dasgupta

AI and gender roles


We need more women
participation in STEM, and this
is not just about inclusion alone.

19
Mission Smart City – Revival of
India’s towns and cities

Aditi Garg,
IAS - CEO - Zila Panchayat, Budhanpur (MP)/ Former
CEO, Indore Smart City Development Ltd

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A MEITY, NEGD & NASSCOM INITIATIVE

The Smart City Mission, launched in 2015, was aimed at giving


Indian towns and cities a modern-day revival. These changes were
not only cosmetic in nature, but encouraged a systematic upheaval
of urban infrastructure by way of remodelling, retrofitting older
structures with new, and making way for digital infrastructure.

Indore is the second most


populous city in Madhya Pradesh,
with an average population of
30 lakh. Formerly a trading hub
Smart city projects are not run-of-the-mill.
between Delhi and Deccan, Indore They are complex, capital intensive,
was a core commercial unit under involve long gestation periods and rely
the Maratha Holkar Empire. It is a on multiple agencies and stakeholders to
commercial hub for various goods succeed. On the other hand, our reliance
and services, houses two premier on technology is more than we would like to
educational institutions – IIM and
let on. The way I see it, technology can be
IIT, and even has India’s third
oldest stock exchange. In recent
a dependable resource for consolidation of
times, Indore has been focusing resources for civil redevelopment work.
on urban redevelopment. It has
been ranked India’s cleanest
city for four years in a row, from
A makeover for
2017 to date. The city was also
Indore’s iconic
among the first to be chosen as
landmarks
part of the Smart Cities Mission,
and has been part of the Swachh Garg has spearheaded several Indore is the second
projects in her tenure as CEO
Survekshan since 2016.
of Indore SCDL, notable
most populous
ones include the Chhappan
city in Madhya
When Aditi Garg, became
the CEO of Indore Smart City Dukaan and Rajwada Palace. Pradesh, with an
Development Ltd (SCDL) last year, Chhappan Dukaan, which literally average population
she was excited thinking about the translates to 56 shops, is the of 30 lakh.
challenge that lay ahead of her. food-street of Indore, attracting
Primarily, her mandate involves citizens far and wide everyday.
retrofitting and redevelopment The common perception is urban
of Indore, but Garg is hopeful redevelopment work is subject to
that the ever-growing reliance delays for various reasons, the
on technology will broaden the brunt of which is largely borne
scope of urban redevelopment by citizens. But Garg wanted to
and allow for better integration alter this perception. “We gave
with governments and technology ourselves 56 days, to complete
solution providers. the Chhappan Dukaan project.

21
Mission Smart City – Revival of India’s towns and cities

And we did it!” she explains with eco-friendly projects, making


pride. What helped her assimilate Indore the first smart city in India
all the moving parts was not only to do so. “Urban works require a
effective project management, but high level of investment, and there
harnessing the spirit of community is no guarantee of immediate or
in Indore. Another milestone medium-term returns. We wanted
project was refurbishing the to challenge this model, and
dilapidated Rajwada Palace. figure out a way to monetize
Built by the Maratha Holkars our projects for carbon credits.”
more than 200 years ago, and the Indore SCDL registered three
pride of Indore, the seven-storied projects - a bio-methanation
structure lay in neglect and plant, a compost plant and
ruin. “Each storey is uniquely 1.5 MW solar plant, under the
designed, and the entire structure
was so dilapidated that the walls
were coming apart,” explains
Garg. Using GIS and 3D maps,
the team practically hemmed
Urban works require a high level of
together the structure using investment, and there is no guarantee
generative images and began the of immediate or medium-term returns.
reconstruction process. We wanted to challenge this model, and
figure out a way to monetize our projects for
Making history with carbon credits… maybe AI can help us in
carbon credits for
public works projects
this process- be it finding the right bidders,
One of her biggest successes was
or projects that qualify for carbon credits.
facilitating carbon credits for three

22
A MEITY, NEGD & NASSCOM INITIATIVE

Verified Carbon Standard (VCS)


programme of the United Nations
Framework Convention on Climate
The work we have done so far has brought
Change (UNFCCC). The projects
helped reduce carbon dioxide
us to this global platform, but this also
emissions by over 1.7 lakh tonnes. means we have to now level our efforts
Now, Indore SCDL is helping based on global standards to position Indore
other municipal bodies identify as a veritable hub for India. One of the main
projects that could generate topics that get discussed in these meetings
revenue through carbon credits. is the use of IoT, AI and data analytics to
“Maybe there are ways AI can
improve the reach of smart city goals.
help us in this process – be
it finding the right bidders, or
projects that qualify for carbon
credits. The possibilities are
endless and we are keen to find Indore was recently shortlisted
such novel, technology-driven in the G20 Smart Cities Alliance,
solutions to existing challenges under the aegis of the World
in urban works.” Economic Forum, as a pioneer
city. Indore shares this honour Maybe there are
While reorganizing existing assets along with 35 other cities like ways AI can help
and supervising urban works is a London, Dubai, Toronto and us in this process
fairly traditional process under civil Melbourne. “The work we have – be it finding the
works, Garg is optimistic about done so far has brought us to
right bidders, or
this global platform, but this
the use of technology for pan-city
also means we have to now
projects that qualify
initiatives, such as tracking buses
and public transport vehicles level our efforts based on global for carbon credits.
during peak hours on high transit standards to position Indore as a The possibilities are
routes and arterial roads; door veritable hub for India. One of the endless and we are
to door garbage delivery and main topics that get discussed keen to find such
disposal, and other municipal in these meetings is the use novel, technology-
tasks. In addition, work on of IoT, AI and data analytics to
driven solutions to
improve the reach of smart city
developing a digital command
goals,” she says.
existing challenges
centre or control centre, driven
by data analytics is underway
in urban works.
and will help monitor the city While the promise of data
more adequately. analytics, IoT and AI is high
in urban development, one of
Why digital and data the fundamental challenges it is imperative to harness
is key to success of remains the availability of data. human capital for laying a digital
smart cities Lack of properly documented framework – something other
urban planning data can prove to countries are heavily investing in
Garg believes the next leg of
and India should too.
development and innovation be challenge to be a challenge
in smart city management lies plan and execute long-term Regards,
in harnessing digital tools. digital strategies. In addition, Aditi Garg

23
CHALLENGING
THE NORMS
Making cancer detection
accessible and affordable

Dr. Geetha Manjunath,


CEO & CTO, NIRAMAI

26
A MEITY, NEGD & NASSCOM INITIATIVE

Sarve Santu Niramaya, the Sanskrit phrase, means may all be


happy and may all be free from illness. This is exactly the motto
and the idea behind Niramai. We find ourselves fortunate to be
having this conversation with Dr. Geetha.

Our tech world, since 2015, has


been witnessing news around AI
every week. Chatbots, gadgets,
Breast cancer is a major concern today
automation have been the focus comprising about 25% of all cancers with
areas of most startups. about 90,000 people dying of the disease
in India.” said Dr. Geetha
However, in between this wave of
AI involvement in bots, consumer
electronics, and gadgets, there is
a very interesting startup whose that could ease cancer detection
line of work caught attention is and medical assistance to make
Niramai, which developed a novel the process more available and
more affordable.
software medical device to detect
According to the
breast cancer at a much earlier
stage than traditional methods or Breast cancer is the leading cause World Health
self-examination. of cancer deaths in women today. Organization (WHO),
According to the World Health one in every 12
The idea is quite remarkable Organization (WHO), one in every women has the
12 women has the risk of a breast
as the primary intention of
abnormality. Early diagnosis
risk of a breast
Dr. Geetha Manjunath, CEO &
is very critical to decrease
abnormality. Early
CTO, NIRAMAI was to make
mortality rates. diagnosis is very
cancer screening more affordable.
critical to decrease
Let’s see how this idea originated In an attempt to do something mortality rates.
and how Dr. Geetha brought it to in the direction, she came
reality. Dr. Geetha is a computer across “Thermal Imaging” as
scientist at the core with great the technology that had much
experience as a lab director research around it for its role in
for a multinational company. cancer detection. Post extensive
With that kind of background, she research, she realized machine
was already working on various learning could refine the process
projects in various hospitals further. That’s when she quit
both in the US and the UK her job and plunged into
around the usage of AI in various creating a solution.
healthcare domains.
Niramai is all about low-cost,
However, during this period, two accurate, automated, portable
cases of cancer were detected cancer screening tool that can
in her own family. She realized operate in any clinic.
there was a need for something
27
Making Cancer Detection Accessible and Affordable

“Breast cancer is a major concern


today comprising about 25% of all
cancers with about 90,000 people
Organized screening programs and AI
dying of the disease in India,”
said Dr. Geetha.
assistance are going to be crucial in making
healthcare programs in general reach remote
Dr. Geetha also explained how and rural areas in India. AI can help bridge
using conventional mammography the gap between doctors’ availability and
had certain limitations that could remote location requirements.
very well be dealt with thermal
imaging. Unlike mammography,
the thermal imaging method is
radiation-free, non-touch, not Dr. Geetha believes that since
painful, and works for women of this is a non-invasive risk
all ages. The core technology assessment that works on AI, it
of our solution has been has great potential for large-scale
developed using our patented screening in rural and semi-urban
Artificial Intelligence (AI)/Machine areas. Detailing about the
Learning (ML) algorithms for technology behind this technique,
reliable and accurate detection of Dr. Geetha briefed, “The core of
breast cancer. Niramai solution is Thermalytix,

28
A MEITY, NEGD & NASSCOM INITIATIVE

a computer aided diagnostic


engine that is powered by Artificial
Intelligence. The solution uses a
high-resolution thermal sensing Using conventional mammography
device and a cloud hosted had certain limitations that could very
analytics solution for analysing the well be dealt with thermal imaging.
thermal images.” Unlike mammography, the thermal imaging
method is radiation-free, non-touch, not
Niramai’s innovative approach
has led to multiple US patents
painful, and works for women of all ages.
and has been successfully
peer-reviewed in international
scientific conferences.
any discrepancy to narrow down
When asked about the to the most accurate results.
method’s efficiency concerning
several types of cancers, Dr. Geetha also talked about
Dr. Geetha mentioned that the challenges that medical
currently, the system is highly startups today face Niramai, too, The results from
efficient to diagnose any abnormal faced these challenges Taking the trials state 90%
tissue activity in the breast/chest energy and strength from a
accuracy in case of
region or any other lymph nodes noble thought and passion for
in the nearby area. However, she making cancer screening more
Thermalytix. This
envisions expanding the model/ affordable and less complicated, technology is also
method’s capabilities for a full Niramai beat the odds. claimed to be 27%
body analysis in the future. more accurate than
She also said, “organized mammography,
The results from the trials screening programs and AI along with detecting
state 90% accuracy in case of assistance are going to be crucial
cancer lesions as
Thermalytix. This technology is in making healthcare programs
also claimed to be 27% more in general reach remote and
small as 4 mm with
accurate than mammography, rural areas in India.” AI can no palpable lump.
along with detecting cancer help bridge the gap between
lesions as small as 4 mm with doctors’ availability and remote
no palpable lump. location requirements.

