TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES

College of Liberal Arts

Department of Languages
Ayala Boulevard, Ermita, Manila

PURPOSIVE COMMUNICATION - GE (C) 5

Course Syllabus

Course Title GE(C) 5

Course Goals
Responsible Educational Institution
Subject of the Course
Beginning and Duration of the Course
Course Scenario
At the end of the course, the students should be able to:
1. develop communicative competence and enhance their cultural and intercultural awareness
through multimodal tasks that provide them opportunities for communicating effectively and
appropriately to a multicultural audience in a local or global context;
2. equip with tools for critical evaluation of a variety of texts and focus on the power of language and
the impact of images to emphasize the importance of conveying messages responsibly;
3. provide knowledge, skills and insights that may be used in their other academic endeavors, their
chosen disciplines, and their future careers as they compose and produce relevant oral, written,
audio-visual and/or web-based output for various purposes.
Department of Languages, College of Liberal Arts, Technological University of the Philippines
Purposive Communication
18 weeks, 3 hours per week
Blended Learning Modality or Full Distance Learning (dependent upon the approved measure of the
national government and/or the university for instruction)

1
 PROGRAM E-LEARNING INSTRUCTIONAL
OUTCOMES (PO)/ DELIVERY/STRATEGIES
COURSE
LEARNING
WEEK INTENDED TOPIC ASSESSMENT
Synchronous Asynchronous RESOURCES
LEARNING Offline
OUTCOMES Online Offline
(CILO)

 See “Principles,
1 At the end of the A. Orientation to
lesson, the student the Course
should be able to: Syllabus MS TEAMS theories and methods
B. Communication ONLINE GREET of effective
1. describe the Principles, AND MEET communication
nature, Processes and (written and oral) in
elements, and Ethics general, and in a
functions of
management
verbal and non- ORIENTATION context” at
verbal
https://www.healthkn
communication
owledge.org.uk/publi
in various and
c-health-
multicultural
textbook/organisation
contexts;
-management/5a-
2. analyze “texts”
understanding-
(written, visual,
itd/effective-
oral, etc.)
communication
critically;
3. reflect critically
on shared
 See “Communication
concerns; Models” at
https://pressbooks.bc
campus.ca/professio
nalcomms/chapter/3-
2-the-
communication-
process-

2
 communication-in-
the-real-world-an-
introduction-to-
communication-
studies/

 See “Communication
Ethics” at
https://oxfordre.com/c
ommunication/view/1
0.1093/acrefore/9780
190228613.001.0001
/acrefore-
9780190228613-e-58

2 At the end of the A. Communication  Read “The Impact of

lesson, the student and Globalization on
should be able to: Globalization Cross-Cultural
DSCUSSION Communication” at
1. explain how BOARD https://www.intechop
cultural and en.com/books/globali
global issues OPEN THREAD zation-education-
affect #1 and-management-
communication; agendas/the-impact-
2. appreciate the 1.Globalization of-globalization-on-
impact of 2. Globalization cross-cultural-
communication and its Effects communication
on society and on Education”  See “A Critical
the world Examination of
3. reflect critically Globalization and its
on shared Effects on Education”
concerns; at
http://web.firat.edu.tr/
sosyalbil/dergi/arsiv/c
ilt10/sayi2/133-

3
 144.pdf
 Read the article “The
Flight from
Conversation” at
https://www.nytimes.
com/2012/04/22/opini
on/sunday/the-flight-
from-
conversation.html
 Watch Peter
Alfandry’s TedxAix
talk on “The Myth of
Globalisation” at
https://www.youtube.
com/watch?
v=xUYNB4a8d2U&t=
150s

3-4 At the end of the A. Local and  See “How Culture

lesson, the student global and Communication
should be able to: communication Impact Multicultural
in multi-cultural Global Teams” at
1. determine settings DISCUSSION https://www.commisc
culturally B. Varieties and BOARD eo-
appropriate registers of global.com/blog/cultu
terms, spoken and OPEN THREAD re-and-
expressions, written #2 communication-in-
and images language 1. How Culture multicultural-global-
(sensitivity to and teams
gender, race, Communication  Read “How Culture
class, etc.); Impact Controls
2. demonstrate Multicultural Communication” at
proficient and Global Teams https://www.forbes.co
effective m/sites/carolkinseygo

4
 communication 2.How man/2011/11/28/how
(writing, Culture -culture-controls-
speaking, and Controls communication/#7a8
use of new Commun e2ae5263b
technologies); ication  Read “Culturally
3. reflect critically Sensitive
on shared Terminology” at
concerns; https://www.iwu.edu/
4. adopt cultural writing-
and intercultural guide/Cultural.html
awareness and  Read Chalak’s Book
sensitivity in Review on Register,
communicating genre, and style
ideas (2009) at
https://www.research
gate.net/publication/2
77575930_Register_
genre_and_style
 Watch David
Crystal’s interview on
British Council about
World Englishes at
https://www.youtube.
com/watch?
v=2_q9b9YqGRY&t=
3s
 Watch BBC’s English
Masterclass “Formal
and Informal English”
at
https://www.youtube.
com/watch?
v=hdKYl8Tg_FQ
5-6 At the end of the A. Evaluating  Read “Evaluating
lesson, the student messages Images” at

