BUSINESS PLAN FOR ALPHA E BIKES

INTRODUCTION
In this project we were importing electronic bikes from china and now we are telling a business
plan economically along with culture and financial plan and marketing analysis we are
explaining our business plan that what it is and what it will be in future.

Cultural analysis of Pakistan:

Pakistani culture is actually a part of the contemporary Islamic civilization which draws its value
and traditions from Islam and rich Islamic history. Majority of population comprises of Muslims
and follows teachings of Islam. Pakistani culture is a beautiful blend of the Punjabi, Sindhi,
Pathan, Balochi, Barohi, Saraiki and Kashmiri cultures. In addition, the presence of Hindu
community in Sindh gives touches of dance and music in the Sindhi region.

Summary:

Culture consists of language, values, characteristics, beliefs, customs, institutions, tools, arts,
religion, law, ceremonies and festivals. Pakistan has a very rich cultural and traditional
background. A Pakistani culture is influenced by number of culture. Pakistan has many
subcultures. It has four provinces, Punjab, Sindh, NWFP and Baluchistan. The residents of each
province have distinct cultures which makes them different from other. English is the official
language in Pakistan, but the national language is Urdu, which is widely spoken and understood
throughout the country. Punjabi, Pashto, Sindhi, Balochi and Kashmiri and various others are the
regional languages; Potohari, Sheena, Gilgiti, seriaki and etc. These Pakistani cultures have been
greatly influenced by many of the surrounding countries‟ cultures, such as those of Turkish,
Persian, Afghan, and Indians of South Asia, Central Asia and the Middle East.

Pakistani Societies are rich with multi-ethnic and multilingual, multi-ethnic and multicultural.
Though cultures within the country differ to some extent, more similarities than differences can
be found as most Pakistanis are of mainly „Aryan‟ heritage and/or have lived side by side along
the Indus River for the past several thousand years and coexisted. However, over 60 years of
integration, a distinctive “Pakistani” culture has sprung up especially in the urban areas where
many of the diverse ethnic groups have coexisted and in many cases, intermarried. Education is
highly regarded by members of every socio-economic stratum with the country now having a
literacy rate of 55%, up from 3% at the time of independence.

Increasing globalization has increased the influence of Western culture in Pakistan, especially
among the affluent, which have easy access to Western products, television, media, and food.
Many Western food chains have established themselves in Pakistan, and are found in the major
cities. At the same time, there is also a reactionary movement within Pakistan that wants to turn
away from Western influences, and this has manifested itself in a return to more traditional roots,
often conflated with Islam.

A. Introduction:

Pakistan, officially the Islamic Republic of Pakistan populous and multiethnic country of

South Asia. Pakistan has historically and culturally been associated with its neighbours Iran,
Afghanistan, and India. Since Pakistan and India achieved independence in 1947, Pakistan has
been distinguished from its larger southeastern neighbor by its overwhelmingly Muslim
population (as opposed to the predominance of Hindus in India). Pakistan has struggled
throughout its existence to attain political stability and sustained social development. Its capital
is Islamabad, in the foothills of the Himalayas in the northern part of the country, and its largest
city is Karachi, in the south on the coast of the Arabian Sea.:

The history of the Islamic Republic of Pakistan began on 14 August 1947 when the country
became an independent nation in the form of Dominion of Pakistan within the British
Commonwealth as the result of Pakistan Movement and the partition of India. While the history
of the Pakistani Nation according to the Pakistan government's official chronology started with
the Islamic rule over Indian subcontinent by Muhammad bin Qasim which reached its zenith
during Mughal Era. In 1947, Pakistan consisted of West Pakistan (today's Pakistan) and East
Pakistan (today's Bangladesh). The President of All-India Muslim League and later the Pakistan
Muslim League, Muhammad Ali Jinnah became Governor-General while the secretary general of
the Muslim League, Liaquat Ali Khan became Prime Minister. The constitution of 1956 made
Pakistan an Islamic democratic country.
 A. Geography of Pakistan:

Pakistan lies at the collision point between the Indian and Asian tectonic plates. As a result,
much of the country consists of rugged mountains. The area of Pakistan is 880,940 square km
(340,133 square miles).

The country shares borders with Afghanistan to the northwest, China to the north, India to the
south and east, and Iran to the west. The border with India is subject to dispute, with both nations
claiming the mountain regions of Kashmir and Jammu.

Pakistan's lowest point is its Indian Ocean coast, at sea level. The highest point is K2, the world's
second-tallest mountain, at 8,611 meters (28,251 feet).

Climate of Pakistan

With the exception of the temperate coastal region, most of Pakistan suffers from seasonal
extremes of temperature.

From June to September, Pakistan has its monsoon season, with warm weather and heavy rain in
some areas. The temperatures drop significantly in December through February, while spring
tends to be very warm and dry. Of course, the Karakoram and Hindu Kush mountain ranges are
snowbound for much of the year, due to their high altitudes.

Temperatures even at lower elevations may drop below freezing during the winter, while
summer highs of 40°C (104°F) are not uncommon. The record high is 55°C (131°F).

Population and growth

 Population: 165,803,560 (July 2006 EST.)

 Growth rate: 2.09% (2006 EST.)
 Birth rate: 29.74 births/1,000 population (2006 EST.)
 Death rate: 8.23 deaths/1,000 population (2006 EST.)
 Net migration rate: -0.59 migrant(s)/1,000 population (2006 EST.)

B. Social institutions:
The standard of living in Pakistan differentiates and varies between different classes of society.
Pakistan is a largely developing country and according to the Human Development Index, is
ranked 147th out of 170 countries, upper side of "low human development.

a) Family Dynamic:

In Pakistan, family is the core of social life, with family honor serving as the key to many ethnic
groups. Parents, their sons, and the sons’ families will often live together in the same household.
In more traditional families, men serve as head of their homes. In less traditional families, men
and women make decisions together. Women are typically responsible for household duties. In
rural areas, women tend to the field and livestock in addition to household duties. Families tend
to be large; the average woman has three children.

From a young age, Pakistani children help with chores. Parents raise their children, providing
education and health care up to and even beyond their children’s marriage. Typically, at least one
son lives in the family home to take care of his elderly parents with his wife and children.

b) Education:

The education system in Pakistan is generally divided into five levels.

Level – 1: PRIMARY (grades 1 through 5)

Level – 2: MIDDLE (grades 6 through 8)

Level – 3: SECONDARY (grades 9 & 10)

Level – 4: HIGHER SECONDARY (grade 11 & 12)

Level – 5: UNIVERSITY PROGRAM.

i. Literacy rate:

The literacy rate for Pakistan in a 2012 consensus was 56%, which includes both males and
females from both rural and urban areas. A 56% literacy rate is very low; this means that almost
half of the country is illiterate and can contribute very little to economic development because
the major contribution in that area is made through education. Despite a very low average
literacy rate, however, there are exceptional cases where the rate is very high.
In Lahore, Islamabad and Karachi. In these cities, the literacy rate is almost 75%, far above those
in tribal areas, where acquiring a modern education is considered un-Islamic due to religious
extremism. In these areas, the literacy rate can be as low as 9%, particularly because females are
not allowed to attend school.