This document discusses how new information technologies are enabling more flexible work patterns that are not constrained by location and time. It analyzes interviews from two case studies of companies that allow some employees to work partially from home. Rank Xerox is presented as an example of a successful "networking" program that allowed certain employees to work remotely. The potential benefits of remote work arrangements are noted, but traditional managerial assumptions are identified as a deterrent.
This document discusses how new information technologies are enabling more flexible work patterns that are not constrained by location and time. It analyzes interviews from two case studies of companies that allow some employees to work partially from home. Rank Xerox is presented as an example of a successful "networking" program that allowed certain employees to work remotely. The potential benefits of remote work arrangements are noted, but traditional managerial assumptions are identified as a deterrent.
This document discusses how new information technologies are enabling more flexible work patterns that are not constrained by location and time. It analyzes interviews from two case studies of companies that allow some employees to work partially from home. Rank Xerox is presented as an example of a successful "networking" program that allowed certain employees to work remotely. The potential benefits of remote work arrangements are noted, but traditional managerial assumptions are identified as a deterrent.
constraints of location and time Lotte Bailyn Information technology makes possible working patterns with Bexi- bility in location and time. But traditional assumptions of managerial control serve as a strong deterrent. This article deals with these issues through an analysis of interviews at ICL and Texaco UK, with managers and high-level employees who work partially at home. Rank Xerox networkers are used as a point o f comparison.
Having to work in a particular location-the on different meanings. An office day in one
office-over a particular period of time-the part of the world is private time elsewhere, office day-is a key feature of the way work but the communication between them can has traditionally been organized. This mode now be instantaneous. This realization hit of working has many obvious advantages: with a bang, a big bang, at the London stock for individuals: exchange last October: it structures their time The task was to come up with a system that it gives them social contact would make the London market competitive in a it gives them a sense of achievement, of world where technology had eliminated geo- worth, of identity graphic distance as a factor, and where markets for the organization: in different time zones and different countries it permits control and coordination of competed directly[l]. work The new importance of time is also attested it makes employees visible-hence they to by analysts in the field of time geography. can be guided, evaluated, and developed One of these, Murray Melbin, has called time it mandates the interaction necessary to the last big frontier and talks about the secure consensus on organizational goals colonization of time: It represents a traditional, stable structure, to which we have become accustomed. So The last great frontier of human migration is occurring in time-a spreading of wakeful activity why talk about its negative aspects, the throughout the twenty-four hours of the day[2]. constraints imposed? Most generally, because there is a feeling that the way we And, with the advent of new technology, traditionally have managed work is no longer location too is becoming more and more doing the job as well as current conditions irrelevant, at the same time as it is becoming seem to require. More specifically, because more of a problem because of the expense in a world of multinational corporations and of central city offices and the toll of global markets, distance and time have taken commuting-both for people and for the environment. 0 Lotte Bailyn is Professor of Organizational Psy- Hence it is important to consider what is chology and Management at the Sloan School of involved in extending the boundaries of Management, Massachusetts Institute of Technology. work beyond the office. Specifically, I want
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to consider the extension into the home, a based contract programming unit of ICL, subject that has received a great deal of normally spend anywhere from 20% to 70% attention lately[3]. It is variously called tele- of their time away from their homes. So they commuting, telework, distance working, are not always at home, but they are also flexiplace. Some futurists have predicted that not office-based workers who do overtime by the end of the 1990s one-third to one- or overflow work at home. Many of us spend half of all people will be working from home, some evenings and weekends working at half of these with computers[4]. And though home, many with computers with or without these projections are primarily based on links to the office. This pattern creates no technical possibilities, and ignore the very problems, at least not for the real constraining forces[5]-still, working organization- the perspective of the family from home as part of a company organization is another matter. In fact, a number of is an important phenomenon, which needs American companies have assisted their to be taken seriously. For one thing, it is employees in buying computers at home to here to stay, in some form and to some pursue their work, but made their help extent, and the evidence we have indicates conditional on those employees still spend- that it can play an important role in making ing the normal working hours in the office. work more productive. Further, there has This overflow pattern is not the focus of our been a great deal of publicity and much glib study. Rather, we are interested in the office/ talk about pros and cons, but very little home pattern, where people spend some of critical empirical