1.

Atefeh Sadri McCampbell, Linda Moorhead Clare and Scott Howard Gitters (1999),
“Knowledge Management: The New Challenge for The 21 st Century”, Journal of
Knowledge Management, 3 (3):172 – 179
This paper examined principles and practices of knowledge management, organization,
distribution, dissemination, collaboration and refinement of information, and the effect on
productivity and quality in business today. The technical applications and tools currently
utilized within this discipline are also discussed. Case studies are included on the following
firms: Teltech, Ernst & Young, Microsoft, and Hewlett Packard. These are analyzed to
determine the effect knowledge management practices have on quality improvement and
increased productivity.
The authors have included a recommended strategy for implementation of knowledge
management ``best practices''. Based on the case study analysis authors finally concluded that
these aspects include a direct correlation between the implementation of knowledge ``best
practices'' and quality improvement, as well as increased productivity. Knowledge
management implores you to look at informal networks and protocols, any and all approaches
to sharing experiences and know-how, as well as any and all cultural, technological and
personal elements that spur creativity and innovation in response to changing stimuli. The
effects of knowledge management on quality and productivity are evident by an internal and
external awareness of collective strength and the ability to respond and instantly organize to
meet market demands and opportunities.