Niramai is receiving a lot of As a message to other


interest and support from people aspiring female entrepreneurs,
in the medical fraternity, and they Dr. Geetha said, “have faith in your
are already in the process of idea, keep it backed up with facts
evaluating the model’s capabilities and figures for when you may
for other types of cancer or get questioned. Most importantly
in other parts of the body. courage is the key.”
The process works in sync with
radiologists who further investigate Regards,
Dr. Geetha Manjunath

29
Can startups be diverse &
inclusive? Yes, they can!

Charu Noheria,
Co-Founder & COO, Practically

30
A MEITY, NEGD & NASSCOM INITIATIVE

Charu Noheria always wanted to build a tech-focused company


that solves real-world problems. She now runs an edtech
startup Practically, and is the only female cofounder of the
company. As a woman in tech, Charu believes in giving
opportunities to women in tech, boosting girls in STEM in
colleges and supporting women in the workforce to see a
sizeable impact in business. Prior to starting her own venture,
Charu managed several projects that involved the extensive
use of AI, and was intrigued to explore the impact of AI-enabled
platformization of education.

What startups are of women hold CEO titles in


doing to move the Fortune 500 companies and
needle: these numbers must increase.
As someone who once worked in Moreover, diverse hiring is
a large tech company and now crucial to problem-solving. As of today, 7.4% of
runs a startup, Charu was able Typically, startups are either women hold CEO
to see how operational priorities solving an old problem in a new titles in Fortune
vary, which can have a bearing on manner or are approaching a new
500 companies
the organization’s HR blueprint. problem altogether. To succeed
Startups, in their initial stages, are in creating an unforgettable
and these numbers
always racing the clock – they impression, a comprehensive and must increase.
are under immense pressure to rounded perspective is imperative
roll out solutions, run pilots, woo – and this can only be achieved
investors, hire the right talent by hiring people with diverse skill
– and all these tasks happen sets and personality types.
simultaneously within a small
window of time, she observes.
There is a propensity to hire the
right people for the job at hand
than focus on diversity – at least
in the early days. But as the
company begins to take shape,
leaders must focus on widening
the hiring net to include women,
persons with disabilities, LGBTQI
and others. A workspace, when
truly diverse and inclusive, has a
healthy impact on the business.
In addition, Charu advocates
for female leaders being given
the right kind of training to lead
from the front. As of today, 7.4%

31
Can startups be diverse & inclusive? Yes, they can

Reimaging education
with AI:
The impact of AI in social impact
Startups, in their initial stages, are always
fields like education is only just
starting, says Charu. For starters,
racing the clock. There is a propensity to
education is a data-rich sector hire the right people for the job at hand than
but currently, exists in silos. focus on diversity – at least in the early days.
AI can break these barriers, glean But as the company begins to take shape,
some valuable insights and help leaders must focus on widening the hiring net
companies build meaningful and to include women, persons with disabilities,
useful tools that could change
LGBTQI and others. A workspace, when truly
the way children are taught.
Rote learning is prevalent in so
diverse and inclusive, has a healthy impact
many countries, but with AI and on the business.
related tools like AR/VR and
simulation, we can build a future
marked by experiential learning
and equip children with limitless

32
A MEITY, NEGD & NASSCOM INITIATIVE

The numbers of girls pursuing STEM subjects


at the college level itself is low – and this isn’t One problem
just an India problem, it’s a global problem. that plagues
Unless these numbers rise significantly, the education
there aren’t going to be a lot of women in industry in India is
technology-centric roles. the monotonous
rigmarole of
grading papers and
possibilities in the realm of it’s an age old problem in machine proctoring – with
education. Another problem that intelligence but shockingly tools like OCR, ML
plagues the education industry more common than one would and DL, these tasks
in India is the monotonous imagine. Bad data can throw a can be automated
rigmarole of grading papers and wrench in the most sophisticated
and allow teachers
proctoring – with tools like OCR, and advanced business plans
ML and DL, these tasks can be involving analytics, so the first
to spend more time
automated and allow teachers order of things for any AI-based honing their craft.
to spend more time honing their company would be to ensure
craft. The possibilities are endless, they have a clean funnel of data,
and Charu believes she and her stripped of bias, incorrect data
team are just about scratching etc. Unless these initial steps are
the surface. While solving the big not supervized, the future of AI will
picture challenges, day-to-day look weaker,” she says. .
aspects need to be addressed
diligently, like bad data. “Bad data Regards,
input leads to bad data output – Charu Noheria

33
Belief and self-determination is
the key to success

Redickaa Subrammanian,
Cofounder & CEO, Resulticks

34
A MEITY, NEGD & NASSCOM INITIATIVE

It’s hard to discuss the trajectory of human-led progress


without bringing in AI, especially when you are enabling digital
transformation for businesses. I strongly believe that Artificial
Intelligence (AI) will be the bedrock of digital evolution in the years
ahead, sooner than later. Today, the only difference between AI and
human intelligence is empathy or Emotional Quotient (EQ) and any
insufficiency of these two will result in mediocre and insensitive
interactions with customers.

At Resulticks, we are taking a marketing efforts for businesses


multidisciplinary approach to has not only delivered tangible
understanding how AI can be best and measurable outcomes for our
leveraged in marketing. With data clients but also has also earned
and technology becoming critical recognition worldwide. Just in In April 2020,
to business growth, the challenge our third year since inception,
Resulticks won the
of consolidating, integrating, and Resulticks was the first platform
analyzing first-party data to make from Asia to be placed in the
“Elevating Customer
it more actionable, contextualized, Gartner Magic Quadrant (GMQ) Experience
and relevant has never been for Multichannel Campaign with AI” award
more pronounced for a marketer. Management. Ever since then, at the Microsoft
This is a key pain point that we we have been featured and AI Awards 2.0.
are trying to solve through our growing within the GMQ and now
AI-powered marketing automation sit on the cusp of breaking into
platform Resulticks. the next quadrant. Specific to
AI, in April 2020, Resulticks won
Resulticks was created with the the “Elevating Customer
underlying belief that while data Experience with AI” award at the
is the foundation of omnichannel Microsoft AI Awards 2.0.
customer engagement, AI is the
key to unlocking its full power. Resulticks’ AI-driven capabilities
This approach has led us to have delivered significant uplifts
develop and incorporate over in outcomes for our clients.
75 AI models into the core of the Our advanced segmentation
platform to enhance a wide array allows marketers to create sharper
of capabilities. We continue to target segments as well as
refine these models that already dynamic targeting lists in just a
empower our platform while few minutes – a speed unheard of.
developing new ones to support For instance, we contributed to a
more advanced functionalities 51% growth in incremental revenue
for our clients. for online health check packages,
purchased as a result of effective
Resulticks’ continuous exploration and precise segmentation for a
of AI’s potential to elevate healthcare brand.

35
Belief and self-determination is the key to success

Major challenges In leadership positions, women


faced as a woman tend to bring a high level of
creativity to our decision making;
Much of my early career was
we’re meticulous, systematic,
based in Asia, but I’ve since had
process and goal-oriented. In my
AI will have an
the opportunity and good fortune
experience, these qualities have impact on the
to work for some of the most
a distinct advantage, especially in entire world in
recognizable brands across many
industries worldwide. In Asia, I see technology-driven businesses. multiple ways. It
that women are beginning to have will impact every
The transformational industry and the
more opportunities to advance
power of AI
to leadership positions and I see life of every human
AI will have an impact on the
great a lot more potential for more,
entire world in multiple ways. It will
being in some
especially compared to the west.
impact every industry and the life way or the other.
of every human being in some
Women do face impediments in
way or the other. Take self-driving
getting to leadership positions
cars for example. It will not only
and in general, at the workplace
revolutionize the auto industry
— of late it’s good to see these
but will also have an impact on
are coming to the fore and being
other industries such as roadways
addressed by those willing to
in terms of infrastructure and
imagine a more capacious world
traffic systems to accommodate
for all genders. It’s important
self-driving cars, real estate in
to cultivate confidence in your
terms of construction of automatic
ideas and capabilities; it’s just as
car parking, the airline and hotel
important to remain cognizant of
industry, the insurance industry as
the forces that have prevented
women from fully carving out their
paths in the world. I have been
inspired by women who balance
intellect, creativity, gumption,
and empathy in their ambition to
build their career.

Personally, I can say I’ve always


believed that I can go toe-to-toe
in business with anyone—male
or female. I’m not rattled by
challenges or to take informed
risks. I do things my way when I’m
sure I’m right, but I’m also able to
change my mind when someone
else has a better idea.

36
A MEITY, NEGD & NASSCOM INITIATIVE

self-driving cars start getting more


popular. Staying with the same
example, self-driving cars will also
present an important opportunity Women do face impediments in getting
for marketers. Cars themselves, to leadership positions and in general, at
will become the marketing the workplace. It’s important to cultivate
medium. Since passengers, confidence in your ideas and capabilities.
will not be driving, while in
Just be resilient enough to go after your
the car, the passenger she
can be engaged with brand
dreams. Have faith and build faith in your
messages or for that matter, teams. When you combine your belief with
online shopping. Marketers can determination, nothing can stop you from
send precise information/content achieving your goal.
to the customer and use their
time availability to their benefit.
They can share targeted and
hyper-personalized ads/offers
sophistication will only get
to the customers through
better. However, governments,
the information gathered
communities and companies
from IoT devices.
have to determine the right
Every measure
parameters within which AI can
With the advent of self-driving
leverage personal data so that
needs to be taken to
cars, the auto industry will not
personalization does not end up protect a customer’s
only be a consumer of data but
being seen as an intrusion. privacy by ensuring
also a major generator of data.
A single self-driving car could
compliance with
Advice to other local data privacy
generate innumerable data every
women
second which brings to the table regulations. This
the question of data privacy.
Just be resilient enough to go
will need joint
after your dreams. Have faith
Every measure needs to be taken
and build faith in your teams.
efforts from the
to protect a customer’s privacy
When you combine your regulatory authority,
by ensuring compliance with
belief with determination, car manufacturers,
local data privacy regulations.
This will need joint efforts from
nothing can stop you from fleet owners and
the regulatory authority, car
achieving your goal. other stakeholders.
manufacturers, fleet owners, and
Regards,
other stakeholders.
Redickaa Subrammanian

AI has enabled us to deliver


tailored communications and
experiences to consumers
like never before, and this

37
Bringing in math and languages
for a better experience in AI

Tapati Bandhopadhyay,
CEO, AISWITCH

38
A MEITY, NEGD & NASSCOM INITIATIVE

Tapati Bandhopadhyay admits that she was fascinated with


maths, physics, and machines since childhood. Being an only
child, her parents had a significant influence on her priorities,
mindset and career choices. She studied Physics at Jadavpur
University, followed by an MS at the University of Strathclyde
where she pursued AI. During her first job at Tata Motors
Jamshedpur, she developed an interest in software development.
During her PhD, she single-handedly built all the system
prototypes for knowledge modelling and knowledge entropy
measurements. She’s still working on the language processing
side of AI, and few of her patents focus on building explainable
language-processing AI solutions.

