English Learning Guide

Competency 1
Unit 8: Startups
Workshop 1
Centro de Servicios Financieros- CSF

Name: DANIEL GIOVANNY CHAPARRO SANCHEZ Cohort: Date:13/03/2021

Training program: Instructor: Julieta Munoz

CHARACTERISTICS OF AN ENTREPRENEUR (LEADERSHIP/INNOVATION/BUSINESS IDEAS/ROLE

MODELS/ ORANGE ECONOMY)

This workshop attempts to help you understanding the general concepts related to the creation of
a new Company introducing the general vocabulary of startups, investment and venture capitalist,
bearing in mind the strategies needed to initiate a business.

Objective: from the development of this workshop, you will be able to talk about the different
types of startups, the actions to be taken for starting a new business, and the actors involved in
this matter.

1. Work in groups and discuss the following statements:

- Some people say that it is essential to have a large budget to initiate a new business. What
do you think about this idea?

REPLY // of course, you have to have a good budget to start with something more solid and to
be able to have higher profits.

- What’s the difference between a small business and a startup?

REPLY // that the small company is already more formed and fully created with the economic
sector and business more defined and a startup is a company in emergence that is just coming to
market and emerging with its new business market idea.

- Do you have plans to create your own company in the future? What could your company
offer to the market?
REPLY // yes, I would like to have an automobile company where you can do maintenance,
make improvements or buy spare parts and where you can find everything you need.

2. Skills practice: do the following activities to practice the learnt vocabulary and English
structures.
2.1.READING PRACTICE: reading about two famous entrepreneurs.

Before reading the text write the definition of the following words.
ACQUISITION Mentions the fact of earning or obtaining something through one’s
own work or effort
ADAPTABILITY Is a necessary quality in an ever-changing work environment.

COLLABORATION The situation of two or more people working together to create or

achieve the same thing.
ANGEL INVERSOR A person who invests money in a new business to help it get started.

B2B Describing or involving business arrangements or trade between

different businesses, rather than between businesses and the general
public. (Business to business).
BENCHMARK A level of quality that can be used as a standard when comparing
other things.
BOOTSTRAP A piece of leather or other strong material at the back of a booth that
you use to help you pull the boot on.
BUYOUT A situation in which a person or group buys all the shares belonging to
a company and so gets control of it.
Development model in which cultural diversity and creativity are the
ORANGE basis of the country’s social and economic transformation.
ECONOMY

LEADERSHIP The set of characteristics that make a good leader.

INNOVATION Is a process that introduces novelties and seeks to modify existing

elements in order to improve them or also to implement totally new
elements.
BUSINESS IDEA The service or product you want to offer, how you will get customers
and how you expect to receive profits from it.
ROLE MODEL A person who someone admires and whose behavior they try to copy.

STAKE A share or a financial involvement in something such as a business.

PROBLEM The process of finding solutions to problems.
SOLVING
ENTREPRENEUR Someone who stars their own business, especially when this involves
seeing a new opportunity.

Now read the text and identify the ideas related to the concepts above, then choose the correct
option for the statements below the text (more than one can be possible)1

Walt Disney2 3
Steve Jobs
Walt Disney started When young,
off as a farm boy Jobs left college
drawing cartoon because his
pictures of his family couldn't
neighbor's horses handle the
for fun. When he financial burden
was older, Walt of his
tried to get a job as education.
a newspaper In 1976, Jobs got together with Steve
cartoonist, but was Wozniak, a friend from high school, and
unable to find one and ended up working in started the Apple Computer company in
an art studio where he created ads for Jobs’ family garage. Jobs wanted to make
newspapers and magazines. Eventually computers more compact, affordable, and
he grew to work on commercials, efficient for everyday consumers.
became interested in animation, and Apple released the Macintosh computer in
eventually opened his own animation 1984, but Jobs left the company in 1985
company. after the company’s board of directors
decided it