investigation. Finally, by the regular woik week working at home; a analyzing the resistance to this pattern of partial substitution of work at home for office- work-and there is lots of it, by both the based work, not an addition to it[7]. people potentially involved and their It is this pattern, we believe, whose managers-we can learn much about tra- increase has the potential to benefit both ditional managerial processes, which may in individuals and organizations. But to do so any case be useful. will require changes in managerial pro- The strategy of our research into this cesses. It is our thesis that such changes are pattern of work has been to study living necessary in any case if organizations are to cases in some detail and to limit the investi- become more adaptable: to accommodate gation to a particular part of the work force. new kinds of people in the work force, to We have concentrated on higher level, higher deal with rapidly changing demands. paid personnel-in the technical, mana- In order to investigate these issues we gerial, professional levels of organizations. have looked at home-based work forces and The issues they present are very different compared them to office-based workers from those confronting lower level, clerical doing the same kinds of tasks; and we have workers involved in data entry or word looked at employees who have traditionally processing, and some of the confusion in not worked in an office-ie field the discussion of working from home has forces-some of whom may have an office resulted from not clearly differentiating base, others of whom are based in their these two types of employees[b]. The homes-or in their cars. employees we study are an increasing part Before giving the details of the two British of the work force, and also represent its study sites, however, I would like to present highest cost. They are the ones who deal the case of Rank Xerox, whose experiment with the nonroutine, unstructured tasks in in networking represents one successful way organizations. In them, therefore, resides of using information technology in a re- the flexibility necessary for organizational organization of work location and employee adaptability to an ever increasing rate of relations. change. And so, we deal with high level personnel. Rank Xerox: An example of Almost by definition the work they do can- not be done in full isolation, and so we are the spin-off pattern[S] NOT dealing with people who are always at Rank Xerox started their networking exper- home. In fact, one of the first things we iment in 1982. It was motivated primarily found when we began was that employees by the high expense of London office costs. of F-International, a well known home-based They calculated that for an employee earning software development house, and the home- €10,000 in salary, their actual outlay, includ-
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ing all benefits and office costs, was €27,000, more precisely about the quality and time and that this extra €17,000 was non-pro- standards that the work required. Finally, ductive expenditure. But cost was not the there was an increase in productivity of core only motivation. They also believed that they support staff who took over some of the could motivate some of their high level continuity tasks of the networkers, and thus people better if they made them more inde- had to get equipment and training-all of pendent, and, since the technology of linking which led to higher motivation and self- micros to central mainframes was available management. relatively inexpensively, they felt the time Rank Xerox identified two kinds of people was ripe for their experiment. they considered most eligible for network- They closed one of their buildings, and ing. The first was an entrepreneurial type over the next four years sent about 5% (50 who wanted a full time business with clients. men and 6 women) of their central office The second was a person who only wanted staff out into the world as independent to network for 50% of his or her time, in businesses. These people are not only in order to do something else. People con- computer systems development, but in many sidered not eligible were those who were other fields, including marketing, market too social or did not have enough self- research, business planning, finance, legal, direction, as well as employees singled out tax, personnel (recruitment, safety, security, for movement up the Rank Xerox hierarchy. pensions), PR. What is common to them is This last criterion created some interesting that they are all information workers from dynamics: some people wanted to network managerial or professional executive jobs in but were turned down because they were the company and that they work on tasks in considered to have too much management an output mode. What this means is that potential. the organization’s concern is only with the The company sees networking as one of a output of their jobs, in contrast to employees number of experiments on new relations to who work in a continuity mode, where work, and report that not one has so far physical presence is necessary for fulfilling failed. Their biggest mistake, they feel, was tasks. that they concentrated too much on net- The company was very careful about its workers and not enough on the core staff initial selection of networkers. Not only were left behind-both support and management, the tasks carefully scrutinized, but so too particularly the latter. These managers were the people. Choices were based, in needed new skills in managing output, man- part, on personality tests and the company aging for time and quality, designing and refused to take anyone with high social scheduling of work, setting quality stan- needs. Having made their selection, they dards, and broking and purchasing. They then helped these people set up their own had to learn not to be concerned with how companies: they provided them with the things are done, but merely with the output. computer equipment they needed, trained This management style has now permeated