ARTIST &

ARTISAN
Dr. Michelle P. Trangia, RPm, LPT
LEARNING OUTCOMES:
• Differentiate between artists and artisan;
• Classify the artist’s and artisan’s work in terms of Production Process,
Medium, and Technique;
• Critically discuss the National Artists Award and the Gawad sa Manlilikha ng
Bayan (GAMABA);
• Appreciate the value of curation in the digital age.
 What is an Artist? An Artisan?
ARTIST
- Person who perform any of the creative art
- ARTISTIC VALUE is clear
- FUNCTIONAL VALUE: None
It values aesthetic sense only
- In terms of OBJECTIVE VALUE: has a lot of
aesthetic value and is appreciated for his quality as it attributes in it.
pleases the individual.
ARTISAN
- Skilled worker who makes things by hand
- It has an ARTISTIC VALUE too
- It has a FUNCTIONAL VALUE but attempts to
imbue some elements of artistry or aesthetic in his
craft
- It is UTILITARIAN with certain aesthetic
Pamintuan, 2017
 Difference of artist and artisan

ARTIST
• Are the creators of tangible and
intangible products as an expression
and imagination
• Tangible – something that can be
touch
• Example of their arts are drawing,
painting
ARTISAN
• Makers of product and crafts, mostly
Utilitarian Art; can be functional or
non functional art (decorations)
• Also creates product for business
purposes
• Example of them are tailor,
shoemaker, jeweller,
 WORKS
ARTISTS ARTISANS
- Painters - Craftsmen - Guilds
- Composers - Builders - tattoo makers
- Writers - Draftsmen - commitment to a
- Sculptors - Engineer particular trade of
- Make up artists - Architect skill /craft
- Studio - Shoemakers - blacksmith
- Actors/actresses - Textile/glass workers
- Singers - Carpenters
- Interior designers - Carvers
- Web designers - Masons
- Weapon makers
Caslib et al, 2018
Artist works
Artisan works
• Studio manager
• Gallery assistants
• Art Fair directors
• Art advisor
• Art Dealer
• Curator
• Museum press officer
• Museum director
Caslib et al, 2018
 Art management
(art administration)
Is the process of running daily business operation of art institutions
Examples are Art Gallery, Theatres, Museums

TO BE AN ART MANAGER,
IT REQUIRES
• A BACHELOR DEGREE
• 5 YRS OF EXPERIENCE IN THE
RELATED AREA
• 1-3 YRS SUPERVISORY EXPERIENCE
• He/ She plans directs and coordinates all activities in
the department.
• He/ She executes the marketing objectives,
specification and concepts of design.
• He/ She monitors the department projects.
• He/ She prepares the department reports and analyze
productivity trends
• He/ She evaluates the staffs
• He/ She selects any additional staff if needed
• He/ She ensures that project, milestones and goals are
carried out
• He/ She has full authority for personal actions
• He/ She reports to a senior manager
 • Preserving and safeguarding the art

CURATOR ROLES • Selector of new work in the museum

• Deciding which works to be displaced
• Deciding how works are hung in the
galleries
• Decides how the viewing public
experience the exhibition
• Researching how to show artworks in
art historically and entertaining way
ROLES OF DEALER IN THE ART WORLD

• To bridge the gap between artist and

collector by championing their chosen artist
and bringing their work to public.
. Sometimes, acts as a curator by travelling
extensively, which like creating a display
collection for art buying in public
Role of buyer

• He/ She must be well versed in all types of art techniques

• Keep up to date on the art theory and criticism
• Knowledgeable in evaluating the quality and worth of a
piece of art
 PRODUCTION PROCESS
• This refers to how a piece of art is conceptualized and executed by the
artist/artisans’ ideas into reality.

