CORPORATE SOCIAL

RESPONSIBILITY PROJECT

Submitted by:

Rajvi Chatwani - 201900929

Aarti Satish Shah - 20190063

3

Submitted to: Miss Maryam Fouladirad

August 2, 2020
NORTHERN COLLEGE OF APPLIED ARTS & TECHNOLOGY
IBM Group 2
Company Background
DHL (Dalsey, Hillblom and Lynn) International GmbH is a German courier, parcel and express
mail service which is a part of the German logistics company Deutsche Post DHL. More than 1.3
billion parcels are distributed annually.
The regional headquarters of DHL Express is a part of Bonn's Deutsche Post headquarters.
Headquarters for the Americas are in Plantation, Florida, USA, while headquarters for the Asia-
Pacific and emerging markets are in Singapore, Malaysia, Hong Kong and China. The European
headquarters is based in Leipzig, Germany.
With everything they do, it help connect people and improve their lives like international express
deliveries, global freight forwarding by air, sea, road and rail, warehousing solutions from
packaging, to repairs, to storage, mail deliveries worldwide, and other customized logistic services.
DHL operates in more than 220 countries and territories around the globe making it the world's
most multinational company. With more than 350,000 employees, they deliver solutions for a
nearly infinite range of logistics needs. DHL is part of the leading global postal and logistics
company Deutsche Post DHL Group and comprises the DHL Express, DHL Parcel, DHL e-
Commerce, DHL Global Forwarding, DHL Freight and DHL Supply Chain business units. They
belong to express logistics industry. Founded in the United States in 1969 (51 years ago) DHL
expanded its service worldwide by the late 1970s. Adrian Dalsey, Larry Hillblom, and Robert
Lynn were the founders. DHL head office is headquartered in Bonn, Germany. DHL has various
products such as DHL Express Worldwide, DHL Express 9:00, DHL Express 12:00.
Services offered
It offers the customers a comprehensive range of integrated logistics solutions as an international
provider of express, supply chain, as well as air, ocean and overland freight forwarding services.
With a network that spans the globe, they are one of the leading providers in the business segments.
They are working constantly to develop their offerings so they can fulfill the full range of needs
and requirements of the customers.
Much of the company at DHL Express is known as DHL International GmbH. Major competitors
include FedEx, UPS, and national postal carriers such as U.S. Postal Service (USPS), and Royal
Mail. However, DHL has a minor partnership with USPS, allowing DHL to deliver small packages
 to the recipient via the USPS network known as DHL Global Mail, now known as DHL e-
Commerce. This is also the main source of USPS mail transfers to and from Iraq and Afghanistan.
DHL provides services worldwide including deliveries to countries including Iraq, Afghanistan
and Myanmar (formerly Burma). DHL is not affected by U.S. embargoes or sanctions because it
is German-owned, and will be shipping to Cuba and North Korea. There are still strict codes for
distribution to North Korea, as the nation has poor ties with the West. As DHL is no longer a US
company, domestic flights between U.S. airports are not permitted. Those facilities are licensed
by DHL to other providers.
Mission
DHL binds people and makes life easier. And they do this by being uncompromisingly customer-
centric and delivering day in and day out excellence. Through bringing people together and making
life simpler, they help to make the planet a better place for the customers, their workers, investors
and our community. Being The World's Logistics Business goes well beyond its global footprint
in over 220 countries and territories, or its tireless entrepreneurial spirit when it comes to new
markets. This also goes to their exceptional ability to provide a vast range of logistics solutions –
from mission-critical express delivery to economical freight transport, from taking the uncertainty
out of customs to handling the complexities of global supply chains, and all in between.
Vision
DHL aims to be the logistics company to which people turn – not just the first choice for all
shipping needs but also the first option for job and investment opportunities and the global
benchmark for responsible business model.
Values
DHL believes in Compliance, Data Protection & Security, Corporate Security, and Occupational
Health & Safety.
CSR Objectives of DHL
 Focus on what's brought them success.
They are a multinational logistics business well-positioned in rising markets around the world. As
its core business, they remain focused on logistics. They also reconfirm their commitments to be
Provider, Employer and Investment of Choice in Strategy 2015 as well as to contribute to a better
world they call "Living Responsibility."
 Connect across the organization.
The people around the world have a huge amount of know-how, knowledge and creativity. They
are working tirelessly to find new ways to discover and share this treasure within our global
business family. One very important step they have taken was to introduce their certified
programme worldwide, which is a specialist training programme for all of their workforce.
 Grow in new market segments.
They expand their business in growth markets and segments, particularly in the emerging markets
and the world's vibrant e-commerce markets. There is so much potential to build on their success
and gain market share, and as they move towards 2020 they aim to expand their logistics services
and tap into these opportunities.

