T H E U LT I M AT E G U I D E T O

Pinterest®
Keyword Research
T O F I N D YO U R I D E A L C U S T O M E R ,
S K Y R O C K E T W E B T R A F F I C & S TA R T
BOOKING MORE CLIENTS!

© Jenna Rainey LLC

 I N T RO D U C T I ON

Pinterest strategies to
h e l p b u i l d y o u r b i z S TAT !

Does t hi s so und like you?

. . . l on g i n g t o p u rs u e a n d b u ild your dream job full-time, but t oo

s care d t o l o se t h a t s t e a d y p a yc hec k!

. . . w i s h i n g yo u d id n ʼ t h a ve t o spend S O muc h time tr ying t o f ind and bo o k

yo ur n ex t c lie n t.

. . . g re e n w i t h e nvy b e ca u s e ever yone else seems t o be wor king wit h

t h e s e i n c re d ib le c lie n ts a n d yo u ʼre over here hustling f or pennies!

G ue s s w h at ? ! I ʼ ve g o t t h e f re e adver tising hac k t hat will sa ve

yo ur s an i t y a n d b o o s t yo u r b iz!

Stick to the stats!

Ac c o rd in g t o re se a rc h, Pi nt e re st d r i ve s t he
m o s t o rg a n ic we bsi t e t ra f f i c, co nve r si o ns a nd e mai l
lis t b u ild ing t ha n a ny o t he r so ci al p l a t f o r m.

T h e t r ic k is t o f i nd o u t how t o u se t hi s p owe r fu l
t o o l t o yo u r a d va nt a ge a nd b u i l d
a s t rat e g y t ha t p rov i d e s YOU wi t h re su l t s.

PAGE 2 ©JEN NA RAINEY LLC

Why Do e s T h is Ma tt e r?

We l l , n o on e wa n ts t o t h row in t he t owel on t heir dreams, S IL LY GOOS E !

He re ʼs t h e t h in g t h o u g h ...

F i n d i n g wor k ca n b e t o u g h , a n d just because you ha ve a st eady amou nt

o f wor k c o m in g in do e s n ʼ t m e an your social lif e is budding or t hat
you eve n e njoy t h e wo r k t h a t ʼs keeping you busy.

P in t e re s t a l on e is h ow I co n d u ct most of my online mar ke ting. It ʼ s how I

d r i ve t raf f i c t o my we b s it e a n d generat e t he most sales on my product s
a n d s e r v i c e s...a n d yo u c a n d o t his, t oo!

Ye s , eve n i f yo u d o n ʼ t h a ve a large audience.

T H E SH I N Y S T U FF

Wh ile I n s t a g ram is fun and cut e and a great wa y

t o e st a b lis h yo u r brand, it just doesn ʼ t dr ive traf f ic
a n d g e n e rat e sales like Pint erest can!

D o n ʼ t wo r r y ! Iʼ m gonna show you exactl y how

t o t a c kle P in t erest strat egy...even if you don ʼ t
h a ve t h e budge t f or adver tising!

B e f o re We Move On ...

Lis t o ut yo u r p ro d u ct a n d /o r ser vice below (exam ple: wedding invit atio n

d e s i g n , s t udio p h o t o g ra p hy s e r vices, kic k a$$ macrame wall hangings):

PAGE 32 ©JENNA
©JEN
RAINEY
NA RAINEY
LLC LLC
 STEP ONE

D e fi n e y o u r i d e a l c u s t o m e r

On e of t he M O ST i mpor tant first steps EVERY new business ow ner or

creat i ve s hou l d do i s : Get SUPER clear on w ho your ideal custom er
is.

I kn ow th at ’s a bol d s t atem ent so let m e explain what I m ean. . .

In orde r t o kn ow whe re and how to reach your potential custom er,

you mu s t u n de rs tan d WH O they are first.

Im agi n e who you r i de al custom er is and create a v isual

repre s e n tati on of th i s person. We want to think of a single avatar
p rofi l e , n ot a ge n e ral i zation of the crowd.

Ho bbies

get ific!
I nterests
Brand s

spec
Music
C o lo rs
Perso nality
Lang uage

G e t ti n g c l ari t y on who t his person is m akes it sooooo m uch easier to

w ri t e e mai l s , wri te In s tagram captions, w r ite pin descr iptions,
choos e ke y words to re s earch, and even design your brand assets
a nd ae s t he ti c .

You r c u s t ome rs wan t t o feel understood. And if you’re talk ing to

eve r yon e , you ’re tal ki n g to no one.

OK. Now let’s move on to the GOOD STUFF...

PAGE 4 ©JENNA RAINEY LLC

 STEP TWO

Big Strategy Tip #2:

Wo r d A s s o c i a t i o n G a m e

L e t ʼ s p l a y a little game, s hal l we?

P i cture t his :
You ʼre a f a ir y co ac h. Yo u co ac h peo pl e o n how t o be f ai r i es. . .so me t hi ng no
o ne wa s a b le t o do bef o re U N TIL yo u devel o ped t hi s l i f e-al t er i ng MAG I C
t ha t gives p eo ple wings an d sh r in ks t hem t o t he si ze o f a newt . I t ʼ s i ncredi bl e !
How d o you reac h yo ur ideal cust o mer (peo pl e who want t o beco me f ai r i es) ?
Le t ʼ s d o s ome keywo rd researc h:

O B JE C TIV E

To f in d words t hat yo u r i deal cu st o mer

is po t en t ial l y t ypi ng i n t he searc h bar !