them in sales techniques, taxation, and other the whole organization, and is no longer so issues of small businesses, counselled them much of an issue in relation to networkers. and their families on the problems associated This, then, is the spin-off pattern: separat- with an office at home (they even had outside ing employees from the parent company and consultants design various alternative home contracting with them to buy their services. set-ups), and contracted for their services up to 50% of their total output. Home-based contract pro- Of particular importance is the company’s gramming service (CPS) of ICL claim that this 50% is equivalent to the fulltime services of these people when they A different pattern is the integrated pattern, were office-based. They attribute this to exemplified by the home-based contract pro- three factors. First, the productivity of the gramming service of ICL[9]. This program networkers increased when they were work- was started in 1969 in order to permit women ing on their own and for themselves. Second, with scarce computer skills to continue to and more important, management tech- serve the company part-time, and to keep niques were improved. It was now necessary up their skills and their involvement with for managers of the networkers to make work, while at the same time raising a closer specifications of need and to think family. Initially they formed an hourly work
Freeing work f r o m constraints 145
force with no employment benefits and did been promoted out of these jobs. And there are mainly body-shop work, taking small pro- more technical people, in comparison to business gramming jobs home to work on in isolation. analysts or managers, in the home-based group. This experience edge is not fully appreciated by This part of the company has now been company managers. turned into a business unit in its own right The work is done in different locations. Both and is making a profit. It is managed by a groups do the initial specification stages of a fulltime home-based manager, has its own system on the user site. Analysis and develop- career structure with both a management ment, in contrast, differentiate the groups in the and a technical track, and is invoIved in a expected way: the home-based group works alone and in isolation, and the on-site group works in variety of projects developing systems for the office. What is most interesting, however, is both internal and external applications. The that in the later stages of systems development, workforce is still paid by the hour (though where they are doing testing and giving first level this is not true of its managers), but they support, the home-based group once again returns are now eligible for all employee benefits. to the user site, whereas the office-based group The unit has approximately 180 people in it, stays in their offices. Sometimes this difference depends on office-based test equipment. But it is including its management, with about 35 also possible that since the home-based workers technical authors. It is still mainly female, are used to moving around, they can more easily though they now have a number of men, shift to the most advantageous site, which may primarily in the second Rank Xerox category, well be the user site for these implementation those interested in other activities or in a steps. particular location of the country. The home-based systems developers are as likely to build systems for micros as for mainframes, At this site we were able to study in detail which contrasts dramatically with the office-based the differences between this work force and group, almost all of whose projects are for the those employees doing office-based systems mainframe. And the home-based group works on development. We targeted 55 people clearly smaller projects: even when developing for the in systems development in the home-based mainframe, the average number of people on a unit, and 51 systems developers who were project is only just over 4 compared to almost 13 for the office group. There is no doubt that systems office-based. This latter group consisted of requiring a large project team may be easier both employees and contractors, but all were managed if everyone is located in the same place, working at company office sites. We sent though it should be noted that the home-based everyone in each of these groups a detailed unit has evolved its own system of project man- questionnaire, based on intensive pre-test agement, based on phone links-slowly becoming interviews, in order to discover whether electronic links-and site visits, by which people in dispersed locations can jointly work on a they did their tasks differently and whether complex project. they related differently to their work. The There is a different degree of discretion and response rate was good (89% of the home- control in the home-based group, at least accord- based group; 78% of those office-based), ing to self reports. Those involved in the actual and the results can be summarized in the technical work report a longer time in which they following points[lO]: work on their own without having to give a formal report of progress; and they are more likely to There are basic demographic differences between have full control over the stage in development the groups. The home-based unit is primarily with which they are most involved. female, the office-based unit is more heavily male. Not unexpectedly, the communication patterns of Further, most of the home-based (‘off-site’) people the two groups are very different. Daily interaction are working part-time. They typically start at 16 is seen as much less necessary by the home-based hourdweek (which is the minimum hours of work group, and their primary mode is the telephone, to qualify under the Employee Protection Act) and and not face-to-face. It is interesting, further, that slowly increase until they reach 37 hours/week when asked to consider their reaction to total (full-time). The predominantly part-time aspect of electronic communication they are both more their work is seen