DHL CSR Policy Analysis

Responsible business practice is an integral part of the DPDHL Group corporate strategy. DHL
meets the expectations of their stakeholder through their steadfast commitment to economic, social
and ecological sustainability across the Group. Responsible business practice enables DPDHL to
contribute to society while creating business opportunity and growth, minimize business and
financial risk for both the company and its stakeholder, continually build their reputation and
ensures that their business activities adhere to national laws and regulations, ethical standards and
international guidelines which is something they expect from their suppliers as well. Moreover,
DHL applies the Responsible Business Practice Network which identifies focuses on issues, sets
standards and targets, improves the Group's performance in those areas and creates transparency
with regard to progress made against our targets. Members of the RBP network maintain an
ongoing dialogue with their respective stakeholders which then ensures that stakeholder
expectations in regard to social and environmental issues are accounted for appropriately and that
our business is aligned systematically with their interests. These practices ensures sustainability
with profitability and maintains the Group's overarching goal.
DHL, the world’s leading Logistics Company, is taking corporate social responsibility to the next
level and creating a new standard for the global logistics industry.
Right now, they are increasingly integrating today’s green technologies into their own operations
and partnering with other organizations to build a better, greener future for us all.
Setting a New Standard for the Future
DHL is setting a new standard for the future of the logistics industry. From now until 2050, they
are on a mission to drive their global logistics business to zero logistics emissions.
That is a lofty goal, but DHL is prepared to “walk the talk” when it comes to corporate social
responsibility.
They know that “going green” can produce a solid competitive advantage which has the potential
to make their company sustainable and successful for years to come.
DHL Corporate Social Responsibility Initiatives
Thanks to their global reach and presence in almost every country on the planet, DHL is in a unique
position to help societies across the globe.
DHL has three main corporate social responsibility initiatives: GoHelp, GoTeach, and GoGreen.
The GoHelp program provides United Nations with skilled and efficient disaster prevention and
management support, while GoTeach focuses on providing better educational opportunities to
children and young adults.
The GoGreen initiative is a comprehensive environmental protection program designed to lead to
a greener, more sustainable future, and change the way the logistics industry operates.
Carbon Offsets Save Lives
DHL has started moving towards their zero emissions goal by sponsoring unique carbon offset
projects in the countries where they operate.
DHL’s investment has been essential for the nationwide Honduras Coffee Growers Clean Water
Project which aims to promote sustainable development of communities participating in the coffee
production process.
In rural Honduras, lack of clean drinking water frequently results in deadly water-borne illnesses.
Such illnesses undermine the quality of life in the region, including economic prosperity and
development.
Every day, many Hondurans have to make a choice: burn wood to try and purify their water, or
risk serious illness.
The wood is not harvested sustainably, and burning it contributes to climate change by unlocking
the carbon molecules stored inside. It also increases indoor air pollution.
The Hydraid BioSand water filter is a practical alternative that reduces greenhouse gas pollution
and brings clean air and water to families in Honduras. With large-scale water and sanitation
infrastructure too far on the horizon, it is a simple and effective solution that provides a number of
additional benefits beyond environmental impact.
Going Beyond Environmental Impact
The Honduras Clean Water Project did more than help DHL move towards their zero emissions
goal.
It also allowed DHL to establish themselves as an environmental leader in the industry and left a
profound, long-lasting impact on rural Honduras.
DHL’s investment helped Native Energy create a permanent knowledge base in the area, and
establish local oversight and tracking to ensure proper water filter construction and use going
forward.
In addition, local staff was hired to oversee program operations and water quality testing, and local
entrepreneurs were able to start a business out of making and selling water filters, increasing the
economic activity in the area.
Improved access to clean drinking water has also made the coffee production supply chain more
resilient by allowing coffee producers to direct more resources towards improving their education
and livelihood.
Talk the talk
The company has also established its own platform, the Delphi Dialog 2020 discussion series.
Senior management and board members hold talks with business and scientific experts along with
communities and the media. The sessions involve company execs taking questions from
customers, business partners, journalists, analysts, investors and political figures. "A landmark
Delphi Dialog session, which took place in China," Ehrhart says "explored the impact of
gridlocked megacities and global environmental problems on the logistics industry."
Such outreach programs help create a public profile of a company that has real concern for its own
impact on the world.

