MANAGEMENT AND ORGANIZATIONAL DYNAMICS

ASSIGNMENT #1
Nashra Kashif (29024)
Syeda Erum Fatima (29204)
Answer 1:
TASK ENVIRONMENT

1. Customers
Customers of Quang Ninh are a mix of local and foreign tourists.
Foreign tourists (customers) of Quang ninh desires high level of service and
accommodation with good quality of cruises and qualified tour guides.

2. Labor Market/ Human Resources

Province requires tour guides that possesses high qualification and foreign language
speaking ability. This factor has a direct influence to impact Quang ninh since foreign
tourist desires tour guides that are qualified and can speak foreign language so the tour
guide is better able to understand the foreign tourist.

3. Suppliers
Cruises in the bay of Quang Ninh province are outdated and of poor quality this can
negatively affect Quang Ninh as the customer highly prefer good quality of services and
goods that make their visit and stay to quang ninh pleasant and satisfying.

4. Competitors
Other provinces of Vietnam like Hai Phong have Cat Ba Island and Ba Ria Vung have
Con Dao Island. Both places are well developed with good infrastructure and
accommodation facility.
GENERAL ENVIRONMENT

1. Legal/political
Province legal authorities requires sea tourism to obtain license for ships that meet the
safety and quality requirements.
Since province legal authorities cancelled licenses of ships that did not meet the safety
and quality requirements.

2. Socio-cultural
The new tourism (Eco-tourism) that has special characteristics and is based on supporting
the culture and historical heritage of the people. It is new tourism that is attracting many
of the foreign tourists to experience the live heritage and culture of the people.
(Quang Ninh has planned to develop eco-tourism along with sea tourism that have many
pagodas and can develop religious based tourism with different values and customs of
people living there)

3. Economic conditions
Poor or bad economic conditions of the province can indirectly influence Quang Ninh to
plan for long term development of good infrastructure to expand their tourism as it lacks
infrastructure. Quang Ninh has a mix of local and foreign tourists out of which majority
are local. This means any inflation or economic slowdown in the country can negatively
affect the buying power of customers this includes the local tourists.

4. Technological
Technological services in travel and tourism are relying on smart technology to attract
more tourists and enrich their travel experience.
The presence of technological field can have a positive impact on quang ninh tourism to
attract foreign tourists. Having a website or easy- access information given to tourists
before they visit like where they can stay, point of interest, who will be their tour guide
and what services will be offered. These all things can attract the person to visit to quang
ninh.

5. International
Foreign tourist who come all the way from different countries needs visa and has to go
through certain legal formalities. If foreign countries have any strict travel restrictions
this can negatively impact quang ninh tourism sector to generate tourism volume.
 6. Natural
Growing concern for the natural resources of the earth especially in marine tourism. How
tourism can have a negative impact on marine life causing water pollution and damage
marine animals. Certain precautions need to be taken by Quang Ninh in order to protect
the marine life so they are able to sustain it for the long time.

Answer 2:
We would rate Quang Ninh in complex + stable environmental uncertainty because as a tourism
sector quang ninh is affected by large number of external elements for example if quang ninh
tourist are mostly from United States and there are certain restrictions on flights or if the country
is going through economic recession these factors could directly impact quang ninh tourism
sector. The same factors may be applied to another country that makes up Quang Ninh foreign
tourist number. As mentioned in the case study, the number of tourists totaled 3.6 million out of
which 1.5 million are foreigners that indicates that 2.1 million are not foreigners or are from
Vietnam. This is an advantage that tells environment uncertainty is complex due to external
factors but stable because majority of tourist are local and can easily travel there.