CONTENTS

F O
WHAT IS AN ONLINE
1 BUSINESS?

E L B A T
WHY START AN ONLINE
3 BUSINESS?
TYPES OF ONLINE
6 BUSINESSES
PLANNING YOUR START UP
10 BUSINESS

DESIGN THINKING
10
LEAN START UP METHODOLOGY
16
LEAN START UP BUSINESS
20 MODEL
 STARTING AN
ONLINE
BUSINESS

What is an online
business?
An online business or e-business (electronic business) is any form of commercial
or business transaction that involves sharing information across the global net. E-
commerce constitutes the exchange of products or services between individuals,
groups and businesses and can be seen as an important function in any business
operation. Electronic businesses or e-commerce functions focuses on the use of
ICT (Information and Communications Technology) to allow the external
activities and relationships of the business with individuals, groups and other
businesses, while e-business refers to business with the help of the internet.

In 1994, IBM, with its agency Ogilvy & Mather, began to use its foundation in IT
solutions and expertise to market itself as a leader of conducting business on the
internet through the term “e-business”. Then CEO, Louis V. Gerstner, Jr. Was prepared
to invest $1 billion to market this new brand.

The terms, “e-business” and “e-commerce” have been loosely interchangeable

and have become a part of the common vernacular. E-commerce draws on
technologies such as mobile commerce, electronic funds transfer, supply chain
management, Internet marketing, online transaction processing, electronic data
interchange (EDI), inventory management systems, and automated data
collection.

Modern e-commerce typically uses the World Wide Web (WWW) for at least one
part of the transaction’s life cycle, although it may also use other technologies
such as e-mail.
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E-commerce draws on technologies such as mobile commerce, electronic funds
transfer, supply chain management, Internet marketing, online transaction
processing, electronic data interchange (EDI), inventory management systems,
and automated data collection.

The following below is a list of the top 20 online businesses in South Africa:

1. Action Gear
2. &Threads
3. Bidorbuy.co.za
4. Boost Gymwear
5. Cape Coffee Beans
6. Esque
7. Flook Sporting Deals
8. Futurama
9. Gemboree
10. Groupon South Africa
11. HomeChoice
12. It’s About Time
13. IToys
14. Juniva.com
15. Kapas Baby & Toddler
16. Kitchen Chef
17. League of Beers
18. Legwear Safari
19. LekkeSlaap
20. Loot.co.za

Take some time to browse through these websites. It is important to understand

the types of online business that exists.

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 Why start an online
business?
In the context of South Africa, now more than ever, the economy needs to
grow. Economic growth then allows for improved infrastructure, education,
service delivery and most importantly, employment opportunities.
Politicians, academics and economists alike disagree on which policies to
pursue to achieve economic development but they unanimously agree that
SMME’s (Small, Medium and Micro-sized Enterprise) will be the driver of
economic development. Simply put – entrepreneurship is the answer.
You might not explicitly call yourself an entrepreneur yet, but traditional
options are becoming increasingly limited. The 4th industrial revolution is on
our doorstep, which brings with job automation, 5g internet, augmented and
virtual reality, customer service automation, machine learning and artificial
intelligence. We need to make a decision now, adapt or die. Should you
choose do adapt, digital entrepreneurship is a great way to start.

Below are some of the reasons why starting an online business is the best
investment an entrepreneur can make:

1. Online businesses offer incredible scalability

Of course, not every online business will be an overnight success with rapid
exponential growth. Many digital entrepreneurs start online businesses
believing that customers are automatically going to find them. There are
millions of online businesses across the world, accessible to anyone with an
internet connection. Opportunity is there for everyone, but you need to play
your part too.

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Scaling a business is not an easy task, whether it’s a physical store or an
online business, but online businesses have advantages over brick-and-
mortar businesses. For instance, a brick-and-mortar retail store has a
specific and defined audience, typically within the radius of the business
location. An online business is not restricted and can market to anyone
across the World Wide Web (WWW).

Scaling a business means setting the stage and infrastructure to enable and support
growth in your business. It means having the ability to grow without being hampered. It
requuires rigorous planning, funding, staff, processess, technology and partners.

Once a successful marketing and advertising strategy is well defined, an

online business can simply open its target and increase the budgets to
speed up growth.

