CUSTOM S H O P 

 
 
 
 
 
 
A Business Proposal 
Written by 
Andrian Hendry 
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1. Product
Fender is an ​American ​manufacturer of ​stringed instruments and ​amplifiers​.
Fender produces ​acoustic guitars​, ​bass amplifiers and ​public address equipment, but is
best known for its solid-body ​electric guitars and ​bass guitars​, particularly the
Stratocaster​, ​Starcaster​, ​Telecaster​, ​Jazzmaster​, ​Precision Bass​, and the ​Jazz Bass​.
In The Other Hand, Fender Custom Shop is part of a branch from Fender, where
we make Custom Guitar as you wish for.
You might be asking. What is a custom guitar? Well Basically making custom
guitar is when you want to build your own guitar in any way you want. basically you can
do it as crazy as it gets. Sounds pretty cool yes.

2. Management Team Plan

- George Harrison, As CEO

- John Clayton Mayer, As Brand Ambassador

- Andrian Hendry, As Public Relations

3. SWOT Analysis
Strength

- Premium Build Quality

- From Affordable to Premium Items
- One of the biggest brand in the market

Weakness

- The affordable Range is poorly built

- A lot of competitor
- Premium range is very expensive

Opportunity

- Exploring new Models

- Attracting New Customer
- Used by Huge Artists over the century

Threats

- Competitors
- Still holds on Traditionals
- Losing customers eventually
4. Marketing Plan
- Distributing Pre-Made Custom Guitars Around The World

We always try to distribute as much work as we can in order to reach every

customer who wants custom guitar made for us

- Making Custom Special Orders Easier

An easy way to do things attracts people. So we try to design our wb interface to

be easily accessed by each and every customers

- Making Special Artist Signature Guitar

Everybody have their favorite artist. When it comes to guitarists, every guitarist
have a dream to own their favorite artist signature guitar. That is why we will
make one for them.

- Attracting new Guitar Player with modern look

We never stop growing. We always hold on to the traditional ways of doing

things to preserve the quality of our products. But in the other hand, our
products are not always traditional. We tend to follow trends.

- Giving Discounts

Who doesn’t like a little bit of discount for their guitar? Customers are easily
attracted by discount promos.

5. Financial Planning

- Affordable Range

Wood………………………………………………….……………….……………….………………. 2.000.000

Hardwares………………………………………..……………….……………….………………. 5.000.000

Carving……………………………………………...……………….……………….………………. 350.000

Assembly…………………………………………..……………….……………….………………. 200.000

Paint Job…………………………………………...……………….……………….………………. 450.000

Total……………………………………………………..……………….……………….……………
…. 8.000.000

- Standard Range

Wood………………………………………………….……………….……………….………………. 5.000.000

Hardwares………………………………………..……………….……………….………………. 8.000.000

Carving……………………………………………...……………….……………….………………. 500.000

Assembly…………………………………………..……………….……………….………………. 350.000

Paint Job…………………………………………...……………….……………….………………. 600.000

Total……………………………………………………..……………….……………….……………
…. 14.450.000

- Premium Range

Wood………………………………………………….……………….……………….………………. 8.000.000

Hardwares………………………………………..……………….……………….………………. 13.000.000

Carving……………………………………………...……………….……………….………………. 1.000.000

Assembly…………………………………………..……………….……………….………………. 800.000

Paint Job & Finishing...………………...……………….……………….………………. 3.000.000

Total……………………………………………………..……………….……………….……………
…. 25.800.000

Note, We take our profits from the Paintjob, Carving, and Assemblings.