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T-Bytes IT Shades

Engage & Enable

Digital Customer Experience


March Edition 2021
Email us - marketing@itshades.com
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IT Shades
Engage & Enable

About Us

Who We are Aim of this TByte Reasons to talk to us

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singular aim of engaging and of latest data points and publicly announcements in this document.
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IT Shades
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Table of Content s

1. Financial, M & A Updates...................................................................................................................................1

2. Solution Updates................................................................................................................................................10

3. Rewards and Recognition Updates..................................................................................................................25

4. Customer Success Updates...............................................................................................................................34

5. Partnership Ecosystem Updates......................................................................................................................41

6. Environmental & Social Updates....................................................................................................................59

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IT Shades
Engage & Enable

Financial, M & A Updates


Digital Customer Experience Industry

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Financial, M&A Updates
Cloudera Reports Fourth Quarter and Fiscal Year 2021 Financial IT Shades
Results Engage & Enable

Key Financial Highlights Executive Commentary

• GAAP loss from operations for the fourth quarter of fiscal 2021 was $51.6 "Cloudera Data Platform demonstrated significant momentum in the

million, including an impairment charge of $35.8 million for right-of-use and quarter," said chief executive officer, Cloudera. "Customers migrating to

other lease related assets, compared to $64.4 million for the fourth quarter of CDP increased from about 10% of our customer base at the time we

fiscal 2020 reported Q3 to more than 15% of our customer base today. Most

• Non-GAAP income from operations for the fourth quarter of fiscal 2021 impressively, ARR from CDP now exceeds $60 million of total ARR. The

was $50.5 million, compared to $11.0 million for the fourth quarter of fiscal adoption of CDP for hybrid data cloud and data lifecycle use cases is what

2020 will drive future growth and we're very happy with this progress to date."

• Operating cash flow for the fourth quarter of fiscal 2021 was $36.7 million,

compared to negative $9.4 million for the fourth quarter of fiscal 2020

• GAAP net loss per share for the fourth quarter of fiscal 2021 was $0.18 per

share, compared to $0.22 per share for the fourth quarter of fiscal 2020

• Non-GAAP diluted net income per share for the fourth quarter of fiscal

2021 was $0.15 per share, compared to $0.04 per share for the fourth quarter

of fiscal 2020
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Financial, M&A Updates
Domo Announces Fourth Quarter and Fiscal 2021 Financial Results IT Shades
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Key Financial Highlights Executive Commentary


• Total revenue was $56.8 million, an increase of 23% year over year “Q4 capped off an incredible year in which our entire team’s commitment to customer success drove
• Subscription revenue was $50.0 million, an increase of 26% year over year outstanding performance across the board,” said founder and CEO, Domo. “Our strong performance
• Subscription revenue represented 88% of total revenue and much improved financial position has put us in an excellent position to continue to execute and
• Billings were $82.8 million or 28% year-over-year growth I’m thrilled to be pursuing our growth initiatives in FY22.”
• Revenue allocated to remaining performance obligations (RPO) was $282.3 million as of January 31,
2021, an increase of 21% year over year
• RPO expected to be recognized as revenue in the next twelve months was $178.2 million as of January
31, 2021, an increase of 23% year over year
• Net cash and adjusted net cash provided by operating activities was $3.5 million, free cash flow was
$2.1 million
• GAAP subscription gross margin was 81%, an improvement of 5 percentage points from Q4 FY20
• Non-GAAP subscription gross margin was 82%, an improvement of 5 percentage points from Q4
FY20
• GAAP operating margin improved by 29 percentage points year over year
• Non-GAAP operating margin improved by 33 percentage points year over year
• GAAP net loss was $19.6 million, and GAAP net loss per share was $0.65, based on 30.2 million
weighted-average shares outstanding
• Non-GAAP net loss was $9.8 million, and non-GAAP net loss per share was $0.32, based on 30.2
million weighted-average shares outstanding
• Cash and cash equivalents were $90.8 million as of January 31, 2021
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Financial, M&A Updates
Magic Reports Fourth Quarter and Full Year 2020 Financial Results with Record-Breaking
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Annual Revenues of $371.2 million – a 14% Year Over Year Increase Engage & Enable

Key Financial Highlights Executive Commentary

• Revenues for the fourth quarter increased 15% to a record-breaking $104.6 Chief Executive Officer of Magic Software Enterprises, said: “I am pleased to
million compared to $90.9 million in the same period last year. report that Magic delivered a strong finish to the year, with record breaking
• Operating income for the fourth quarter increased 26% to $11.0 million revenues of $104.6 million for the fourth quarter, reflecting 15% increase from
compared to $8.7 million in the same period last year. the same period last year and exceeding the 100 million-dollar-mark for the first
• Non-GAAP operating income for the fourth quarter increased 33% to $15.3 time. The company’s results of operations for the year demonstrate our ability to
million compared to $11.4 million in the same period last year. manage our business during uncertain times introduced by the COVID-19 global
• Net income attributable to Magic’s shareholders for the fourth quarter increased pandemic while emerging from it much stronger. As we well managed to execute
27% to $6.5 million, or income of $0.11 per fully diluted share, compared to $5.1 on our strategy while ensuring our employees’ safety and productivity,
million, or loss of $0.03 per fully diluted share in the same period last year. Earnings controlling our expenses, and improving our financial position.”
per share for the fourth quarter of 2020 and 2019 were negatively impacted by
accretion charges of $1.3 million and $6.4 million, respectively, with respect to
change in the value of outstanding put options of redeemable non-controlling
interests.
• Non-GAAP net income attributable to Magic’s shareholders for the fourth
quarter increased 63% to $10.3 million, or $0.21 per fully diluted share, compared to
$6.3 million, or $0.13 per fully diluted share, in the same period last year.
3
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Financial, M&A Updates
Medallia To Acquire Decibel, Leader in Digital Experience Analytics IT Shades
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Description Executive Commentary

Medallia Inc. the global leader in customer and employee experience and “There has been a massive shift to digital and the Decibel acquisition will add

engagement, announced it has entered into a definitive agreement to acquire vital digital journey and experience capabilities, providing even more value to

Decibel, a leader in digital experience analytics. With this acquisition, Medallia’s our customers and prospects. The addition of Decibel uniquely positions

leading customer experience and engagement platform will seamlessly include Medallia as the only experience vendor that brings together the physical

always-on, unsolicited digital feedback, providing a single view of all customers world, contact center and digital in a single signal platform. Our digital
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and prospective customers at every point of their journey across all channels. investments mark us out as the feedback system of record that makes all other
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According to Alan Webber, IDC vice president for customer experience research, systems customer aware,” stated chief executive officer of Medallia.
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IDC expects that in 2021 companies will spend $1.6T on technology to digitally

transform their business. Now more than ever, companies are optimizing their

digital experiences to engage with customers, increase revenue and drive loyalty.

To optimize digital experiences, brands need to augment traditional web analytics

with modern AI and machine learning technology that reveals why customers buy

and why they don’t. Decibel’s digital experience analytics solution captures and

quantifies unique experience data to pinpoint revenue-impacting problem areas

on websites and apps.


4
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Financial, M&A Updates
MIND CTI Reports Fourth Quarter and Full Year 2020 Results IT Shades
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Key Financial Highlights Executive Commentary

• Revenues of $5.8 million, compared to $6.7 million in the fourth quarter of 2019. MIND CTI’s President and Chief Executive Officer, commented: “Our lower revenues

• Operating income of $1.3 million, or 23% of total revenue, compared to $1.2 million, or 18% reflect the expected and previously announced negative impact of the shrinking relevant

of revenue in the fourth quarter of 2019. telecom markets and strong competition. We experience the effect of the COVID-19

• Net income of $1.4 million or $0.07 per share, compared to $1.3 million or $0.07 per share pandemic in all areas of our business. We believe that due to the general economic

in the fourth quarter of 2019. uncertainty, the majority of our customers, both enterprises and carriers, are restricting their

• Cash flow from operating activities of $2.3 million, compared to $1.2 million in the fourth budgets and are delaying new projects. Regarding the two acquisitions we completed in

quarter of 2019. 2019, we successfully integrated these two subsidiaries, and they have both performed well.

• Revenues of $23.4 million, compared to $22.7 million in 2019, with the increase attributed While for the near term we expect a negative impact of the abovementioned circumstances

to the acquisition of Message Mobile in March 2019 and GTX in September 2019, which on our results, we believe that we have the required resources to respond to market needs, to

generated revenues of approximately $8.7 million during 2020 and revenues of approximately be relevant for future market trends in our core billing, analytics and messaging platforms,

$6.1 million during the period we consolidated their results in 2019. as well as continue with our dividend policy and at the same time focus on targeting potential

• Operating income of $5.5 million, or 23% of total revenue, compared to $5.0 million, or acquisitions that could be a source of growth.”

22.0% of total revenue in 2019.

• Net income of $5.4 million, or $0.27 per share, compared to $5.1 million, or $0.26 per share

in 2019.

• Cash flow from operating activities of $6.5 million, compared to $6.7 million in 2019.

• Cash position of approximately $17 million as of December 31, 2020.