Preproduction Production Postproduction

Caslib et al, 2018

ART PRODUCTION PROCESS

ART
- IS CONCERNED WITH THE
ACTUAL DOING
- AND HOW ACTIONS CAN BE
ACHIEVED
PRE PRODUCTION

• IS THE PROCESS OF FIXING

SOME TO THE ELEMENTS IN
ART (FILMS, PLAY OR OTHER
PERFORMANCES
Processes of Pre-production for a movie/theater play

1. Finalize a shooting script - You need to finalize the screenplay!

2. Storyboards and shot lists -Create a visual interpretation for the director and
cinematographer
3. FIND THE RIGHT CREW- You should work to get the entire team rounded

5. CHOOSE A PROPER BUDGET - By now, you should be finalizing your budget to make sure
you can find the gear and locations
6. CHOOSE YOUR GEAR- ARE YOU USING THE RIGHT GEAR FROM THE RIGHT BUDGET?
7. Clear the red tape - Permits and Insurance are IMPORTANT, PERMITS ARE FOR SHOOTING
IN PUBLIC, INSURANCE ARE FOR PROTECTING EMPLOYEES FROM ACCIDENTS
8.FIND THE RIGHT CAST- You need to find the right cast that suits the movie and the budget
9.REHEARSE - Rehearse weeks before shooting to ensure that the cast will perform it effectively
 PRODUCTION
• IS THE PROCESS OF COMBINING VARIOUS
MATERIAL INPUTS AND NON MATERIAL
INPUTS TO BE ABLE TO MAKE SOMETHING
FOR THE OUTPUT

• THE ACT OF CREATING OUTPUT WITH

GOOD SERVICE
 Post production

• The process of film making, video

production and photography

• The selection of an expert editor will go

through all the scripts and scenes of the
movie
 TECHNIQUES
• When artists use the same medium but the product will still vary in an
exponential scale, this is where technique comes in.

The manner which the artist/artisan employs the technical skills of a particular
art;
The methods or processes used or applied in any specific field of endeavour;
It gives the identity/uniqueness/style of an artist or artisan.

ARTIST DIFFER from one another in technique even the same medium
TECHNIQUE DIFFERS in various arts

Caslib et al, 2018

EXAMPLES OF TECHNIQUES OF VISUAL ART

ETCHING
PRINTING TRANSFER
DESIGN
TINKERING splattering
THROWING COLORING
SOME TECHNIQUES IN AUDITORY ARTS
SIGNALING WITH
SOUND SPEECH INSTRUMENTS
 SOME TECHNIQUES IN
AUDITORY ARTS
PHOTOGRAPHIC NEWSPAPER
IMAGES CLOTHING CLIPPINGS
TECHNIQUES APPROACHES
IN VISUAL, AUDITORY AND
COMBINED ARTS
Paint an object from your home and office
DESIGN A WHIMSICAL COLLAGE
Make a fabric masterpiece
Turn your camera on the clouds
FINGERPAINT
Journal to visual diary

Traditional
doodle
NEW TRENDS IN ART ADVERTISING

A TREND IS A CHANGE OR DEVELOPMENT TOWARDS SOMETHING

NEW OR MOVED

TO SET A TREND
DO SOMETHING THAT BECOMES ACCEPTED OR FASHIONABLE
 Unfiltered imagery New naivety trend
- Kind of Imagery helps brands to connect
and bring a raw spontaneous edge to their
story telling
• Loose and
irrevent
• This kind of
imagery displays
traits we once
tried to hide
such as
freckled or
chubby or
geeky.
 VIRTUALITY TREND COLOR SURGE
- People nowadays are immersed into an The use if unnatural combination of
experience and exciting ways of art color that immediately ignite interest
and excitement in the works of art
 GRITTY
WOMAN
TREND

- A new type of female

representation that’s starting to
appear in design, branding and
advertising
- These women are not to be crossed,
overlooked or underestimated
 GLOBAL
NEIGHBORHOOD
TREND
A trend where people are
more concern what they
believe based on their
connection
 NEW TRENDS IN ART forms
The development of new art forms has led to new trends in arts, especially visual arts.
Because of this impact of technological advancements, our lives changed and even in
the way we perceived and represent art
ARTIST TOO BEGAN EXPERIMENTING AND STRETCHING THEIR LIMITS OF
CREATIVITY

NEW MEDIUMS IN VISUAL ART HAVE EMERGED SUCH AS COMPUTER PAINTINGS,

GRAPHICS, INSTALLATION, VIDEO INSTALLATION, LAND ART, BODY ART, STREET
PAINTING, MASK MAKING ETC.