2.Online businesses offer limitless freedom

A lot of entrepreneurs are drawn to digital entrepreneurship because of the
freedom it offers. Modern technology, laptops, tablets, mobiles, business
apps and VOIP communication systems are just some of the tools that allow
businesses to be operated from any location in the world.
Next time you are in a mall, taxi rank or restaurant – I can bet you that
someone is doing an online transaction on the WWW (World Wide Web)
while connected to the Wifi.

Not being tied to a particular location or desk from 9-5 can be seriously
empowering. Most young entrepreneurs do not know how to balance the
freedom and fail miserably, while others use the motivation to work even
harder. DO NOT mistake freedom for free time.

True digital entrepreneurs respect the freedom and understand that the hard
work is well worth the ability to spend more time with their families and
partake in activities that most miss out on because they are part of the 9-5
grind.
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 3. Low overhead and high margin
An online business will often allow you to eliminate some of the huge costs
associated with a brick-and-mortar business. Not only can you eliminate
things such as expensive offices or retail space and long term lease
commitments, but you can also eliminate having to tie up your money in
stocking inventory. A drop shipping agreement (discussed later) with a
manufacturer or a manufacturer-to-order arrangement can greatly
reduce your financial risk and will also allow you to maintain more
consistent margins with less upfront costs.

In business or commerce generally, margin, refers to the difference between the seller’s
cost price for acquiring products and the selling price. Margins appear as percentages of net
sales revenues. The term “margin” has slightly different meanings in fincial accounting and
investing.

Overhead Expenses are l the costs on the income statement except for direct labour, direct
materials, and direct expenses.

Overhead Expenses include accounting fees, advertising, insurance,

interest, legal fees, labour, rent, repairs, supplies, taxes, telephone &
internet bills, travel expenditures and utilities

4. Access to a worldwide market

The best thing about starting an online business is ability to run it 24/7
without any boundaries. There are no geographical boundaries and there
are no specific hours of operation. An online business can produce
revenue around the block, even while you sleep.

With a well thought out integrated digital marketing plan, search engine
optimization and paid media, an online business can thrive. You have the
access to the entire world at your fingertips. The luxury of being able to
target specific provinces, regions and countries gives an upper hand to
online-based businesses.

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 Types of online
businesses
We should begin with the products and services that are generally
bought online.

1. Online stores that sell physical goods

These are the typical online retailers. They can include clothing stores,
home ware businesses, and gift shops, just to name a few. Stores that sell
physical goods showcase the items online and enable shoppers to add
the things they like in their virtual shopping carts. Once the transaction is
complete, the store generally ships the orders to the shopper, though a
growing number of retailers are implementing initiatives such as in-store
pickup.

2. Service based retailers

Services can also be purchased and bought online. Online consultants,
affiliates, educators, and freelancers are usually the ones engaging in
this type of e-commerce.

The buying process for services depends on the dealer. Some may allow
you to purchase their services directly from their website or platform. An
example of such a platform is Sweepsouth.co.za. People who want to buy
services from SweepSouth must place an order on the website before the
seller delivers their services.

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 3. Digital products

E-commerce is, by essence, highly digital, so it’s no wonder that many

retailers sell “e-goods” online. Popular types of digital products include
eBooks, online courses, software, graphics, and virtual goods or
promotions.
Examples of merchants that sell digital products are Shutterstock (a site
that sells stock photos), Udemy (a platform for online courses), and Slack
(a company that provides real-time messaging, archiving and search for
teams).
Next we can classify e-commerce sites according to the parties and
consumer involved. It is an effective way to classify e-commerce sites by
looking at the parties participating in the transaction. These will typically
include:

1. Business to Consumer (B2C)

Transactions happen between businesses and consumers. In B2C
ecommerce, businesses are the ones selling products or services to end-
users (i.e. consumers).
Online retail typically works on a B2C model. Retailers with online stores
such as Truworths, Sportscene, and MAKRO are all examples of businesses
that engage in B2C ecommerce.

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 2. Business to Business (B2B)
As its name states, B2B e-commerce pertains to transactions conducted
between two businesses. Any company whose customers are other
businesses operate on a B2B model.

Examples include Interactive Design, an online media agency for small

businesses, ADP, a payroll processing company, and Square, a payments
solution for SMBs.

3. Customer to Business (C2B)

Consumer to business e-commerce happens when a consumer sells or
contributes monetary value to a business. Many crowd sourcing campaigns
fall under C2B e-commerce.