as problematic by many com- concerned about the isolation i t might create for pany managers, even though their on-site people them, at the same time as they are more likely to also, occasionally, spend only part of their time see something positive in this possibility. The on a given project. office group, in contrast, is almost entirely nega- The home-based work force is older and more tive to this idea, mainly, they say, because it experienced. They have a mean of almost 15 years would create chaos, would not work, would take computer experience compared with less than 10 too much time, or would otherwise be technically for office-based employees. This difference in deficient. experience probably reflects a higher level of The home-based systems developers describe competence, since there seems to be agreement their work in distinctive ways. They are more that if these employees had decided to remain likely to work weekends, and they report that on-site, rather than joining CPS, they would have their workloads are less irregular than is the case
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for the on-site employees. Further, more say that utilized resource. On-site managers still see work requires concentration, quiet and privacy, working from home during the normal work and they are less likely to use pre-set procedures week as against company policy-even in their work. 8. Most interesting, perhaps, is the finding that work though their open office plan would make has a different meaning for home-based workers this an advantageous alternative for the kind than it does for those who are office-based. The of work that requires uninterrupted concen- home-based group is less concerned with the tration. (It should be noted, parenthetically, instrumental or social returns to work, and more that the office-based staff complain a great engaged in its intrinsic qualities: the interest of deal about their working conditions.) But the task and the ability to keep up and learn new skills. Office-based employees, in contrast, are pressure from limited office space and more concerned with status and prestige, and staffing restrictions may well change this with the importance of promotion and pay. situation and make the home-based pro- Further, these meanings are embedded in differ- gramming staff more appealing to more ent contexts for the two groups: family is the company managers. critical area of life for the home-based systems developers, whereas career and leisure are more important to the office-based employees. Texaco, UK: an example of a 9. Finally, these different meanings are associated with a different pattern of satisfactions. In both field force cases job and achievement are important sources The final UK study site is the field force of of satisfaction. But the instrumental orientation, characteristic of the office-based group, seems to Texaco, UK. There are two kinds of people have some negative consequences, it is associated in the field in this company: sales representa- with LACK of satisfaction with health, personal tives, and professionals who deal with prop- relations, and time for family. The intrinsic orien- erty issues of surveying, buying and selling, tation, in contrast, is POSITIVELY associated with and construction. The former have always satisfaction from these more personal aspects of worked from home, but the latter were life. only moved from an office a few years ago. To sum up. The home-based systems devel- Moreover, the company has recently started opers represent a highly competent work a pilot project to give some of their sales force with very high motivation. They are reps computers. Hence this company is a actually more loyal to ICL (in terms of good site for studying the issues surround- assuming that they will continue to work ing working remotely-particularly from there) than is true for the office-based sam- home-and how they relate to the introduc- ple, and their relation to the company is tion of information technology. almost one of mutual exploitation. They are Many interesting results emerged from grateful to be allowed to work and to keep this study.* To appreciate them it is import- up their skills, and report that if stuck with ant to understand that the key aspect of the a problem, they will stop counting time and work situation of these employees is that turn to non-work activities, during which they are evaluated and judged by their they might well come up with the solution output, and are not subject to any direct that had previously eluded them. Thus surveillance over their time or mode of thinking time is often unpaid. And so is working. One representative even told me learning. A number of them, eager to enter that in his last appraisal he was told he was or re-enter this type of work, expressed spending too much time on his work, and their willingness to learn new techniques, or his manager was worried about the effect brush up on old ones, on their own time. In this was having on his family. some ways, the fact that they are paid by the The introduction of a computer into such hour is a fallback to traditional employment a work setting was found to have a number relations. Their work would seem to fit better of mixed effects. To begin with, electronic the category of fees for output rather than mail was viewed very positively. It freed the wages for time put in[ll]. But this is an reps from having to interact with the central observer’s point of view. They themselves office only during office times, and made do not complain, and comment on the fact that being on an hourly rate allows their * T h e data are based on intensive, relatively unstructured interviews with 4 home-based sales transportation time, when they go on site, representatives, 4 home-based property pro- to be part of their paid working time. fessionals, 2 home-based field managers, 4 central Despite these apparent advantages, they office managers, the project leader of the pilot com- seem, as of now, to be a somewhat under- puter group, and the office liaison to the pilot group.
