OPPORTUNITIES, CHALLENGES AND POWER OF Education

➔ is the process of facilitating learning, or the acquisition of

MEDIA AND INFORMATION
knowledge, skills, values, beliefs, and habits.

Learning Competencies
Educational Impact
★ Identify the opportunities in media and information in the
economic, educational, social and political dimensions.
★ Realize opportunities and challenges in media and
information.
★ Learn the power of media and information
OPPORTUNITY
➔ It is a set of situations that makes it possible to do
something.
➔ These are the positive effects brought by the media.
➔ 4 dimensions:
➢ Media and Information’s role is to provide students with
knowledge and through it we get enough information that
we will take lesson
➢ Facilitating the flow of information between students,
faculty and the campus community.
➢ For example: Classes through Zoom or Google Meet
➢ Media and Information have given us the opportunity to
elaborate an image and video through media for
comprehensive learning.
● Multimedia is a form of communication that
combines different content forms such as text,
video, sound, graphics, & animation. Thus
providing a powerful new tool for education.
● Video has become a compelling tool for
educational representation.
❖ Ex: Powerpoint Presentation

Social
➔ means relating to society or to the way society is
organized.

Economy Social Impact

➔ is an area of the production, distribution and trade, as well ➢ The internet created the opportunity for social media to
as consumption of goods and services by different agents. thrive. Allows communication and information sharing
with large groups of people instantaneously.
Economic Impact ➢ With the rise of mobile messaging applications, business
➢ Media improves the efficiency of the economy by owners and marketers have given more channels to reach
providing economic actors more and better information and engage with different audiences.
with which to make decisions and improving stability. ➢ Media is the sword arm of democracy.
➢ An economic actor may be an individual, a company, a ➢ Users have the access to share their feelings and thoughts
government or even a society as a whole. through the internet
➢ The internet provides great opportunities to improve our ➢ Media of today is playing an outstanding role in creating
life for all users. It has positive effects on economic and shaping public opinion and strengthening society.
growth.
Politics
● New Industry ➔ The activities associated with the governance of a country
● Film Production or other area, especially the debate or conflict among
● Entertainment Programs individuals or parties having or hoping to achieve power
● Print
● Broadcast Political Impact
● Mobile Communication ➢ One of the ways that social media has transformed politics
● Internet is the sheer speed at which news, poll results and rumors
● Advertising and are shared. Now, online news is a 24/7 phenomenon.
● Public Relations ➢ One of the positive effects that social media has on politics
is the opportunity for voters to interact more easily with
candidates and elected officials.
➢ Candidates and their supporters constantly post their
views on Facebook and Twitter. Each party has its own
pages, from which it broadcasts propaganda and requests
for donations.
Vico Sotto
- Pasig Mayor
- He became popular on social media because he used it to
reach out to more people, to show his accomplishments,
and whatever he is doing.
- He used social media to show his transparency in politics
that Filipinos applauded.
CHALLENGES
➔ Something new and difficult which requires great effort
and determination.
➔ These are the risks, threats or the negative effects brought
by the media.
Illegal Content
➔ is any type of content that could be damaging to young
people including:
● Real or simulated violence
● Sexually explicit content
● Illegal images of child sexual abuse
● Content promoting hate, based on race, religion or sexual
preference
● Content that promotes extreme dieting or taking drugs.
➔ And the use of a computer as an instrument to further
illegal ends.
Example of Illegal Content under Real or Simulated Violence
“Momo Challenge”
➔ is a hoax and an internet urban legend that was rumored
to spread through social media and other outlets.
➔ It was reported that children and adolescents were being
enticed by a user named Momo to perform a series of
dangerous assignments or missions including violent
attacks, self-harm and suicide.
Cybercrime
➔ Also called computer crime and computer oriented crime,
is the criminal activity carried out by means of computer
or Internet.
➔ Cyberspace refers to the virtual computer world.
Cybercrimes happen in cyberspace.
Republic Act No. 10175
➔ Also known as the Cybercrime Prevention Act of 2012 or
the Anti-Cybercrime Law of the Philippines.
➔ This Republic Act aims to address legal issues concerning
online interactions and the Internet in the Philippines.
➔ There are 16 cyber crimes covered under the Republic Act
No. 10175
Copyright Infringement
➔ is the use of works protected by copyright law without
permission, infringing certain exclusive rights granted to
the copyright holder, such as the right to reproduce,
distribute, display or perform the protected work, or to
make derivative works.
Examples of Copyright Infringement
➢ Recording a film in a movie theater
➢ Pantomimes and choreographic works
➢ Literature - novels, essays, poems, etc.
➢ Music – melodies, musical notes, etc.
➢ Art – graphics, photos, diagrams, etc.
➢ Architectural plans and drawings
Identity Theft
➔ is a serious crime occurring when your personal
information is stolen and used without your knowledge to
commit fraud or other crimes.
Forms of Identity Theft
1. Financial Identity Theft
- Using another person’s identity to access their financial
accounts, obtain credit or to receive goods or services.
2. Identity Cloning
- Using another person’s information to assume his or her
identity in social situations.
3. Criminal Identity Theft
- Posing as another person when accused of, or
apprehended for, a crime.
4. Medical Identity Theft
- Using another identity to obtain medical care or drugs.
POWER OF MEDIA & INFORMATION
➔ To affect changes and developments
Changes and Developments
Business Strategy
➔ Across industries, social media have gone from a “nice to
have” to an essential component of any business strategy.
➔ Especially right now where we are in the middle of a
pandemic. It is practically impossible to design a business
strategy without considering social networks.
➔ Plus, it reaches broader and wider audiences across social
platforms.
Banks of the Future
➔ The media has transformed banking relationships in very
significant ways, from improving customer service to
allowing users to send money instantly to others via online
platforms.
➔ Like GCash, PayMaya, PayPal, Apple Pay.
➔ But, of course there are risks in online banking:
The biggest challenge is maintaining security standards.
Banks will also have to implement sophisticated social
media policies.
Health Care & Public Health
➔ Social media has been responsible for relevant changes in
both personal and community health, especially by making
it easier for large numbers of people to rapidly share
information.
➔ It’s also helped groups of people, such as patients suffering
from the same conditions to stay in touch.
➔ While social media does help official agencies and experts
share important information fast – such as during a
disease outbreak – it has a downside.

