Cold Traffic & Retargeting Blueprint

Cold Audience Warm Audience

T?o n?i dung

(copy, video), test
A/B v?i the Best
Cold Audiences

Dùng 2 -3 Low

Step 1: Split Test Step 1: Split Test Price Image ?

Step 2 edit phù
h?p Retarget

Có 2 lo?i Copy:
1. IMAGE COPY :
TEXT + IMAGE
2. VIDEO COPY:
TEXT + VIDEO
- L?y ý t??ng t? Cold
CREATE Campaign
- T?o n?i dung (copy,
video) phù h?p v?i
CREATE COPYWRITING
COPYWRITING Audience
- Test A/B v?i the Best
Warm-Hot Audiences

- Square
Video/Rectangle
- Square
Thumbnail/Rectangle
Thumbnail

Text Image: Objective: SMS,

Video:
- FAQ & Top 10 Handle Lead, Web Text Image:
Objective: SMS, Objective: SMS, - Product Feature & Benefit
Objection IMAGE COPY 1 IMAGE COPY 2 Lead, Web Conversion - FAQ & Handle Objection VIDEO COPY
Lead, Web
Conversion
IMAGE COPY 3 - FAQ & Handle Objection
- Product Feature & Benefit Conversion - Product Feature & Benefit
- Testimonial
- Testimonial

1. Apply the same

concept of Copywriting 3
2. Create new 3 images or 1. Video Square/Rectangle
use images of Copy + Headline
Writing 3 2. Thumbnail Square +
Headline
3. Budget: $100/day

Image 1 Image 2 Image 1 Image 2 Image 1 Image 2 Thumbnail 1 Thumbnail 2

IMAGE COPY 3: IMAGE COPY 2: VIDEO COPY - VSL

(TEXT + IMAGE) (TEXT + IMAGE)
IMAGE COPY 1: - Short 1 Minute
(TEXT + IMAGE) (TEXT+VIDEO+THUMBNAIL)
Video
Note: Book Cover Strategy Formula ( 1C =
3I )- 7 Image Total

Image 1 Image 2 Image 3 Copy 1: Split Test :3 Image SPLIT TEST -Best CA SPLIT TEST -Best CA
Image 1 Image 2 SPLIT TEST -Best CA SPLIT TEST -Best CA
Image 3 Thumbnail 1 Thumbnail 2 Thumbnail 3 (CTA: Book Now/Comment)
=> Copy 1 : 1 Image Winner (CTA: Book Now/Comment) (CTA: Book Now/Comment) (CTA: Book Now/Comment)
Image 1 Image 2 Image 3 (Square) (Square) (Square)

Copy 1 :Split Test 2 :

- 1 Image Winner
RUN
BOOK COVER STRAGETY - And Other 2 Image Wait 3-5 day Wait 3-5 day Tùy ch?n Wait 3-5 day
RUN Wait 3-5 day
SPLIT TEST *** Pick Best or 2nd Best Winner = Objective: SMS, Tùy ch?n
Tùy ch?n
SPLIT TEST RUN RUN Tùy ch?n Objective: traffic, Web Objective: SMS,
CREATIVE => Copy 1 : 2nd Split Test Winner SMS, traffic, Web Objective: SMS,
CREATIVE SPLIT TEST SPLIT TEST Conversion phù traffic, Web
CREATIVE WINNER 2 Conversion phù h?p
WINNER 2 VV, traffic, Web
CREATIVE WINNER 1 WINNER 1 h?p WINNER 2 Conversion phù WINNER 2
Copy 1 : Split Test 3 : (BACKUP) (BACKUP) WINNER 1 Conversion phù WINNER 1
(BACKUP) h?p (BACKUP)
h?p
- Best Winner
- Split test Winner - And Other 2 Image
1 v?i 2 image m?i ** Pick Best or 2nd Best Winner
OR/AND ?? tìm thêm COPY 1- => Copy 1 : 3nd Split Test Winner
Select Best SA Select Best LLA
Select Best SA OR/AND Select Best LLA winner 2 Split test 2
Select Best SA OR/AND Select Best LLA
SPLIT TEST OR/AND SPLIT TEST
Best SA Best LLA
[ VV/ Traffic ] [VV/ Traffic ]

Wait 3-5 Days Wait 3-5 Days Wait 3-5 Days Wait 3-5 Days
Wait 3-5 Days Wait 3-5 Days
Wait 3-5 Days Wait 3-5 Days FOLLOW FRAMEWORK OF COPY 1
Use Winner Ad 1 To Book Cover: Split Test With Image 1 + 2
New Image 3 New Image 2 Image 1
WINNER AD 1 WINNER AD 2 WINNER AD 1 WINNER AD 2 WINNER AD 1 WINNER AD 2 WINNER AD 1 WINNER AD 2
WINNER AD 1 WINNER AD 2 WINNER AD 1 WINNER AD 2 WINNER AD 1 WINNER AD 2 WINNER AD 1 WINNER AD 2 (WINNER AD 1)

