UNAD

School: Basic Sciences, Technology and Engineering Program: Industrial Engineering

Course: Valuation and Negotiation of Technology Group Number: 212032_42

UNIT 1 -STEP 2 COMPREHEND INTELLECTUAL PROPERTY

Juan Sebastián Escobar Martínez

Diego Fernando Arroyo Bedoya
Giovanny Micolta Torres
Liliana Fabiola Pinchao
Mayra Alejandra Duque Cordoba

Course:
Valuation and Negotiation of Technology

Presented to:
Ricardo Alonso Olave

NATIONAL UNIVERSITY OPEN AND AT A DISTANCE

INDUSTRIAL ENGINEERING
March, 2021
UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42

Tabla de contenido

Introduction........................................................................................................................................3
Objectives..........................................................................................................................................4
General Purpose.............................................................................................................................4
Specific objectives.........................................................................................................................4
Activity 3. Activities Assignment and Work Responsibilities Chart..................................................5
Activity 4. Infographic Patents - Mayra Alejandra Duque Cordoba...................................................6
Activity 4. Infographic Copyrights - Giovanny Micolta Torres.........................................................7
Activity 4. Infographic Trademarks - Liliana Fabiola Pinchao..........................................................8
Activity 4. Infographic Industrial Designs - Juan Sebastian Escobar.................................................9
Activity 4. Infographic Trade Secrets - Diego Fernando Arroyo Bedoya.........................................10
Activity 6 . Problem selection Chart................................................................................................11
Activity 7. Hand maps of the problem one - Mayra Alejandra Duque Cordoba...............................12
Activity 7. Hand maps of the problem one - Giovanny Micolta Torres............................................12
Activity 7. Hand maps of the problem one - Liliana Fabiola Pinchao..............................................12
Activity 7. Hand maps of the problem one - Juan Sebastián Escobar Martínez................................12
Activity 9. Videos testing the presentation at PowerPoint................................................................13
Conclusions......................................................................................................................................14
Reference.........................................................................................................................................14
UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42

Introduction

The development of the activity addressed intellectual property concepts and their different
components, as well as the analysis of the obstacles to registration, Its causes and effects in
order to provide students of Industrial Engineering with skills in knowledge-based
economics.
UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42

Objectives

General Purpose
 Recognize intellectual property protection as a key tool for developing
technological innovation within companies.

Specific objectives
 Identify the different types of intellectual property, registration requirements, and
benefits.
 Analyze the obstacles to intellectual property registration and propose alternative
solutions.
UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42

Activity 3. Activities Assignment and Work Responsibilities Chart

Activity3. Activities Assignment and Work Responsibilities 

 Group Number: 212032_42
 Unit name: Unit 1 - Step 2- Comprehend Intellectual Property
 Selected topic  Student name
 Patents  Mayra Alejandra Duque Cordoba
 Copyrights  Giovanny Micolta Torres
 Trademarks  Liliana Fabiola Pinchao
 Industrial Designs  Juan Sebastián Escobar Martínez
 Trade Secrets  Diego Fernando Arroyo Bedoya 
 Student chosen to submit the final  
document to the Evaluation
Environment:
UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42

Activity 4. Infographic Patents - Mayra Alejandra Duque Cordoba

UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42

Activity 4. Infographic
Copyrights - Giovanny Micolta Torres
UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42
UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42

Activity 4. Infographic Trademarks - Liliana Fabiola Pinchao

https://www.canva.com/design/DAEX2rPfs6I/kh5LHIACVC4RMpizEtZZXw/edit?
layoutQuery=Infograf%C3%ADas
UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42

Activity 4. Infographic Industrial Designs - Juan Sebastian Escobar

UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42

Activity 4. Infographic Trade Secrets - Diego Fernando Arroyo Bedoya

file:///C:/Users/BANCO/Downloads/infographic-%20industrial%20secret%20(1).pdf
UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42

Activity 6 . Problem selection Chart

Problem Selection Chart

 Group Number: 212032_42
 Unit name: Unit name: Unit 1 - Step 2- Comprehend Intellectual Property
 Obstacles to register Intellectual  Votes
Property
 Excessive processing time  
 Lack of benefit information 4
 Poor effectiveness in providing  
protection
 Unfavorable cost-benefit balance  
 Difficulty meeting requirements  
 Low internal management capacity  
 No new ideas are generated  
liable to obtain records
 Obstacle selected by the group:  Write the obstacle with more votes
UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42

Activity 7. Hand maps of the problem one - Mayra Alejandra Duque Cordoba

Activity 7. Hand maps of the problem one - Giovanny Micolta Torres

Activity 7. Hand maps of the problem one - Liliana Fabiola Pinchao

Activity 7. Hand maps of the problem one - Juan Sebastián Escobar Martínez
UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42

Activity 7. Hand maps of the problem one - Diego Fernando Arroyo Bedoya

Activity 9. Videos testing the presentation at PowerPoint

Student Link

 Mayra Alejandra Duque Cordoba

UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42

https://www.youtube.com/watch?
Giovanny Micolta Torres
v=QUNhVGou9WI

https://www.youtube.com/watch?
 Liliana Fabiola pinchao
v=5QEjO06gLKc

Juan Sebastián Escobar M. https://youtu.be/bvxk9Wm-d2g

Diego Fernando Arroyo Bedoya

UNAD
School: Basic Sciences, Technology and Engineering Program: Industrial Engineering
Course: Valuation and Negotiation of Technology Group Number: 212032_42

Conclusions

 The exercise strengthens the knowledge of developing industrial engineers about

the importance of intellectual property for the development of organizations and
its benefits in the face of a market, how valuable it is for developing countries as
an instrument for promoting the innovation and technology transfer.

Reference

 Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business: The
Power of Intangible Assets. Chapter 1. The Intangible Landscape -
Understanding Core Concepts (pp 1-58). Los Angeles: Sage Publications Pvt.
Ltd. Retrieved from: https://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=821413&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_1

 DANE (2019). Technical Bulletin Survey of Technological Development and

Innovation - Manufacturing Industry 2017-2018. Retrieved from:
https://www.dane.gov.co/files/investigaciones/boletines/edit/boletin_EDIT_manu
facturera_2017_2018.pdf

VIRTUAL INFORMATION OBJECT

 Triana Ortiz, K. (07,08,2020). Intellectual Property Audit. [Video]. Recovered

from: https://repository.unad.edu.co/handle/10596/35814