Soma, a business that sells Eco-friendly water filters is one example of a

company that engaged in B2C ecommerce. Back in 2012, Soma launched
a Kick-starter campaign to fund the manufacturing of their product. The
project was successful, and Soma went on to raise $147,444 or R2.2 million.

4. Consumer to Consumer (C2C)

As you might have guessed, C2C e-commerce happens when something is

bought and sold between two consumers. C2C commonly takes place on
online marketplaces such as Gumtree or OLX, in which one individual sells
a product or service to another.

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 5. Government to Business (G2B)
G2C transactions take place when a company pays for government
goods, services, or fees online. Examples could be a business paying for
taxes using the Internet (SARS eServices)

6. Business to Government (B2G)

When a government entity uses the Internet to purchases goods or services
from a business, the transaction may fall under B2G e-commerce. Let’s say
a municipality hires a web design firm to update its website. This type of
deal may be considered a form of B2G.

7. Consumer to Government (B2G)

Consumers can also engage in B2G e-commerce. People paying for
traffic tickets or paying for their car registration renewals online may fall
under this category.

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 Planning your online
business - Lean start-up
methodology
Before we get into the main business of the session, it is important to
understand your business. You may have an existing business or you may not.
The following section is for both instances. It is a way to take a re-look at
your business, or perhaps extend the opportunities of your business. Our aim
is to help facilitate the planning and implementation of a new idea as
quickly as possible. Learning and building along the way is the point of our
program and we hope you will spend some time on this section and
familiarize yourself with the links we provide.

This section will cover Design Thinking to develop human-centric ideas,

Lean-Start up methodology to plan your business and aspects of registering
your business with BizPortal.

Design Thinking
Design Thinking is a design methodology that provides a solution-based
approach to solving problems. It’s extremely useful in tackling complex
problems that are ill-defined or unknown, by understanding the human
needs involved, by re-framing the problem in human-centric ways, by
creating many ideas in brainstorming sessions, and by adopting a hands-on
approach in prototyping and testing. Understanding these five stages of
Design Thinking will empower anyone to apply the Design Thinking methods
in order to solve complex problems that occur around us — in our
companies, in our countries, and even on the scale of our planet.

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Design thinking utilizes elements from the designer's toolkit like empathy
and experimentation to arrive at innovative solutions. By using design
thinking, you make decisions based on what future customers really want
instead of relying only on historical data or making risky bets based on
instinct instead of evidence.

Finally, Digital Design Thinking is a strategy making process by avoiding

mistakes by applying available tools from the world of design and
shifting the focus to human behavior. Means, design for the user. So, the
designer must have the knowledge about both technical aspects and
user.

Digital Design Thinking has three main stages:

Invent for future: To understand customer and its behavior
Test the idea out: Conduct experiments using rapid-prototyping to
understand the customer response
Bring the product to life

Although there are some variable aspects to both design thinking and
digital design thinking principles, we will focus on design thinking as it
provides a better rounded approach to solving human problems with
viable business ideas.

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 Design Thinking Process

Empathize: The first stage of the Design Thinking process

is to gain an empathetic understanding of the problem
you are trying to solve. This involves consulting experts to
find out more about the area of concern through
observing, engaging and empathizing with people to
understand their experiences and motivations, as well as
immersing yourself in the physical environment so you can
gain a deeper personal understanding of the issues
involved.
Empathy is crucial to a human-centered design process such as Design
Thinking, and empathy allows design thinkers to set aside their own
assumptions about the world in order to gain insight into users and their needs.

Depending on time constraints, a substantial amount of information is gathered

at this stage to use during the next stage and to develop the best possible
understanding of the users, their needs, and the problems that underlie the
development of that particular product.

Define (the Problem): During the Define stage, you put

together the information you have created and gathered
during the Empathize stage. This is where you will analyse
your observations and synthesize them in order to define
the core problems that you and your team have
identified up to this point.

You should seek to define the problem as a problem statement in a human-

centered manner. To illustrate, instead of defining the problem as your own
wish or a need of the company such as, “We need to increase our food-
product market share among young teenage girls by 5%,” a much better way
to define the problem would be, “Teenage girls need to eat nutritious food in
order to thrive, be healthy and grow.”