“Social media is a two-way street, and allows non-experts to share

information just as rapidly as health agencies or trusted experts”

Media Power
➔ Media and information have the power to sway society’s
beliefs and perceptions. People have the tendency to
receive data from the media and accept it as fact right
away without conducting due diligence.
➔ The mass media is a powerful guardian of proper political
behavior because audiences tend to trust them

Fake news
➔ is a false or misleading information presented as news.
➔ It often has the aim of damaging the reputation of a
person or entity, or making money through advertising
revenue.

CONCLUSION
★ The media and information functions to strengthen and
enrich the connection of people, the social environment,
and the economy. It opens different opportunities to us. It
can motivate, inspire, inform, express ideas and feelings
freely, and empower citizens.

★ Users of media and information should always be

responsible.

“Our main source to get information is the media. Without media,

we will never be updated on the day-today events that are
happening in our surroundings. Media is used to raise awareness but
sometimes they use it for biases. In using the media, we must follow
some rules and etiquettes. Information is powerful but we must not
abuse it.” - Alkuino, 2017

REFERENCES
https://prezi.com/p/5h35qdwoa2iq/opportunities-challenges-and-
power-of-media-and-information/
https://youtu.be/EhsdUKL1gpI
https://youtu.be/6IRI2QMF5IU
https://www.weforum.org/agenda/2016/04/6-ways-social-media-is-
changing-the-world/