1
Texts adapted from: https://www.inc.com/larry-kim/11-most-famous-entrepreneurs-of-all-time-and-what-made-them-wildly
rich.html used by SENA for pedagogical purpose, exclusively.
2
Image taken from: https://entrepalabras.mx/2019/02/07/walt-disney-una-vida-de-pelicula/ 3Image taken
from: https://peru.com/epic/epic-users/steve-jobs-y-5-cosas-que-no-queria-apple-fotos noticia-406538
English Learning Guide
Competency 1
Unit 8: Startups
Workshop 1
Centro de Servicios Financieros- CSF
 Disney's first original character creation
was Oswald the Lucky Rabbit, but it was
officially owned by Universal Pictures
because he was working under contract at
the time. When
Walt walked out on Universal Pictures
after getting a pay cut, he needed to
create a replacement, which is how
Mickey Mouse came into being.
Disney was wildly successful with his
animation company, but he wasn't satisfied.
He was determined to make the biggest and
greatest theme park ever seen, saying to a
colleague, "I want it to look like nothing else
in the world."
One of the biggest entertainment moguls
of all-time, with an unrelenting spirit and
commitment to his vision, Disney is
undoubtedly an entrepreneurial all-star.
needed new leadership. Even though he was
co-founder of the company, he had no
official title, making his position at the
company vulnerable. Jobs instead bought
what would eventually become Pixar
Animation Studios from George Lucas and
founded a new company called NeXt Inc.
Coincidentally, Apple bought NeXt Inc. in
1996, and by 1997, Jobs was chief executive
officer (CEO) of Apple once again.
Through Apple, Jobs was widely recognized
as a charismatic pioneer of the personal
computer revolution and for his influential
career in the computer and consumer
electronics fields. Jobs also co-founded and
served as chief executive of Pixar Animation
Studios; he became a member of the board
of directors of The Walt Disney Company in
2006, when Disney acquired Pixar.
Often referred to as "The Grandfather of
the Digital Revolution," Jobs forever
changed the consumer electronics
industry. At the time of his death, his net
worth was over $8.3 billion, and his
influence will be felt for many digital
generations to come.

1) … Walt tried to get a job as a newspaper cartoonist, but was unable to find one and ended up
working in an art studio where he created ads for newspapers and magazines.
a. problem solving b. bootstrap c. adaptability. d. acquisition

2) … Eventually Walt grew to work on commercials, became interested in animation, and

eventually opened his own animation company.
a. business idea b. buyout c. collaboration d. benchmark

3) … When Walt walked out on Universal Pictures after getting a pay cut, he needed to create a
replacement, which is how Mickey Mouse came into being.
a. benchmark b. leadership c. business idea d. collaboration

4) … Walt was determined to make the biggest and greatest theme park ever seen, saying to a
colleague, "I want it to look like nothing else in the world."
a. buyout b. acquisition c. role model d. stake

5) … In 1976, Jobs got together with Steve Wozniak, a friend from high school, and started the
 Apple Computer company in Jobs’ family garage.
a. bootstrap b. collaboration c. entrepreneur d. B2B

6) … Through Apple, Jobs was widely recognized as a charismatic pioneer of the personal
computer revolution and for his influential career in the computer and consumer electronics
fields.
a. angel investor b. benchmark c. B2B d. orange economy

7) … Coincidentally, Apple bought NeXt Inc. in 1996, and by 1997, Jobs was chief executive officer
(CEO) of Apple once again.
b. stake b. leadership c. B2B d. benchmark

8) … Jobs became a member of the board of directors of The Walt Disney Company in 2006, when
Disney acquired Pixar.
b. business idea b. buyout c. collaboration d. benchmark

Read the text again and answer if the statements are true (T) or false (F):

a. Walt Disney and Steve Jobs were famous entrepreneurs in their childhood: T / F b.
Walt Disney always wanted to be an employee: T / F
c. Steve Jobs had a lot of money when he started Apple Company with his friends: T / F
d. Walt Disney’s determination was important for his success: T / F
e. Apple is a digital revolutionary company: T / F
f. The Walt Disney Company is involved in the electronic industry: T / F

