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ლუკიზმი

Advertiseme
nt
 •
An advertisement is the promotion of a
product , brand or service to a viewership in
order to attract interest , engagement and sales.

What is an •
Advertisement come in many forms , from
copy to interactive video , and have evolved to
advertisement? become a crucial feature of the app
marketplace.
•

•
 • Advertisements are a guaranteed
method of reaching an audience.By
creating an engaging , and spending
Why are enough to reach many users,
advertisements advertisement can have an immediate
impact on business.
important?
 Three stages of Development of Advertising

• Advertising enables companies to reach a large number of consumers who may

be interested in their products and services. Advertising also helps small
companies differentiate their product and service offerings from competitors.
An ad campaign is designed to get the attention of readers or listeners, build
their interest and promote them to act.
Three stages of Advertising

1. Target Audience

2. Select Advertising Media

3. Create content

• Small businesses may shy away from spending

money on advertising, but doing so could mean
the difference between success and
failure.Small companies go through three basic
stages when developing their advertising.
 Burger King decides to
confuse its audience

• If you were watching this year's Super Bowl ads, you

would have seen an experimental advert of late pop
art icon Andy Warhol tucking into a Whopper from
Burger King. In a slot where 30 seconds can cost
upwards of $5 million, the unhurried footage of
Warhol eating a burger accompanied by the hashtag
#EatLikeAndy was a costly risk that left viewers
unimpressed and confused.On top of this, the
advertising analytics firm Ace Metric revealed that
the clip was the weakest-performing restaurant ad
since 2010. To add insult to injury, USA Today's Ad
Meter ranked it the lowest-scoring Super Bowl ad of
2019.
 Apple: Get a Mac

• While there have been many great Apple

campaigns, this one takes the cake. In 2006
the Apple company uploaded the video with
name: Get a Mac.PC debate ended up being
one of the most successful campaigns ever for
Apple. The company experienced 42%
market share growth in its first year with its
help. These commercials tell Mac's audience
everything they need to know about the
product without being overt -- and in a clever
way.
Thank you for your
attention