Freeing work from constraints 147
it much easier to communicate with their more responsive to quick changes in pricing. manager and their colleagues. This increased The computers, for the first time, gave the control over the use of their time was fre- reps full access to the information on which quently mentioned, since it gave them more decisions about prices and credit are based. time in the field, which is, after all, a rep- And thus it was possible to delegate to resentative’s only really productive time. On them more of the authority to make these the other hand, because time on the machine decisions. The process was not yet complete. can be monitored, it imposed a constraint They are not yet able to input their decisions on allocating their time in personally optimal directly into the mainframe data base. As it ways. One rep told me that he might not was explained to me, ’we did not want to come home over lunch to do some quick give them too much responsibility all at paper work because the computer usage once’. But the systems are being developed involved could be misinterpreted by the to allow them to do this, which could com- central office; it might be assumed that he plete the transformation of the traditional had not been out at all during the day. A mode of sending all approvals up the mana- number mentioned their awareness of the gerial hierarchy. Whether, in fact, the culture signal that the timing of their computer is flexible enough to absorb this change, will usage might give about their work patterns, only be known when computers are available and feared that it might lead to a partial throughout the field force and its manage- return to monitoring input, from which their ment. jobs had previously left them immune. I And the professionals, what was the result should say, though, that I also got the of their being sent home? In contrast to impression that some welcomed this way of the pilot computer project-which was informing central office of the number of almost a perfect model of a successful hours they actually worked, and, I suspect, implementation-the reorganization that logged in late in the evening or during the sent the professionals home was done in the weekend partly in order to make this point. traditional bureaucratic manner: no dis- A second discernible effect of the com- cussion, no reasons given, no systematic puter was to improve the presentational thought to possible adverse consequences. aspects of the work of the representatives. It was initiated at a time of reduced work- With a spread sheet and a graphics package load, and for a while seemed to be function- they were able to send in reports that had a ing well. But as the demands on the pro- more professional look, and, they reported, fessionals increased, the situation changed, got speedier and more accurate responses. In particularly for those whose work required general, they felt that the computer allowed many contacts with people outside the them to be more professional. At the same company-with local authorities, contrac- time, they complained that the computer tors, etc. They felt they were now expected seemed to lead central office to make more to do many more clerical jobs themselves, requests for information, as if there were no which previously had been handled by office appreciation of the fact that information has support staff. And though their promised a cost-in this case the cost of inputting the computers might ease this burden, they were data necessary to provide the requested afraid the machines would only exacerbate results. Presumably, this is a transitional a situation where ‘requests for numerical phenomenon. Once all central office man- and financial information from a higher level agers are themselves working with com- become a priority and the real work has to puters they will quickly realize the costs suffer’.* involved, as well as the benefits-at least this is what I was told by the people whom * It is an important point that those professionals whose contacts were mainly with people inside the I interviewed. company were much less bothered by the home A final, and probably the most important move and were considerably more optimistic about effect that could be traced, at least in part, the eventual value of the computer. What this under- to the introduction of the computers was the lines is the fact that changes in work patterns shift in the system of approvals that was may have very different effects depending on small beginning to be evident. The oil industry, differences in the tasks to which they are being applied. Thus managers who base their decisions of course, has been passing through a very primarily on their own experience-in this case volatile period, and one of the reasons typically a s sales representatives-may inadvertently behind introducing the technology was to be creating impediments to productivity, rather than allow the sales representatives to become aids. 148 New Technology, Work and Employment There were also some perceived advantages is danger, also, that the computer could to the move from an office to a home base. increase the communication of trivia. These professionals very much appreciated Group managers who transmit every- the greater freedom it provided them. Pre- thing to their groups via electronic mail viously they had felt obliged to check into may be undermining the task of setting the office whenever they were not in the priorities-which they would have to do field, which took time and effort that they if they were sifting through the same now could spend on their ’real work’. information in order to prepare agendas In general, when one considers the for monthly group meetings. Further, changes in work habits that the move one manager reports that electronic mail brought about, working from home seems is substituting for action: ‘we have to exacerbate the effect that interest of the heavy reservations, there are less com- task or one’s mood has on the motivation to pleted actions, there is no follow-up-it work. In contrast, the office environment is an excuse for not doing things’. Fin- works as a leveller. It is not as good for ally, there is the danger of information interesting tasks on days one is really motiv- overload. One must be careful not to fall ated; under these conditions one could do into the following trap, reported from a better at home. But if things are dull, or one member of the field force that had is tired, it forces attention to work; home recently been moved home: would make it easier to give in to inertia. Of course, if one really had control over It is my opinion that the distribution of time-which working from home should work from central office is made with little ideally provide-then one would immedi- or no thought of the workload of the recipient ately stop working, go out and play golf, and but only of company targets; for staff work- renew one‘s work energies. Unless a person