Predictions 2021

– Accelerating
Out Of The Crisis
Asia Pacific

Dec 2, 2020
Our Forrester team

Michael Barnes Amit Bhatia Jinan Budge

VP, Research Director Senior Analyst, Principal Analyst,
Customer Experience Security and Risk

Frederic Giron Danny Mu Xiaofeng Wang

VP, Research Director Principal Analyst, Senior Analyst, B2C
Emerging Technology Marketing
Image source: The Conversation (https://theconversation.com/au)
 CIOs lead the bold disrupters

Predictions 2021 – Workplace automation and AI

are here to stay
A Global Perspective
Cloud takes center stage in
pandemic recovery

CMOs reinvent themselves and

their teams
Platform wars will heat
up, with India as the
primary battleground
Image source: ThingLink (https://cdn.thinglink.me/)
Banks, tech giants, payment providers all rush to build or
participate in B2B SME platforms
But SMEs must know the rules and
Recent examples
develop new competencies

Supply chain
finance (HK)

Biyao - Consumer-to-Manufacturer
(C2M)
 Building multiple routes to market is essential
Retail banking to compete in the future of banking
brands will become
increasingly
invisible to the end
consumer

The bank will own the service

and product, not the channel,
and must assume fewer direct
interactions in order to be
present in the moment and the
ecosystem.

https://www.forrester.com/report/The+Future+Of+Banking+Is+Built+On+Trust/-/E-RES160822
Employee concerns
will cause innovation
to drop for 25% of
APAC firms
Complicated
work lives
Complicated
personal lives
~1/3 information workers in Immature EX
APAC had a mediocre or
worse EX
practices
Innovation output will be
tempered by…

• Risk avoidance
• Dwindling diversity
• Reactive nature
COVID-19 is a people-
problem before a business
problem

• EX goes beyond HR
• Coach managers for new normal
• Understand drivers of engagement

Empower Inspire Enable

At least one APAC
government will
embrace a Zero
Trust cybersecurity
framework

Image source: IEEE (https://innovationatwork.ieee.org/)

Zero Trust – Never Trust,
Always Verify

• Protect the data first and foremost.

• Strictly enforce access control.
• Verify device health.

Source: “Enhance EX With Zero Trust” Forrester report 158

“We’ve always done Zero Trust, but have not
implemented the whole architecture – we’ve
done micro segmentation, IAM, authorization
and authentication. We’ve done this in
piecemeal fashion over seven years”
- Anonymous CISO
“In a company where trust is an important part
of its culture, Zero Trust as a concept would
not resonate with those who believe they hire
well and hire people whom they trust”
- A frustrated CISO
“Our organizations seek to compare initiatives
and will typically do something when someone
else has done it. They are risk-averse and
would rather wait for things to be mature and
see the benefit before proceeding”
- CISO, Singapore
 Accelerated cloud adoption and an explosion in remote work
render traditional approaches to security ineffective
A digital & business evolution is occurring Which means we need to discard some old
notions & build new ones

• Your attack surface has grown exponentially because we need to consider

your IT environment, shadow IT, the web, mobile, social and third parties.

• We are no longer limited to managing and protecting apps on our network.

This means that determining trust based on network location is no longer
appropriate

• As you get further from centre, the level of direct management control gets
lesser and lesser. This means everything has to be verified before it
accesses our sensitive data

• Everything now has to have an identity & that identity must be managed for
people, devices, channels & hosting models

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© 2019 FORRESTER. REPRODUCTION PROHIBITED. 19
• Some regional powerhouses are still
developing regulations, such as Japan, Hong Evolving regulatory
Kong and India
• Some Asian countries have embraced
frameworks in Asia
obligations for breach notification, such as
South Korea, Philippines, Taiwan and Pacific are driving data
Thailand
• Australia and Singapore are reaping rewards
protection
from breach protections
• Other countries in AP lag
 Commitment to consumer confidentiality and data privacy
impact consumer purchasing decisions across Asia Pacific
Which aspects of brands’ corporate social responsibility affect your purchase decision the most?
Australia China Hong Kong
Support local small businesses 29% Commitment to consumer information Commitment to consumer
35% 42%
and data privacy information and data privacy
Giving back to the community 28% Environmental protections/position on
32% Support local small businesses 30%
climate change
Environmental protections/position on
26%
climate change Comitment to corporate ethics 28% Demonstrating authenticity 30%
Commitment to consumer information
24%
and data privacy Showing respect for my country 28% Giving back to the community 29%

Showing respect for my country 21% Environmental

Giving back to the community 24% 25%
protections/position on climate…

Singapore India
Environmental protections/position
Giving back to the community 31% 35%
on climate change
Environmental protections/position on
31% Showing respect for my country 29%
climate change
Commitment to consumer information and Commitment to consumer
30% 27%
data privacy information and data privacy

Demonstrating authenticity 25% Giving back to the community 24%

Percentage of profits going to
Support local small businesses 20% 23%
charity

Source: Forrester Analytics, Consumer Technographics Asia Pacific Financial Services Survey 2
Base: 1103 – 3379 online adults
 You don’t need to start from scratch
You probably already have much of what you need to evolve to a Zero Trust security model