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Financial, M&A Updates
Optimizely Strengthens its Digital Experience Leadership with Acquisition of Customer
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Data Platform Zaius Engage & Enable

Description Executive Commentary

Optimizely announced it has acquired Zaius, a customer data platform (CDP), bringing the “In a world where first-party relationships and data are essential for digital leaders, being

context of the customer to the experience creation and optimization process of digital able to bring data across assets, behaviors and customers into a single view is necessary

experiences. With the addition of Zaius, Optimizely furthers its commitment to helping to drive the right outcomes,” said CEO of Optimizely. “With Zaius as part of

organizations unlock their digital potential – by seamlessly harmonizing, understanding and Optimizely’s Digital Experience Platform, we just accelerated and made it simpler to add

acting on all of their digital data in one platform. Here’s how: the context of the customer to digital decisions that maximize ROI. We couldn’t be more

• Harmonize: Zaius adds 50 pre-built connector apps, including Shopify, Snowflake and excited for the Lorem
Zaius team to become Optimizers and join in on our mission to unlock
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Zendesk, to Optimizely’s Digital Experience Platform (DXP), powering the ability to create digital potential.” amet,
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a unified view of customers faster via one-click integrations and automated identity

resolution with consent management.

• Understand: Zaius’s segmentation engine coupled with Optimizely’s behavioral data

(from experiments) and transactional insights (from its content and commerce platform)

provides a new level of insight aided by artificial intelligence (AI) and machine learning

(ML)-driven predictions out of the box.

• Act: Zaius includes more than 125 pre-configured orchestration recipes that empower

marketers to take the optimal action immediately based on the full context of digital

performance now visible across the entire process from creation to optimization.
6
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Financial, M&A Updates
ServiceNow to Acquire Intellibot to Help Businesses Automate Any Workflow IT Shades
Engage & Enable

Description Executive Commentary

ServiceNow the leading digital workflow company making work, work better for “ServiceNow is the platform of platforms for the workflow revolution,

people, toay announced it has signed an agreement to acquire Intellibot, a robotic offering powerful end‑to‑end automation capabilities that allow customers to

process automation (RPA) company based in Hyderabad, India. Intellibot extends streamline business decisions and unlock new levels of productivity,” said

ServiceNow’s core workflow capabilities by helping customers automate SVP of Creator Workflow Products at ServiceNow. “Our customers represent

repetitive tasks for intelligent, end‑to‑end automation. ServiceNow intends to nearly 80 percent of the Fortune 500, and the vast majority are trying to drive
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build Intellibot's capabilities natively into the Now Platform to enable customers automation across a mix of legacy and modern applications. With Intellibot,
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to more easily integrate with both modern and legacy systems to drive we will extend ServiceNow’s ability to help customers connect systems so
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productivity and strengthen existing artificial intelligence (AI) and machine they can easily automate workflows and drive productivity.”

learning (ML) efforts. ServiceNow recently delivered the Now Platform Quebec

Release to help enterprises accelerate their digital transformation by innovating

quickly, being more agile, and operating more productively within a new world of

work hastened by COVID. Intellibot will complement these capabilities,

extending ServiceNow’s existing AI and ML, integrations, low‑code

development, process mining, process automation, NLX, chatbot, and virtual

agent capabilities.
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Financial, M&A Updates
Talend to be Acquired by Thoma Bravo in a $2.4 Billion Transaction IT Shades
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Description Executive Commentary

Talend a leader in data integration and data integrity, announced that it has “We are pleased to move forward with Thoma Bravo, as the transaction

entered into a memorandum of understanding with Thoma Bravo, a leading will deliver compelling and certain cash value to Talend shareholders and

private equity investment firm focused on the software and significant strategic, long-term benefits for our customers, employees, and

technology-enabled services sectors, under which Thoma Bravo intends to other stakeholders,” said Chairman of the Board of Talend. “Our Board is

commence a tender offer to acquire all of the outstanding ordinary shares and focused on driving shareholder value and has periodically evaluated
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American Depositary Shares (“ADSs”) of Talend, for $66.00 per ordinary potential transaction alternatives in the context of our standalone plan over
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share and ADS (each ADS representing one ordinary share) in cash. The offer, the past several years. With the successful advancement of our

which values Talend at approximately $2.4 billion, represents a premium of transformation effort led by our CEO over the past year, the Talend Board

approximately 29% to Talend’s closing price on March 9 and an 81% premium and management team conducted a targeted process with potential

to the volume weighted average price over the last twelve months. The Talend financial and strategic parties to determine the best path forward for the

Board of Directors unanimously approved the memorandum of understanding. Company. We believe the transaction with Thoma Bravo validates the

Subject to and upon completion of the transaction, Talend would become a Talend team’s success in building a data market leader.”

private company and continue investing in its cloud transition as well as

products and solutions that serve the evolving data needs of its customers.
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Financial, M&A Updates
Yext, Inc. Announces Fourth Quarter and Full Year Fiscal 2021 Results IT Shades
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Key Financial Highlights Executive Commentary


• Revenue of $92.2 million, a 13% increase, compared to $81.4 million reported in the fourth quarter fiscal “I’m incredibly proud of what we accomplished in an unprecedentedly challenging year. Despite major

2020. headwinds caused by lockdowns, our full year fiscal 2021 revenue increased 19% year-over-year, and we

• Gross Profit of $70.6 million, a 17% increase, compared to $60.5 million reported in the fourth quarter fiscal drove significant efficiencies in our business. We also overhauled our sales motion to lead with our

2020. Gross margin of 76.6%, compared to 74.3% reported in fourth quarter fiscal 2020. category-disrupting Answers site search product and successfully generated demand and closed deals while

• Net loss of $18.3 million, compared to the net loss of $30.6 million in the fourth quarter fiscal 2020. working entirely remotely,” said Founder and CEO of Yext. “We’re on a mission to disrupt keyword-based

• Non-GAAP net income of $0.1 million, compared to the non-GAAP net loss of $13.7 million in the fourth search, and in fiscal year 2022 we’ll continue to expand our search platform to bring better, faster, and

quarter fiscal 2020. cheaper solutions to meet the different needs in the market.”

• Net Loss Per Share and Non-GAAP Net Income/Loss Per Share:

• Net loss per share of $0.15 in the fourth quarter fiscal 2021, compared to net loss per share of $0.27 in the

fourth quarter fiscal 2020.

• Non-GAAP net income per share was break-even in the fourth quarter fiscal 2021, compared to non-GAAP

net loss per share of $0.12 in the fourth quarter fiscal 2020, each on a basic and diluted basis.

• Net loss per share and non-GAAP net income per share were based on 123.0 million weighted-average basic

shares outstanding for the fourth quarter fiscal 2021.

• Net loss per share and non-GAAP net income per share were based on 123.0 million and 129.4 million

weighted-average diluted shares outstanding, respectively, for the fourth quarter fiscal 2021.

• Net loss per share and non-GAAP net loss per share were based on 115.2 million weighted-average basic

and diluted shares outstanding for the fourth quarter fiscal 2020.

• Balance Sheet: Cash and cash equivalents of $230 million as of January 31, 2021. Unearned revenue of $192

million as of January 31, 2021, compared to $177 million as of January 31, 2020.
9
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IT Shades
Engage & Enable

Solutions Updates
Digital Customer Experience Industry

For any queries, Please write to marketing@itshades.com


Solution Updates
8x8 Launches 8x8 Contact Center for Microsoft Teams
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Solution Descriptio n

8x8, Inc. a leading integrated cloud communications platform, announced the availability of 8x8 Contact Center for

Microsoft Teams, which is certified to integrate with Microsoft Teams. The 8x8 cloud contact center and

communications product delivers an easy-to-administer, integrated customer engagement and global telephony direct
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routing solution that allows employees and contact center agents to interact with customers from any Teams endpoint.
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8x8 Contact Center for Microsoft Teams offers omnichannel contact center functionality that is fully integrated with

Teams. The solution makes it easy to boost agent performance, simplify customer engagement workflows, and ignite

collaboration across the organization. 8x8 Contact Center for Microsoft Teams allows sales, service and support agents

to quickly connect and collaborate with other Teams-enabled experts, and resolve customer issues faster.

10
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Solution Updates
Campaign Monitor’s Email Link Review Tool Fixes 4,000 Broken Links
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Per Day Engage & Enable

Solution Descriptio n

Campaign Monitor, a CM Group brand and provider of powerful yet intuitive email marketing software, announced that its newly released Link Review

product feature has now successfully checked more than 1 million links, with 27% of identified links ultimately needing a fix. Serving as an added and

automatic review, this translates to more than 4,000 links per day that Campaign Monitor customers are fixing. The built-in tool not only helps countless

organizations from sending broken and incorrect links in their emails, but adds up to significant
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resource savings as well. Link Review, a feature recently
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released by Campaign Monitor, notifies customers of broken or missing links to be updated for all outgoing email campaigns. For customers using email to
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drive business growth and share critical information, a broken or missing link can render an otherwise valuable email nearly ineffective. People rely on email

more than ever before. Not only did Campaign Monitor see a year over year increase in email send volume of 7%, audiences are actually increasing their

email engagement, with a 13% increase in open rates. With email serving as a lifeline for so many organizations, this translates to millions of potential

conversions that can be lost due to common human errors. From a retail promotion that cannot be redeemed to a fundraising request that does not click

through to a donation site, the seemingly small task of checking each email link certainly adds up. Across the millions of campaigns sent each year by

Campaign Monitor customers, this could equate to an estimated 6 million broken links found that can be easily fixed using the Link Review tool. Plus, with

email averaging a 2.6% click through rate, Link Review ultimately helps customers earn millions of clicks that would otherwise be lost due to error.

