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  • Melissa Llerandi Fuentes ASE

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    Benito Chávez
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    This document lists sources consulted for trends in 2021 related to ASE III. It includes sources on global trends from McKinsey, Skift, and YouTube; corporate social responsibility trends from EVERFI CSR; netnography from books and journals; and virtual communities from ResearchGate, archive.org, and WWD. The document collects references from various areas to inform analysis of trends for the next normal in 2021.

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    This document lists sources consulted for trends in 2021 related to ASE III. It includes sources on global trends from McKinsey, Skift, and YouTube; corporate social responsibility trends from EVERFI CSR; netnography from books and journals; and virtual communities from ResearchGate, archive.org, and WWD. The document collects references from various areas to inform analysis of trends for the next normal in 2021.

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    11 views1 page

    Melissa Llerandi Fuentes ASE

    Uploaded by

    Benito Chávez
    This document lists sources consulted for trends in 2021 related to ASE III. It includes sources on global trends from McKinsey, Skift, and YouTube; corporate social responsibility trends from EVERFI CSR; netnography from books and journals; and virtual communities from ResearchGate, archive.org, and WWD. The document collects references from various areas to inform analysis of trends for the next normal in 2021.

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    © All Rights Reserved
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    Tendencias 2021: ASE III

    Recopilación de fuentes consultadas

    • Tendencias Globales
    o Trends for the next normal | McKinsey
    o Skift Megatrends 2025
    o https://youtu.be/fbvrgrkYZVE

    • Responsabilidad Social
    o 5 Corporate Social Responsibility Trends for 2020 | EVERFI CSR

    • Netnografía
    o Netnografía - Miguel del Fresno García - Google Libros
    o Revista ESPACIOS | Vol. 38 (Nº 13) Año 2017

    • Comunidades Virtuales
    o (PDF) Virtual communities - why and how are they studied (researchgate.net)
    o Problems and Promises in the Study of Virtual Communities: A Case Study
    (archive.org)
    o The Outside View: COVID-19 Has Made Virtual Communities Crucial – WWD

    Melissa Llerandi
    melissallerandi@gmail.com

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