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The Define stage will help the designers in your team gather great ideas to
establish features, functions, and any other elements that will allow them to
solve the problems or, at the very least, allow users to resolve issues
themselves with minimum difficulty. In the Define stage you will start to
progress to the third stage, Ideate, by asking questions which can help you
look for ideas for solutions by asking: “How might we… encourage teenage
girls to perform an action that benefits them and also involves your company’s
product or service?

Ideate: During the third stage of the Design Thinking

process, designers are ready to start generating ideas.
You’ve grown to understand your users and their needs in
the Empathize stage, and you’ve analysed and synthesized
your observations in the Define stage, and ended up with a
human-centered problem statement.

With this solid background, you and your team members can start to "think
outside the box" to identify new solutions to the problem statement you’ve
created, and you can start to look for alternative ways of viewing the
problem.

There are hundreds of Ideation techniques such as Brainstorm, Brainwrite,

Worst Possible Idea, and SCAMPER. Brainstorm and Worst Possible Idea
sessions are typically used to stimulate free thinking and to expand the
problem space. It is important to get as many ideas or problem solutions as
possible at the beginning of the Ideation phase.

You should pick some other Ideation techniques by the end of the Ideation
phase to help you investigate and test your ideas so you can find the best way
to either solve a problem or provide the elements required to circumvent it.

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 Prototype: The design team will now produce a
number of inexpensive, scaled down versions of the
product or specific features found within the
product, so they can investigate the problem
solutions generated in the previous stage.
Prototypes may be shared and tested within the team itself, in other
departments, or on a small group of people outside the design team. This is
an experimental phase, and the aim is to identify the best possible solution
for each of the problems identified during the first three stages.
The solutions are implemented within the prototypes, and, one by one, they
are investigated and either accepted, improved and re-examined, or
rejected on the basis of the users’ experiences. By the end of this stage, the
design team will have a better idea of the constraints inherent to the product
and the problems that are present, and have a clearer view of how real users
would behave, think, and feel when interacting with the end product.

Test: Designers or evaluators rigorously test the complete

product using the best solutions identified during the
prototyping phase. This is the final stage of the 5 stage-
model, but in an iterative process, the results generated
during the testing phase are often used to redefine one or
more problems and inform the understanding of the users,
the conditions of use, how people think, behave, and feel,
and to empathize.
Even during this phase, alterations and refinements are made in order to rule
out problem solutions and derive as deep an understanding of the product
and its users as possible. It is important to note that the five stages are not
always sequential — they do not have to follow any specific order and they
can often occur in parallel and be repeated iteratively. As such, the stages
should be understood as different modes that contribute to a project, rather
than sequential steps. However, the amazing thing about the five-stage
Design Thinking model is that it uses and identifies the 5 stages/modes you
would expect to carry out in a design project – and in any innovative
problem-solving project. Every project will involve activities specific to the
product under development, but the central idea behind each stage remains
the same. 14
 Remember:
In essence, the Design Thinking process is iterative, flexible and focused on
collaboration between designers and users, with an emphasis on bringing
ideas to life based on how real users think, feel and behave.

Design Thinking tackles complex problems by:

Testing: Empathising:
Developing a Understanding the
prototype/solution human needs involved.

to the problem.

Defining: Re-framing
and defining the
problem in human-
Prototyping: centric ways.
Adopting a hands-
on approach in
prototyping. Ideating: Creating
many ideas in
ideation sessions.

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 Lean Start-up Methodology
The "Lean start-up" is a development methodology coined by Eric Ries that is
focused on launching products/services much quicker and more in line with
customer needs. The lean start-up methodology can help your start-up business
shorten the development cycles and dramatically minimize the amount of
capital required to to build and launch a business.

Many start-ups spend a lot of years and large amounts of capital resources on
building businesses without ever questioning whether customers actually want
or need their offering. In other words, the greatest risk for many start-up
businesses is starting and investing in a product or service that no customer
actually needs. This is the main problem that the Lean start-up methodology
aims to solve.

The methodology aims to increase the chances of success by building a

business model that customers will be willing to pay money for. Rather than
developing complex plans that are based on assumptions, the lean start-up
approach encourages new businesses to make constant and consistent
adjustments to their businesses.

Instead of following rigid set of start-up rules, the methodology introduces key
principles (explained later) that entrepreneurs may use as a guideline to
building products and services with a much broader and customer oriented
business.
Ideas
Pivot

Prototype

MVP
Measure

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 Why start your business lean?
The lean start-up methodology can dramatically help your start-up business
mainly because it focuses on reducing the three major factors and risks that
most start-up businesses may face;

1. Product Risk
2. Customer Risk
3. Business Model Risk

The lean start-up methodology minimizes the unpredictability of a market

launch and will assist steer your company into creating more flexible and
innovative products and services that speak directly to your customer.