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Solution Updates
3D Repo Receives Epic MegaGrant for New Digital Twin Platform in
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AEC Engage & Enable

Solution Descriptio n

3D Repo, creators of cloud-based design collaboration in Building Information Modelling (BIM), announced that it has received an Epic MegaGrant,

which will be used to build a new data delivery platform for the AEC industry. Harnessing the power of Unreal Engine’s advanced real-time technology,

3D Repo has created an infinitely scalable 3D rendering and data delivery platform that allows AEC users to share and view massive and complex 3D

engineering models online. Via open APIs, the 3D Repo version control cloud connects
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loaded directly into a running game giving users the ability to log-in via their 3D Repo credentials and seamlessly retrieve any of their assets on the fly.
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This is made possible through a persistent storage layer rather than parsing and baking assets into a new game executable each time an asset revision is

created. Epic MegaGrants is a $100 million program that continues Epic Games’ long-standing commitment to the success of all creators, and is

designed to service and assist game developers, enterprise professionals, media and entertainment creators, students, educators, and tool developers

doing outstanding work with Unreal Engine or enhancing open-source capabilities for the 3D graphics community. The 3D Repo platform provides

support for a variety of engineering file-formats including native support for IFC, Autodesk Revit, FBX, Bentley DGN, SPM, and many more, plus a

selection of plug-ins and integrations including cloud-based version control and data optimisations. This places 3D Repo in a unique position to offer a

data delivery platform to democratise the creation and deployment of 3D visualisations through persistent data storage in the cloud.
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Solution Updates
Comm100 Launches Integration with Cisco Contact Center Solutions
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Solution Descriptio n

Comm100, a global provider of omnichannel customer engagement solutions that connect brands with their customers, announced an integration

with Cisco Unified Contact Center Express (UCCX) and Cisco Unified Contact Center Enterprise (UCCE). Embedded directly into Cisco Finesse,

Cisco’s agent and supervisor desktop, Comm100 provides robust, unified customer communications across every digital channel and automation

that makes it possible to deliver great experiences at scale. According to the State of Contact Center Technology, “as contact centers explore new
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technology, they are mindful of their top objectives for the next few years: reducing customer effort, achieving consistency across all touch points,
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proactively resolving customer needs, collecting great customer insights and increasing self-service usage.” As customers increasingly expect

service on a growing number of channels – including live chat, social media, email, messaging and self-serve chatbots and knowledge bases – it

is crucial that contact centers meet them where they are. However, offering customer support on a variety of channels can drive high query

volumes, leading to increased strain on contact center resources. Comm100 can be embedded directly into Cisco Finesse to integrate with Cisco

UCCE or UCCX. Once an agent logs in to the Cisco Finesse agent desktop, they have full access to the Comm100 agent console, making it easy

for them to service their customers on all channels using a single tool. In addition, they have the option to link agent states in Comm100 and Cisco

so an agent cannot be engaged in a phone call and live chat at the same time.
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Solution Updates
Domo Achieves AWS Machine Learning Competency Status in Applied AI
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Solution Descriptio n

Domo announced that it has achieved Amazon Web Services (AWS) Machine Learning Competency status in the new Applied Artificial Intelligence

(Applied AI) category. This designation recognizes that Domo has demonstrated deep experience and expertise in building or integrating ML solutions on

AWS. AWS Partners in the AWS Partner Network (APN) recognized as part of the AWS Machine Learning Competency expansion help customers take

advantage of intelligent solutions for the business, from creating, automating, and managing
Lorem end-to-end ML workflows to modernizing applications with
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machine intelligence. The AI and ML driven applications are maturing rapidly and creating new demands on enterprises. AWS is keeping pace and
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continuously evolving AWS Competency Programs to provide customers an ability to engage enhanced AWS Partner technology and consulting offerings.

AWS launched the two new Categories within the AWS Machine Learning Competency to help customers easily and confidently identify and engage highly

specialized AWS Partners with Applied AI and/or ML Ops capabilities. With this program expansion, customers will be able to go beyond the current data

processing and data science platform capabilities and find experienced AWS Partners who will help productionize successful models (ML Ops) and find

off-the-shelf packages for their business problems (Applied AI). Achieving the AWS Machine Learning Applied AI Competency differentiates Domo as an

AWS Partner with deep domain expertise and proven customer success. Domo is an Advanced Technology Partner in the AWS Partner Network (APN) and

in addition to achieving AWS Machine Learning Applied AI Competency also has AWS Big Data Competency and AWS Retail Competency status.
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Solution Updates
Domo Announces New Native Snowflake Integration
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Solution Descriptio n

Domo announced a new native integration with Snowflake, the Data Cloud company, to help companies future-proof their cloud

investments. Domo for Snowflake, now available, goes beyond a federated solution and puts modern BI directly on top of a

customer’s Snowflake platform, allowing customers to keep data for analytic workloads directly in Snowflake’s Data Cloud.
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With Domo for Snowflake, Snowflake serves as Domo’s analytics engine and as a result, customers are able to retain all the
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existing logic they’ve already applied to their data in Snowflake, while using Domo’s modern BI platform to make that data more

accessible and actionable for anyone across the business. With Domo for Snowflake, customers can read and write directly to

Snowflake, create databases, and manage access to databases according to the schema they’ve established. In addition, Domo for

Snowflake comes with Domo’s full toolbox of data integration and management capabilities to ensure data is not only accessible,

but properly governed to give BI and data professionals the confidence they need to unleash data across and beyond their

organization through Domo solutions like intelligent apps and Domo Everywhere.
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Solution Updates
NICE Infuses NEVA Desktop Guidance with Real-Time Behavioral
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Insights from Enlighten AI Engage & Enable

Solution Descriptio n

NICE announced that NEVA, its attended automation offering, is now enriched with NICE Enlighten AI’s real-time behavioral

and conversational insights, ensuring hyper-personalized service experiences. This first-of-its-kind innovation enables a real-time

understanding of agent behaviors, providing desktop and interaction guidance to accurately meet customer needs. NEVA with
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NICE Enlighten AI boosts first call resolution, reduces after-the-fact employee training and coaching, improves employee
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engagement and increases service effectiveness. Today’s economic environment calls for every customer touchpoint to be

optimized and effectively converted into meaningful business outcomes, all while ensuring superior service that’s quick and

intuitive. This cutting-edge innovation includes real-time understanding of the agent behaviors proven to impact customer

satisfaction. By combining NEVA’s contextually relevant desktop guidance and task automation capabilities with real-time

behavior coaching, agents are empowered to focus on the customer experience, immediately adapt behavior and take decisive

action to close the loop. This transforms live customer interactions into exceptional service experiences.
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Solution Updates
Radware’s New Integrated Application Delivery & Protection Offers
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Comprehensive Advanced Application Security and Availability Engage & Enable

Solution Descriptio n

Radware®, a leading provider of cyber security and application delivery solutions, announced that it has integrated additional

application security into its Alteon® line of Application Delivery Controllers (ADCs) to provide comprehensive protection in one

platform across all environments. Alteon’s new Integrated Application Protection includes a Web Application Firewall (WAF) to
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protect from web-based attacks, Bot Manager to block malicious automated threats, and Application Programming Interface (API)
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protection to secure APIs and provide full visibility on API targeted threats. Alteon’s Integrated Application Protection allows

enterprises to simply and securely scale deployment of applications across multiple environments, supporting legacy data centers,

private and public clouds, enabled by one centralized controller and a global elastic license. Alteon is one of the only ADCs in the

market to provide this comprehensive protection for all applications on a single platform based on an organization’s specific traffic

needs. Radware Alteon works with Radware’s Global Elastic License (GEL), allowing customers to buy a single application delivery

and security license and deploy across all environments. By relying on one GEL for the entire organization, application delivery and

protection services can be scaled up and down depending upon where and when they are needed.
17
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Solution Updates
Qualtrics Announces New Solution and Strategic Partnership with Korn Ferry to
IT Shades
Help Organizations Increase Diversity, Equity, and Inclusion in the Workplace Engage & Enable

Solution Descriptio n

Qualtrics the leader in customer and employee experiences and creator of the experience management (XM) category, released a new

solution to help organizations uncover critical insights about diversity, equity, inclusion, and belonging within their organizations, and

empower them to take actions that drive powerful, measurable, and systemic change. The company is also partnering with Korn Ferry, to
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extend the power of the Qualtrics DEI solution. Research shows that diverse organizations have higher levels of engagement, innovation,
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ability to attract talent, job satisfaction and employee retention. Now, more than ever before, leaders are working to create diverse,

inclusive, and equitable workplaces for all employees. Unfortunately, many executives, HR teams, DEI leaders, and managers don’t know

where to start or how to drive lasting change. The Qualtrics DEI solution uses proven best practices and a validated model that measures

drivers of inclusion including equitable processes, individual belonging and authenticity, and psychological safety across the entire

employee experience—from the candidate experience, to onboarding and ongoing tenure. By combining these DEI experience insights

with operational and demographic data from existing HR systems, organizations now have the ability to easily and quickly identify the

most impactful actions that will drive inclusive, equitable, and diverse processes and cultures.
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Solution Updates
Barts Health NHS Trust Launches Analytics Application Powered by Qlik
IT Shades
to Transform Patient Care Delivery Engage & Enable

Solution Descriptio n

Qlik® announced that England’s largest NHS Trust, Barts Health, is launching a new analytics application that will empower its

entire workforce to make data-driven decisions and transform outcomes for the organisation. The WeInform application, powered by

the Qlik Sense® data analytics platform, was created in response to data accessibility needs at Barts Health. It enables over 16,000
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employees, located across five hospitals and a number of community locations, to retrieve real-time insights to improve
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decision-making and support them in delivering the best possible patient care. The user-friendly application is available on mobile

devices, such as tablets and smartphones, and puts valuable insights relating to waiting list data, demand surges and healthcare trends

directly into the hands of frontline healthcare professionals, such as doctors and nurses. An alerting system within the application is

also transforming how frontline staff operate. For example, WeInform sends alerts directly to doctors and nurses informing them of

COVID-positive patients in hospital care. With WeInform, doctors and nurses will be able to see patient data, including population

health analysis, in an easy-to-visualise dashboard that they can refer to before making a decision on patient care.