Overcoming biases
The tech field of AI and data like condescending behaviour, are
sciences is extremely conventional must-do’s.” Tapati also believes
and male-dominated, says Tapati. women’s own insecurities and
Even in global companies, implicit lack of confidence is what holds
biases exist. Female tech talents them back. “I often feel we are We are perceived
in AI are often not taken seriously far less outspoken than our male ‘overly approachable’
enough, even at leadership levels.
While Tapati has been largely
peers, and are risk-averse by
if we show
default. Many of us have deep
lucky as she had supportive enough technical acumen but
enthusiasm
male colleagues and superiors, aren’t daring enough to speak and passion, or
there have also been instances out our minds and challenge the ‘aggressive’ if
of male peers condescendingly status quo.” Another needlessly we demand what
commenting on how her career debilitating issue is managing we deserve. We
‘shouldn’t matter much’, given I optics at the workplace. “We are must let our work
don’t have any financial liability or
insecurity, because my husband
perceived ‘overly approachable’
speak for us, and
if we show enthusiasm and
is at a good corporate position. passion, or ‘aggressive’ if we
let our passion
“As women, we aren’t free from demand what we deserve. drive us. We must
prejudices and biases either. We must let our work speak for show ‘confidence’
First, we have to forget that we us, and let our passion drive confidently.
are from a different gender, it’s not us. We must show ‘confidence’
like we’re some different species confidently,” she says.
altogether. Whenever anyone
gives unsolicited advice, being
direct in pointing it out and not
accepting any type of non-peer

39
Bringing math and languages for a better experience in AI

"Smart people will


appreciate you for
your ideas, not your
sex" Women AI practitioners must get into
Tapati says it’s likely that people
problem solving and multi-pronged
may not take women seriously at solutions design, while building new
first, but drawing on her personal skills around multi-dimensional roles e.g.
experience as a seasoned for culture change. Women are not just
consultant, she says the smart diversity cosmetics; women can actually
ones "get you", forget your sex handle diversity better. This century is
and just love you for your content
driven by AI and women. When the two key
and ideas. "Throughout my
work-life, my client leaders and
change levers are added, drastic, robust
teams have become my best and successful changes in society for good
friends, and this trust network are inevitable.
has nothing to do with the brands
we work for. It’s more about the
personal brands we create, with
confidence, with our passion and
ability to propose completely
audacious, out-of-the-box ideas
and our courage to challenge
the status quo and actually make
those ideated changes happen.
When we can show the client
teams what they have achieved
with us as partners, in hard
numbers and dollar terms, they
trust us with their future, career
and businesses, irrespective of
our gender or colour or accent.
Numbers always work- they
have no colour or gender.
Another strategy that worked very
well for Tapati is building a strong
band of young professionals. It is
important to learn new algorithms
and packages, and staying
hands-on, sharing the enthusiasm,
studying new papers together
with bright kids 20 years younger
to you. Informal interactions keep
you young at heart and your
practical AI knowledge relevant
and fresh, she recommends

40
A MEITY, NEGD & NASSCOM INITIATIVE

Advice to women in
tech
"Per some surveys, women have
“I have this dream about singularity that
been shown to have relatively
better skills at multi-tasking and
someday super AI will help us humans
balancing multiple viewpoints/ become a better species. If we, the
perspectives. This is an essential AI practitioners and researchers work
requirement in AI solutions tirelessly on eliminating data biases and
design. So, it’s imperative for algorithmic biases, towards building fair
more women to participate in and ethical, socially responsible AI, then
the technical architecting and
my definition of super AI will definitely
designing of AI solutions (not just
ML or python coding). We must
become a reality.
strive to get into core tech- e.g.
algorithms building, metrics and
measurements of fairness, risks
and ESG. We must execute on our
ideas and own patents. We must can actually handle diversity
move from peripheral functions better. This century is driven by
like marketing, communications, AI and women. When the two key
talent management for AI, change levers are added, drastic,
training & upskilling and robust and successful changes Government
program management. in society for good are inevitable. initiatives on
Government initiatives on AI also AI must prioritize
Patents are effective in bringing must factor these aspects in, and women-led
women tech talents to the prioritize women-led initiatives initiatives on
limelight, given that patents on AI especially on governance
AI especially on
are measurable objectively best practices and holistic
by numbers and impact and impact investments that build
governance best
everyone trusts numbers. social equity." practices and
Women AI practitioners must holistic impact
get into problem solving and Regards, investments that
multi-pronged solutions design, Tapati Bandhopadhyay build social equity.
while building new skills around
multi-dimensional roles e.g.
for culture change. Women are not
just diversity cosmetics; women

41
TAKING UP
THE BATON
Leading by example to
promote inclusivity & diversity

Daisy Chittilapilly,
MD - Digital Transformation, CISCO India & SAARC

44
A MEITY, NEGD & NASSCOM INITIATIVE

Daisy Chittilapilly leads one of Cisco India & SAARC’s most


dynamic departments - digital transformation. As a senior leader
in the organization, she also champions for women to be part of
this digital dream for India. Under this remit, she is responsible
for the digital transformation think-tank for Cisco, and partnering
with the government and Indian enterprises to make their digital
initiatives a reality, as well as developing localized industry-
specific digital solutions. She and her team are focused on
establishing a route to market/go-to-market strategies that
drive solution adoption and enable outcomes for businesses
and building domain-focused ecosystem relationships to
capture and scale opportunities emerging in the area of digital
transformation.

Earlier, Daisy led the ITS business culturally. As organizations adopt


for Cisco across the India new hybrid models of work, more
and SAARC region and was women can be brought into
responsible for driving strategy the workforce, as the previous
for IT Services for Cisco in requirement of travelling to work As organizations
India. She holds a BTech from is rendered obsolete.” These adopt new hybrid
the College of Engineering, changes are bound to impact the models of work,
Trivandrum and a Post Graduate Indian IT/BPM industry first, she more women can
Certificate in General Management says. Additionally, with technology
from XLRI, Jamshedpur. transforming operations, business
be brought into the
models, workflows and customer
workforce, as the
Narrowing gender bias experience, the focus on reskilling previous requirement
in tech industry: and training people in new-age of travelling to work
This crisis is a bit of a paradox, technologies is increasing. is rendered obsolete.
believes Daisy. “In many ways, Together, these changes will help
it illustrates just how vulnerable create a bevy of opportunities
we are as human beings, but I for women, and ultimately make
also believe several good things the workplace more inclusive.
will emerge out of this, which Cisco has one of the most diverse
will help balance the scales executive leadership teams
as far as gender diversity in in the industry – 46% women
the workplace is concerned. and 54% diverse in terms of
For instance, employee well-being gender and ethnicity.
is becoming a top priority across
organizations, and as leadership
becomes more empathetic
and people-oriented, India Inc.
has an incredible opportunity
to transform, both digitally and

45
Leading By Example To Promote Inclusivity & Diversion

Enhancing female
representation in tech
roles:
One piece of advice that I had received from
Lack of diversity is a major
challenge in the tech industry.
one of my mentors and still live by is “what
Despite significant growth in the limits you is between your ears.” Therefore,
number of women-led start-ups, be proactive and embrace the word hustle,
India was still ranked 52 out of as that is the only way you can carve your
57 countries on the Index of niche in the industry. I strongly believe that
Women Entrepreneurs 2019. women should develop their unique style,
According to a recent study
and own tech roles as effortlessly as other
by the Reserve Bank of India,
less than 6% of start-ups were
roles, as they have the ability to sustain
led solely by women in 2019. and be successful. Don’t hesitate to put
"Historically, we’ve seen how forth your opinion and never underestimate
diverse teams bring in more your potential.
innovation into an organization,
directly impacting the bottom
line. Better representation and
inclusion is the need of the hour,"
says Daisy. CISCO's startup
accelerator LaunchPad and
social innovation accelerator

46
A MEITY, NEGD & NASSCOM INITIATIVE

NCore are working towards


incubating deep-tech start-ups
that are leveraging technology
to solve the biggest challenges One of the biggest problems that
for our communities. The hope companies face in terms of machine
is that more women will leverage
learning technologies is that of selection
these platforms, and through
their entrepreneurship journeys
or hiring bias. The flaw is not in the
inspire others to do so too. technology but the years of information
Since multiple studies have shown and hiring patterns companies have
that women are more likely to followed. Building guardrails, against this
hire other women, this trend of kind of hiring information that historically
women entrepreneurs in fields discourages hiring women, within the artificial
like AI, should help increase the
intelligence setting can significantly improve
representation of women in tech
roles, says Daisy. Although the
this situation.
scenario has improved over
the years, there is still room for
reimagining the gender disparity
in the tech industry. According to not just one section of society,"
a report by Catalyst, in STEM she says. Cisco is dedicated
education itself - girls comprise to empowering more women to
50% of science and 30% of join the industry through STEM
engineering students, which is initiatives. For instance, the Cisco’s Networking
higher than the US and EU, but company's Data and Analytics Academy, which
even then women only make up department is led by a woman, offers courses in AI/
about 30% of the workforce in the who has been spearheading ML, cybersecurity,
IT sector. "The biggest corrective corporate-wide data & analytics data analytics, etc.
measure is a change in mindset.
I truly believe that the pandemic
strategy to transform Cisco
has trained over
into a data-driven enterprise.
has created tremendous Cisco’s Networking Academy,
260,000 students
opportunity to plug the gap. which offers courses in AI/ML, in the last 12
For instance, today, 4.5 million cybersecurity, data analytics, months in India
people from the tech industry etc. has trained over 260,000 alone, out of which
are spread across the country, students in the last 12 months 30% were women.
rather than concentrated in in India alone, out of which 30%
popular IT cities. With technology were women. Additionally, the
serving as the bridge between Women Rock-IT Program is a
distributed workforces, it opens live-broadcast event by Cisco,
up a plethora of opportunities for featuring women leaders in the
STEM-educated women to join tech space who can inspire more
the ranks. Diversity is needed women to join the industry.
in the tech industry, as it allows
companies to create improved Regards,
and innovative products that take Daisy Chittilapilly
everyone into consideration and

47
How a fascination for data
and patterns led to an AI career

Geetha Adinarayan,
Chief Architect - AI Applications, IBM

48
A MEITY, NEGD & NASSCOM INITIATIVE

I have been working on finding insights from data for more than
a decade. My first notable work was related to analysing massive
structured and unstructured data generated by IT systems
and applications in pinpointing the root cause of performance
problems in large production systems. I moved to a new team
and technically led the creation of IBM Log Analysis and IT
Operations Analytics offerings, which leverages text analytics
and prediction of system outage by correlating hundreds of
metrics generated across application components. Currently,
I’m the chief architect of IBM TRIRIGA Building Insights, which
infuses AI to provide space optimization to Global Real Estate
organization of large enterprises.