By testing your Minimum Viable Product (MVP) to your early adopters, your
business will be able to collect feedback and data of what your customers
really need and want. By testing your MVP on early adopters, you can use the
feedback to decide whether to continue building your product/service, tweak
aspects of it or completely pivot your business.

Simply put, by prototyping for MVP, demo or early version of your business, you
will receive a chance to see and gauge how customers respond to your
product. You may implement the customer feedback in a new version of your
offering and you will then have an opportunity to gauge how customers
respond to your business offering.

By constantly adapting, changing and re imagining your business model, you

will increase the odds of building a business that customers will be ready to
support.

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The general idea of the lean start-up method is that start-up businesses may
capitalize on the BUILD-MEASURE-LEARN model because they will have the
opportunity to turn their MVP into a sustainable business by using real and
relevant accountable metrics instead of assumptions and hypothetical.

Validated learning from customer feedback will help your start-up optimize its
business model and ensure that your start-up is headed in the right direction.
Additionally, for your start-up business to be measurable, validated learning
must be based on FACTS.

The lean start-up method will help push your business to build products and
services through validated learning, scientific experimentation and iterative
products launches.

Finally, the lean stat-up method will help you establish a strategy that will
increase the odds of building a successful business model.

Key Principles of Lean Start-up

It is imperative to remember, the lean start-up method considers experimentation to
be more valuable than detailed planning that traditional business models use. At
ReThink Afrika, we strongly believe that five-year business plans built around
unknowns are considered a waste of time. To us, and you will notice, customer
reaction is the most important factor in starting up a business.

Earlier in this section, we mentioned that the Lean start-up method is based on the
BUILD-MEASURE-LEARN model. Entrepreneurs who practice the lean start-up
method are encouraged to constantly question and investigate everything that
revolves around their product/service - from the relevance of their business idea,
design choices, and any additional features. In order to achieve this, entrepreneurs
may follow the BUILD-MEASURE-LEARN model by building a minimum viable
product (MVP).

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An MVP is a version of a product/service that has enough features to be
released, though it is not a fully completed project. Here at ReThink Afrika we
call it a prototype. This is very important because by building a
product/service that has only a minimum set of features, start-ups can put the
product/service in front of an audience and retrieve valuable feedback. By
doing this, you will avoid wasting time and money on building a
product/service that may turn out to be unwanted by customers.

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Start-ups can use the MVP to gain feedback and identify what customers really
want from your business. By doing this exercise, start-ups will have an
opportunity to implement customers' feedback in the development of their
business model. Additionally, releasing an MVP/Prototype may sometimes
indicate that the start-up should not release their product/service, or give
them direction on how they can improve it.

By constantly and consistently sticking to the BUILD-MEASURE-LEARN cycle,

start-ups have the chance to shorten development cycles and build
products/services that meet customer needs. What Eric Ries suggests
with BUILD-MEASURE-LEARN is that start-ups should build their
products/services on the basis of validated learning, scientific experimentaion,
and iterative product/service releases.

Lean start-up business model

We mentioned earlier that at ReThink Afrika, we aim to move away from the
traditional way from starting up a business. That includes how we start planning
our business ideas. Instead of long and assumptive business plans. the lean
start-up methodology uses a business model based on hypothesis that can be
tested immediately and rapidly. Business data does not need to be completed
before proceeding; it just needs to be sufficient.

When customers do not react as desired, your start-up must quickly adjust to
limit its losses and return to developing products/services that customers want,
and not what you are forcing on them. Remember, failure is the rule, NOT the
exception.

A business model describes the rational of how a start-up business creates,

delivers, and, captures value

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A Business Model Canvas is the strategic management and lean start-up
methodology template for developing a new or document existing business
models. It is a visual chart with elements describing a businesses
products/services, value proposition, infrastructure, customers and finances.

The Business Model Canvas is a great tool to assist entrepreneurs in

understanding a business model in a straightforward, lean and structured way.
Using a Business Model Canvas will lead to insights about your customers, value
propositions you are offering and how your business will make money.

Start-ups can also use the Business Model Canvas to understand your own
business or that of a competitor!