19
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Solution Updates
Qlik Delivers Analytics and BI Market’s Most Complete Set of Capabilities
IT Shades
to Increase Value of SAP Data for Enterprises Engage & Enable

Solution Descriptio n

Qlik® announced multiple new aspects to its industry leading set of capabilities helping enterprises drive more use and value from their SAP

data. The new capabilities include a unified SAP connector that expands the ability of Qlik’s analytics platform to better leverage SAP data

for analysis in any SaaS or client-managed environment. Qlik also introduced the first in a series of SAP focused data and analytics solution
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accelerators that speed the ROI of integrating SAP data with modern analytics projects. Augmented by Qlik Data Integration’s unique
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integrations with every leading cloud platform, Qlik has the most complete set of capabilities for enhancing access, transformation and
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analysis of SAP data for Active Intelligence and data-driven decision making. Qlik has more than a decade of certified expertise in accessing

and transforming SAP data’s complex, application-specific data structures into formats optimized for analysis. This includes a significant

number of SAP data-related integrations and enhancements delivered over the past year with leading cloud vendors AWS, Microsoft Azure,

Google Cloud and Snowflake. These integrations leverage Qlik Data Integration to support real-time delivery of analytics-ready SAP data

from any source – including legacy SAP environments, SAP HANA or SAP Application Servers – to any target. The result is an agnostic,

production-ready solution that ensures analytics users have the most current and relevant SAP data needed for better business insights.
20
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Solution Updates
ServiceNow Introduces New Version of the Now Platform, Giving Businesses
IT Shades
Must-Have Digital Tools to Workflow Disruptive Change Engage & Enable

Solution Descriptio n

ServiceNow the leading digital workflow company that makes work, work better for people, unveiled the Now Platform®

Quebec release. This latest version of the Now Platform features expanded native AI capabilities and new low‑code app

development tools, empowering customers to innovate quickly, realize fast time‑to‑value, improve productivity and deliver
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great experiences. With companies radically changing the way they operate and accelerating digital transformation, the Now
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Platform is enabling the digital speed, agility and resilience every business needs to create the future of work. Nearly 80% of

the Fortune 500 and thousands of organizations worldwide are relying on the Now Platform to help protect revenue, maintain

business continuity, stay productive and safe, and deliver great experiences for their customers and employees. As

organizations plan for supporting distributed workforces long‑term, cross‑functional workflows that create great experiences

for customers and employees are critical. Digital investments are at an all‑time high. According to IDC, worldwide digital

transformation investments will total more than $7.8 trillion by 2024.


21
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Solution Updates
TrendMiner Delivers Prediction and Product Quality to Digital Supply
IT Shades
Chain Management Engage & Enable

Solution Descriptio n

Software AG announced its TrendMiner software, which provides self-service industrial analytics for smart factories
and Industry 4.0 operations, combines with the power of SAP S/4HANA® Cloud and SAP Digital Manufacturing
Cloud. As an open technology, the software also integrates into various IoT stacks including Software AG’s
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Cumulocity IoT, to help predict and improve product quality (predictive quality management) in digital supply chain
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management. TrendMiner is available on SAP Store, the digital marketplace for SAP and partner offerings. The
software helps enable operational experts in process and other industries to analyze, predict and optimize performance
using sensor-generated time-series data. This helps companies turn digital supply chain data into a competitive
advantage by predicting production quality. TrendMiner extends the reach and benefits of the valuable data in SAP
S/4HANA to new stakeholders on the manufacturing shop floor by giving them a ready-to-run solution created directly
out of industry expertise.
22
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Solution Updates
Solace Powers Mobile Payments on Standard Chartered Bank Korea’s
IT Shades
Digital Banking Platform Engage & Enable

Solution Descriptio n

Solace has partnered with Standard Chartered Bank Korea (SCB Korea) to maximize the agility and efficiency of Standard Chartered’s

Straight2Bank (S2B), an online banking platform that allows businesses to make payments and track their transactions on the go. Adopting a

Solace-enabled event mesh[1] and event-driven architecture[2] provides SCB Korea with a stable and scalable foundation to deploy and scale new

banking services for its customers while meeting demands for real-time responsiveness. The bank can now provide an elevated customer
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experience on S2B and help businesses manage large volumes of domestic and international online transactions. Solace has been working with
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Standard Chartered Bank since 2010 to provide low-latency data distribution for its foreign exchange trading platform across key financial hubs

in Singapore, London, Tokyo, and New York. Through its event mesh, Solace helps to route pricing, trades, and orders between each colocation,

enabling SCB to offer the best market price to its customers. As a result of these successes, the same high-performance messaging infrastructure

used to support one of the world’s largest FX traders is now also used to future-proof SCB Korea’s technology infrastructure. This is particularly

important for a market like South Korea, which has the region’s highest Internet penetration rate and connection speed. As the adoption of digital

banking continues to accelerate in the country, SCB Korea needed a robust framework that would support the development of new digital channels

and services to cater to their customers.


23
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Solution Updates
Tableau Business Science Brings Powerful Data Science Capabilities to
IT Shades
Business People Engage & Enable

Solution Descriptio n

Tableau, the world’s leading analytics platform introduced Business Science, a new class of AI-powered analytics that lowers the barrier

to data science techniques, enabling business users and analysts to make smarter decisions faster. In a market where agility is the ultimate

competitive advantage, Business Science empowers more people with data, with simplified model creation, predictions, what-if
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scenarios, forecasting and other analytical methods – all using clicks, not code. Tableau will deliver Einstein Discovery in its 2021.1
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update later this month, the first major release enabling Business Science. Integrating Einstein Discovery’s trusted, real-time predictions

and recommendations into Tableau will help people go beyond understanding what happened and why it happened, to explore likely

business outcomes and inform proactive action. For more than five years, Einstein Discovery has helped Salesforce customers surface

insights and understand patterns across millions of rows of data in minutes, without requiring sophisticated data models. Business Science

will elevate the work of both data scientists and advanced analysts. Customers can use Business Science to improve supply chain

efficiency, predict likelihood of purchase or maximize delivery of goods or services, for example. Data science could help with vaccine

research and development, while Business Science could help with distribution and get shots in people’s arms.
24
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IT Shades
Engage & Enable

Rewards & Recognition Updates


Digital Customer Experience Industry

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R & R Updates
Asana Named #14 on the List of Best Workplaces in Ireland IT Shades
Engage & Enable

R&R Description

Asana, Inc. a leading work management platform for teams, announced that it has been recognized as #14 on the Best Small Workplaces in

Ireland in 2021 list. Asana received top ranking for its dedication to cultivating a thoughtful culture grounded in camaraderie and respect, as

well as its commitment to prioritizing the well-being of its employees. The recognition is the latest industry accolade for Asana, which was

also recognized this week on Fast Company’s prestigious annual list of the World's Most Innovative Companies for 2021. In 2020, Great Place

to Work and Fortune recognized Asana as one of the Best Workplaces for Parents, in addition to awarding Asana the #2 Best Small & Medium

Workplace; #8 Best Workplace for Women; #1 Best Small & Medium Workplace in the Bay Area; #1 Best Workplace for Millennials; #1

Workplace in Technology. Great Place to Work Ireland is part of a global network of culture consultants, with offices in 48 countries using an

established methodology to publish lists at country, regional, and global levels. The Great Place to Work Institute assesses the policies and

practices in place in organizations under nine key areas: Inspiring, Speaking, Listening, Caring, Developing, Thanking, Hiring, Celebrating,

and Sharing, in addition to an anonymous Trust Index survey that gathers the perceptions of employees under five dimensions: Credibility,

Respect, Fairness, Pride, and Camaraderie. Finally, there is an in-depth qualitative analysis of open ended comments from employees.
25
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R & R Updates
Domo Named to Women Tech Council’s 2021 Shatter List IT Shades
Engage & Enable

R&R Description

Domo announced it has been named on the Women Tech Council’s (WTC) 2021 Shatter List, an annual recognition of companies that develop and

successfully implement measures that help to break the glass ceiling for women in technology, fostering gender-inclusive cultures where women can

contribute and succeed. This marks Domo’s fourth consecutive Shatter List inclusion. The Shatter List was developed as part of WTC’s diversity and

inclusion (D&I) program and commitment to help build high-performing environments where men and women can succeed and drive company success.

For inclusion to this year’s list, Domo was evaluated and scored against hundreds of technology companies on four key criteria: executive engagement,

company programming, community investment and women’s and/or D&I groups. Each named company was required to demonstrate active, visible

activities at all company levels showing commitment and progress in these four areas. In the past year, Domo accelerated its commitment to diversity,

equity and inclusion, which included reaching the goal of having 50% of people who were recruited to its board of directors be women. The company,

which co-founded and took the ParityPledge in 2017, extended the pledge beyond the senior levels of leadership to every open position across the

organization. In addition, the company co-created a second pledge with Parity.org for ethnic diversity, a commitment to interview and consider at least

one qualified diverse candidate for every open role. During the second half of 2020, women and underrepresented minorities represented almost 40%

of Domo’s new hires.