Take Winner 1 or Take Winner 1 or Take Winner 1 or Take Winner 1 or

Winner 1 + 2 run Winner 1 + 2 run Winner 1 + 2 run Winner 1 + 2 run
CBO for SA CBO for LLA CBO for SA CBO for LLA

FOLLOW FRAMEWORK OF COPY 1 RUN SPLIT TEST 2-

CREATIVE (Copy 1)
(Select Best SA/LLA)

- Split test Winner

Step 2: CBO
Select New
N?u Winner là Winner Split 1 v?i 2 image m?i
Winner 1 or
Test 1 thì: COPY 1- ?? tìm thêm
Winner 2
Split test 3 winner.
- Dùng Winner 2 ?? ch?y
CBO và Split Test 3
Wait 3-5 Days
Wait 3-5 Days
- Winner thì ?? dành backup,
??i winner of split test 1 ch?y
mòn, giá m?c or reject ko th?
Step 2: CBO
fix thì l?y ch?y ti?p L?y New Winner 1
Book Cover: Split Test v?i Image 1 + 2
WINNER 2 NEW WINNER 1 NEW WINNER 1
OR (Split Test 2) (Split Test 2)
New Image 2 New Image 3

N?u tìm ???c New

Winner 1 thì dùng
Split Test 3 và ch?y
CBO SPLIT TEST - CREATIVE
(Select Best SA/LLA)

Image Copy Sponsor Ad

1. Take Winner I Or
Wait 3-5 Days Winner 1 + 2 To Run
Cbo For Sa, LLA, Mix
Top 5 Best Audiences
2. 2. Run $50 per day
Video Copy
1. Take Winner 1 Or
Winner 1 + 2 To Run
Retarget
Image Copy
Cbo For SA, LLA, Mix
Top 5 Best Audiences
Video Copy
2. Run $50 per day