ing ’on their own’ at home, this is a soul destroying experience. were clearly not suited to the job, such a strategy ought to increase the quality of the output. But the hold of traditional assump- 2. The officelhome pattern of work can lead tions about the proper time to work is very to greater productivity and increased satis- strong. As one professional-a man without faction. a family-said when asked what he would The effect of this pattern depends pri- do if he found himself some Wednesday marily on its capacity to free work from unable to do much work: ‘no, I wouldn‘t the constraints of conventional office want to work on Saturday instead of Wed- time. Of the office-based employees, for nesday; I would just grind on’. example, fully a quarter indicated that their most productive time was outside the traditional office day. The office/ Discussion home pattern permits one to work at one’s individual optimal times and My conclusions from these data fall into four allows one to make use of small bits of main points. Again it must be reiterated that available time. It makes it easier to work the discussion concerns high level workers, in off-hours and to take advantage of not those engaged in routine data-entry or times of low computer utilization, or of other clerical work, for whom there exists a times in different parts of the world. I t whole different set of issues. may also be cheaper. In one unit of 1. lnformation technology makes it possible mainframe support people, for example, to free work from the constraints of location their critical work had to be done during and time. off shifts so as not to interfere with the The technology is available, but its effect daily use of the computer. Nonetheless, can be undermined by traditional these employees were still expected to assumptions[l2]. The hourly rate of the be in the office during the normal home-based computer programmers workday-primarily to talk, because may be an example of such a holdover. there were no real tasks for them to And, as has already been mentioned, do-and then rhey were given overtime the ability to monitor the time of work for off-shift duty. can inadvertently undo some of the It must be remembered, however, that advantages that result from the working the usefulness of working from home is conditions of an off-site field force. There dependent on the type of task involved Freeing work from constraints 149 as well as on the type of people who do toward decentralization, both function- it. As far as tasks are concerned, it is ally and geographically.* fairly obvious that only tasks that d o not For the worker, the main disadvantage require extensive interaction will benefit is the potential intrusion into the home. from this mode; and that it will be Many people mentioned that they were particularly useful for those jobs where now not able to get away from their the output is critical and where periods work, that they had difficulty separating of extended concentration are necessary. work from their private life. As one A more specific characterization of professional said of being moved home: home-based tasks stems from a research Work has completely invaded the privacy of study of the high technology community my home. . . the strain of this is, I fear, around Cambridge, England[l3]. These having an effect on the health of my wife people report that it is not the most who is naturally drawn into the system and creative tasks that are best done at home; is definitely affecting my health; the long for those one needs to be able to 'bounce hours and close proximity of work requiring attention means that I am becoming unable off ideas' with other people. Rather, to 'switch off' and relax. what they like to take home are the 'menial but hard tasks'-those that are What this means is that individuals have most likely to be ignored in the more to learn to control the boundary between interactive and 'exciting' office environ- work and home in new and different ment. This notion is corroborated by a ways and cannot depend only on spatial manager who takes those tasks home segmentation. Often this requires a sep- that are 'long term jobs that I never have arate room and a separate phone line time for, regular jobs on a long time- with an answering machine. But it may scale-maybe every six months or every also be a psychological issue. One hears year'. As to selecting appropriate people, people say that they are a different it has already been mentioned that they person at home and at work, and the should not be too social, and, obviously, task of integrating the two selves can they need to be 'self-motivated' and occasionally be a problem. And, given 'self-disciplined'-but if one remembers current cultural expectations, this issue the level of people being talked about, plays itself out in different ways for men and the proviso that not all of their time and w0men.t The boundary between is spent at home, it seems likely that the work and home is differentially per- character of the task is a more critical meable for the two sexes(l4]. It is easier element. for women to work at home-they do it Working from home has advantages and all the time-but, paradoxically, it may disadvantages for both the individual and be easier for men to fight the distractions the organisation. there and to give work the necessary Besides the increased productivity and priority while at home. satisfaction that this pattern of work Organizationally, there is a danger of may entail, it also contributes to the local optimization of work outcomes, of recruitment and retention of people with work not meshing well with the overall scarce skills. It can bridge the 'career goals of the company. But as long as one gap' for women with children; it can is not always at home-and this is the accommodate locational preferences; it assumption of this pattern-this need permits people to combine work with not be a critical issue. It means, however, other interests; and it allows the organiz- ation to call on the service of people ' This is not a necessary consequence of the intro- who otherwise might not be available duction of information technology; the computer can to them, for example disabled persons also be used to increase the centralization of authority or retired employees. It may also be an and decision making. But there was no evidence that optimal way of dealing with non-core this was happening at the sites under investigation. staff: Rank Xerox rerorts that Japanese t One manager reported to me that there was some 'sexist feeling' when he introduced microcomputers delegations have cr'ii\e to investigate into his office: "Some of the men felt that typing their networkir,t; system as a way of was girl's type of work anti did not really want to dealing with their large peripheral work get involved with it; some of the women felt that force. Finally, it meshes with the trend computers were technical and therefore man's work."