Many factors contribute to one’s to establish credibility in the new


growth. Some of them are results team and to grow from there,
and impact created, growth but when I look back I am happy
mindset and personal brand. about being with my child during
While results are determined by the early stages. My affinity for AI
the work we do, it requires one arose out of my
to be vocal and articulate the While flexible hours are helpful,
love for data. It is
passion within. At times I have given our global roles and time
picked up the phone to say I zones, work stays active till
fascinating to see
wanted to drive a new initiative. midnight. With children around how patterns repeat
When new initiatives start, instead and the growth mindset, it in nature and the
of waiting for it to be given to me, becomes important to choose data sets I have seen.
if I like it and have the passion where you will be in the evenings
for driving it, I was proactive and (office meeting or helping children
asked for taking the lead role and with homework). Strong support
that has helped me a lot. from family and taking and asking
for help and saying no when
When it comes to choosing new needed has helped me a lot.
projects and teams, there is
no clear right or wrong answer. My affinity for AI arose out of my
It’s often a matter of timing. love for data. It is fascinating to
Based on my need to be at home see how patterns repeat in nature
with my first child, I moved from and the data sets I have seen.
the customer services role where Whatever I did manually using
I was ready to be promoted domain knowledge became
to the next level to a product automatically possible with
development lead role which was products such as IT Operations
a new area and did not require Analytics. As I worked on
much travelling. It did take time these products my appetite

49
How a fascination for data and patterns led to an AI career

to understand and learn AI


increased. I took new courses
to gain knowledge in this area.
When a new opportunity came At times I have picked up the phone to say
to lead the entire new offering as I wanted to drive a new initiative. When new
Chief Architect, I embraced the initiatives start, instead of waiting for it
opportunity, learnt more on AI, to be given to me, if I like it and have the
blogged about it and released
passion for driving it, I was proactive and
the offering with AI Infusion.
Given the learning involved in AI
asked for taking the lead role and that has
and the rediscovery of meaning of helped me a lot.
intelligence makes me go deeper
on this topic and learn about the
advancements happening in this
field and apply it to the use cases
to cater to customer queries
at hand. I am an AI Software
and complaints. In sectors
Architect, where I understand the
like finance and healthcare,
use cases in a specific domain
it’s used for providing useful
and provide valuable solution by
insights to decision makers.
infusing AI. Providing compelling
AI is also heavily used in
solutions to address customer
supply chain, social media, and
needs and innovating for client
entertainment industries.
success has been my passion.

In light of the growing


I see AI transforming almost
influence of AI, its ethical use
all the industries. In few
is very critical in ensuring use of
industries, the adoption and
AI for betterment of humanity.
transformation are faster than
Given its power, the applier needs
others. For example, in customer
to think about where and what
care, AI is used extensively
purposes AI needs to be used

50
A MEITY, NEGD & NASSCOM INITIATIVE

Given the learning involved in AI and the


rediscovery of meaning of intelligence In light of the
makes me go deeper on this topic growing influence
and learn about the advancements of AI, its ethical use
happening in this field and apply it to the is very critical in
use cases at hand. ensuring use of AI
for betterment
of humanity.
for. AI depends on learning and collaboration with your mentors
the learning is dependent on the and allies versus doing it solo.
datasets provided to the system. Build a network of mentors and
If there is bias in the dataset, reach out to them regularly for
there will be a bias in the decision. advice. If you don’t have one, find
So, it’s very important to ensure one and start the conversation.
that there is awareness of this bias Have a support system to talk to
and work towards removing it. and to ensure a good work-life
integration. ‘I can do it all’ can
My mentors and allies have lead to a lot of stress and burnout.
helped me whenever it comes Reskill based on the current need
to making a career decision. for greater impact.
Therefore, I will advise all women
that designing your career Regards,
life journey can be done in Geetha Adinarayan

51
Decoding AI
for CXOs

Geeta Gurnani,
Country Head, Modern Work, Microsoft

52
A MEITY, NEGD & NASSCOM INITIATIVE

Being one of the earliest evangelists in India for AI infusion


in mainstream business, Geeta Gurnani currently makes the
technology digestible for the CXOs of today and fundamentally
believes in the potential of ‘AI for Good’. Geeta was one of the
early evangelists to rally around AI infusion into the business
as early as 2015. In 2015-2017, every CXO presentation had
discussions on AI, multiple trials, and PoCs, early reactions
to the art of possibility with AI, and expectation of self-
training ML models to where AI is becoming mainstream by
solving real business problems. At Microsoft, Geeta saw
an opportunity to work with ecosystem partners who were
leveraging AI for deep product innovation. “I was amazed
at how we use AI features and functionalities in our core
products, including accessibility aspects.”

AI For Good
Geeta’s primary interest AI roadmap for organizations
towards AI was largely driven and facilitating journeys with
from what is called AI for good. technology innovation. “I have
“I fundamentally believe this is seen AI for organizations stay as
one technology that can help us just an innovation charter, and We are perceived
solve many problems that are adopted in pockets, which limits ‘overly approachable’
hard for humans to address.
Be it in healthcare to bridge the
the full potential of leveraging AI at
if we show
an organizational level. I choose
doctor-patient ratio, assisting to lead the business conversation
enthusiasm
farmers with precision farming, when it comes to AI because, and passion, or
enabling citizen customer services while technology skills in AI/ML ‘aggressive’ if
24*7 with chatbots, the potential are on good ramp, democratizing we demand what
of AI is enormous to transform the business value conversation we deserve. We
businesses and society at large.” needs amplification.” must let our work
Geeta’s inspiration is Stanford
professor and Courser cofounder
speak for us, and
Andrew Ng, and believes in let our passion
making AI relevant for businesses drive us. We must
and driving conversations at show ‘confidence’
the CXO level. Geeta primarily confidently.
works with CXOs to create an

53
Addressing Talent and
Building AI
Addressing the talent pipeline
We need to address the talent pipeline.
is crucial. Early awareness of
STEM careers during academia
Early awareness of STEM careers during
will be core but is currently academia will be core. It is limited to a few
limited to a few professions professions currently. Secondly, a focus on
currently. A focus on continuous continuous skilling is needed across the
skilling is needed across the board for going deeper into tech careers.
board for going deeper into tech We need to widen the funnel and then
careers. Tech companies need
focus on learning at advanced career
to widen the funnel and then
focus on learning at advanced
stages will be key.
career stages. As AI's potential
grows, the biggest concern is
building ethical and responsible
AI systems. The technology
has the potential to drive
considerable changes to lives,
raising complex and challenging
questions about the future that
we want to see. Hence fostering
a culture of responsible AI
is important, the key tenets
for which are: fairness,
transparency, accountability,
inclusion, reliability & safety and
privacy and security, says Geeta.

Regards,
Geeta Gurnani

54
A MEITY, NEGD & NASSCOM INITIATIVE

Invest in skilling and learning, have a


career roadmap aligned to your personal Tech companies
priorities, have mentors and coaches to need to widen the
discuss career readiness. Growth and funnel and then
comfort do not go together: jump to the focus on learning
uncomfortable zone of unlearning and new at advanced career
learning often. stages. As AI’s
potential grows, the
biggest concern
is building ethical
and responsible
AI systems.

55
Finding her calling
on the road less taken

Geetha Mahadeviah,
Department Lead – Healthcare Solutions, Philips
Innovation Campus, India

56
A MEITY, NEGD & NASSCOM INITIATIVE

Like most young college students back in the 80s, Geetha M too
wanted to pursue medicine, but she thinks she got lucky with
STEM. I had to choose between pursuing a bachelor’s degree
in science and enrolling for the first batch of the bachelor’s
in Computer Science & Engineering course offered at the
Bangalore University. The year was 1981, and no one had a clue
about how the software industry would shape up and there was
little to draw inspiration from. Many even advised me against it
as women pursuing engineering seemed unusual at that time,
but I decided to pursue it anyway. To my surprise, I enjoyed
studying engineering. I was fond of maths and science and
the other subjects we were introduced to. Since, the course
was a new one, our lecturers were also learning with us. It was
challenging and it pushed me to learn on my own with some
guidance and direction. I strongly believe that this ability of ’self-
tutoring’ is a very valuable skill set, it is one that has always kept
me on my toes.

Family support a pillar Versatility of


of strength women as career
“A support system is simply professionals
indispensable. You need to I believe that women have a lot
surround yourself with a healthy more to offer at work given the
Being in the
environment where you can be different roles that they play in technology industry,
open with your peers, seniors, their lives. Women also tend to it is easy to feel
and colleagues. This is not just be more inclined to be involved in outdated, so one
to lend you their ear but having work which keeps them connected must keep learning
someone to help and guide you with people, nurturing roles. and stay updated on
through those phases is crucial. Being in the technology industry,
the latest technology.
My family has always encouraged it is easy to feel outdated, so
and supported me to pursue my one must keep learning and stay
Discovering how
career. I am incredibly grateful to updated on the latest technology. technology enables
my parents who have stood by me Discovering how technology and contributes
throughout my academic journey enables and contributes to to meaningful
and career. They have supported meaningful work, would drive work, would drive
me in taking care of my kids when motivation for the long haul. motivation for
they were young. In fact, I have Attributes like preparedness, being
the long haul.
had no career breaks except ambitious and the willingness
for the two maternity leaves of 3 to constantly learn and unlearn
months each, for both my kids. “ along the way, make a great

57
Finding Her Calling On The Road Less Taken

recipe for a fulfilling career.


As primary caregivers, women
need to balance their career
and personal lives, often leading A support system is simply indispensable.
them to quit their careers, You need to surround yourself with a
impacting professional growth. healthy environment where you can
Women must work harder to
be open with your peers, seniors, and
positively reinforce their position
in STEM and overcome the bias.
colleagues. This is not just to lend you their
Regardless of an organization ear but having someone to help and guide
being progressive or modern, I you through those phases is crucial.
believe your immediate manager’s
mindset and support can make
or break your career. In an early
career phase, aspects such
to work and provides equal
as financial capabilities and
opportunity in terms of roles and
family obligations play a critical
career growth across grades
role in deciding career paths.
& levels. At Philips, we have
Therefore, it is important to guide
flexible policies that allow for a
and advice young women to stay
thriving work culture that includes,
in the workforce. In my ability, I
rewards, flexible policies, and
constantly encourage women
benefits to help women get back
employees to try and get back to
to their careers.
their career post their maternity
leave. Philips is a great place

58
A MEITY, NEGD & NASSCOM INITIATIVE

Advice to 20-year
old self
“I would encourage the young
I believe that women have a lot more
professional to be ambitious,
curious and aim higher. I believe
to offer at work given the different roles
the universe works in strange that they play in their lives. Women also
ways to make your dreams come tend to be more inclined to be involved in
true. Most importantly, do not work which keeps them connected with
stop learning and gain all the people, nurturing roles.
knowledge and wisdom life has to
offer. There is simply so much to
gain and nothing to lose.”