? ây là nh?ng ng??i
N?u th?y có t? website (?ã b?m
nh?ng audience SUPER Yes/No)-MC nh?ng
hi?u qu? có th? ADVANCE SUPPER
NORMAL ADVANCE mình bi?t rõ công NORMAL ADVANCE Create Image
tách ra run camp RETARGET-CBO ADVANCE
NEW WINNER 1 RETARGET-CBO RETARGET-CBO ?o?n h? ?i t?i. RETARGET-CBO RETARGET-CBO Copy
NEW WINNER 2 OR riêng cho m?i (ManyChat List) (CA) (ManyChat List)
RETARGET-CBO
(Split Test 3) - T?i ?a 5 SA trong
(CA) (CA Messenger)
1 campaign audience (CA Messenger)
- Ch?n Objective:
SMS/LEAD/
N?u Winner là Winner Split WEB - Ch?n T?i ?a 5
CONVERSION - Ch?n T?i ?a 5 - T?i ?a 5 SA trong 1 - T?i ?a 5 LLA trong 1
Test 2 thì: - T?p trung SMS Audience t?t nh?t campaign campaign
Audience t?t nh?t
c?a SA và LLA trong
c?a SA và LLA trong - Ch?n Objective: - Ch?y Objective:
N?u Có Winner m?i 1 campaign
- Dùng Winner 2 ?? ch?y CBO 1 campaign Video View/ Traffic Video View/ Traffic
CBO - Objective: Viideo
thì dùng ch?y CBO - Ch?y Objective: - ? u tiên Video View
CBO SA CBO LLA - ? u tiên Video View View/ Traffic
CBO CBO SA - T?i ?a 5 LLA trong Mixed Top 5 SMS/LEAD/ Mixed Top 5 2. Audience 4. Audience Intro Message
1 campaign
- ? u tiên Video View 1. Audience 3. Audience 5. Audience 6. Mix Audience
Audience WEB CONVERSION
Audience of ManyChat
- Ch?y Objective: Messenger Website FB Engage Video View CRM [ Post Engagement ]
CBO: LLA SM/LEAD/
1. Audience 3. Audience 4. Audience 5. Audience 6. Mix Audience
- Winner thì ?? dành backup, WEB CONVERSION 2. Audience (Image or Video)
Messenger FB Engage Video View CRM Post Engagement
??i winner of split test 2 ch?y Send Message [ $50 ] Website
Objective
mòn, giá m?c or reject ko th? OR/AND Send Message [ $30 ] Add Testimionies Hack:
Video View [ $50 ] Video View [ $50 ] Video View [ $30 ]
fix thì l?y ch?y ti?p Send Message [ $ 50 ] OR/AND
Add Testimionies Hack:
Lead Generation [ $50 ] OR/AND OR/AND OR/AND
1. Post ch?a có cmt - Add Quy?n Website Messenger - MC
OR/AND OR/AND
Lead Generation [ $30 ] Traffic [ $30 ] Traffic [ $30 ] Traffic [ $30 ] l?i c?a ch??ng trình & CTA
Website Messenger - MC
OR/AND 1. Post ch?a có cmt - Add Quy?n
Lead Generation [ $50 ]
OR/AND - CA-Thinksmart Official Website and Vip Sale - CA-Thinksmart Official Website and Vip l?i c?a ch??ng trình & CTA - CA-Thinksmart Official Website and Vip
Conversion [ $10-20 & more ] Conversion [ $10-20 & more ] 2. Post ?ã có engagement - Add - CA-MC- Everyone (Not New Customer - CA - Messenger Only (New) or (180 day) - CA-Thinksmart Official Website and Vip Sale - CA-MC- Everyone (Not New Customer - CA - Messenger Only (New) or (180 day)
OR/AND Page Sale Page - MC- People have not give Sale Page
- MC- People have not give phone [General ] - CA-FB Engage [ No Messenger ] - CA-15s Thruplay & Unsub) - MC- Everyone in MC List [ Not New Customer & Unsub
Conversion [ $10-20 & more ] OR/AND - CA-PP Visit Web VIP but not click Schedule Testimonies Hack Image - MC- Everyone in MC List [ Not New Customer & Unsub phone [General ] Page - CA-FB Engage [ No Messenger ] - CA-15s Thruplay 2. Post Video Testimonies ?ã có & Unsub)
- MC- Everyone MC List [ Not New Customer & - CA-FB Engage & Messenger New - CA-25% VV - CA-CRM Prospect - CA-MC- People have not give phone - CA-PP Visit Web VIP but not click Schedule - CA-PP Visit Web VIP but not click Schedule
Engagement [ $10-20 ] OR/AND Engagement [ $10-20 ] (12-10)
OR/AND - MC- CA: PP have not give phone - MC- Everyone MC List [ Not - CA-PP Visit Web VIP but not click Schedule - CA-FB Engage & Messenger New - CA-25% VV - CA-CRM Prospect engagement - Add Testimonies - CA-MC- People have not give phone OR/AND - MC- CA: PP have not give phone
Unsubscribe. - CA- FB Engage post or ad - CA-50% VV Phones Only or Email 3. Post có nhi?u engagement - - CA-MC- Everyone (Exclude Unsub) (12-10) (12-10)
(12-10) Main Flow Of
- CA- PP Visit Web VIP but didnt Book - MC- CA: PP click [ yes, I want ] but not give phone yet New Customer & Unsubs - - CA-50% VV Phones Only or Hack Image - CA-MC- Everyone (Exclude Unsub) - MC- CA: PP click [ yes, I want ] but not give phone yet
- CA- Messenger Only New - Optional: CA-FB Engage CTA - CA-75% VV & Phone - CA- PP Visit Web VIP but didnt Book - CA- PP Visit Web VIP but didnt Book Produce (IUL
Engagement [ $10-20 ] - LLA 1%- CA-Messenger
Appointment Add Testimonies Hack Video - CA-MC- Give phone (not yet Customer) - MC-CA: PP [ No, I don?t want] but not give phone yet - CA- Messenger Only New - CA- PP Visit Web VIP but didnt Book - Optional: CA-FB Engage CTA - CA-75% VV Email & Phone - CA-MC- Give phone (not yet Customer) - MC-CA: PP [ No, I don?t want] but not give phone yet
Only New - MC-PP Give Phone [ But Not Yet Customer ] - Optional: CA-FB Engage Visit Web - CA- 95% VV Appointment Appointment Secrets/ Term Life/
- MC-PP Give Phone [ But Not Yet Customer] - CA-MC- Term Life (Only use Term Life) - MC-PP Give Phone [ But Appointment - Optional: CA-FB Engage Visit Web - CA- 95% VV P.s: Post Video Testimonies
- LLA 1%- CA- FB
- MC-CA: PP click [ health + retire] but not give phone yet - CA-MC- Term Life (Only use Term Life) - MC-CA: PP click [ health + retire] but not give phone yet
Engage & Messenger - Optional: CA-Website Lead- [ Event ReTarget ] - MC-PP Give Phone [ But Not Yet Customer] Not Yet Customer ] - MC-PP Give Phone [ But Not Yet Customer] không ???c Add Testimonies - MC-PP Give Phone [ But Not Yet Customer] Embetrieuphu)
- LLA 1%- CA- Website &
Vip Sale Page
- Optional: CA-Website Lead- [ Event ReTarget ] Hack Video
- LLA 1% Yes I want