150 N e w Technology, Work and Employment
that organizations must provide an The change in thissystem is the second office liaison for their home-based critical shift in managerial processes workers, and must continue to have enhanced by the new pattern of work. face-to-face meetings and to provide It represents a delegation of authority other links to the office. Rank Xerox, from management to the working or for example, continues to count their productive level. Hierarchical business networkers as company employees: their organizations have long been built on names and phone numbers are listed the assumption that expertise resides in in the directory, they get all company the hierarchy, but this is becoming less information and are invited to all social and less true, particularly as work functions. becomes more technically sophisticated. 4. Using computers to work f r o m home for And so, there is a trend toward del- part of the normal work week leads to egation to lower levels. In production changes in managerial processes. work, we think of this as the partici- This finding is perhaps the most import- pation model. But with a high level work ant result of our research. Two changes force it makes more sense to talk of are particularly important. The first, accountability rather than participation. already mentioned, is the shift from Here is a work force that gets paid for managing input (time put in, way of discretion and judgment, and then is working) to managing output, the results subject to a long chain of before-the- of work. This is not a new idea, of fact approvals. The accountability model course, but what is n e w is that it seems would allow these employees to make to be easier to do this if people are their own decisions and be personally NOT visible. In fact, it then becomes a accountable for them. It represents a necessity. As one manager put it: shift from before-the-fact approval to One can’t afford to care how they d o it. If they after-the-fact review. In an oil company, are near one is more critical and everyone is for example, the shift would make the different. If you see them, you see how they representative a manager of a business are working. If they are remote you only area, able to make decisions on pricing look at the end result and that is an advan- tage. (There is a) ’central office syndrome’ and credit-within bounds, of (where one gets tied up and involved with course-without having to wait for spec- inessential, peripheral things). When some- ific authority, and to accept account- one is at hand, you bother them more than ability for these actions. Information necessary, if they’re away one doesn‘t technology obviously plays a critical role trouble; therefore one would deal only with in such a shift. It provides the necessary the more important things. information on which to base the local Again there is corroboration from the decision. And it permits management study of the high tech companies in quickly to review the actions taken, and Cambridge already mentioned. Garden hence reduces the risks associated with reports that her productive people need a bad decision at the working level. initial guidance on objectives and then want to be ‘left alone to get on with it’. On the whole, this is the way they Concluding note actually are managed-at least until their And so, information technology makes poss- companies grow bigger or they import ible a break with traditional managerial people from large corporations. Then procedures which are no longer effective, if it becomes much more difficult. What they ever were, for the management of non- seems to get in the way is the approval routine high level white collar work. Remote- system-the system of authori- ness speeds u p this process. Its essence seems ties-operating in most established to be freedom from the constraints of time companies, where the responsibility as traditionally conceived,* and from the may lie with the professional in the field or working from home, but the authority ‘This change is very basic, and hence a difficult resides with central office management; one for a management used to monitoriiig time at there are, therefore, elaborate require- work. One forward looking and enlightened person- ments for gaining approval prior to nel manager, for example, told me that he would not action. mind at all having one of his trusted subordinates
Freeing work f r o m constraints 151