It also appears to be in rise live performances grow elsewhere including operas and Broadway
plays. Also the commercial recordings in tv and radio are stronger than ever
 NATIONAL ARTISTS AWARD
• Orden ng Pambansang Alagad ng Sining (Order of National Artists)
- Conferment of this body is the highest national recognition given to a
Filipino who made significant contributions to the development of
Philippine Arts
- Jointly administered by NCCA , CCP and office of the President of the Phil.
- Grand Old Man of Phil Art: Fernando Amorsolo (1st recipient in 1972)
- 66 awardees across different forms received title, medallion, cash and other
benefits, state funeral & place of honor
Caslib et al, 2018
 NATIONAL ARTISTS’ AWARDEES
Official gazette of the Philippines ( 2018)
Painting Sculpture Dance Music Architecture Theater/Film Literature
Fernando Guillermo Francisca Antonio Juan Nakpil Lamberto Amado
Amorsolo Tolentino Aquino Molina Pablo Antonio Avellana Hernandez
Carlos Napoleon Leonor Jovita Leandro Locsin Gerardo del Jose Villa
Francisco Abueva Goquingco Fuentes Leon Nick
Victorio Lucrecia Antonino Atang dela Joaquin
Edades Kasilag Beunaventur Rama Carlos
Vicente a Lino Broca Romulo
Manansala Lucio de san Francisco
Cesar Legaspi Pedro Arcellana
Hernando Felipe de
Ocampo Leon
 GAWAD SA MANLILIKHA SA BAYAN
(GAMABA- ra 7355)
• Created in 1992 by NCCA (Gawad sa Manlilikha ng Bayan Committee & Ad
Hoc Panel of Experts)
• Search for the finest traditional artists of the land, adopts a program that will
ensure the transfer of skills to others and undertakes measures to promote a
genuine appreciation of and instill pride among our people about the genius
of the Manlilikha ng Bayan
• Ginaw Bilog, Masino Intaray, Samaon Sulaiman
• Medallion, 100k and 10k/mo, 750k medical benefits and funeral assistance &
tribute fit for a National Treasure
Caslib et al, 2018
 What is GAMABA?

• R.A. 7355 on April 1992

• Alternatively known as National living Treasures Award
• NCCA, Gawad sa Manlilikha ng Bayan Committee, Ad Hoc Panel of Experts
conduct the search for the finest traditional artist on the land, adopt the
program that will ensure the transfer of their skills to others and undertakes
measures to promote genuine appreciation of and instill pride among our
people about the genius of the Manlilikha ng Bayan.
• In line with UNESCO’s criteria of Living National Treasures
 GAMABA AWARDEES
Official gazette of the Philippines ( 2018)

NAME FIELD NAME FIELD

Ginaw Bilog Poetry Masino Intaray Music/Poetry
Samaon Sulaiman Music Lang Dulay Weaving
Salinta Monon Weaving Alonzo Saclag Dance?Music
Frederico Caballero Epic chant Uwang Ahadas Music
Darhata Sawabi Weaving Eduardo Mutuc Metalsmith
Haja Amina Appi Weaving Teofilo Garcia Casque making
Estelita Bantilan Weaving Yabing Masalon Dulo Weaving
Ambalang Ausalin Weaving Whang-od Tattoing
To become a National Living Treasure (GAMABA), the candidate
must possess the following qualifications:
1. is an inhabitant of an indigenous/traditional cultural community anywhere in the Philippines that
has preserved indigenous customs, beliefs, rituals and traditions and/or has syncretized whatever external
elements that have influenced it.
2. must have engaged in a folk art tradition that has been in existence and documented for at least 50
years.
3. MUST HAVE CONSISTENTLY PERFORMED OR PRODUCED OVER A SIGNIFICANT
PERIOD, WORKS OF SUPERIOR AND DISTINCTIVE QUALITY.
4. must possess a mastery of tools and materials needed by the art, and must have an established
reputation in the art as master and maker of works of extraordinary technical quality.

5. MUST HAVE PASSED ON AND/OR WILL PASS ON TO OTHER MEMBERS OF THE

COMMUNITY THEIR SKILLS IN THE FOLK ART FOR WHICH THE COMMUNITY IS
TRADITIONALLY KNOWN.
A traditional artist who possesses all the qualities of a Manlilikha ng Bayan candidate, but due to age or
infirmity has left them incapable of teaching further their craft, may still be recognized if:

1. had created a significant body of works and/or has consistently displayed excellence in the practice of their
art, thus achieving important contributions for its development .
2. has been instrumental in the revitalization of their community's artistic tradition.

3. has passed on to the other members of the community skills in the folk art for which the community
is traditionally known.