OR/AND OR/AND OR/AND

OR/AND OR/AND OR/AND
- SA-Just Married
- SA-Life Insurance
OR/AND OR/AND OR/AND Add Testimionies Hack:
Add Testimionies Hack: - SA-Just Buy House
Best SA II Best SA IV Mix Top 5 Audience & Engage & Married Best SA Best SA Best LLA Best LLA Mix DemoGraphic
Best SA I Best SA III - SA-Tradeshow & TV Mix Top 5 SA-LLA
1. Post ch?a có comment - Add Quy?n Add Testimionies Hack: 1. Post ch?a có cmt - Add Quy?n l?i (Obj: Video View) (Obj: Traffic) (Obj: Video View) (Obj: Traffic) Audiences
l?i c?a ch??ng trình & CTA
LLA c?a ch??ng trình & CTA
LLA Video View LLA Engagement LLA CRM
- SA-Just Married Send Message 1. Post ch?a có cmt - Add Quy?n l?i
- SA-Life Insurance
- SA-Just Buy House & Engage & Married 2. Post ?ã có engagement - Add c?a ch??ng trình & CTA 2. Post ?ã có engagement - Add
- SA-Tradeshow & TV Testimonies Hack Image Testimonies Hack Image
2. Post ?ã có engagement - Add Wait 5 days
3. Post có nhi?u engagement - Add Testimonies Hack Image 3. Post có nhi?u engagement - Add
Testimonies Hack Video Testimonies Hack Video
3. Post có nhi?u engagement - Add
Testimonies Hack Video

Step 3: Optimize
Retarget
Wait 5 Days

Optimizion Ruler:
1. Follow 5 days
2. Turn off Ad/Ad set high price
3. Sacling by Increase Budget
(ex:$100-500) Step 3: Optimize
4. Duplicate Campaign after
optimized.

Good Ad/Ad set

Bad Ad/Ad Set (<$25/SMS)
(>$25/SMS)

Optimize Optimize
Image Copy Video Copy
Wait 5 Days,
If Good Price
Wait 5 days Wait 5 days Turn off Ad/Ad Set then Scale
(>$25/SMS)

If Ad Not Working
Scaling Campaign
Well, or Price
Budget
Increase, then...
Bad Ad/Ad Set Good Ad/Ad set
Bad Ad/Ad Set Good Ad/Ad set [ > $25/SMS or $0.10/Thruplay ] [ < $25/SMS or $0.10/Thruplay ]
[ > $15/SMS ] [ < $15/SMS ]

If still not working

Wait 5 Days,
If Good Price Optimize: Step 1:
then Scale - Change Audience
1. Optimize: Duplicate New
1. Duplicate New Campaign Step 2:
Campaign With Same/Old Ad
Wait 5 Days, - Create New Ad Post ID - Change Hook
If Good Price Post ID to New
- Change Image
Turn off Ad/Ad Set
then Scale
Scaling Campaign If Ad Not Working Turn off Ad/Ad Set Scaling Campaign If Ad Not Working VV/Engage/SMS Audience
RETARGET COLD AUDIENCE 2. Start $20-30/day and - Change Text
[ > $15/SMS ] Budget Well, or Price [ > $25/SMS or $0.10 Thruplay ] Budget Well, or Price
(Use Same Post ID) slowly increase up to Step 3:
(ex: $100-500) Increase, then... (ex: $100-500) Increase, then...
$50/days if campaign profit - Change System (Ex:
If still not working
Send Message, Video
If still not working
If still not working
View, Lead Ad,
Traffic...)
Step 1: Step 1: Step 4:
- Change Audience - Change Audience - Offer
Step 2: Step 2:
- Change Hook 1. Optimize: Duplicate 1. Optimize: Duplicate New - Change Hook
1. Optimize: Duplicate New New Campaign With Campaign - Create New Ad Bad Ad/Ad Set Good Ad/Ad set
1. Optimize: Duplicate New Campaign - Create New Ad - Change Image - Change Image CA- SMS (Average: 20)
Campaign With Same/Old - Change Text Same/Old Ad Post ID to Post ID - Change Text [ > $25/SMS or $0.10/Thruplay ] [ < $25/SMS or $0.10/Thruplay ] CA- VV (Average: $50): - CA - Messenger Only (New) or (180 day) CA- Website (Average: $10) CA- FB Engage (Average: $20)
Post ID New SA/LLA/Mix 2. Start $50/day and slowly - CA-15s Thruplay - CA-Thinksmart Official Website and Vip Sale Page - CA-FB Engage [ No Messenger ]
Ad Post ID to New Step 3: Step 3: - MC- Everyone in MC List [ Not New Customer & Unsub After Fix Copy then
2. Start $50/day and slowly Audience increase up to $300/days if - CA-25% VV - CA-PP Visit Web VIP but not click Schedule (12-10) - CA-FB Engage & Messenger New
SA/LLA/Mix Audience - Change System (Ex: - Change System (Ex: - MC- CA: PP have not give phone Split Test to best
increase up to $300/days if 2. Start $100-300 per day campaign profit Wait 5 Days, - CA-50% VV - CA- PP Visit Web VIP but didnt Book Appointment - CA- FB Engage post or ad
2. Start $100-300 per day Send Message, Video Send Message, Video - MC- CA: PP click [ yes, I want ] but not give phone yet - MC-PP Give Phone [ But Not Yet Customer] - Optional: CA-FB Engage CTA
SA/LLA
campaign profit If Good Price - CA-75% VV
View, Lead Ad, View, Lead Ad, - CA- 95% VV - MC-CA: PP [ No, I don?t want] but not give phone yet - Optional: CA-Website Lead- [ Event ReTarget ] - Optional: CA-FB Engage Visit Web
then Scale
Traffic...) Traffic...) - MC-CA: PP click [ health + retire] but not give phone yet
Step 4: Step 4:
- Offer - Offer
Turn off Ad/Ad Set
Scaling Campaign If Ad Not Working
[ > $25/SMS or $0.10 Thruplay ]
Budget Well, or Price
Increase, then...
After Fix Copy then After Fix Copy then
Split Test to best Split Test to best
SA/LLA SA/LLA If still not working