People Workload Devices Networks Data

• JML / RBAC Design • Cloud workload • Device asset • Network asset • Data encryption (at
security management visibility rest & in transit)
• Access re-certification
• Container security • Endpoint security • Network • Data classification
• Two-factor configuration suites (ESS) transmissions
authentication. protocol security • Data asset
• VM security • Device posture classification and
• Risk based configuration checking • Network device sensitivity analysis
authentication configuration
• Runtime container • Endpoint Detection and management • Data leakage
• Privileged User Identity security* Response (EDR)* prevention (DLP)
Management • Network
• Web application • Mobile security suite segmentation (virtual • File integrity
• Biometric based firewalls* / physical). monitoring (FIM)*
authentication*
• Cloud Security • Microsegmentation
• Account segregation. Gateway (software based)
• Identity Verification • Connectivity inventory • Vulnerability
management
• Browser Isolation • Workload asset
Technology* management • Network security
policy management

Security Orchestration and Automation

Security Analytics

Source: Summary of recommended controls based on Forrester’s published research. * indicates an optional control that is desirable but not necessary to implement ZT 22
© 2019 FORRESTER. REPRODUCTION PROHIBITED. 22
China will become
the epicenter of 5G
and blockchain
innovations in 2021

https://apcoworldwide.com/
• 15k new 5G base stations every week.
• 600k 5G stations and 100 million 5G users
by end of 2020.
 Smart city Smart port

Smart manufacturing

Image source: Pixabay (https://pixabay.com) Image source: Cosco Shipping (http://www.coscoshipping.com/art/2020/5/11/art_6864_158574.html)

COVID-19 exposed the cracks in
supply chains
• Where are my goods right now?
• Do I really know where my goods come from?
• How do I find new, trustworthy suppliers and buyers?
The move to more collaborative ways of working is
inevitable
Institutional: many to one Effectiveness Ease Trust

Distributed: many to many

China is much more aggressive with its investment in
blockchain for digital transformation
“In which of the following emerging technologies will your firm invest/is your firm investing in
as part of its digital transformation?”

Internet of things (IoT) 64% Internet of things (IoT) 50%

AI/machine learning 62% AI/machine learning 49%

Blockchain 54% Blockchain 38%

Robotic process automation 42% Robotic process automation 30%

Containers 34% Insights services 28%

Insights services 34% Containers 27%

Augmented, virtual, or mixed reality 32% Augmented, virtual, or mixed reality 27%

Base: 317 (China) and 2,140 (rest of the world) services decision-makers who are involved in their company’s digital transformation
Source: Forrester Analytics Global Business Technographics® Business And Technology Services Survey, 2019
Blockchain is transforming all major industries in China

3 business patterns 18 verticals 108 scenarios

✓ Effectiveness ✓ Banking ✓ Healthcare ✓ Supply chain financing
✓ Ease ✓ Financial services ✓ Legal ✓ Trade finance
✓ Trust ✓ Insurance ✓ Logistics ✓ Product provenance and tracing
✓ Manufacturing ✓ Asset attestation
✓ Government ✓ Media ✓ Evidence perpetuation
✓ Real estate ✓ Cross-industry reward
✓ Agriculture ✓ Retail exchange and loyalty
✓ Automobile ✓ Telco management
✓ Consumer goods ✓ Transportation ✓ Peer-to-peer energy trading
✓ Energy ✓ Tourism ✓ Open government
✓ …
Values-driven firms
will rebound sooner
and grow faster than
profit-driven firms

Image source: Onshore Outsourcing (https://www.onshoreoutsourcing.com/)

 Values-based consumers are on the rise in APAC …
Which aspects of brands’ corporate social responsibility affect your purchase decision the most?

Environmental protections 31%

Commitment to consumer data privacy 30%
Giving back to the local community 26%
Showing respect for my country 25%
Support local small businesses 24%
Commitment to corporate ethics 21%
Demonstrating authenticity 20%
Percentage of company's profits going directly to charity 19%
Animal rights and protection 17%
Commitment to support diverse racial and ethnic groups 16%
Gender equality 14%
Cultural sensitivity 12%
LGBTQ inclusiveness 12%

Base: 10,370 online adults in Asia Pacific

Source: Consumer Technographics Asia Pacific Financial Services 2 Survey, 2020
… and push brands to take action
Balance purpose and profit to win and retain
values-based consumers’ hearts and wallets.
Image source: Belong (https://www.belong.com.au/)
Forrester Asia Pacific Predictions Hub
https://go.forrester.com/predictions-2021-apac/
Image source:
Image Thehttps://ca-times.brightspotcdn.com
source: Conversation (https://theconversation.com/au)
Thank You.

Michael Barnes Amit Bhatia

Vice President, Research Director Senior Analyst, Customer Experience
mbarnes@forrester.com abhatia@forrester.com

Jinan Budge Frederic Giron

Principal Analyst, Security and Risk Vice President, Research Director
jbudge@forrester.com fgiron@forrester.com

Danny Mu Xiaofeng Wang

Principal Analyst, Emerging Technology Senior Analyst, B2C Marketing
dmu@forrester.com xwang@forrester.com

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