Yo ur ideal cust o mer i s o n P i nt erest l o o ki ng at pho t o s

o f f air y dust an d pi nni ng i nspi rat i o n f o r o r g ani zi ng
t heir n ew clo se t f u l l o f f ai r y o u t f i t s, so l e t ʼ s g e t
in fro nt o f t hei r eyes wi t h yo u r pro du ct !

PAGE 52 ©JEN NA RAINEY LLC

 It is your go al t o ge t in t h e min ds o f yo u r po t ent i al cu st o mer.
A s k yours elf wh at t hey co uld be searc hi ng f o r. . . do t hi s o n yo u r own
( w it h your own pro duc t /ser vice ) and wr i t e down at l east 15 wo rds!

Tinker Bell
flutter sorcerer
witch
flap fairy wizard
wings
magician
fly
Magic
pixie
dust wand Eye of newt
potion
cauldron Harry
spells
Potter

Let’s go deeper
Key wo rd re se arc h is your new best fr iend f or
b oosting your bizzz! ! !

D o t h is wo rd association exercise + what Iʼ m about

t o sh ow yo u n ext and your Pint erest strat egies
w ill be so ef f ective!

PAGE 62 ©JEN NA RAINEY LLC

 STEP THREE

Big Strategy Tip #3:

Do t he Legwor k

A l r ight. You ʼve made a pre t t y bub bl e pi ct u re wi t h wo rds o n i t , now how

d oes t his a p pl y t o Pint erest ? L e t me t el l yo u . . .

S t e p One: Open Pint erest .

S t e p Two: Clic k o n t h e searc h bar.

Duh!
S t e p Three: Type in t h e main bubbl e wo rds i n t he searc h bar (ex . st ar t wi t h
yo ur BIG key wo rd “ Magic” ) and see what po ps u p u nder neat h.

S t e p Four : Wr it e down t h e t o p 3-5 searc h wo rds t hat co me u p when

yo u ty p e you r keywo rd an d sa ve t hem as dat a.

S t e p F ive : A ppl y t he same st eps a bove t o ever y mai n keywo rd (t he bu bbl e

Important
word s ) .

stuff!!!

PAGE 72 ©JEN NA RAINEY LLC

 WH AT TO D O N EX T

T h o se key words t hat pop up are t er ms t hat

YOU R id e a l c u st omer is using in t he searc h bar.
U s e t h e s e key words in your titles and descr ip tions
o n p in s t o become more discoverable!

D iscove ra b ility is t he KE Y word, people!

Se e what I did t here?! :)

A s s e e n a b ove , wh e n I ty p e in t he word “Magic,” Pint erest

co me s up w it h so m e o f t h e t o p searc h words t hat Pinners usuall y use
w h e n s e arc hin g in t h a t c a t e g o r y! Makes sense, r ight?

N ow l e t ʼs tr y so me t hing el s e...

I don ʼ t t hink you ʼll be in t he f air y magic po tion industr y any time soon, so
le t ʼs tr y doing it f or someone who might sell semi-cust om st ationer y :

Searc h: S t ationer y
Results: S t ationer y design, st ationer y organization, st ationer y st ore, st ationer y se t
Searc h: Calligraphy
Results: Calligraphy f ont, calligraphy le tt ers, calligraphy alphabe t, calligraphy q uo t e

...you ge t t he point. The goal is t o use as many keywords as possible in your pins so
you rat e higher in t he searc h under t hose reall y popular searc hes wit hin your industr y.

PAGE 82 ©JEN NA RAINEY LLC

 FINAL STEP

Consistent Pinning =
Results

T his is n ʼ t a n over n igh t suc cess t r i c k . . . yo u g o t t a pu t i n t he wo r k .

A nd if you ʼre wo nder in g wh at I d o , here ʼ s my sc hedu l e:

Mond a y : C reat e co n t ent f o r Pint erest (do researc h and desi g n o r t ake 3
d if f e re nt images f o r 1 piec e o f c o nt ent —bl o g po st , Yo u Tu be t u t o r i al , new pro d u c t, e tc. )

We dne s d a y : Spen d abo ut 1 h o ur pi nni ng new co nt ent t o 3 -4 di f f erent bo ard s o n

my p rof ile . (spread o ut t he co n t ent , t est o u t whi c h co py and i mag es do bes t,
re m e m b er f o r next t ime)!

TH ATʼ S I T !!!

Results
This strat egy wor ks.
It ʼs free adver tising and promo tion f or your
product or ser vice, and once t he posts are out t here,
t hey are searc hable cont ent f orever!

U nlike Inst agram, Pint erest is a SEARC H EN GINE.

Treat your wor k like someone is looking f or it
and you just need t o use t he r ight language
f or it t o end up on t heir screen!

PAGE 92 ©JENNA
©JEN
RAINEY
NA RAINEY
LLC LLC