26
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R & R Updates
Magnolia recognized as a Contender in Agile Content Management IT Shades
Engage & Enable
Systems (CMSes), Q1 2021 evaluation
R&R Description

Magnolia announced that the company was among the select companies that Forrester invited to participate in its

evaluation, The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021. In this evaluation,

Magnolia was cited as a Contender in Agile Content Management Systems. The Forrester Wave is an assessment of the

top vendors in the market by independent research company, Forrester. Its evaluation highlights Leaders, Strong

Performers, Contenders and Challengers.

27
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R & R Updates
NICE Wins 2020 Gold Globee Best in Business Award for Artificial IT Shades
Engage & Enable
Intelligence in Robotic Process Automation
R&R Description

NICE announced that its Robotic Process Automation business has won a gold Globee Best in Business award for the

Automation Finder capability in version 7.3. The accolade was presented in the AI category to NICE RPA’s

Automation Finder which rapidly facilitates more intelligent and accurate discovery of process automation

opportunities within the organization. NICE Automation Finder empowers the achievement of specific ROI-driven

targets by collecting and analyzing employee desktop data and identifying specific process sequences with its machine

learning capabilities. This enables intelligent and accurate process automation discovery which is becoming a priority

for organizations to maximize the ROI generated from their RPA investments.

28
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R & R Updates
NICE Wins ‘ASTORS’ Awards for Best Investigation and 911 Incident IT Shades
Engage & Enable
Solutions Accelerating Digital Transformation for Evidence Management
R&R Description

NICE announced that it has won two ‘ASTORS’ Awards for NICE Inform and NICE Investigate. Sponsored by American Security, the ‘ASTORS’

Awards recognize outstanding product development achievements and exciting new technologies that support law enforcement agencies, first

responders and other government entities in their mission to keep cities and communities safe and secure. NICE Inform received a platinum award

as the Best 911 Recording and Analytics Solution, and NICE Investigate was named the platinum award recipient in the Best Investigation Solution

category. This is the fifth consecutive year that NICE’s digital transformation solutions have been recognized with ‘ASTORS’ Awards. NICE took

home top honors in the Best Investigation Solution category for NICE Investigate. NICE Investigate is a comprehensive, scalable, CJIS-compliant,

cloud-based, end-to-end solution that transforms how law enforcement and justice agencies manage investigations and digital evidence. As data

grows and budgets decrease, agencies around the world are turning to NICE Investigate to digitally transform how they manage data. NICE

Investigate helps departments stretch limited budget dollars without compromising service quality, by automating time-wasting manual processes

involved in digital evidence collection, analysis and sharing. Departments can realize a 10-fold productivity saving and use NICE Investigate as a

force multiplier to help investigators close cases faster while complying with all disclosure requirements, without additional overhead. NICE

Inform was also recognized this year for its ability to help emergency communication centers (ECCs) improve incident response.
29
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R & R Updates
NICE inContact CXone Recognized by Frost & Sullivan for Contact IT Shades
Engage & Enable
Center Innovation in Europe, Australia
R&R Description

NICE announced that NICE inContact has been given the Best Practices Award for the 2020 Australia Cloud Contact Center Growth
Excellence Frost Radar Awards, as well as the 2020 European Contact Center as Service Competitive Strategy Innovation and
Leadership Award by analyst firm Frost & Sullivan. These recognitions in the European and Australian markets underscore the agility
and flexibility of NICE inContact CXone, a market-leading cloud customer experience platform, and its ability to support contact
centers anywhere in the world as they navigate an increasingly turbulent customer service landscape. Contact centers across the world
are charged with delivering consistently exceptional customer experiences amid rapidly evolving customer preferences. For example,
under the backdrop of the COVID-19 pandemic, more and more consumers are turning to digital channels, such as company websites,
online chat and email as opposed to traditional agent-assisted channels like phone. In fact, according to the NICE inContact CX
Transformation Benchmark, Consumer Wave, 42 percent of consumers report relying on websites more often than before the
pandemic. NICE inContact CXone helps global contact centers stay ahead of changing behaviors and provides the foundation for
seamless, flexible, and omnichannel interactions.
30
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R & R Updates
SAS deemed a World’s Most Innovative Company by Fast Company IT Shades
Engage & Enable

R&R Description

SAS, the leader in massively parallel analytics and AI, has been recognized on Fast Company’s prestigious list of Most

Innovative Companies – in two categories. SAS was lauded in the Social Good category for its environmental efforts

– from protecting the Amazon rainforest and the planet’s biodiversity to boosting healthy bee populations. Also, an

innovative Flood Prediction and Preparedness Solution powered by SAS® IoT analytics and Microsoft Azure earned

the company recognition as a top Joint Venture. The Fast Company Most Innovative Companies list honors creative

companies that have not only found a way to be resilient in the past year, but also turned those challenges into

impact-making processes. These companies did more than survive; they thrived – making an impact on their industries

and culture as a whole.

31
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R & R Updates
RapidMiner Named a Visionary in 2021 Gartner Magic Quadrant for IT Shades
Engage & Enable
Data Science and Machine Learning Platforms
R&R Description

RapidMiner, a leading enterprise AI platform for people of all skill levels, announced that it has been recognized as a

Visionary in the 2021 Gartner Magic Quadrant for Data Science and Machine Learning Platforms report. RapidMiner

is a data science platform that puts people – not technology – at the center of the enterprise AI journey. The platform

empowers users of all domains and skillsets through a seamless combination of automated data science, drag and drop

visual workflows, and code-based approaches. This allows business users and coders to collaborate more effectively

and work interchangeably, which is critical for embedding AI into daily business processes.

32
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R & R Updates
TIBCO Software Named Leader in 2021 Gartner Magic Quadrant for IT Shades
Engage & Enable
Data Science and Machine Learning for Third Year in a Row
R&R Description

TIBCO Software Inc., a global leader in enterprise data, empowers its customers to connect, unify, and confidently predict

business outcomes to solve the world's most complex data-driven challenges. TIBCO Software announced it has been

named a Leader in the Gartner 2021 Magic Quadrant for Data Science and Machine Learning Platforms for the third year

in a row. TIBCO enables customer success by harnessing the benefits of its cutting-edge products and technologies across

a broad set of business operations and customer challenges. TIBCO® Data Science forms an essential facet of

Hyperconverged Analytics, a unique approach to visual analytics, data science, and data management in event-stream

environments. When these TIBCO technologies are combined in low-code workbench and developer studios, AI apps and

data science solutions emerge as a regular occurrence, across business and IT operations alike. In the 2021 Magic

Quadrant for Data Science and Machine Learning Platforms report, Gartner, Inc. evaluated 20 vendors, based on their

completeness of vision and ability to execute.


33
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IT Shades
Engage & Enable

Customer Success Updates


Digital Customer Experience Industry

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Customer Success Updates
8x8 Awarded Naspo State of Washington Contract, Allowing Public Sector IT Shades
Engage & Enable
Agencies to Move Employee and Customer Engagement to The Cloud

Description
8x8, Inc. a leading integrated cloud communications platform, announced the State of Washington has signed a Participating Addendum

with 8x8 under the NASPO ValuePoint Cloud Solutions contract. Effective immediately, state, local and education (SLED) government

agencies in Washington can, in accordance with the requirements of Washington’s Participating Addendum, purchase the 8x8 integrated

cloud contact center, voice communications, chat, meetings and Communications Platform as a Service (CPaaS) product directly from

8x8 or 8x8 channel partners. 8x8 partners can guide SLED organizations through a simplified procurement process, reducing friction as

they move to the cloud to transform employee and customer engagement. Agencies and public sector organizations are replacing legacy

on-premises systems with secure and reliable integrated cloud contact center and communications products from 8x8 to improve the

constituent experience, and enable employees to work from anywhere, using any device. Washington joins Alaska as the second state to

offer statewide participation in and access to the 8x8 NASPO ValuePoint Cloud Solutions Contract. Most government agencies within the

participating states can purchase cloud contact center and communications products directly from 8x8 or an 8x8 partner; agencies should

review applicable participating addenda for details.