Step 1:
- Change Audience
Optimize: Step 2:
- Change Hook
1. Optimize: Duplicate New 1. Duplicate New Campaign - - Change Image
Campaign With Same/Old Create New Ad Post ID - Change Text
Ad Post ID to New Step 3:
VV/Engage/SMS Audience 2. Start $20-30/day and - Change System (Ex:
slowly increase up to Send Message, Video
Low Price $50/days if campaign profit View, Lead Ad,
Low Price Traffic...)
Step 4:
- Offer Step 4:
Super & Main CA
CA- SMS (Average: 20)
CA- VV (Average: $50): - CA - Messenger Only (New) or (180 day) CA- Website (Average: $10) CA- FB Engage (Average:: $20) After Fix Copy then
- CA-15s Thruplay - CA-Thinksmart Official Website and Vip Sale Page - CA-FB Engage [ No Messenger ] Split Test to best
- MC- Everyone in MC List [ Not New Customer & Unsub
- CA-25% VV - CA-PP Visit Web VIP but not click Schedule (12-10) - CA-FB Engage & Messenger New SA/LLA
- MC- CA: PP have not give phone - CA- PP Visit Web VIP but didnt Book Appointment - CA- FB Engage post or ad
- CA-50% VV
- CA-75% VV - MC- CA: PP click [ yes, I want ] but not give phone yet - MC-PP Give Phone [ But Not Yet Customer] - Optional: CA-FB Engage CTA
- CA- 95% VV - MC-CA: PP [ No, I don?t want] but not give phone yet - Optional: CA-Website Lead- [ Event ReTarget ] - Optional: CA-FB Engage Visit Web
- MC-CA: PP click [ health + retire] but not give phone yet

Super Interest Main Interest

Step 4:
Demographic

Choose Best
Cold Audience
and Include
Use Low Price Use Low Price
Use Low Price
Ads of Step 3 to Only State Super CA Video View [ Same Demographic ] Super CA Video View [ Same Demographic ]
Ads of Step 3 to Ads of Step 3 to run CBO - CA- 15s Thruplay of All Videos Combine - CA- 15s Thruplay of All Videos Combine
run CBO run CBO
Individual Specific Mix With - CA- 50% VV All IUL Videos Combine - CA- 50% VV All IUL Videos Combine
CBO 5 State Merge 5 States
Only State Audience State - CA- 75% VV All IUL Videos Combine - CA- 75% VV All IUL Videos Combine
Super CA- 5- [ CRM ] - CA- 95% VV All IUL Videos Combine - CA- 95% VV All IUL Videos Combine
Super CA- 4- [ FB Engagement ] - CA- CRM Data Prospect Phones Only 05-12-2020 - Organic-CA- Video Engage Combine for [ March-June ] - Organic-CA- Video Engage Combine for [ March-June ]
Super CA- 3- [ Website ] - CA- CRM Prospect Email-Phone 051220 - CA- Term Thruplay 15s VV - CA- Term Thruplay 15s VV
Super CA Super CA- 2- [ Messenger ] - CA-Thinksmart Official Website and VIP Sale Page
- CA- FB Engage [ No Messenger ]
- Customer - CRM Phone Only
Main CA
- CA- Messenger Only- New 051020 - CA- Messenger Only- New 051020 - CA- FB Engage & Messenger- New 051020 - CA- Term Thruplay 50% VV - CA- Messenger Only- New 051020 - CA- Term Thruplay 50% VV
Creative - CA-PP Visit Web VIP but not click Schedule - CA- CRM:Customer w/ Phone + Email [Jim]- Backup
CopyWriting - CA-Thinksmart Official Website and VIP Sale Page - MC-Everyone MC List [ Not New Customer & Unsubs ] - CA- FB Engage post or ad - CA - 50% Leon IUL Corona - CA-Thinksmart Official Website and VIP Sale Page - CA - 50% Leon IUL Corona
- CA- PP Visit Schedule but didnt Book Appointment - CA-CRM : Customer-Phone, Email + PSID
- CA- FB Engage & Messenger- New 051020 - MC- People have not give phone [General ] - CA- FB Engage CTA - CA - 75% Leon IUL Corona - CA- FB Engage & Messenger- New 051020 - CA - 75% Leon IUL Corona
- CA- 15s Thruplay of All Videos Combine - MC-PP Give Phone [ But Not Yet Customer ] - CA- Prospect of Thinksmart-CRM [11-20-19 ] - CA- 15s Thruplay of All Videos Combine
- MC-PP Give Phone [ But Not Yet Customer ] - CA- FB Engage Visit Web - CA - 50% Jimmy IUL Corona - CA - 50% Jimmy IUL Corona
Run 1 Campaign with Run 1 Campaign with 5 Run 5 Campaign with Run 5 Campaign with 1 - CA-Website Lead- [ Event ReTarget ] - CA-Customer of Thinksmart-CRM [11-20-19 ]
5 Ad Sets for 5 States Ad Sets for 5 States 1 Ad Set per State Ad Set per State Run 1 Campaign 1 Run 1 Campaign 1 Ad - CA - 75% Jimmy IUL Corona - CA - 75% Jimmy IUL Corona
[ Objective SMS ] [ Objective Video View ] [ Objective SMS ] [ Objective Video View ] Ad Set for 5 States Set for 5 States - CA- 25% VV of Everyone Testimonies [ An,Angel and other ] - CA- 25% VV of Everyone Testimonies [ An,Angel and other ]
[ Objective SMS ] [ Objective Video View ] IMAGE COPY 1:
(TEXT + IMAGE) - CA- 50% VV Everyone Testimonies [ An, Angel, other ] - CA- 50% VV Everyone Testimonies [ An, Angel, other ]
- CA-25% of Jimmy 1min VSL - CA-25% of Jimmy 1min VSL
- CA- 50% Jimmy 1min VSL - CA- 50% Jimmy 1min VSL
- Florida - CA-75% of Jimmy 1min VSL - CA-75% of Jimmy 1min VSL
Florida California Texas Georgia Washington Florida California Texas Georgia Washington OR/AND Florida California Texas Georgia Washington Florida California Texas Georgia Washington OR/AND - California
- Texas
- Florida
- California Image 1 Image 2 Image 3

