A

SUMMER TRAINING PROJECT REPORT

ON

A COMPARATIVE STUDY OF DIFFERENT INSURANCE PLANS AND

COUTOMERS SURVEY OF BUYER’S POTENTIAL
AT
BIRLA SUN LIFE INSURANCE UDAIPUR (RAJ.)

SUBMITTED

TO

M.L.S.U. UNIVERSITY

2010-2011

IN PARTIAL FULFULLMENT FOR AWARD OF THE

DEGREE OF BANCHELAR OF BUSINESS
MANAGEMENT

SUBMITTED TO SUBMITTED BY

Dr. Rajni Arora Priya Gaur

 DECLARATION

I hereby that the work in corporate in the present research

project in titled “A comparative study of different
insurance plans customers survey of buyers
potential” is my own work and original. This work (in
part or in full) has not been submitted to any university for
the award for a degree or a diploma.

PRIYA GAUR
 ACKNOWELDGMENT
This project has been made possible through the
cooperation of various persons to whom I wish to express
my appreciation and gratitude.

I take this opportunity to thank Mr.ABHISHEK

JAIN(Assistant branch manager) for giving me a chance of
working with the organization and making available all the
facilities for the successful completion of the study.
I wish to express my deepest sense of gratitude to
Mr.G.P.BISARIA, director of Bhopal nobles girls college.
who has been source of my motivation, informal and
encouragement for which I m indebted.
I express my gratitude to Dr.rajni arora head of bbm
faculty to extending their support and encouragement. I
also owe my heartiest thanks to faculty members for their
cooperation and support.
However, I accept the role responsible for any possible
error of omission and commission and would be extremely
grateful to the readers of this project.
 PREFACE
Marketing is not like a Euclidian geometry, a fix system of
concept and axiom. Rather, marketing is one of the most
dynamic fields in the management arena. In present era of
cut throat competition the customer are getting enormous
important in the marketing.
I have intentionally divided my project into two different
parts:-

PART-1

“A COMPARITIVE STUDY (DIFFERENT

INSURANCE PLAN)”

PART-2

“A CUSTOMER SURVEY OF BUYERS

POTENTIAL”

Market research is very important tool of marketing to

know about customer and market. As a management
students, I have conducted research to get the perception
of people towards insurance sector in the esteem
organization like” BIRLA SUN LIFE INSURANCE
CO.”

In the project I have tried my hard in giving some valuable

suggestion to the co. which I think would bring some
changes in the marketing strategy of the company.

PRIYA GAUR
 TABLE OF CONTENT
CHAPTER-1 INTRODUCTION OF INSURANCE
1 What is buyers potential?
2 What is insurance?
3 What is the life insurance?
4 Benefits of life insurance?
5 IRDA ( insurance regulatory development authority)
6 History of insurance
7 Types of insurance.

CHAPTER-2 COMPANY PROFILE

1 Major product of birla sun life insurance

CHAPTER-3 OBJECTIVES & RESEARCH

METHODOLOGY

CHAPTER-4 DATA ANALYSIS &

INTERPRETATION

CHAPTER-5 CONCLUSION & SUGGESTIONS

CHAPTER-6 BIBLIOGRAPHY