Regards,
Geeta Mahadeviah

59
Working on NLP to transform
the user experience for
Indian customers

Shaily Goel,
Principal Program Manager, Microsoft
AI Cognitive services

60
A MEITY, NEGD & NASSCOM INITIATIVE

I began my AI journey with BING – Microsoft’s web search


engine, where I worked for seven years. Machine learning
and data analysis are core elements of the technology behind
BING. For the past year, I have been leading the Microsoft AI
Speech Cognitive Services team in India. In this role, I will be
looking to increase the adoption of Azure AI cognitive services
in the country.

Working as both Product Project


Manager and Business Project
Manager is quite interesting.
On one hand, we partner, It is so fulfilling to see how AI in India
with enterprises, government is transforming the way we live and
organizations, Microsoft partners communicate. India is a land of multiple
and sales and commercial languages, dialects, and accents. AI has
teams to provide them technical
helped in understanding and establishing
guidance to turn their AI initiatives
into reality. And on the other
conversation across these languages
hand, we work on developing
the roadmap for local Indian
language speech models that are then converse with anybody in
sophisticated and more accurate their mother tongue.
to fulfil customers’ use cases.
Challenges are everywhere.
I love talking to our customers But a growth mindset is the Success is no
about their use cases, key to bringing me where I am accident. It is hard
analysing data, and working today. I consider myself lucky to
work, perseverance,
with engineers and partners have the support of my family
to develop AI solutions that throughout my career. I was
learning, studying,
can perform seamlessly for born in a middle-class family, sacrifice and
winning more customers. It is so in the small village of Ramba in most of all love of
fulfilling to see how AI in India Haryana. Forty years ago, sending what you are doing.
is transforming the way we live a girl from a village to a high
and communicate. India is a land school in town, on a roadways
of multiple languages, dialects, bus, was frowned upon by the
and accents. AI has helped in society. But my parents were very
understanding and establishing encouraging. They motivated
conversation across these me to pursue my dreams.
languages. Microsoft’s world-class As Pele would put it - “Success
Indic language speech and is no accident. It is hard work,
translation models have given perseverance, learning, studying,
birth to multiple use cases. sacrifice and most of all love for
These models help gather insights what you are doing.”
from a conversation and can

61
Working on NLP to transform the user experience for Indian customers

In this competitive world, one needs to be


fearless and articulate. Most importantly,
one should be able to put across their
views fearlessly. Do not let the fear of the
unknown demotivate you to ask questions.
It is better to hear a ‘No’ as an answer than
not ask the question at all.
I am very passionate about my
work. In any organization, one
should always evaluate how
I like engaging with customers,
their work contributes towards
understanding their use cases,
making the desired impact and
based on which I drive AI
take decisions accordingly. If the
strategies that are relevant for
return of investment is low, then
them. I lead the business and I lead the business
one should politely decline. In this
technical conversations in the and technical
competitive world, one needs
to be fearless and articulate.
AI cognitive services space and conversations in AI
Most importantly, one should be
then work with engineering and cognitive services
able to put across their views
leadership teams, globally, to space and then work
fearlessly. Do not let the fear of the
drive the roadmap for adoption
with engineering
of speech models in the Indian
unknown demotivate you and stop
market. This way, I get a holistic
and leadership
you from asking questions. It is
view of our products, and learn teams, globally, to
better to hear a ‘No’ as an answer
how they are being used by our drive the roadmap
than not ask the question at all.
customers. Their feedback helps for adoption of
I joined the speech team at
me to understand the gaps and speech models in the
Microsoft in January 2020.
address them accordingly. Prior to Indian market.
As a Business Project Manager,
I interacted with customers to
understand their use cases. I was
amazed to see the potential that
AI has to solve some of the most
I was amazed to see the potential that AI
complex problems, especially in has to solve some of the most complex
cognitive areas. I believe that AI is problems, especially in cognitive areas.
the biggest business opportunity I believe that AI is the biggest business
for the next decade. It is a opportunity for the next decade.
pleasure to work on innovative It is a pleasure to work on innovative
technologies and world-class
technologies and world-class machine
machine learning models that
can impact the lives of so many
learning models that can impact the lives of
individuals. Learnings like these so many individuals.
got me more interested in AI.

62
A MEITY, NEGD & NASSCOM INITIATIVE

Lastly, I would like to offer my simple philosophies of


life as advice to other women:

Follow your
passion – that Do not under
Learn to
way you get to estimate your
say ‘no’ politely
enjoy your work potential
every day

There are no Do not


failures in hesitate to put
life, only learnings forth your views

this, I was leading the extraction


of Q&A for product help from
technical web documents.
The first-time internet users will not be
India’s current focus on the familiar with the use of one universal
mobile-first approach means that language for digital engagement. In these
most Indians access the internet cases, cognitive services AI growth
through their mobile device. across speech, translation, and NLP will
We anticipate that millions of end up playing a critical role to enhance
first-time internet users will get
user experience.
added to this, in the next five
years. These first-time internet
users will not be familiar with the
use of one universal language AI is truly a revolutionary feat that will
for digital engagement. In these change the way we communicate
cases, cognitive services and live. Rapid developments in AI
AI growth across speech, do make me wonder if it will replace
translation, and NLP will end up humans, one day. While there is no
playing a critical role to enhance answer to this question, AI is quite
user experience. I foresee that likely to take over many manual and
soon, we will be able to converse repetitive tasks in the future.
with virtual bots in every area.
They will be our assistants, Regards,
friends, advisors, or even our Shaily Goel
co-workers in the future.

63
Switching into
an AI career

Kiranmayi Lakshmi Satya Gandham,


Project Manager and Solution Architect, Infosys

64
A MEITY, NEGD & NASSCOM INITIATIVE

Kiranmayi Lakshmi Satya Gandham is a project manager and


solution architect at Infosys who has recently made a career
transition into AI after attending the Women in Technology (WIT)
program at Infosys and Women Wizards Rule Tech (W2RT)
program at NASSCOM.

I have 15+ years of overall Since I am at a senior position in


experience with Infosys but now a full time job, I have a team to
I have restarted as a fresher. take care of, there are deliverables
From the very beginning, I and a set of expectations from
have worked on the multiple my organization. But along with I have worked on the
modules within Oracle ERP as that, I had to take out some time multiple modules
a techno-functional consultant. on a daily basis, learning on the within Oracle ERP as
In the past 2-3 years, I have weekends. And it’s not all about
a techno-functional
reskilled myself and shifted learning; I believe you need to
towards AI. I have attended have hands-on experience by
consultant. In the
internal reskilling initiatives actually working on the skill set past 2-3 years, I have
within Infosys as well as the that you are building. reskilled myself and
W2RT program by NASSCOM. shifted towards AI.
Women Wizards Rule Tech (W2RT) So while it was challenging, it is
was a one year program that I very interesting as well. Also, right
attended in 2019, passing out in now is the best time to get into
2020. That is my reskilling journey. these digital technologies, when
even our government is gearing
Before this, I had been working towards digitising everything –
on the oracle EBS for the longest from what we’ve seen in the past
time. But when I started reading few years. Even globally, all the
about AI, I found it very interesting organizations now understand
as to what all we can do with AI the importance of getting into the
technologies. This became a digital space. And I believe that
motivator to shift to AI. Also, I have there is a huge skills gap: there
always liked challenges in my is a lot of demand but there are
work so that was another reason very less professionals available
why I wanted to challenge myself. who are ready to take up these
After working on a particular roles. Therefore, I thought that
technology, moving to something this wasn’t an opportunity to be
else is obviously a bit of a risk. missed and that was the whole
A bigger challenge, though, was idea behind reskilling for AI.
trying to convince myself that yes,
I can do this!

65
Switching into an AI career

The first of all challenges that


I faced for switching into an AI
career was convincing myself that
I would be able to learn something Right now is the best time to get into
new and work on it. Given the risk these digital technologies, when even our
that it is, not a lot of people would government is gearing towards digitising
want to shift gears in the middle everything – from what we’ve seen in
of their career. Plus, I also had to
the past few years. Even globally, all
take care of my current job and
the responsibilities associated
the organizations now understand the
with it. So, balancing my time importance of getting into the digital space.
and effort between all this was And I believe that there is a huge skills
definitely a challenge. gap: there is a lot of demand but there are
very less professionals available who are
The next challenge was to ready to take up these roles.
convince people that I am good
at what I have learnt and I will
be able to deliver on this new
technology. When I tell people When we came across
that I have over a decade of NASSCOM’s W2RT program, our
experience in a certain technology mentors encouraged us to take
but now I am working on it up as well. Having a mentor,
something where I am as good who you can approach anytime We have an internal
as a fresher, I need to be doubly for any kind of guidance, was a
initiative at Infosys
sure of my capabilities. I was great benefit for me. It is also like
also lucky that I came across looking at a role model. If such
called Women in
the W2RT program at the right senior people, who are working Technology (WIT)
time, which meant that I didn’t for 12-14 hours a day, can spare which is for women
have to struggle all by myself. some time for us, it motivates employees across
It is a comprehensive program us. They also keep nominating all India locations
of 12 months; there are online us for external training programs of the company.
resources, mentors, multiple as well, or they get external
This is particularly
sessions. So it all worked out for trainers in the organization.
me very well, and I also tried to There are also review programs
for women with
grab the opportunity. and half-yearly awards for mentors more than 8 years
and mentees. So having a mentor of experience.
We have an internal initiative and a rewarding system in place
at Infosys called Women in helped immensely.
Technology (WIT) which is for
women employees across all A lot of men and women ask
India locations of the company. me how I managed to re-skill
This is particularly for women with in the middle of my career
more than 8 years of experience. because everyone is sceptical

66
A MEITY, NEGD & NASSCOM INITIATIVE

about switching over to a new


technology. I think there are
no restrictions on exploring
new technologies. Some years Even before you can finish learning one
back, the resources were very thing, there is something else that’s already
limited. But now, the moment coming out in the technology space.
you have your laptop and an So this whole training and reskilling is a
internet connection, you can
continuous process if you want to work on
explore the world. You can take
online degrees from reputed
any of these new-age technologies.
institutions from anywhere in
the world. You just need to
have the patience; it took me
1-2 years and I’m still learning. ago. Of course this is easier
So it’s a continuous journey said than done: you need a lot
so you need to have a positive of hard work, patience, and
attitude towards dealing with persistence. Right now with this
challenges. You also need to covid situation when everything
If you’re sure
have an ever-learning attitude. is online, you don’t even need
As you progress in your career, to travel anywhere, so this can
you want to learn
your responsibilities increase be looked at as an advantage something new,
too so it may be hard to find . I don’t look at reskilling as a start with 15-30
time. But if you’re sure you want gender specific issue. If you mins of learning
to learn something new, start can garner all the support, everyday, which
with 15-30 mins of learning you shouldn’t hold back – take you can gradually
everyday, which you can that plunge and change your
increase. Over time,
gradually increase. Over time, career to something that is more
you will realise that you can exciting for you. I believe that
you will realise that
always take out time from your these emerging technologies you can always
busy schedule for learning. are the future and we should take out time from
So many online resources are grab these opportunities before your busy schedule
available for free, from within it gets too late. for learning.
organizations and universities
such as IITs. There are so many Regards,
people who are ready to mentor Kiranmayi Lakshmi
you, a concept which wasn’t Satya Gandham,
available until some years

67
The endeavour
of humanising bots

Neeti Mehta Shukla,


Co-founder & SVP - Brand & Culture,
Automation Anywhere

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A MEITY, NEGD & NASSCOM INITIATIVE

Her passion for coding, building a business, building the


ethos of ‘bot ethics’ and keenness to enhance the female
footprint in STEM make Neeti Mehta Shukla one of the
strongest advocates for women in AI today. She was interested
in computer science and coding from a young age. She
also studied business at university and always dreamed of
starting a business. While working in Silicon Valley, she and
her co-founders decided to take on the mission of increasing
productivity through technology. “We envisioned freeing
employees to be more creative and strategic; we wanted to
use technology to enable them to reduce or get or eliminate
repetitive and manual tasks.

