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Hygiene Related Advertisements
Hygiene Related Advertisements
Hygiene Related Advertisements
Nerolac India’s leading paint company relocated its positioning during pandemic by
communicating through its advertisement that paint needs to go just beyond color.
Therefore, Nerolac’s new positioning is “Colours that care”. The ad also highlights that it
is India’s first anti-viral paint that gives 99% covid-19 virus reduction and germ
reduction. This gives reassurance and confidence to the customers that they are safe
inside their homes as they spent more time at home and make more observations about
their ceilings and walls.
4) Giffy Fruit and Vegetable wash
Since customers are highly concerned about the hygiene, the pandemic has stimulated the