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The Business Model Canvas is a shared language for describing, visualizing,
assessing and changing business models. It describes the rationale of how a
start-up creates, delivers and captures value.

There are nine building blocks in the business model canvas and they are
customer value proposition, customer segments, channels, customer
relationships, revenue streams, key resources, key partners, key activities, and
the cost structure.

When completing the Business Model Canvas, you will brainstorms and conduct
research on each of the elements. The data you will collect can be placed in
each relevant section of the canvas.

Let's look into what the 9 building blocks of the Business Model Canvas are
more in detail:

Key Partners are all the external companies/suppliers that will

assist in carrying out your key activities. These partnerships are
forged in order to reduce risk and acquire resources.

These partnerships include strategic alliances, coopetition, joint ventures and

buyer-supplier relationships.

Key Activities are the activities and tasks that need to be

completed to fulfill the purpose of the business. In this section, you
will list all they key activities you will need to make your business
model work.

These key activities should solely focus on fulfilling its value proposition,
reaching customer segments and maintaining customer relationships, and
generating revenue. There are three categories of key activities which include
production, problem-solving and platforms.

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 Key Resources is where you list down which key resources or the
main inputs you will need to carry out your key activities in order
to create your value proposition.

There are several types of key resources which include the human resources,
financial resources, intellectual resources and physical resources.

In the Cost Structure block, you will identify all the costs
associated with operating your business model. You will need to
focus on evaluating the cost of creating and delivering your
value propositions, creating revenue steams and maintaining
customer relationships.

Evaluating the cost structure will be easier to do once you have defined
your key resources, activities, and partners. Businesses can either be cost-
driven (focuses on minimizing costs) and value-driven (focuses on providing
maximum value to the customer).

Value Proposition is the building block that is at the heart of the

Business Model Canvas. It represents your unique solution to the
problem identified in the design thinking phase. A value
proposition should be unique and be different from your
competitors.

If you are offering a new product/service, it should be innovative and

disruptive. If you are offering a product that already exists in the market, it
should stand out with better attributes or features. Always remember that
value propositions can either be quanitative (price or speed of service) or
qualitative (customer experience or design).

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 Customer Segments are the groups of people/companies that
you will be trying to target and sell your product/service to.
Segmenting your customers based on similarities such as
geography, gender, age, behaviors, interests, etc. gives your
start-up the opportunity to better serve their needs, specifically
by customising your solution that you are providing.
After a thorough analysis of your customer segments, you can determine who
should you serve and ignore. There are different customer segments a
business model can target and they include mass markets, niche markets,
segmented markets, diversified markets, and multi-sided markets.

In the Customer Relationships building block, here you establish

the type of relationship you will have with each market segment
and how you will interact with them throughout their jouney with
your start-up.

There are several types of customer relationships which include personal

assistance, dedicated personal assistance, self-service,automated services,
communities, and co-creation. You can understand the kind of relationship
your customer has with your start-up through a customer journey map
(explained later). It will help you identify the different stages your customers
go through when interacting with your company. This will also help make
sense of how to acquire, retain and grow your customers.

In the Channel building block, you describe how your company

will communicate and reach out to your consumers. Channels are
touchpoints that let your customers connect with your business.

Channels play a major role in raising awareness of your product/service

among your customers and delivering your value propositions to them.
Channels can also be used to allow customers the avenue to buy products or
services and post-purchase support. There are mainly two types of channels
namely Owned Channels and Patner Channels.

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 Revenue Streams are the sources from which a business
generates money by selling their product/service to the
customers. In this building block, you will describe how your start-
up will earn revenue from your value proposition.

A revenue stream can belong to one of the following revenue models

namely; Transaction-based revenue and Recurring revenue. Additionally,
there are several ways you can generate revenue from asset sales, usage
fees, subscription fees, renting, licensing, brokerage fees and advertising.

Once you have completed your Business Model Canvas, you can share with
fellow entrepreneurs to compare notes or to an organisation to pursue. The
Business Model Canvas is a living document, therefore after completing it,
you will need to revisit and ensure that it is always relevant, updated and
accurate.

Needless to say, our business model at ReThink Afrika is constantly updated

based on feedback we recieve from you guys! To paint a picture, we believe
that even though we are course providers and facilitators - we believe we
have not yet fully defined our business. We started out as a information hub
to workshops and finally a full media company. All of this is based from
customer feedback.

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