That’s the power of automation Pioneering


and AI; it takes the ‘robot’ out automation
of human workers.” Neeti’s
Automation is not new.
focus in AI is on ethics; using
For the last 30 or 40 years,
artificial intelligence to both
automation-driven software has
At Automation
advance business productivity
helped people become more Anywhere, her
and efficiency, as well as using
efficient. However, traditionally, mission is also to
AI to remove inherent biases in
this automation was not make automation
societal behaviour. “We have a
unique opportunity to train bots
economically viable or desirable simpler by
with intelligence. We can help
for most business processes. integrating Robotic
RPA technology allowed any
shine a spotlight on biased data Process Automation
user, whether in business or IT,
collection and in turn, on biased
to use low code, drag-and-drop,
(RPA) with AI,
decision-making that has long
and wizard-based functionality to making these tools
been part of human culture and
access automation technologies more accessible to
history. We can then use AI to
more easily, economically, all humans and in
remove those biases and train
bots to truly be anti-biased.
and creatively, she explains. turn driving benefits
This can help bridge a huge
Automation Anywhere is a across all industries
pioneer in this field and Neeti
gap in human decision-making and verticals.
and her team have created
that has so much unconscious
a whole industry using RPA.
bias built into its behaviours.” At
By augmenting RPA with AI and
Automation Anywhere, her mission
ML, intelligent automation is being
is also to make automation
made accessible to everyone,
simpler by integrating Robotic
everywhere. AI and automation will
Process Automation (RPA) with
change the ways humans work.
AI, making these tools more
The future of work will be even
accessible to all humans and in
more creative, innovative and
turn driving benefits across all
efficient because of technology.
industries and verticals.
Humans will be able to focus more

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The endeavour of humanising bots

on intelligent and strategic tasks;


build more creative solutions that
will enable even better products
and services, and construct We have a unique opportunity to train
a better society and world. bots with intelligence. We can help shine
Better healthcare, less poverty a spotlight on biased data collection and
and diseases, a whole plethora in turn, on biased decision-making that
of new products and innovative,
has long been part of human culture and
human-centric customer services
will become possible. It has also
history. We can then use AI to remove
been reported that by 2022, those biases and train bots to truly be
automation will create 133 million anti-biased. This can help bridge a huge
new jobs. Simply put, we will gap in human decision-making that has
enable progress. so much unconscious bias built into
its behaviours.
“Women bring a
different perspective”
Inclusion and diversity are
important in a team, division,
company and at every level where
there are decisions being made.
Women in technology therefore
have an important role to play,
because they bring a different
perspective and mindset to
all technology solutions being
developed. Taking this a bit
further, any data that is gathered
and analysed needs to also have
different perspectives built in.
Bots that are being trained to
automate, similarly, have to be
trained on many perspectives.
“Women in tech can help analyse
and make better decisions
because of the diversity they
bring. Inclusion also means these
bots will have a more robust
and inclusive platform on which
they are being trained. A lack
of diversity just fosters inherent

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A MEITY, NEGD & NASSCOM INITIATIVE

biases in AI further and narrows


down technology’s field of vision.
Women in tech roles need to have
a seat at the decision table so that Dream big. Take small steps every day.
we can have the best, most robust Work hard and don’t be afraid to fail.
technology products and services Everyone’s story is different and if you
out there,” she says. There are so believe you can achieve something, you
many women who have helped
will. Women can, must and will.
drive change and progress.
Frequent limiting factors for many
women include not having visibility
to other women trendsetters
women know it’s all right to think
– as inspiration, mentors or
differently. “The more visibility
sponsors. It’s important to have
we bring to this and the more
more women share, talk, and
we celebrate diversity and
show the possibilities of having
inclusion and the benefits it clearly
both families and careers, career
brings, the greater the change
Having women
choices, promotions and even
we will drive.” know that it’s OK to
failures, she says. Having women
prioritize their own
know that it’s OK to prioritize
their own learning is important.
learning is important.
It’s important, specifically in It’s important in
product development, that product development
specifically, that
Regards,
Neeti Mehta Shukla
women know
it’s alright to
think differently.
71
Taking up Data
Evangelism as a way of life

Parul Pandey,
Data Evangelist at H2O AI

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A MEITY, NEGD & NASSCOM INITIATIVE

I graduated as an Electrical & Electronics Engineer from NIT


Hamirpur, India. Post that, I worked as an Analyst at Tata
Power, where I worked on unveiling insights into the power
distribution network in Delhi. Currently I work as a Data Science
Evangelist at H2O AI and I am also a Kaggle Grandmaster in the
notebooks category.

I graduated as an Electrical & I have always been fascinated


Electronics Engineer from NIT with numbers, but my real tryst
Hamirpur, India. Post that, I worked with Data Science occurred when
as an Analyst at Tata Power, where I joined my first job. I had been
I worked on unveiling insights into inducted into a department that
the power distribution network in was responsible for the analysis At my first job,
Delhi. Currently I work as a Data and planning of the Power I learnt how to
Science Evangelist at H2O.ai and I Distribution network. There I learnt crunch numbers,
am also a Kaggle Grandmaster in how to crunch numbers, analyse analyse them to get
the notebooks category. them to get insights, and perform insights, and perform
predictive analysis. This got me
predictive analysis.
I have never felt that being a hooked into nuances of data
woman is a challenge since we science and machine learning.
This got me hooked
as females bring a lot of value to However, all these analyses were into nuances of data
the work and society as a whole. being done using proprietary science and machine
However, our society and the tools. I would sometimes wonder if learning. However, all
working environment tend to take the processes could be replicated these analyses were
it as a negative factor at times. using open source tools and the being done using
This happens more predominantly current best practices in data
proprietary tools.
when women go on a career analysis, predictive analysis, etc.
break due to maternity (or for Sadly, due to a hectic schedule, I
any other reason). Becoming a couldn’t give much time to these
mother is a personal choice, and thoughts, but then I went for my
when a female decides to become maternity leave which gave me
a mother, she shouldn’t be a chance to reflect on my life
made to choose between a and career, and to think if I was
career or a child. Unfortunately, actually enjoying what I was doing.
this does happen all too often. In a way, I reinvented my whole
I’ve seen that women are denied career during my maternity leave!
promotions or projects because
they would be going on maternity Currently, I work as a Data
leave and I have faced that too. Science evangelist, where my job
Exceptions do exist, but this is still is to interact with the community
a fairly common phenomenon. and people to spread the word

73
Taking up Data Evangelism as a way of life

about data science in general and


H2O AI’s products in particular.
I help people understand the
use of products like Driverless
AI and H2O’s open-source
offerings. As Guy Kawasaki put
it- Evangelism isn’t a job title; it’s a
way of life. My work requires a lot
of self-awareness and willingness
to stretch and grow in the role.

Transportation represents an
area where AI has the potential
to bring major changes.
Autonomous vehicles – cars,
trucks, buses, and drone
delivery systems, equipped with
capabilities like lane-changing
systems, sensors for collision
avoidance, LIDAR systems etc.
which can prove to be a potential
gamechanger. Having said that, it
is also important to keep in mind
that there is still a lot of effort
required to reach there.

Machine learning models are Becoming a mother is a personal choice,


being increasingly used to make and when a female decides to become
decisions that affect people’s a mother, she shouldn’t be made to
lives. With this power comes a
choose between a career or a child.
responsibility to ensure that the
model predictions are fair and
Unfortunately, this does happen all too
not discriminatory. We need often. I’ve seen that women are denied
to carefully think about the promotions or projects because they
consequences of our model that would be going on maternity leave and I
can inform what kind of errors have faced that too.
matter to us. Machine learning
has proved its mettle in a lot
of applications and areas.
However, one of the key hurdles
for industrial applications of

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A MEITY, NEGD & NASSCOM INITIATIVE

machine learning models is to


determine whether the raw input
data used to train the model
contains discriminatory bias or Machine learning has proved its mettle in a
not. This is an important question lot of applications and areas. However, one
and may have ethical and of the key hurdles for industrial applications
moral implications. of machine learning models is to determine
whether the raw input data used to train
Today a lot of support groups
and platforms are emerging to
the model contains discriminatory bias or
help and support fellow women not. This is an important question and may
in the field of ML and DS. have ethical and moral implications.
Companies are acknowledging
the value that women bring
to the Data Science teams.
Having said that, it will still Here are some of the ways which I recommend
require a collaborative effort using, based on personal experience, to put the
from society to make diversity learnings into practice:
and inclusion a vital part of the
ecosystem. However, I believe
that we women need to be more Try answering
Start writing
vocal and participative and questions on
should encourage each other in
a blog
forums
the journey. Also, it is important
for data science aspirants to
keep obtaining new skills and
carry out meaningful projects. Use GitHub to host
Volunteer to speak
Application is a very important and share all your
at Meetups
aspect of Data Science; online analysis
courses can help you get to know
a topic but real understanding is
achieved only when you apply the These activities will not only help to enhance your skills but also give a lot
of visibility in this field.
concepts in real-time.

Regards,
Parul Pandey

75
The 5C strategy to
succeeding at the workplace

Ranjani Mani,
Sr Manager, Business analytics
& Data Sciences, VMware India

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A MEITY, NEGD & NASSCOM INITIATIVE

With more than a decade of experience in analytics and data


science, Ranjani Mani brings a human-centric approach to win
with AI. She strongly advocates for removal of biases in tech and
espouses the ‘5C strategy’ for women to be an active participant
in the workforce. Ranjani’s interests lie in driving business value
and exceptional customer experience with analytics, strategy and
leadership. She currently leads a team of global data scientists
to engage with VMware Customer Experience [CXS] leadership,
product, engineering, and IT to drive concept to completion data
sciences and business analytics projects towards exceptional
customer experience.