By the year 2025, DHL wants to:

 Increase their carbon efficiency by 50% compared to 2007 levels.

 Aiming to improve the lives of people right where they live and work, using clean pick-up
and delivery solutions for 70% of their first and last mile services, such as bicycles and
electric vehicles.
 Have more than 50% of our sales incorporate Green Solutions. In this way they also make
their customers’ supply chains greener.
 Certify 80% of their employees as GoGreen specialists and get them involved in their
environmental and climate protection activities. This includes joining partners to plant one
million trees every year to protect our forests.

Triple Bottom Line

Sustainability has always been a goal of organizations worldwide wherein the idea is to give back
to the society. However it is difficult to measure the sustainability of an organization. During mid-
1990, John Elkington coined the term ‘Triple Bottom Line’ whereby the sustainability of an
organization can be measured. This accounting method, called the triple bottom line, went beyond
the conventional income, return on investment and shareholder interest metrics to incorporate
environmental and social aspects. Through concentrating on detailed investment outcomes — that
is, success along the interrelated dimensions of earnings, people and the world — triple reporting
of the results can be relevant tool to support sustainability goals.
Triple Bottom Line evaluation of DHL CSR Policy
DHL uses management of triple bottom line sustainability that means the focus on the
environmental, economic, and social sustainability. One of its recent measures is the
replacement of conventional vehicle delivery by couriers, who ride bicycles to deliver packages to
customers. This measure has reduced the carbon footprint of DHL by 152 metric tons (Hembricks,
2016). Therefore, the environmental effect of DHL’s policy is positive.
At the same time, the company is also concerned with their social sustainability (Lewis, 1994).
The changing in the delivery system also shows this aspect of the company’s triple bottom line
sustainability because the company has become closer to its customers and made delivery more
personalized (Peters, 2012). Customers interact with the courier, who delivers packages right to
their home or work.
The economic sustainability of the company manifests through the employment of many
professionals and acceleration of the delivery of goods globally. In such a way, the company
stimulates trade and business activities and provides jobs for many people (McCormick, 2015).
Economic effects of such policy are definitely positive. Thus, DHL is the company that uses
management of triple bottom line sustainability to enhance its corporate social responsibility and
sustainability.
Does the company implement the policies effectively or not (walk the talk)?
Based on our research on the CSR activities by DHL, it can be concluded that it abides by its CSR
policy in true letter and spirit. DHL is known for its CSR activities worldwide and is included in
the list of best CSR companies in the world. However, we would recommend the following to the
company:

1. Make efforts to tap small industries like the Hotel Industry which are few in number but
yet have high weight imports or frequent imports.
2. Downward line extension to offer low-price import services with a different brand name
altogether.

Overall, DHL has a very strong CSR policy and it is taking corporate social responsibility to the
next level and creating a new standard for the global logistics industry.

Right now, they are increasingly integrating today’s green technologies into their own operations
and partnering with other organizations to build a better, greener future for us all.
References:
http://www.dhl.com.ph/en/about_us/company_portrait/mission_and_vision.html
http://www.dhl.com.ph/en.html
http://cr-report2016.dpdhl.com/organization-strategy/the-group/
https://en.wikipedia.org/wiki/DHL
https://www.prweek.com/article/1329124/csr-logistics-dhl-packages-its-environmental-
initiatives