- Georgia - Texas
- Georgia
- Washington
- Washington

RUN
SPLIT TEST
CREATIVE
Optimize Optimize Optimize Optimize Optimize Optimize (with the best
Demographic Demographic State Audience)
Demographic Demographic Demographic Demographic

Select Best
State Audience

Bad Ad/Ad Set Good Ad/Ad set

[ > $15/SMS ] [ < $15/SMS ]
Good Ad/Ad set Bad Ad/Ad Set Good Ad/Ad set
Wait 3-5 Days
[ < $15/SMS ] [ > $25/SMS or $0.10/Thruplay ] [ < $15/SMS ] Bad Ad/Ad Set Good Ad/Ad set
Bad Ad/Ad Set Bad Ad/Ad Set Good Ad/Ad set Bad Ad/Ad Set Good Ad/Ad set
[ > $15/SMS ] [ > $15/SMS ] [ < $15/SMS ] [ > $25/SMS or $0.10/Thruplay ] [ < $25/SMS or $0.10/Thruplay ]
[ > $25/SMS or $0.10/Thruplay ] [ < $25/SMS or $0.10/Thruplay ]
How To Create Ad Sets Super Interest ?
Take Winner 1 or
Winner 1 + 2 run
[ Retarget ]
WINNER AD 1 CBO for Specific WINNER AD 2
Audience
Turn off Ad/Ad Set If Ad Not Working If Ad Not Working Turn off Ad/Ad Set Scaling Campaign If Ad Not Working
Turn off Ad/Ad Set Scaling Campaign If Ad Not Working Scaling Campaign If Ad Not Working Turn off Ad/Ad Set Scaling Campaign Scaling Campaign Turn off Ad/Ad Set
Turn off Ad/Ad Set [ > $15/SMS ] Budget Well, or Price
[ > $15/SMS ] Budget Well, or Price [ > $15/SMS ] Budget Well, or Price Budget Well, or Price Budget Well, or Price [ > $25/SMS or $0.10 Thruplay ]
[ > $15/SMS ] [ > $25/SMS or $0.10 Thruplay ] (ex: $100-500) Increase, then... Scaling Campaign If Ad Not Working
(ex: $100-500) Increase, then... (ex: $100-500) Increase, then... (ex: $100-500) Increase, then... (ex: $100-500) Increase, then...
Budget Well, or Price
(ex: $100-500) Increase, then...