The team extensively leverages that analytics and the most


NLP and in productionizing ML for accurate models are not useful
consumption apart from designing unless the humans involved in it
and building ML that is integrated can use it. AI strategy should be
into proactive support products. aligned to business strategy and it Increasing diversity
should start with the needs of the has long been
After studying Electronics humans in the loop.”
promoted as the
Engineering, Ranjani was
employed in a technical role Diversity improves right thing to do, but
for a couple of years followed business outcomes that notion could be
by a full-time post graduate Ranjani passionately advocates viewed as simplistic
management degree with diversity in the tech world. and ignoring the
minors in Econometrics from Inclusivity of all kinds, especially deep benefits that
MICA. Analytics marries her gender diversity is proven to be not inclusion can bring
interests across solving business just the right thing to do, but also
to an organization.
problems and making sense something that improves business
of patterns in data. In her 13+ outcomes in the knowledge
years of experience, Ranjani economy. American social scientist
has worked across analytics & and professor of complex systems
data sciences – specifically in at the University of Michigan,
product, pricing and customer Scott Page shows research to
experience analytics, product back this up in his book Diversity
management, and strategy across Bonus: How Great Teams Pay
companies such as Oracle, Off in The Knowledge Economy.
Dell Global Analytics and Tata He makes a strong case based
Docomo. This helped enabled on the research, “increasing
her to bring in a human-centred diversity has long been promoted
approach to win with AI, which as the right thing to do, but
she believes is critical to unlock that notion could be viewed as
growth from the new wave simplistic and ignoring the deep
of exponentially converging benefits that inclusion can bring to
technologies. “I strongly believe an organization”

77
The 5C Strategy To Succeeding At The Workplace

The diversity training programs allows leaders


conundrum: pipeline to collectively commit towards
problem or broken this goal. The VMinclusion
rung? platform focuses on global
There is no simple answer to
inclusion programs including the The goal is to upskill
award-winning VMinclusion Taara
why so many female STEM
program that targets at solving
15,000 Indian women
graduates aren’t an active part of
a very niche issue - helping
who are on a career
the workforce. “It is a conundrum
women on a career break upskill break making it one
that so many women top their
classes and yet, few remain in
for free so they can return to the of the largest return-
the workforce a decade later.
work force. The goal is to upskill to-work initiatives
Is it the family support (or lack
15,000 Indian women who are in the country. To
thereof) that results in women
on a career break making it one date, VMware have
of the largest return-to-work
dropping out of the workforce
initiatives in the country. To date,
trained over 8,000
before they reach management
VMware have trained over 8,000
women in latest skills
positions? (Something a report
women in latest skills such as such as network
called the ‘broken rung’), or the
workforce culture?” she ponders.
network virtualization, data centre virtualization,
Many companies are taking this
virtualization, cloud management data centre
seriously and not attributing it to a
and automation as part of Taara, virtualization, cloud
‘pipeline problem’ or considering
launched in January 2019. management and
diversity as a check box item.
The transformative automation as part
“I am privileged to be part of
power of AI of Taara, launched
an organization that considers
“In my opinion, the convergence in January 2019.
diversity as not just the right thing
of exponential technologies
to do but one that heralds us
across AI, quantum computing,
into a better future with diverse
5G, IoT networks, AR/VR,
perspectives. Leaders and
Blockchain or 3D printing will
organizations would thus benefit
transform every industry and the
from having an open mindset
way we live in the next decade
and being aware of unconscious
or so. As Peter Diamandis calls
biases. Women, on the other
out in his Abundance series,
hand, would benefit from putting
these coming together of
themselves out there. Either in
technologies will disrupt every
asking for help at home, keeping
major industry across healthcare,
one-self relevant by putting their
transportation, retail, education,
hands-up for new opportunities
real estate to even how we
and most importantly having
consume technology.”
the courage and confidence to
speak up for what they deserve,”
Regards,
she chimes. VMware’s culture,
Ranjani Mani
she says, is built on values of
inclusivity, trust, and respect.
A respectful workplace enabled
through workplace practices and

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A MEITY, NEGD & NASSCOM INITIATIVE

The 5C strategy to career longevity

Connect
It is critical to put yourself out there – showcase your
capabilities and connect with others who can help charter
your career path. Nurture your network – and not just
when you need it.

Constantly Learn
We live in a remote first, knowledge economy. The only
way to stay relevant is to constantly work towards staying
relevant. Like I read from a women leader, ‘breaking the
glass ceiling is also a responsibility’. Identify your purpose
and work towards staying true to it.

Courage
There is plenty of research that talks about how women are
less likely to ask for a referral or a raise. It is important to
have a voice and speak up for yourself.

Call for help


We need to ask for help and support. Build a support
system at home. Reach out and get mentors.
And most importantly, help other women. We need to
help each other.

Confidence to dream big and


believe in yourself
Most women I speak to, do not necessarily have a skill
gap but a lack of confidence to walk the path they seek
- for fear of failure. Dream big, be open to fail, to learn
and move ahead!

79
A knowledge and passion-led
success journey

Neha M,
Product Engineer, Data Science, AskSid.ai

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A MEITY, NEGD & NASSCOM INITIATIVE

After completing B.Tech in Computer Science & Engineering, I


started my career as an AI Engineer focusing mainly on NLP and
some work in Image Processing as well. Currently I’m working as
an NLP Data Scientist, where we build Conversational AI chatbots
for our clients. Having completed 2 years in this field now, I
have realised that there has been a continuous advancement in
technology and there is new learning every day. The growth has
been such that we have never used the same model for more than a
few months and that’s what I love the most about AI and NLP.

Source of inspiration
I built an AI File Recommendation
System as a part of my academic Don’t shy away from putting your
project in my 3rd year of B.Tech.
views on the table or from leading a
The theory alone didn’t completely
convince me what AI was capable
group of people.
of, but after I saw the results
on my own, I knew this was
what I needed to specialise in. some of my great colleagues, got
My inspiration definitely is Alan me the learning and experience
Turing, the man who had told us which has helped my career a lot.
long ago that there will be a day
when machines will start talking to Women in tech roles My inspiration
each other like humans. to mitigate data bias definitely is Alan
Challenges faced in
Definitely! I have read that many Turing, the man
studies have found that there
the field of tech have been higher failure rates in
who had told us
In one of my previous work recognising female voice over
long ago that there
places, I observed that women male’s, identifying female faces, will be a day when
were expected to be silent etc. In fact, it’s not just confined machines will start
and just finish the work given to gender, but every demographic talking to each
to them, whereas someone should be considered to have other like humans.
who liked to pitch in their own varied perspectives while
ideas and brainstorm, were creating datasets.
seen as “dominating” and
were frowned upon and picked
last while forming teams.
Ultimately knowledge and passion
towards AI as well as support from

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A knowledge and passion-led success journey

Limiting factors for


women that restricts
their careers in tech
I have observed that some believe Women were expected to be silent and
that men can be more committed just finish the work given to them, whereas
towards work than women. I had someone who liked to pitch in their
once overheard a conversation own ideas and brainstorm, were seen
where a recruiter said, “we can’t
as ‘dominating’.
hire girls for this role, since we
have had instances where we
have meetings at mid nights when
there are issues”. I believe that it’s
just a myth, since I myself have

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A MEITY, NEGD & NASSCOM INITIATIVE

worked all night when needed.


Now that work from home has
proven to be more effective, there
shouldn’t be a fear that women When I joined AskSid, I was the only female
need to stay at work till late night. member and now women constitute 33%
of all Sidlings already. I am confident that
Start-ups are things will only improve from here on at an
supporting more
women to participate
industry level.
in tech building/
development
Unlike bigger companies where
there will be a lot of bureaucracy
and politics, in the start-up
world only outcomes matter and
nothing else. Demographics of Demographics
team such as gender, race etc of team such as
are secondary in start-ups and gender, race etc are
that is what is most heartening secondary in start-
when I find myself part of an
ups and that is what
equal opportunity team at AskSid
AI where every member is just
is most heartening
focused on just the end outcome. when I find myself
When I joined this company, I part of an equal
was the only female member and opportunity team
now women constitute 33% of all at AskSid AI where
Sidlings already. I am confident every member is
that things will only improve from
just focused on just
here on at an industry level.
the end outcome.
Advice to other
women in their AI
journey
Don’t shy away from putting your
views on the table or from leading
a group of people.

Regards,
Neha M

83
Bringing competent start-ups
to build solutions beneficial for
healthcare practitioners and
individuals

Nritya Ganesh,
Program Director, Edison[X], GE Healthcare

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A MEITY, NEGD & NASSCOM INITIATIVE

In 2019, GE Healthcare started Edison[X] – a start-up collaboration


programme centered on the Edison platform, intended to work with
start-ups addressing some of the toughest healthcare challenges in
the country. Recently, the company hosted a virtual Demo Day for
the first cohort of start-ups, even as the groundwork for the second
cohort is well underway.

Nritya Ganesh, Program Director, platform resulting in mutual benefit


Edison, GE Healthcare, South to all three stakeholders – GE, the
Asia talks to INDIAai on leading start-up in question, healthcare
a healthcare programme like practitioners and most importantly,
Edison[X] in India, building a the individual consumer. The aim The Edison[X]
collaboration-based ecosystem for of the program is to work with the program was
innovation and how AI is a huge start-up community to accelerate launched in India
component of this endeavour. product development and reach due two reasons:
About Edison[X]
new markets while building trust
Presence of our
within the start-up ecosystem.
and reasons for GE largest, integrated,
Healthcare to start Challenges of multi-disciplinary
this platform collaboration in India R&D centre outside
At the core of the Edison[X] The Edison[X] program was of the USA in
program is the idea of leveraging launched in India due two Bangalore and a
collaboration to compound the reasons: Presence of our largest, strong and mature
capabilities of GE Healthcare’s integrated, multi-disciplinary
start-up ecosystem.
Edison platform. Edison is an R&D centre outside of the USA
advanced intelligence offering in Bangalore and a strong and
used by GE Healthcare’s internal mature start-up ecosystem.
developers and strategic partners
to develop new healthcare
applications, services, and
AI algorithms. It comprises
applications, smart devices, and
the Edison platform. The aim of
the Edison[X] program is to bring
in competent start-ups who can
build their solutions using this

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Bringing competent start-ups to build solutions beneficial for healthcare practitioners and individuals

Our experience through Cohort


1 has confirmed our belief
that launching the program
from India is a win-win for both Technology can play a critical role in driving
sides. Key to the success of access and affordability in healthcare,
any collaboration is coming improve accuracy and speed of diagnosis
together of the complementary and reduce the dependence on scarce
strengths and trust in each other’s
resources like a specialist doctor with
capabilities. GE brings to the
table global know-how, scale,
significant clinical experience.
customer insights and decades
of MedTech domain expertise.