f o r m s of control t h a t have characteristically 5. Eg, Kraut, R. E. ‘Predicting the use of tech- a c c o m p a n i e d work in a n office. W o r k i n g nology: the case of telework’ and Olson, M. from home for p a r t of t h e normal w o r k week, ’Telework: Practical experience and future on certain k i n d s of tasks, i s likely t o be p a r t prospect^'.^ In Kraut, R. E. (ed.), Technofogy of t h e o r g a n i z a t i o n a l p i c t u r e of t h e 1990s. and the Transformation of White-Collar Work, Hillsdale, NJ: Erlbaum, 1986. But care m u s t be taken t h a t traditional 6. This distinction was first established by a s s u m p t i o n s do n o t l i m i t t h e effect. Only if Olson, M. H. and Primps, S. B. ’Working at managed p r o p e r l y will it e n h a n c e pro- home with computers: Work and nonwork d u c t i v i t y and satisfaction and benefit t h e issues’, journal of Social Issues, 40, 1984, pp. work a s well a s t h e i n d i v i d u a l s involved. 97-112. 7. It is very hard to estimate the number of people who fit into this category. Counts on Acknowledgements homeworking include people who are not T h i s article i s b a s e d on i n f o r m a t i o n collected employed, d o not work with computers, are not performing high level technical/pro- i n t h e UK i n 19867. It i s p a r t of a collabor- fessional tasks, or are working over and above a t i v e project w i t h Dr C o n s t a n c e Perin, on their regular office-based work week. Still, i n f o r m a t i o n technology a n d t h e office/home some estimates of scale are possible: Hakim, p a t t e r n of w o r k . The work i s s u p p o r t e d by C. ‘Homeworking in Britain’, Employment funds f r o m t h e M a n a g e m e n t in t h e 1990s Gazette, February 1987, estimates that 2+% of p r o g r a m m e of MIT’s Sloan School of M a n - the British workforce constitute the ’hard core agement. of the homeworking phenomenon’; in the US, a 1987 survey by Electronic Services Unlimited References indicates that 1.9% of the U S employed labor forces are ‘full-time corporate homeworkers’, 1. Thompson, D. N. ’Big bang: The city revol- - TC Report, August 1987. ution begins’, Business Quarterly, 51(3), 1986, 8. The information presented here stems from p. 79. Judkins, P., West, D. and Drew, J. Networking 2. Melbin, M. ’The colonization of time’. In in Organisations: The Rank Xerox Experiment, Carlstein, T., Parkes, D. and Thrift, N. (eds), Gower, 1985; Judkins, P. ‘Towards new pat- Human Activity and Time Geography, New terns of work-the Rank Xerox networking York: Wiley, 1978, p. 100. experiment’, European Management journal, 4, 3. An early book detailed some of the US pilot 1986, pp. 192-196; Homby, D. ’Can we teach projects: National Research Council, Office ourselves to change?’ The Royal Bank of Scot- Workstations in the Home, Washington DC: land Review, September 1986, pp. 1P21; and National Academy Press, 1985. In March 1987 some informal discussion with the people an international conference was held in Bonn involved. Rank Xerox is also described in on Telework-Present Situation and Future Kinsman, op. cit. Development of a New Form of Work Organ- 9. See also Kinsman, op. cit., which also gives ization. And, since this paper was written, a details on F-International. book on the English examples has appeared: 10. Detailed analysis of these data is available in Kinsman, F. The Telecommuters, Chichester: L. Bailyn, ’Toward the perfect workplace? the Wiley, 1987. There have also been innumer- experience of home-based systems develop- able articles and media reports on the ers’ Sloan School Working Paper, 199S88, phenomenon. MIT, 1988. 4. See, for instance, the vision of the ’electronic 11. Handy, C. The Future of Work: A Guide to a cottage’ in Toffler, A,, The Third W ave, New Changing Society, Basil Blackwell, 1984. York: Bantam, 1981. 12. Perin, C. ’The moral fabric of the office: organizational habits vs. high-tech optioris for work schedule flexibilities’, Sloan School spend a day working from home. But then he added, Working Paper, 2011-88, MIT, October 1987. ‘of course, if there were a test match on, I might be 13. Garden, A.-M. ’Behavioural and organiz- tempted to check and see whether he was working!’ Thus the potential advantage is undermined, since ational factors involved in the motivation and the productivity increase would come from watching satisfaction of high tech professionals: O r the test match and doing the work at a different how to retain the spirit of excitement in time, when there would be nothing to compete for growing companies’. Unpublished working one’s concentration. Further corroboration of the paper, London Business School, 1987. difficulty of thinking about time in these more 14. Pleck, J. H. ’The work-family role system’, flexible ways, came from the reaction of a group of Social Problems, 24, 1978, pp. 417-425; Richter, managers to whom I told this story. The suggestion J . ’The daily transitions between professional that the employee ought to be able to watch the test and private life’. Unpublished doctoral disser- match was greeted with incredulous laughter. tation, Boston University, 1983.