4. community has recognized them as master and teacher of their craft.

The categories are, but not limited to, the following
categories of traditional folk arts

.MARITIME TRANSPORT
.WEAVING
.CARVING
.PERFORMING ARTS
.LITERATURE
.GRAPHIC AND PLASTIC ARTS
.ORNAMENT
.TEXTILE OR FIBER ART
.POTTERY
TRADITIONAL FOLK-ART in the PHILIPPINES
FOLK ARCHITECTURE
MARITIME TRANSPORT
WEAVING
Literature
Graphic and Plastic art
Ornament
 INCENTIVES:
A Manlilikha ng Bayan awardee receives:
• Specially designed gold medallion
• Initial grant of Php 100,000
• Php 10, 000 monthly
• In consonance with the provision of
RA No. 7355, which states that “the
monetary grant may be increased
whenever circumstances so warrant”
• NCCA approved an additional Php 14,000
allowance
 GAMABA
AWARDEES
as of 2019
 Masino Intaray
Sumaon Sulaiman
GINAW BILOG Musician and epic chanter,
Brookes Point, Palawan, Musician, Mama sa Pano,
Artist and poet, Mansalay, Poetry (Kulilal and Bagit) Maguindanao Music
Oriental Mindoro Poetry Music (Basal/Gong) 1993 (Kutyapi), 1993
(Ambahan) 1993
Lang Dulay Salinta Monon
Textile weaver, Lake
Alonzo Saclag
Weaver, Bansalan,
Sebu, South Cotabato, Musician and dance, Lubugan,
Davao del Sur, Weaving Kalinga Province, Music and
Weaving (T’nalak),
(Abaca-ikat/Inabal), Dance (Kalinga) 2000
1998
1998
Frederico Caballero
Epic chanter, Sulod-Bukidnon,
Iloilo, Poetry / Epic Chant
(Sugidanon), 2000
Uwang Ahadas Darhata Suwabi
Mucisian,Lamitan, Basilan,
Weaver, Parang, Sulu, weaving
music (Yakan specifically
(Pis Syabit) 2004
Kulintang, kwitangan kayu,
gabang, agung, and tuntungan)
2000
Eduardo Mutuc
Metalsmith/ metal sculptor,
Apalit, Pampanga, Metal work
(Bronze and Silver), 2004
Haja Amina Appi Teofilo Garcia
Weaver, Tandubas, Casque Maker, San Quintin,
Tawi-Tawi, Weaving Abra, Casque Making
(Tabungaw), 2012
(Mat) 2004
 Ambalang Ausalin Estelita Tumandan
Magdalena Gamayo
Master Weaver, Pinili,
Master Weaver, Bantilan
Lamitan, Basilan, Master Weaver,
Ilocos Norte, Weaving Malapatan, Sarangani,
weaving (Yakkan
(Inabel), 2012 Weaving (B’Taan igem),
Tennun), 2016
2016
Yabing Masalon Dulo
Master Weaver, Apo Whang Od
Polomoloc, South Tattoo artist, Tinglayan, Kalinga,
Cotabato, Weaving Tattooing, (Batek, Batok) awarded on
June 25, 2018
(ikat), 2016
 CURATION: IMPORTANCE &
EVOLUTION
• A field of endeavour involved with assembling, managing and presenting
some type of collection like artworks.
• This requires research to select and acquires pieces for their institutions’
collections and oversee interpretation, displays and exhibits.
Why important? Miller, 2014

Curating means to take care (Latin). It takes care of collection, heritage and people’s
needs. It also preserve in the sense of safeguarding the art so that it will last for a long
time that connects history. It must displayed and arranged according to content or
context. Curation explains things in real forms.
Furht, 2016
EVOLUTION of CURATION

Digital
curation
Platform
Curation
Item aggregation

Flanders, 2015
 VIDEO SHOWING
• Apo- Huling Mambabatok
• Apo Whang-Od pamana
• ..\Dayaw\ANC - NCCA Dayaw Episode 2- “Mito, Kuwento, Musika” (The
Indigenous Imagination).mp4
• ..\Dayaw\ANC - NCCA Dayaw Episode 3- “Inukit, Hinulma, Nilikha”
(Iconic Symbols of the Indigenous).mp4
 ACTIVITIES
• Forum participation
• Video of artwork
• Interview report