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A MEITY, NEGD & NASSCOM INITIATIVE

Start-ups on their side bring


agility, deep technology knowhow,
differential thinking and a can-do
attitude. We saw this combination At GE Healthcare our vision is to be ‘the
work very well in Edison[X]. leading innovator enabling precision health.
There are two themes of innovation that the
Main areas of Edison[X] program will focus on:
innovation in
healthcare Advanced imaging, visualization,
At GE Healthcare our vision and reporting and
is to be ‘the leading innovator
enabling precision health’. Virtual hospitals - coordinating care
Our innovations are focused
between various healthcare providers,
around making that vision a reality.
Given that, there are two themes
building capability in remote patient health
of innovation that the Edison[x] monitoring, and better integration of
program will focus on: data and workflows.

The first is Advanced imaging,


visualization, and reporting.
This would involve building and clinical efficiency for better
solutions for CT Scanning and patient outcomes and financial
X-Rays, leveraging Edison viability, while also ensuring
capabilities for Computer Aided safety for frontline health workers. Our innovation
Detection and Diagnosis. The second cohort of Edison[X]
This could also be extended to
is focused
will broadly centre around
diagnosis of certain cancers. these two themes.
advanced imaging,
visualization, and
The other theme is that of Virtual Regards, reporting. This
Hospitals – coordinating care Nritya Ganesh would involve
between various healthcare building solutions
providers, building capability in
for CT Scanning and
remote patient health monitoring,
and better integration of
X-Rays, leveraging
data and workflows. Edison capabilities
for Computer
Both these themes have Aided Detection
operational underpinnings of the and Diagnosis.
use of AI for building operational

87
Translating AI solutions to
address everyday problems will
be the future

Cindy Mathews,
Data Science Consultant, The Math Company

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A MEITY, NEGD & NASSCOM INITIATIVE

If you’ve spent some time in the tech industry, you may have come
across some folks with this intriguing job role: Data Scientist.
Touted as one of the hottest jobs in the tech space, a data
scientist is one tasked with making sense of the reams of data
an organization filters in. These random bits of data need to be
strung together in meaningful patterns, leading them to generate
some precise insights on various metrics like consumer behaviour,
expenditure patterns etc. This kind of personalized data funnels can
significantly help multiple organizational functions shore up their
strategies like marketing, sales, business development and more.

With organizations going the With a passion for numbers and


data-first way today, a data patterns, Mathew says everything
scientist happens to be one of the can be broken down into
most important people on their numbers and equations, if you
payroll. Let’s find out what it really look at it the right way. “The 2008 The 2008 recession
takes to be one today: recession was predicted by was predicted
observing patterns in the data. by observing
Cindy Mathew is a consultant The ongoing pandemic was patterns in the
at TheMathCompany, a predicted last year based on
data. The ongoing
hybrid consulting firm that patterns extrapolated from data.
builds contextual AI assets Current methodologies structured
pandemic was
for Fortune 500 companies. on obtaining sustainable energy predicted last year
At TheMathCompany, she works can be improved through the based on patterns
with the data sciences team of a usage of new algorithms, image extrapolated
leading US retailer to build and recognition and more.” from data.
deploy scalable applications–
leading various projects
ranging from data pipelining,
data curation, performance
measurement and prediction of My main responsibility is translating
marketing initiatives. “My main a customer’s business requirements
responsibility is translating a into actionable steps that can be
customer’s business requirements
coded out, and brought together as a
into actionable steps that can be
coded out, and brought together
complete solution by each team. It is
as a complete solution by each pretty exciting to see how our every-day
team. It is pretty exciting to see work – the codes we write, the reports
how our every-day work – the we create etc. – translate into actual
codes we write, the reports we business impact.
create etc. – translate into actual
business impact.”

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Translating AI solutions to address everyday problems will be the future

Not just coding; but and approaching data from the


problem solving skills lens of problem solving. “While the
lie at the core of nature of challenges remains the
sound data science same, the approach to problem
solving in services has evolved
While the nature
From figuring the right way to
over time. Looking at a business of challenges
handle data to identifying the most
problem holistically rather than remains the same,
appropriate algorithms to use and
iterating on optimal solutions for
only from the perspective of the approach to
the best results, a data scientist
data, spending sufficient time problem solving
has to be prepared. Her past
on solution design rather than in services has
experience as a data scientist in a
jumping straight into the numbers
evolved over time.
and coding, and thinking outside
similar services environment helps
the box for solutions, instead of
Mathew manage challenges, and
sticking to time-tested approaches
is grateful to her evolution from
only – this evolution is the result of
“number crunching” and coding;
an ecosystem where the focus is
to looking at the bigger picture,
on creative problem-solving.”

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A MEITY, NEGD & NASSCOM INITIATIVE

Given that this is a relatively


new field, and efforts to
upgrade college curriculum are
ongoing, Mathew recommends From figuring the right way to handle
professionals to pick up data to identifying the most appropriate
skills along the way. In some algorithms to use and iterating on
cases, L&D divisions within optimal solutions for the best results, a
companies strive to educate
data scientist has to be prepared.
employees on industry-relevant
skills. “At TheMathCompany,
there is a lot of focus on
continuous learning. A dedicated
in-house growth accelerator we often encounter – how
team constantly pushes out representative are the numbers
organization-wide learning in front of you of the real-world?
programs in different formats as Business understanding has to
well as learning materials that be layered on to the numbers
Measuring data
span domains and industries. we see and datasets curated quality accurately
We also have InfoShots – a in the right manner, before is the other
series of sessions where anyone plugging them into a standard challenge we often
in the org can conduct short algorithm/model. Finally, asking encounter – how
learning sessions about pretty the right questions is key – dig representative are
much anything (new algorithms, deep into the dimensions and
the numbers in front
business domains, how to use metrics in front of you, tie it back
new tools/platforms etc.) to the real-world and question
of you of the real-
whether it all adds up world? Business
Ask questions, probe understanding has
the data and never With automation becoming a to be layered on
lose sight of the big core tenet of business today to the numbers we
picture and organizations catapulting see and datasets
Translating the rows and columns into digital transformation, the
curated in the right
of a table into what they actually emphasis on problem solving
mean and represent is the is critical to power a company
manner, before
biggest challenge. We often tend ahead. “Along with developing plugging them
to get lost in just numbers and AI, humanizing and translating AI into a standard
aggregations, and sometimes solutions to address every-day algorithm/model.
lose sight of what they mean for problems will be a big part of the
the business. It is important to future,” she signs off.
visualize datasets to understand
what each row represents, what Regards,
each column means and the Cindy Mathews
information they add on to the
numbers. Measuring data quality
accurately is the other challenge

91
Nurture your passion, and your
career will shape up accordingly

Swati Jain,
VP of Analytics, EXL

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A MEITY, NEGD & NASSCOM INITIATIVE

Passionate is what best describes Swati Jain, VP of Analytics at


EXL. She is responsible for offshore analytics delivery, people
management, and business development of more than 15 retail,
media, and banking-based US and UK clients for EXL, and drives
these operations from Gurugram. Here’s her journey as career
analytics professional

The beginning: responsibilities and childcare.


In addition, feedback from female
From childhood, Swati was
employees should be heard -
passionate about studying art
unless organizations understand
and science. So she zeroed in
as economics as her subject of
what women want, it is not easy Women do need to
choice. After graduating, she
to help them out the way we
be recognised and
need. Leadership councils and
pursued her Master’s in Business
decision groups must include
appreciated for their
Economics from Delhi University.
women, not as an afterthought contributions.
In 2002, she decided to take up a
or to fill a slot but to seriously I believe we have
Ph.D. in Economics from IIT Delhi
- all while working as a research
weigh in their perspectives the potential
& analysis executive in Ernst &
and contributions. This is how to make any
Young, and while pregnant with
inclusion can be brought about. environment
her first child. “I was just really
Additionally, we should all
exponentially better.
acknowledge that inherent biases
passionate about economics and
exist - what matters is being
it felt like a logical mix of science
cognizant of them and addressing
and art. We use scientific and
them actively. At EXL, we have
statistical tools, but it’s an art
several workshops across the
to understand how metrics and
board to drive more awareness
numbers impact an organization.”
surrounding workplace bias.
Factors that can And finally, women do need to
improve female be recognised and appreciated
participation in the for their contributions. I believe
workforce: we have the potential to make
any environment exponentially
Despite being among the top 3
better. I also believe familial
countries producing female STEM
support has a very significant
graduates, India ranks significantly
role to play. Personally, my
lower in terms of employment
husband is my biggest support
of women. As they move up the
and champion. The widespread
ladder, the numbers keep falling.
perception is women don’t need
There are many systemic issues
to have a job unless she has
that first need to be addressed.
financial obligations. Our passion,
Firstly, employers must provide
interests, and capabilities deserve
more flexibility to women in terms
a platform like any other, and
of hours, especially for familial
we should have the freedom

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Nurture your passion, and your career will shape up accordingly

to choose. Having a family that


supports your choices plays a vital
role in career longevity as well.
If technology is your passion, pursue
Why women are it no matter what. Don’t be put off by
natural leaders in hurdles. Organizations today are far more
analytics:
accommodating than earlier. Always keep
I don’t think analytics is a
learning, keep aside an hour every day for
gender-centric role, but I have
come to believe female leaders
yourself to learn something new.
in this domain add that extra
diligence and commitment.
Driving analytics is a job that naturally. From time to time,
requires multi-tasking and multiple I heard my male team mates
stakeholder management. It is tell me that women are more
extremely important to keep the dedicated, and I have to believe
morale up, bring teams together, this is because we all have our
I believe women
foster collaboration, all while own stories of struggle, and have flair
keeping an eye on the data. have overcome hurdles to get to and maturity
Analytics management is so much where we are. We know what’s inherently, and can
more than just the technology - at stake to take it for granted, foster togetherness
today, it is a vital business function and we attach immense value naturally.
and requires flair and maturity to to our jobs. This makes men
run competently. I believe women rethink and re-evaluate their own
have these qualities inherently, approach towards work.
and can foster togetherness

I heard my male team


mates tell me that
women are more
dedicated, and I have
to believe this is
because we all have
our own stories of
struggle, and have
overcome hurdles to
get to where we are.

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A MEITY, NEGD & NASSCOM INITIATIVE

How can AI impact an


organization?
Aside from driving customer
Despite being among the top 3 countries
experience, manage data and
smoothen workflows, AI has
producing female STEM graduates,
way more value. I’m personally India ranks significantly lower in terms
excited to see what AI can of employment of women. As they move
do when it’s democratized. up the ladder, the numbers keep falling.
Businesses should now focus There are many systemic issues that first
on opening up analytics to need to be addressed.
even non-technical teams
and business users, so the
entire organization can reap
these benefits. I’ve seen some
sophisticated applications
emerge even for non-technical
areas because the endeavor is
about focusing on a use case,
not the technology itself.

Advice to women
pursuing a tech
career
If technology is your passion,
pursue it no matter what.
Don’t be put off by hurdles.
Organizations today are far more
accommodating than earlier.
Always keep learning, keep aside
an hour every day for yourself
to learn something new. This is
absolutely imperative for anyone
specialising in any technology
domain. Lastly, don’t be afraid
to speak up. Include yourself in
discussions, find your own voice
and engage actively.

Regards,
Swati Jain

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