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Customer Success Updates
Maschio Gaspardo chooses Liferay to redesign data-driven processes IT Shades
Engage & Enable

Description
Maschio Gaspardo, an Italian multinational leader in the production of agricultural machinery, has chosen Liferay's digital experience
platform to optimize its product workflow from a digital perspective, increasing the speed and flexibility of processes and
communicating in an even way more effective and consistent with all its interlocutors, inside and outside the company. Adacto,
partner of Liferay, is the structure responsible for the digital evolution of the Maschio Gaspardo Group and is in charge of the various
project phases, ranging from the design of the new website to the revision of the entire corporate workflow. The activity involves
many of the group's functions and areas of the company, in strong synergy with 11Elheaven, the structure led by Andrea Sandri who
has the task of making communication more consistent with Maschio Gaspardo's strong market positioning. The decision to use
Liferay to support the path of rationalization and standardization of information derives from the platform's ability to combine
advantages such as flexibility and a high level of performance, with enterprise-level support, crucial when it comes to critical assets
to be rendered. available from a business perspective on the various touch points. Furthermore, choosing an open platform removes
any possible risk of vendor lock-in, which could slow down the company's future growth.
35
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Customer Success Updates
Sunrise Communications Selects NICE to Boost Workforce Agility and IT Shades
Engage & Enable
Engagement Across Operations in Four Countries

Description
NICE announced that Sunrise Communications has selected its Workforce Management (WFM) and Employee Engagement
Manager (EEM) solutions to centralize planning and boost workforce engagement across operations. NICE's solutions will enable
Sunrise to increase ongoing efficiency by providing real-time staffing and skills visibility as well as accurately forecasting future
workforce needs, ensuring customer service at the highest level in any business dynamic. This will allow Sunrise to optimally
leverage employee competencies across multiple channels while enabling scheduling flexibility, thus improving employee and
customer experiences. With headquarters in Switzerland and operations across Europe, Sunrise Communications chose NICE for its
reliability and planning accuracy across a multi-skilled workforce to help drive performance and efficiency across their in-house and
outsourced operations. The ability to allow self-scheduling of shifts and channels through a mobile app was also key and will enable
Sunrise to provide employees flexibility and boost engagement. NICE's precision forecasting capabilities also empower the operator
to be agile in meeting fluctuating demands and planning staffing accordingly. The operator will tap into the power of NICE's
AI-driven forecasting to take planning to the next level.
36
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Customer Success Updates
Supermarket chain MATCH selects Openbravo to drive its supply chain IT Shades
Engage & Enable
transformation and improve customer service

Description
The MATCH chain of supermarkets in Luxembourg has implemented Openbravo WMS, a component in the Openbravo

Commerce Cloud platform, as a key building block of the transformation of its supply chain. The retailer, part of Louis

Delhaize SA food retail group, needed a more sophisticated warehouse management solution to support the modernization

of its warehouse operations, which handle 20,000 SKUs and supply 28 stores in Luxembourg. The ultimate goal of this

transformation is to improve its service to stores and customers. MATCH wanted to adopt a very-narrow-aisle (VNA)

warehouse model which requires paying special attention to the organization of the order picking process as well as a

dynamic replenishment of picking locations so as to reduce total travel distance and ensure optimal product availability.

The legacy WMS could not support this new requirement. By adopting Openbravo WMS, Match is improving the

productivity of the 50 staff in the warehouse thanks to the smart tasks management feature which automatically presents

the list of tasks ordered by priority and travel sequence on the operatives’ mobile devices.
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Customer Success Updates
Harry Rosen Chooses Qualtrics to Personalize Experiences and Boost IT Shades
Engage & Enable
Engagement for Customers and Employees

Description
Qualtrics the world’s No. 1 Experience Management (XM) Platform and creator of the XM category, announced that Harry Rosen, Canada’s leading

luxury menswear retailer, has selected Qualtrics CustomerXM™ and EmployeeXM™ to design and improve experiences across the business. The

company’s path toward digital transformation is deeply rooted in providing customers with the same seamless experience online that they’ve

historically received in-store and empowering employees with an environment where they feel heard and supported. Harry Rosen has re-imagined their

business model in the face of the COVID-19 pandemic, embracing an accelerated digital strategy that has driven exponential online growth and

propelled a superior virtual experience. With Qualtrics, Harry Rosen will use deep customer insights from areas such as shopping preferences,

packaging, and delivery and post-purchase to continuously elevate both its in-store and online experience and build on its legacy as the trusted Canadian

authority in men’s fashion and style advice. The retailer will apply these insights across the business, including — but not limited to — merchandise

selection, store & e-commerce experience, marketing communications, and clothing advisor training. The menswear brand will also boost its employee

experience program, leveraging Qualtrics to get to the heart of workforce feedback and concerns and quickly identify where action needs to be taken.

The company is focused on strengthening its employee-centric culture by capturing continuous feedback in areas like onboarding, collaboration,

training, mentorship, and others to increase engagement, productivity, and innovation.


38
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Customer Success Updates
VimpelCom Democratizes Data with Qlik Across Its Entire Business IT Shades
Engage & Enable

Description
Qlik® announced that Russian telecommunications provider VimpelCom is using Qlik Sense® to drive enterprise-wide

data democratization and optimization of business processes. With Qlik, VimpelCom now has a single platform from

which data can flow across the all the different business units and departments, while also supporting the digital

transformation of the organization. VimpelCom has also created a Centre of Excellence (CoE) to encourage users to create

Qlik-based apps with the same corporate look and feel for use across the organization. This approach has helped the

company to shorten decision-making cycles. While increasing the speed at which apps are being developed, the CoE also

has helped drive the adoption and use of data analytics further within the organization. To help remove any barriers of

entry for those wanting to work with data, the CoE has created a data literacy course which helps train staff in using Qlik,

providing them with the necessary tools to understand, analyze and use data with confidence.

39
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Customer Success Updates
The Sustainability Accounting Standards Board (SASB) selects SDL to provide the scalable
IT Shades
content management needed to support growing global use of SASB Standards Engage & Enable

Description
SDL, part of RWS Holdings plc, announces that the Sustainability Accounting Standards Board (SASB) has chosen Tridion to power its

digital transformation as part of its efforts to facilitate the global growth and adoption of its environmental, social and governance (ESG)

disclosure standards. SASB is an independent nonprofit organization that sets standards to guide the disclosure of financially material

sustainability information by companies to their investors. SASB Standards identify a subset of environmental, social and governance issues

most relevant to financial performance across 77 industries. Global investors recognize SASB Standards as a core component of a company’s

ESG disclosure. Currently SASB publishes its Standards and supporting guidance in English and is in the process of translating these

materials into four additional languages. With growing worldwide demand for its services, SASB turned to Tridion, the industry’s leading

component-based content management system, to transform the way it organizes, manages and publishes content and information to the

public. The organization also seeks to expand translations into four additional languages over the next two years. SASB has been using the

DITA XML standard as part of its content management strategy for more than five years. Tridion will support a small content team and 50

subject matter experts to collaborate on documentation and ensure consistency and high standards are maintained as the organization grows.
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IT Shades
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Partner Ecosystem Updates


Digital Customer Experience Industry

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Partner Ecosystem Updates
Amobee Partners with InfoSum to Power Win-Win Alternative Identity IT Shades
Engage & Enable
Solutions for Advertisers and Media Owners
Description
Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth,

announced a partnership with InfoSum, the world’s leading identity infrastructure provider, to bring alternative, privacy-compliant

identity solutions to advertiser and broadcaster clients around the world. The partnership will allow both Amobee and InfoSum to jointly

offer their respective clients access to leading identity and media buying solutions through InfoSum’s powerful decentralized customer

data ecosystem, and Amobee’s cross-screen, programmatic and broadcaster-centric advertising platform. With future-proofed identity

solutions at the core of both company’s roadmaps, Amobee aims to centralize data across paid and owned properties with purpose-built

tools to discover, plan, activate, optimize and measure across both the addressable ecosystem, in addition to unique planning and

measurement solutions that span both opt-in and opt-out environments, like Google and Safari. These solutions coupled with InfoSum’s

ability to offer advertisers advanced audience analysis, segmentation and measurement between decentralized data sets from premium

media publishers marks a strategic, complementary offering for brands, agencies and broadcasters.

41
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Partner Ecosystem Updates
AdTechCares Partners with the Veterans Coalition for Vaccination and Venables IT Shades
Engage & Enable
Bell + Partners to Launch Vaccine Trust PSA Campaign

Description
AdTechCares, co-founded in 2020 by Amobee and 50 partners from across the advertising ecosystem, has partnered with the Veterans Coalition for

Vaccination (VCV)—formed earlier this year with six leading veterans’ organizations—and Venables Bell + Partners to launch a nationwide public

service announcement (PSA) campaign to encourage full vaccination and help put an end to the Covid-19 crisis. AdTechCares and VCV worked closely

with Venables Bell + Partners to develop the creative for the integrated campaign by looking to the past—from Rosie the Riveter to Smokey the

Bear—for inspirational images that drove Americans to work together and overcome obstacles by appealing to a shared sense of duty, and updated these

iconic images to reflect the America we see today. The “Call to Arms” campaign enlists arms of every kind from “the tatted, the toned and the

sun-deprived” to encourage all Americans to get vaccinated because “better times are within arm’s reach.” The ads end with a simple and direct

call-to-action: “Don’t wait. Vaccinate.” Mass market messaging will appear across broadcast, digital, social, video and Times Square out-of-home.

