CHANAKYA NATIONAL LAW UNIVERSITY

ROUGH DRAFT OF

FUNDAMENTALS OF MANAGEMENT

ON
“A comparative study on corporate banking services of
any two multi national bank”

SUBMITTED TO : SUBMITTED BY :

Dr. Manoj mishra Mandira Priya

(Faculty of Marketing Mangement) Roll No. - 1832

Semester – 2nd

Session – 2017-2022
 INTRODUCTION
Service differentiation is classifying different applications. It determines the priorities of
requesting network resources for different applications. If the product has not many tangible
features, then adding value-added services to the product is one of the methods. This process
is called service differentiation.

The main features of service differentiation include:

 Ease in ordering: Corporations like Dell, Baxter Healthcare and web-based services like
peapod and net grocer have eased the process of placing an order. One does not have
to step out of the house to buy the product.
 Delivery: it is related to how well a product or a service is delivered to the customer with
speed and accuracy. The best examples are again Dell, which delivers its products right
at the doorstep of the customers.
 Installation: it refers to the work undertaken to make the product operational at the
prescribed location. Buyers of heavy equipment expect good installation service.
Differentiation by installation is particularly important for companies that offer complex
products such as computers and machinery.
 Customer training: It refers to how the seller provides training to the buyer about the
product and how to use it. General Electric supplies and installs expensive X-rays
equipment in hospitals but also gives extensive training to the staff of hospitals about
using the machines.
 Customer consulting: It refers to the data, information systems and advising services
that the seller offers to buyers. For example, the Rite aid drugstore chain’s
communication program, called the Vitamin Institute provides customers with research so
they can make more educated judgments and feel comfortable asking for help. On the
web, Rite Aid has teamed up with drugstore.com to offer even more comprehensive
health related information.
 Maintenance and Repair: It refers to the post-sale services which generally include
maintenance and repair services. Automobile manufacturers are often seen providing
free services initially for the automobiles.

OBJECTIVES OF STUDY
The objective of this project is to bring to light, using research and reports,
on service differentiation strategy of Bank of America and Royal Bank of Scotland.
 CHAPTERIZATION
Chapter 1: Service Differentiation
Chapter 2: Service differention in Bank of America
Chapter 3: Service Differentiation in Royal Bank of Scotland
Chapter 4: Comparison between Bank of America & Royal Bank of Scotland
Chapter 5: Conclusion

RESEARCH METHODOLOGY

Primary method of research was adopted in the making of this project.

Various literary works and reports from the library and the internet, were used
extensively in collecting the data essential for this study.

The method of writing used in this project is primarily analytical.

Bibliography
Paul Braines, C. F. (2013). Essentials of Management. New Delhi: Oxford University Press.

Service Diferentiation. (2018, februrary monday). Retrieved from IGI Gobal : https://www.igi-
global.com/dictionary/service-differentiation/26602

Service Differentiation. (2018, februrary Monday). Retrieved from Helpwithassingment:

https://www.helpwithassignment.com/marketing-assignment-help