Team 1

Team 2
Team 3
Team 4
Team 5
Team 6
Team 7
Team 8
https://docs.google.com/spreadsheets/d/1G35jVW-dNf1n-kMcHQ3UORsM9X69D9WFRrCAbvmYFx0/edit?usp=sharing
https://docs.google.com/spreadsheets/d/1ThfJmKTyXJQIwb0e1k6qlPIA0W5iswmFtoiWhTafdU4/edit?usp=sharing
https://docs.google.com/spreadsheets/d/12sGoBmd46j8mM6qsi7bDfnrt5S-huOZjmtBsClCo83E/edit?usp=sharing
https://docs.google.com/spreadsheets/d/191t8AwjW7dw7meLO5cWuyh71VtVn4tIBuAA43MVZnOg/edit?usp=sharing
https://docs.google.com/spreadsheets/d/1txqX1rWY43xcivURy17wXsiiWy8ML4W2DaD2gYuR4I0/edit?usp=sharing
https://docs.google.com/spreadsheets/d/1LqD2VGVm84o0LzH6brBiuFkMqDBdO3Z78jD4psGKoG0/edit?usp=sharing
https://docs.google.com/spreadsheets/d/1pJGUOmdPK4ixUASfuyJd_JR83xwHrxksfiTG-QzpJEg/edit?usp=sharing
https://docs.google.com/spreadsheets/d/1TLxvbGLqmTMFXkKD8uvOnJH0wTI1EHAAuFZfLdKWU-E/edit?usp=sharing
 Luxury Trend Outdoor
Urban Commuters Followers Enthusiasts
Total Segment Population 20,000 5,000 14,000
% of Population 20.40% 5.10% 14.30%
Ave. Price $45.00 $70.00 $90.00
Total Potential Market * $900,000.00 $350,000.00 $1,260,000.00

Purchase Frequency 23% 11% 12%

Units Purchased Per Year ** 4,600 550 1,680
Purchase $ Per Year $207,000.00 $38,500.00 $151,200.00

Growth Rate 3% 7% 5%
Growth in Units Purchased *** 138 38.5 84
Growth in $ Purchased **** $6,210.00 $2,695 $7,560

Total Purchased Units Per Year 4,738 589 1,764

Total Segment Share of Purchase Units 27.20% 3.40% 10.10%

Total Purchase $ Per Year $213,210.00 $41,195.00 $158,760.00

Segment Share of Purchase $ 30.30% 5.90% 22.60%

* Potential Market is if every member of the segment purchased a backpack during the year
** Units purchased per year = Total Segment Population x Ave. Price x Purchase Frequency
*** Growth in Units Purchases = Total Segment Population x Purchase Frequency x Growth Rate
**** Growth in $ Purchased = Total Segment Population x Purchase Frequency x Ave. Price x Growth Rate
 University Total Market
School Children Students
35,000 24,000 98,000
35.70% 24.50%
$24.00 $32.00 $42.02 In your Teams answer the following questions:
$840,000.00 $768,000.00 $4,118,000.00 1) If your Team Objective is to sell the most units, which
Answer:
20% 15% 2) If your Team Objectives is to have the highest revenu
7,000 3,600 17,430 Answer:
$168,000.00 $115,200.00 $679,900.00 1) Go to our course McGraw Hill Connect site and open
2) Given the preferences characteristics (provided below
Outdoor Enthusiast segment. Once you have completed
1% 5% determine your Production Cost per Unit. Select a price
70 180 Margin per Unit.
$1,680 $5,760 $23,905.00 3) How much profit margin will you make per backpack?
Answer:
7,070 3,780 17,430 4) Based on the forecasted segment unit purchases, wh
Answer:
40.60% 21.70% Given the preferences characteristics (provided below) u
Children segment. Use the pricing tool to set the price fo
$169,680.00 $120,960.00 $703,805.00 that you beleive this segment will pay for your backpack
5) How much profit margin will you make per backpack?
24.10% 17.20% Answer:
6) Based on the forecasted segment unit purchase, wha
Answer:
7) If your team objective is to be the most profitable, wh
Answer:
ms answer the following questions:
eam Objective is to sell the most units, which segment would you target?

eam Objectives is to have the highest revenue, which segment would you target?

course McGraw Hill Connect site and open Simulation Individual Practice Round
e preferences characteristics (provided below) use the backpack design options to design a backpack that will appeal to the
thusiast segment. Once you have completed your design, use the pricing tool to set the price for you backpack in order to
our Production Cost per Unit. Select a price that you beleive this segment will pay for your backpack in order to determine your
Unit.
h profit margin will you make per backpack?

n the forecasted segment unit purchases, what is the total gross profit available?

references characteristics (provided below) use the backpack design options to design a backpack that will appeal to the School
gment. Use the pricing tool to set the price for you backpack in order to determine your Production Cost per Unit. Select a price
eive this segment will pay for your backpack in order to determine your Margin per Unit.
h profit margin will you make per backpack?

n the forecasted segment unit purchase, what is the total gross profit available?

am objective is to be the most profitable, which of these two segments would you target?
kpack that will appeal to the
r you backpack in order to
pack in order to determine your

ack that will appeal to the School

ion Cost per Unit. Select a price