Integrated media for this effort was donated and a sampling of the creative can be viewed here. The new campaign builds on the artwork and messaging

of iconic home front effort posters with a modern twist. Venables Bell + Partners partnered with photographer Jim Hughes to photograph a wide range

of masked people proudly displaying their vaccination bandages. Alice Blue Production Studio artists Lena Pigareva and David Waraksa then hand

painted the images and created the typography to give them a vintage poster look.
42
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Partner Ecosystem Updates
Wildfire Credit Union Expands Partnership with Backbase to Redefine the IT Shades
Engage & Enable
Employee and Member Digital Experience
Description
Michigan-based Wildfire Credit Union announces that it is expanding its partnership with Engagement Banking technology provider Backbase to modernize

its employee experience and improve its ability to deliver personalized member services. Wildfire will adopt Backbase’s Customer 360 Employee App,

which consolidates a variety of member relationship management lines – including call centers, branch services, underwriters and loan officers – onto one

single platform for a unified member experience. The partnership will enable Wildfire’s 180+ employees to shift away from siloed, transactional interactions

with members towards relationship-building and engaging dialogues that offer increased consistency, transparency and value. Backbase’s Customer 360

Employee App empowers Wildfire employees with a comprehensive view of all member interactions through one streamlined hub, allowing them to provide

customized communications and solutions while minimizing the number of touchpoints required. By using this technology, Wildfire employees will have the

ability to provide faster response times, deepen relationships, and offer relevant products and services that can help members improve their financial

wellbeing – all while improving the credit union’s scalability and bottom-line impact. The adoption of the Customer 360 Employee App builds on Wildfire’s

existing partnership with Backbase, which sees it leveraging Backbase’s Engagement Banking platform to drive innovation and unify the member experience

across all channels and touchpoints. The partnership is enabling Wildfire to continuously innovate and enhance engagement with its members by phasing out

manual or inefficient processes, allowing it to meet member needs with frictionless, personalized banking services.
43
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Partner Ecosystem Updates
Hellenic Bank Debuts Cutting Edge Retail Banking App in Partnership with IT Shades
Engage & Enable
Backbase
Description
Leading Cypriot bank Hellenic Bank announces the successful launch of its new retail banking platform, built in partnership with
Engagement Banking technology provider Backbase. The new mobile app, built on Backbase’s Engagement Banking platform, – a
comprehensive suite of pre-built technology solutions allowing institutions to own and orchestrate every step of the customer journey
– has been in market since mid-January, and has already had a proven impact on customer experience: The time required for
customers to perform daily tasks has decreased by 20 percent, and monthly active customers have increased by 16 percent within the
first month of launch. Through the app and Backbase’s Engagement Banking platform, Hellenic Bank has realized several benefits,
including an optimized end-user experience and the enablement of instantaneous innovation and continuous app updates, further
allowing Hellenic Bank to adapt to customer feedback quickly and easily. In addition, the new app has created a more frictionless
customer experience, eliminating pain points like account lock-outs by introducing biometric access. Other modern, user-friendly
features now available through the app include peer-to-peer payments, biometric approvals of payments and transfers, and transaction
search functionality.
44
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Partner Ecosystem Updates
Backbase and Zafin Push the Limits of Customer Personalization Through IT Shades
Engage & Enable
Turn-Key Dynamic Product and Pricing Capabilities
Description
Leading engagement banking platform provider Backbase announces that it has partnered with Zafin, the global leader in SaaS cloud-native
product and pricing solutions for banks, to integrate Zafin’s relationship-based product and pricing capabilities into its Engagement Banking
platform. Through this partnership, Backbase clients can now leverage Zafin to instantaneously deploy products and offers with pricing optimized
to each individual customer. This people-first approach is aimed at increasing adoption of new products and services, while growing lifetime
customer loyalty. Further, the collaboration enhances banks’ ability to provide highly personal, tailored products, allowing them to increase their
share of wallet among both retail and business banking customers. In the face of increasing competition, banks need to accelerate speed of
innovation and market agility to deliver highly personalized offerings and cross-channel banking experiences. The Backbase-Zafin partnership
helps banks move beyond current technological constraints, the traditional model wherein a single core provider delivers an all-in-one solution,
allowing them to innovate and execute, delivering the products, services and experiences customers expect. Access to Zafin complements
Backbase’s already extensive offering of comprehensive digital technology capabilities. This announcement underscores both organizations’
commitment to offering banks turn-key, configuration-based solutions that help them deliver innovations to the market more quickly while
continuously enhancing customer stickiness.
45
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Partner Ecosystem Updates
Adobe Partners With All 50 US States to Modernize Digital Experiences for IT Shades
Engage & Enable
Citizens
Description
Adobe unveiled it is partnering with government agencies in all 50 states to power their digital modernization through Adobe Experience Cloud and Adobe

Document Cloud. The partnerships exist across individual agencies at the state, county and city levels. Using Adobe Experience Cloud, governments are

revamping their online presence, making their websites and apps easier to navigate, ensuring content is personalized and updated in real-time, and creating intuitive

forms that work on any device. Governments have also adopted Adobe Document Cloud to optimize internal document workflows and Adobe Sign to power the

entire e-signature process, reducing time spent on tasks such as applying for benefits, and drastically reducing paper waste. The adoption of Adobe tools is also

helping government agencies adhere to more sustainable business practices. For example, through resource-free workflows, Adobe Document Cloud turns 30

billion paper documents in the U.S. each year into digital documents. Adobe Experience Cloud helps enterprises eliminate over 100 billion pieces of junk mail

annually through digital marketing offerings. Adobe is also sharing an update on its Government Rapid Response Program, first introduced to support continuity

during the pandemic when consumers rushed online to access government services. As vaccines ramp up, Adobe supports agencies and companies as they work to

accelerate distribution. Adobe tools can be used to streamline enrollment tasks such as eligibility determination, appointment scheduling and personalized

reminders, while e-signatures expedite document requests and minimize fraud. And with a greater need to inform the public on vaccine developments and

guidance, Adobe can help teams manage and deliver content across web, email, mobile messaging and other channels.

46
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Partner Ecosystem Updates
Gleif Launches New Stakeholder Group to Accelerate the Integration of Leis IT Shades
Engage & Enable
in Digital Certificates
Description
The Global Legal Entity Identifier Foundation (GLEIF) has announced a new collaboration with Certification Authorities (CAs) and Trust Service

Providers (TSPs), to drive the use of Legal Entity Identifiers (LEIs) within digital certificates. GLEIF has launched a CA Stakeholder Group to

facilitate communication between GLEIF, CAs and TSPs from across the world, as they collectively aim to coordinate and encourage a global

approach to LEI usage across digital identity products. Participation has already been confirmed by China Financial Certification Authority

(CFCA), DigiCert, InfoCert, Entrust Datacard, ICAI India, and SwissSign. The collaboration announcement follows news last year that ISO has

standardized the process of embedding LEIs in digital certificates. In accordance with ISO 17442-2, the CA Stakeholder Group will develop and

promote best practice guidelines and use cases for LEI integration across the digital identity industry. This will help members of the group, who

are all committed to incorporating the LEI into their digital identity products, to progress their own implementations. GLEIF will also welcome

participants’ views on current and future LEI services. The use of the LEI in digital certificates will deliver significant identity management

benefits in a digital environment. Certificates linked to verified, regularly updated and freely available entity reference data by a unique, universal

identifier are easier to manage, aggregate and maintain. There will also be greater transparency overall across the digital identity ecosystem.

47
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Partner Ecosystem Updates
Gainsight Delivers Record-Breaking Year, surpassing $100 Million ARR as IT Shades
Engage & Enable
Momentum for Customer Success Movement Accelerates Worldwide
Description
Gainsight, the Customer Success Company, announced highlights from a record-breaking fiscal year. The company’s

momentum comes on the heels of a majority investment from Vista Equity Partners, a leading global investment firm

for enterprise software, data and technology-enabled businesses. 2020 marked a year of significant growth for

Gainsight as it surpassed $100 million in annual recurring revenue (ARR). The company achieved record-breaking

bookings from around the globe as enterprises in SaaS, technology, manufacturing, healthcare, finance, and security,

amongst others, expanded their focus on end-to-end customer-centricity and net dollar retention (NDR) as the core

driver for business growth. As Gainsight prepares for its next phase of growth, the company plans to accelerate hiring

around the globe, including positions in product and engineering, sales and marketing, finance, Customer Success, and

teammates success.

48
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Partner Ecosystem Updates
InMobi and Gojek Enter Partnership to Enhance Advertising, Consumer IT Shades
Engage & Enable
Intelligence and Identity Resolution for Brands in Southeast Asia
Description
InMobi, the world’s leading marketing cloud, announced a partnership with Gojek, Southeast Asia’s leading mobile

on-demand services and payments platform, to enhance advertising, consumer intelligence and identity resolution for

brands in Southeast Asia. The first-of-its-kind collaboration brings together audience intelligence from the Gojek

platform and the end-to-end marketing capabilities of InMobi to help brands drive personalization in a

privacy-compliant manner. The partnership will power deep consumer insights, personalized advertising across the

customer lifecycle and attribution for brands, and will be available across Indonesia, Singapore, Vietnam and Thailand.

InMobi, as the first global ad tech unicorn from India, and Gojek, with its wide range of services, bring a unique

vantage point with their extensive understanding of the fastest growing markets in Asia Pacific and their mobile-first

technology leadership.

49
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Partner Ecosystem Updates
Liferay partners with Smart Dubai to Launch “Invest in Dubai” Platform IT Shades
Engage & Enable

Description
Liferay, Inc. which makes software that helps companies create digital experiences on web, mobile and connected devices, has partnered with Smart Dubai, an

initiative based on H.H. Sheikh Mohamed Bin Rashid Al Maktoum’s vision to make Dubai the happiest city on earth, to launch the Invest in Dubai platform that

helps empower strategic partnerships. In cooperation with partners from the private and government sectors, the Smart Dubai Initiative was established to enable,

deliver, and enhance an efficient, seamless, safe and personalized city experience for both residents and visitors. To achieve its strategic pillars, Smart Dubai aims

to present strategic initiatives and develop partnerships to contribute to its smart economy, smart governance, and smart environment, as well as dimensions of

smart life, smart individuals, and smart mobility. The “Invest in Dubai” platform is the product of a successful collaboration between more than 20 government

entities to facilitate open a business and attracting investments in Dubai. The platform is creating opportunities for investors and businesses in the Emirate by

allowing them to access investments insights, obtain licenses and permits, as well as a number of key services across the entire business cycle. This centralized

digital platform is aimed at assisting investors and businesses while reinforcing Dubai’s culture of innovation and cementing the city’s position as a global

investment hub. Liferay’s Digital Experience Platform enabled the creation of a personalized web experience using standard front-end technologies. By

collaborating with Liferay and its UAE based partner Palmira Software House, Smart Dubai benefitted from an enterprise-grade, low-code, quick-to-market

Content Management solution to develop and deliver the content and main pages of the platform in 3 months. This easy-to-use platform enhances user experience

and empowers users to access information and services in a well designed and developed content structure.
50
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Partner Ecosystem Updates
Magnolia partners with Attraqt to bring cross-functional collaboration in the IT Shades
Engage & Enable
new DXP stack
Description
Magnolia, the leading content management system (CMS) provider announces a strategic partnership with Attraqt

Group PLC aligning Attraqt’s innovative artificial intelligence (AI)-powered search and personalization offerings with

Magnolia’s rich content platform, to provide retailers with the technical efficiency they seek, but without losing the

practitioners desires to be more relevant and faster to market. The partnership will enable retailers and other businesses

to fully curate their digital experiences, with rich preview experience for channels, devices, personas and scheduled

campaigns. With today’s consumers typically entering a site in a more surgical manner, Magnolia believes that

experiences need to be adaptive to the changing cohort, while not forgetting those that mainly navigate via promotions

or merchandising.