Good price maintained 5 days

Good price maintained 5 days Good price maintained 5 days

Good price maintained 5 days

1. Optimize: Duplicate New Step 1: CBO 5 State
Step 1: Step 1: Step 1: Step 1: 1. Optimize: Duplicate New - Change Audience
1. Optimize: Duplicate 1. Optimize: Duplicate New 1. Optimize: Duplicate New 1. Optimize: Duplicate 1. Optimize: Duplicate New 1. Optimize: Duplicate 1. Optimize: Duplicate New Campaign - Create New Ad
- Change Audience 1. Optimize: Duplicate - Change Audience - Change Audience - Change Audience Campaign With Same/Old Ad Step 2: Step 1:
Campaign - Create New Ad New Campaign With Campaign - Create New Ad New Campaign With Campaign - Create New Ad Post ID 1. Optimize: Duplicate New 1. Optimize: Duplicate New
New Campaign With Step 2: New Campaign With Campaign - Create New Ad Step 2: Step 2: Step 2: Post ID to New SA/LLA/Mix - Change Audience
Same/Old Ad Post ID to Same/Old Ad Post ID to 2. Start $50/day and slowly - Change Hook Campaign - Create New Ad
Same/Old Ad Post ID to Post ID - Change Hook Same/Old Ad Post ID to Post ID Post ID - Change Hook Post ID - Change Hook Audience Campaign With Same/Old Ad Step 2:
- Change Hook increase up to $300/days if - Change Image Post ID
New SA/LLA/Mix 2. Start $50/day and slowly New SA/LLA/Mix 2. Start $50/day and slowly New SA/LLA/Mix 2. Start $50/day and slowly New SA/LLA/Mix 2. Start $50/day and slowly 2. Start $100-300 per day Post ID to New SA/LLA/Mix
- Change Image - Change Image - Change Image - Change Image campaign profit - Change Text 2. Start $50/day and slowly - Change Hook
Audience increase up to $300/days if Audience increase up to $300/days if Audience increase up to $300/days if Audience increase up to $300/days if Audience
- Change Text - Change Text - Change Text - Change Text Step 3: increase up to $300/days if - Change Image
2. Start $100-300 per day campaign profit 2. Start $100-300 per day campaign profit 2. Start $100-300 per day campaign profit 2. Start $100-300 per day campaign profit 2. Start $100-300 per day
Step 3: Step 3: Step 3: Step 3: - Change System (Ex: campaign profit - Change Text
- Change System (Ex: - Change System (Ex: - Change System (Ex: - Change System (Ex: Send Message, Video Step 3:
Send Message, Video Send Message, Video Send Message, Video Send Message, Video View, Lead Ad, - Change System (Ex: Florida California Texas Georgia Washington Super Interest Main Interest
View, Lead Ad, View, Lead Ad, View, Lead Ad, View, Lead Ad, Traffic...) Send Message, Video
Traffic...) Traffic...) Traffic...) Traffic...) Step 4: View, Lead Ad,
Step 4: Step 4: Step 4: Step 4: - Offer Traffic...)
- Offer - Offer - Offer - Offer Step 4:
- Offer

After Fix Copy then

After Fix Copy then After Fix Copy then After Fix Copy then After Fix Copy then Split Test to best
Split Test to best Split Test to best Split Test to best Split Test to best SA/LLA After Fix Copy then
SA/LLA SA/LLA SA/LLA SA/LLA Split Test to best
SA/LLA Optimize
Demographic

Group 1 Group 2 Group 3 Group 4 Group 5 Group 1 Group 2 Group 3 Group 4

Good Ad/Ad set

Bad Ad/Ad Set
[ < $15/SMS ]
[ > $15/SMS ]

Super CA Video View Super CA Video View Super CA Video View Super CA Video View
Super CA Video View Super CA-2 Super CA Video View Super CA-3 Super CA Video View Super CA-4 Super CA Video View Super CA-5 Super CA Video View Main CA Main CA Main CA Main CA
Super CA [ Same Demographic ] [ Same Demographic ] [ Same Demographic ] [ Same Demographic ]
[ Same Demographic ] [ Messenger ] [ Same Demographic ] [ Website ] [ Same Demographic ] [ FB Engage ] [ Same Demographic ] [ CRM ] [ Same Demographic ]
1. Run Post Engage
Turn off Ad/Ad Set Scaling Campaign If Ad Not Working
Ad if Ad price is high
[ > $15/SMS ] Budget Well, or Price
without interaction
(ex: $100-500) Increase, then...
2. Run $10-20 per day
CA- Messenger CA-Thinksmart Official CA- FB Engage & CA- 15s Thruplay of
Only- New 051020 Website and VIP Sale Page Messenger- New 051020 All Videos Combine

1. Optimize: Duplicate 1. Optimize: Duplicate New Add Testimionies Hack: Step 1:

New Campaign With Campaign - Create New - Change Audience
Same/Old Ad Post ID to Ad Post ID 1. Post ch?a có cmt - Add Quy?n l?i Step 2:
c?a ch??ng trình & CTA
New SA/LLA/Mix 2. Start $50/day and slowly - Change Hook
Audience increase up to $300/days if 2. Post ?ã có engagement - Add
- Change Image
2. Start $100-300 per day campaign profit Testimonies Hack Image - Change Text
Step 3:
3. Post có nhi?u engagement - Add - Change System (Ex:
Testimonies Hack Video Send Message, Video
View, Lead Ad,
Traffic...)
Step 4:
- Offer