2.2.SPEAKING PRACTICE: oral presentation about entrepreneurs

Now that you know two of the most famous entrepreneurs in the recent history, you have an idea
of the actions that must be considered to succeed in business. Think about famous entrepreneurs
that you know and discuss in groups of three or four about how these people became recognized
entrepreneurs and do a list about the mentioned people during this discussion. Organize the
information in the following chart. You can ask questions as follow:

∙ Who is the entrepreneur of your preference and why?

∙ What kind of organization/company did this person run?
∙ What plan did this company do to grow and become so important?
∙ Is this organization/company based on the orange economy? If so, how is it?

You can ask as many questions as you want

English Learning Guide

Competency 1
Unit 8: Startups
Workshop 1
Centro de Servicios Financieros- CSF
 Entrepreneu Organizació How did this person/company succeed?
r’s name n/
company

2.3.LISTENING PRACTICE: listening about some advice from successful entrepreneurs

As you can see now, entrepreneurs grow in the business field thanks to the development of an
idea implemented in an organization or company sharing projects and experiences with other
people who are or want to be entrepreneurs too.

Watch the video and identify the ideas these successful entrepreneurs give to young people.
One example has been given for you.
ENTREPRENEUR IDEA 1 IDEA 2

KEVIN O'LEARY Don’t buy stuff

CANADIAN- IRISH you don’t need
BUSINESSMAN

RATAN TATA Let humility be

CHAIRMAN OF THE your best defense
TATA GROUP

SUNDAR PICHAI Try different things

CHIEF EXECUTIVE
OFFICER OF GOOGLE

JACK MA Any mistake is a

CO-FUNDER, wonderful revenue
ALIBABA GROUP

MARK CUBAN A lot of people

AMERICAN BUSINESSMAN like to make
excuses

Watch the video and make some notes to answer the following questions:

3. What is in common among the organizations/companies of the previous activity?

4. How did these organizations/companies grow?
5. Are these small business or big business?
6. What is the relation among small business, big business and startups?
English Learning Guide
Competency 1
Unit 8: Startups
Workshop 1
Centro de Servicios Financieros- CSF

7. What is the definition of startup?

Watch the video again, share and

compare your answers with your
classmates.

2.4.WRITING PRACTICE

Now, prepare a visual presentation

about the model company that you
already have using posters with images,
colors, graphics, and other relevant
elements to show. This poster must
contain information about what your
company offers, its logo, slogan, contact
information, etc.

* follow the example in the image4:

**Use posterboard, kraft or foamboard if

possible.

***This material will be used in the next English

learning guide.

3. Extension Activities: the extension

activities will help you improve your
 performance in the topics. You need to reach at least five hours of practice on your own.

- Based on your instructor’s orientation, explore the following website and practice the
English structures. Do at least 2 activities from each topic studied in class and deliver them
to your instructor:

4
Image taken from internet as an example. https://images.app.goo.gl/nXv34MHSq3Jn2bkz7 Used by SENA for
academic purposes, exclusively.
English Learning Guide
Competency 1
Unit 8: Startups
Workshop 1
Centro de Servicios Financieros- CSF

https://www.enchantedlearning.com/grammar/prefixsuffix/index.shtml
https://www.gingersoftware.com/content/grammar-rules/adjectives/order-of-adjectives/
- For information about leadership: https://www.youtube.com/watch?v=vlpKyLklDDY - Ways
to be an innovative leader: https://www.youtube.com/watch?v=5fBsONPWcqM - To learn
more about business ideas: https://www.youtube.com/watch?v=jRcfE2xxSAw - To learn
about role model: https://www.youtube.com/watch?v=jIch3rpD7Zo - To deepen on Orange
Economy: https://www.youtube.com/watch?v=YDplTJfAUI0