Analysis the Impact of Customer Relationship Management on Customer Satisfaction

Customer Relationship Management is a business strategy that uses a software of

advanced technology to records customer contact information, to focus on meeting or even
exceeding the needs of the customer by organize and integrate the customer service components
and the marketing sales of the business. By implementing CRM, it will help the business
provider to store their customer and prospect information, record service issues, identify sales
opportunities and manage marketing campaigns. This application will help the customer service
to build better relation by understanding the customer better and even predicting the customer
behavior, so the right decision can be prepared to get customer satisfaction. To get the benefits of
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