After Fix Copy then

Split Test to best
SA/LLA

Step 5:
Super & Main Interest

Super Interest Main Interest

Super LLA Demographic Main Interest SA Main Interest LLA 1% Demographic

Super SA

Super SA-2
Super LLA-2- [ VV ] Super LLA-4- [ MC ]
Super SA [ Top 5 Main ] - FT: SA- Baby Company & Brand Super LLA- [ Top 5 Main ] SA- Top 10 States SA- Top 10 States
- FT: SA- All Parent + Engage - LLA 1%- CA- 95% of IUL Secrets Videos Super LLA-3- [ Lead & Engage ] - LLA 1%- CA-Customer of Thinksmart-CRM [11-20-19 ] Super LLA-5- [ AngelP ] Super LLA-6- [ CRM ] - SA- Just Married - LLA 1%- CA- Thinksmart Insurance Website and VIP Sale Page
- FT: SA- Supplier Nails/Cosmetics - LLA 1%- CA- 95% VV Thinksmart Story + IUL Secrets- New - LLA 1% - PP clk [Yes, I want] but not give phone yet - SA- Life Insurance Company - LLA 1%- MC- New Customer Total - California - North Carolina
- SA- Just Married - LLA 1%- CA- Thinksmart Insurance Website and VIP Sale Page - California - North Carolina SA- USA
- FT: SA- Top 10 Life Company - LLA 1%- CA- 95% VV All IUL Videos Combine - LLA 1%- CA- FB Engage & Messenger- New 051020 - LLA 1% - PP clk retire+health but not give phone yet - LLA 1%- All Subscribers 1_13_20 - LLA 1%- CA-Customer of Thinksmart-CRM [11-20-19 ] SA- USA - SA- Just Buy House & Engage & Married - LLA 1%- CA- 75% VV All IUL Video Combine - Florida - South Carolina
- SA- Life Insurance Company - LLA 1%- MC- New Customer Total - Florida - South Carolina [ Exclude New York ]
- FT: SA- Dream 100 Combine Together - LLA 1%- CA- 95% Health Red - LLA 1%- CA- Lead Ad- Term & IUL Secrets - LLA 1%- CA-CRM : Customer-Phone, Email + PSID - LLA 1%- All Subscriber 03/15/20 - LLA 1%- CA- Prospect of Thinksmart-CRM [11-20-19 ] [ Exclude New York ] - SA- Tradeshow & TV - LLA 1%- CA- Messenger Only- New 051020 - Georgia - Texas
- SA- Just Buy House & Engage & Married - LLA 1%- CA- 75% VV All IUL Video Combine - Georgia - Texas
- FT: SA- Pregnancy and Mom - LLA 1%- CA-75% of Jimmy 1min VSL - LLA 1%- CA- Lead Ad- Term & IUL - LLA 1%- MC - New Customer Total - LLA 1%- Angel P Customer Phone Purchase list 03_24_20 - LLA 1%- CA-CRM : Customer-Phone, Email + PSID - SA- Health Insurance - LLA 1%- CA- FB Engage & Messenger- New 051020 - Louisiana - Virginia
- SA- Tradeshow & TV - LLA 1%- CA- Messenger Only- New 051020 - Louisiana - Virginia
- FT: SA- High Networth Income - LLA 1%- CA- 75% VV All IUL Videos Combine - LLA 1%- CA- Lead Ad- [ Open & Submit Only ] - LLA 1%- MC - Term Life [ Prospect only ] - LLA 1%- Angel P Customer Phone Purchase list 03_24_20 - LLA 1%- Customer - CRM Phone Only - Missouri - Washington
- SA- Health Insurance - LLA 1%- CA- FB Engage & Messenger- New 051020 - Missouri - Washington
- FT: SA-General-Nails - LLA 1%- CA - 75% Jimmy IUL Corona - LLA 1%- MC-PP Give Phone [ But Not Yet Customer ]
- FT: SA- Motivation and education - LLA 1%- CA- 75% Health Red - LLA 1%- Customer - CRM Phone Only
- FT: SA- Premium Brand Name

How To Create Ad Sets Super Interest ?

[ Cold Traffic ]

Super Interest
Main Interest

Group 1 Group 2 Group 3 Group 4 Group 5 Group 6

Group 1 Group 2

Main Interest Follow Group 1

Super SA Super LLA Demographic Super SA Super LLA Demographic Super SA Super LLA Demographic Super SA Super LLA Demographic Super SA Super LLA Demographic Super SA Super LLA Demographic Main Interest SA Demographic then Change
LLA 1%
SA and LLA
other

Super SA Super LLA-2 SA- Top 10 Super SA Super LLA-3 SA- Top 10 Super SA Super LLA-4 SA- Top 10 Super SA Super LLA-5 SA- Top 10 Super SA Super LLA-6 SA- Top 10 SA- Top 10
Super SA- [ Top 5 Main ] Super LLA- [ Top 5 Main ] SA- USA or Super SA-2 SA- USA or or Super SA-2 SA- USA or or Super SA-2 SA- USA or or Super SA-2 SA- USA or or Super SA-2 SA- USA or SA- Just Married LLA 1% of Messenger SA- USA or
[ Top 5 Main ] [ VV ] States [ Top 5 Main ] [ Lead & Engage ] States [ Top 5 Main ] [ MC ] States [ Top 5 Main ] [ AngelP ] States [ Top 5 Main ] [ CRM ] States States