51
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Partner Ecosystem Updates
USA Rugby and Medallia Announce Sponsorship and Partnership Agreement IT Shades
Engage & Enable

Description
Medallia, Inc. the global leader in customer and employee experience and engagement, announced its partnership with the USA Women’s and

Men’s Senior National Rugby Teams. Medallia technology will be the official fan experience platform used to engage the more than 100,000

members of USA Rugby and reported 45 million supporters in America. Medallia will deploy its full experience suite across supporters, members

and players creating a single voice of the union program. This partnership continues Medallia’s involvement in sports and community building

where the company sponsored Pip Hare, one of six female skippers in the Vendée Globe as she aspired to make history by being the eighth female

ever to complete the 24,000-mile race. the U.S. has seen a considerable rise in rugby fanship and participation in recent years. According to a 2019

Nielsen report, the USA has more than 16 million people “very interested” in rugby which is the highest figure in the world. Rugby sevens is also

immensely popular with 71 percent of followers being introduced to the game via short forms. USA Rugby services an average of over 100,000

members across youth, high school, college and club programs annually. It fields four senior national teams across two disciplines including two

sevens programs who compete in the summer Olympics and two fifteens programs who play in Rugby World Cup every four years. Its men’s and

women’s Olympic teams were ranked No. 2 in the world at the end of 2019, the last full competition season.
52
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Partner Ecosystem Updates
Medallia Announced as the Official Feedback Partner of the 36th America’s IT Shades
Engage & Enable
Cup Presented by Prada
Description
Medallia the leader in customer and employee experience and engagement announced it is the Official Feedback

Partner of the 36th America’s Cup presented by Prada which is taking place in Auckland, New Zealand from March 6

– 15, 2021. Fans will have the opportunity to engage with the America’s Cup and share their feedback via Medallia

Quickstart and Micropulse as well as Medallia LivingLens video feedback capture to track fan and volunteer

sentiment.

53
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Partner Ecosystem Updates
NICE Actimize and Finastra Announce Partnership to Provide Xceed IT Shades
Engage & Enable
Cloud-Native Platform to Finastra’s Customers
Description
NICE Actimize, a NICE business, and the industry leader in financial crime and compliance solutions, announced a partnership with Finastra, one
of the world’s largest providers of financial technology solutions. The partnership will deliver NICE Actimize’s industry-leading Xceed
cloud-native financial crime platform, which brings unmatched AI and cloud technologies to financial services organizations of any size, to
Finastra’s customer base, via its FusionFabric. cloud open innovation platform. NICE Actimize’s Xceed platform delivers best-in-class AML and
fraud solutions, offering complete financial crime and compliance on a single platform. With “Always On” AI-based technology, the Xceed
platform offers the industry’s most advanced real-time behavioral analytics and machine learning capabilities. This results in simplified cloud
deployments and optimized operational resource efficiency that particularly benefit mid-market financial services organizations. NICE Actimize
Xceed’s self-learning capabilities immediately and autonomously adapt to new threats, helping financial institutions meet today’s dynamic risk
management needs with laser accuracy, speed and simplicity, and without the need for a team of data scientists. Among other benefits for Finastra’s
customers, NICE Actimize’s Xceed performs behavioral analytics across all digital payment channels and gathers insights into an omnichannel
view. Fraud and AML analysts are able to leverage the most comprehensive view of fraud and AML risk through Xceed’s unified case management
system. Analysts can also efficiently investigate financial crime activity and perform regulatory filings – all in one interface.
54
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Partner Ecosystem Updates
Radware and TeraGo Deliver Tailored DDoS Protection Services to Simply IT Shades
Engage & Enable
Voting
Description
Radware®, leading provider of cyber security and application delivery solutions, and TeraGo Inc. a leading networking, colocation

and cloud services provider, jointly announced the development of a best-of-breed security solution that protects online elections

from potential cyber-attacks for Simply Voting Inc. Simply Voting is a Montreal-based full-service provider of secure, hosted online

elections, serving more than 3,000 different organizations in 67 countries to safely execute their elections. The combined Radware

and TeraGo offering includes a cloud-based distributed denial-of-service (“DDoS”) protection solution, which leverages the real-time

protection and minimal latency of TeraGo’s network-based DDoS mitigation service, with Radware’s DefensePro® attack mitigation

appliances, and cloud-based scrubbing capacity of Radware’s Cloud DDoS Protection Service. Radware and TeraGo’s DDoS

protection service monitors all traffic entering its network for large-volume floods that aim to disrupt the services. It detects and

mitigates DDOS attacks within seconds using Radware’s patented behavioral-based DDoS attack mitigation technology. The service

offers protection from all types of DDoS attacks, including network-layer and application-layer DDoS attacks.

55
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Partner Ecosystem Updates
Palantir and 3M Expand Relationship to Build Dynamic Supply Chain IT Shades
Engage & Enable

Description
Palantir Technologies Inc. announced a multi-million dollar expansion of its relationship with 3M. 3M has chosen to

expand its use of Palantir's Foundry platform to support its digital transformation, assisting in the build out of a

dynamic supply chain that enables the global manufacturer to respond nimbly to changes in demand across tens of

thousands of products. This expanded relationship builds on the work Palantir already supports across 3M’s efforts in

supply chain alerting, demand forecasting and business planning. "Palantir has played an important role for our

Enterprise Operations digital migration strategy; we’re eager to keep pushing the boundaries to ensure a continued

focus on our customers," noted Shaun Braun, 3M’s VP of Digital Transformation.

56
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Partner Ecosystem Updates
Software AG Launches PartnerConnect, New Global Partner Program IT Shades
Engage & Enable

Description
Software AG a leader in IoT integration and business transformation software, has launched its new global partner program,

PartnerConnect. The program, rolling out as part of the company’s virtual Global Partner Summit taking place this month, empowers

partners via self-service enablement so they can deliver the products, solutions and services their customers need. The global partner

team at Software AG outlined the program’s core beliefs and its benefits in a new eBook, available here. With the increasing need for

integration, and the proliferation of API, B2B, IoT, mobile and cloud, organizations are increasingly looking for the right innovations

and partners to successfully guide them through the critical phases of digital transformation by connecting apps, devices and people.

With PartnerConnect, partners are rewarded for building skills, earning Software AG product certifications and co-selling. The new

portal ensures self-service enablement, while tiered “levels” personalize the partnership based on each partner’s growth journey.

Partners also have access to the expertise and experience of the team at Software AG, which has more than 10,000 customers

worldwide – including 70 percent of the Fortune 1,000 – in more than 70 countries.

57
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Partner Ecosystem Updates
Solace and Thinkport Team Up to Help Enterprises Reap the Rewards of IT Shades
Engage & Enable
Event-Driven Architecture
Description
Solace and Thinkport have announced a partnership agreement that will enable the German consultancy to more

effectively help their clients achieve the benefits of event-driven architecture thanks to their access to and expertise

with Solace’s event streaming and management technology, PubSub+ Platform. Thinkport has had its consultants

become Solace-Certified Solutions Consultants, and they have experience with both PubSub+ Event Broker and

PubSub+ Event Portal, along with key APIs and protocols, caching, and other tools.

58
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IT Shades
Engage & Enable

Environment & Social Updates


Digital Customer Experience Industry

For any queries, Please write to marketing@itshades.com


Environment & Social Updates
ServiceNow, supporting vaccinations for more than 20 million people globally, enhances Vaccine Administration
IT Shades
Management solution to help organizations rapidly administer COVID vaccines at scale Engage & Enable

Description
ServiceNow which is supporting vaccinations for more than 20 million people with the Now Platform and its Vaccine
Administration Management solution, released further product enhancements to its Vaccine Administration Management
solution to help organizations quickly meet the “last‑mile” challenges of vaccinating and protecting people at scale. The
latest enhancements make it easier for people to schedule vaccination appointments and for providers to manage vaccine
inventory. With the Biden administration directing states to make all U.S. adults eligible for vaccinations by May 1,
ServiceNow is committed to leveraging the Now Platform to help states and healthcare providers convert vaccines into
vaccinations as quickly as possible. The Now Platform and Vaccine Administration Management solution are being
deployed in just days by some providers, using ServiceNow’s workflow technology to rapidly improve vaccine
distribution, administration, and monitoring. The NHS National Services Scotland, for example, is using ServiceNow to
help quickly vaccinate Scottish citizens.
59
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IT Shades
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