5
 should be able to: and/or images https://guides.lib.uw.e
of different du/c.php?
1. evaluate types of texts g=344258&p=231878
multimodal reflecting 3
texts critically to different  Sample images for
enhance cultures evaluation
receptive 1. What is the 1. https://cdn.fstopp
(listening, message? ers.com/styles/full
viewing, 2. What is the /s3/media/2018/0
reading) skills; purpose of the ORAL 1/09/racist-dove-
2. convey ideas message? PRESENTATION commercial-
through oral, 3. How is the MS TEAMS black-woman-
audio-visual, message GOOGLE MEET turns-white.png
and/or web- conveyed by 2. https://cdn.fstopp
based the text and/or BATCH AND ers.com/styles/full
presentations image? BATCH 2 /s3/media/2018/0
for different 4. Who is the 1/09/racist-dove-
target target audience EVALUATING commercial-
audiences in of the MESSAGES black-woman-
local and global message? turns-white.png
settings using 5. What are other 3. https://www.chate
appropriate ways of laine.com/wp-
registers; presenting the content/uploads/2
3. adopt message? 018/10/reebok_br
awareness of
and_campaign.jp
audience and
eg
context in
presenting 4. https://i.ytimg.co
ideas m/vi/wEybVOerb9
Q/maxresdefault.j
pg
5. https://i.insider.co
m/565d82f4c2814
476008b64c3?
width=700&forma
t=jpeg&auto=web

6
 p

7 At the end of the A. Communication  See

lesson, the student aids and https://creatingmultim
should be able to: strategies using odaltexts.com
tools of  See
1. convey ideas technology https://www.educatio
through oral, n.vic.gov.au/school/te
audio-visual, achers/teachingresou
and/or web- DISCUSSION rces/discipline/englis
based FORUM MS h/literacy/multimodal/
presentations TEAMS/GOOGL Pages/createmultimo
for different E MEET dal.aspx
target  See
audiences in COMMUNCATIO https://creatingmultim
local and global N AND odaltexts.com/web-e-
settings using TECHNOLOGY texts-blogs-and-
appropriate social-media/tools-
registers; for-creating-web-
2. analyze “texts” pages-blogs-e-
(written, visual, books-social-media/
oral, etc.)  Read Chapter 5
critically; Summary of
3. demonstrate Empirical Studies pp.
proficient and 101-112 of Godhe’s
effective “Creating and
communication Assessing
(writing, Multimodal Texts:
speaking, and Negotiations at the
use of new Boundary” (2014) at
technologies); https://www.research
4. adopt gate.net/publication/2
awareness of

7
 audience and 62180880_Creating_
context in and_Assessing_Multi
presenting modal_Texts_-
ideas; _Negotiations_at_the
5. use current _Boundary
technology to
assist and
facilitate
learning and
research;
8 Midterm Examination
9-11 At the end of the A. Communication  See “Understanding
lesson, the student for various Communication” at
should be able to: purposes OPEN THREAD https://courses.lumen
1. to obtain, #3 learning.com/boundle
1. convey ideas provide, and ss-
through oral, disseminate EVALUA management/chapter
audio-visual, information TE THE /understanding-
and/or web- 2. to persuade FOLLO communication/
based and argue WING  Sample texts for
presentations TEXT : discussion:
for different 1. Patrick 4. Patrick Henry’s
target Henry’s Give Me Death or
audiences in Give Me Give Me Liberty
local and global Death or (1775) at
settings using Give Me https://avalon.law.
appropriate Liberty yale.edu/18th_ce
registers; (1775) ntury/patrick.asp
2. create clear, 2. Martin 5. Martin Luther
coherent, and Luther King’s Beyond
effective King’s Vietnam (1967) at
communication Beyond https://kinginstitut
materials; Vietnam e.stanford.edu/kin
3. present ideas (1967) g-
persuasively

8
 using 3. Elpidio papers/document
appropriate Quirino’s s/beyond-vietnam
language To Fight 6. Elpidio Quirino’s
registers, tone, on To Fight on
facial America’ America’s Side
expressions, s Side (1949) at
and gestures; (1949) https://www.offici
4. analyze “texts” algazette.gov.ph/
(written, visual, 1949/08/09/speec
oral, etc.) h-of-president-
critically; quirino-before-
5. use current the-house-of-
technology to representatives-
assist and of-the-united-
facilitate states-of-america/
learning and 7. Winston
research; Churchill’s We
6. adopt Shall Fight on the
awareness of Beaches (1940)
audience and at
context in https://winstonchu
presenting rchill.org/resource
ideas s/speeches/1940-
the-finest-
hour/we-shall-
fight-on-the-
beaches/
8. Ramon
Magsaysay’s
Speech on 1956
Independence
Day at
https://www.offici
algazette.gov.ph/
1956/07/04/speec

9
 h-of-president-
magsaysay-on-
independence-
day/
 Watch Boy Abunda’s
TedXADMU talk on
“Why can’t we have a
gay president?” at
https://www.youtube.
com/watch?
v=bhRooc33szU
12-14 At the end of the B. Communication  Read “Introduction to
lesson, the student for work Business
should be able to: purposes DISCUSION Communication” at
FORUM MS https://courses.lumen
1. create clear, TEAMS/GOOGL learning.com/boundle
coherent, and E MEET ss-
effective business/chapter/intr
communication Communication oduction-to-business-
materials; for work purpose communications/
2. present ideas  Read “Types of
persuasively PHONE AND Business
using ONLINE Communication” at
appropriate INTERVIEW https://smallbusiness.
language BATCH 1 AND 2 chron.com/types-
registers, tone, business-
facial communications-
expressions, 697.html
and gestures;  Watch Gordon
3. analyze “texts” Kangas’ speech on
(written, visual, “Giving Presentations
oral, etc.) Worth Listening To”
critically; at TedXEMU at
4. use current https://www.youtube.
technology to com/watch?

10
 assist and v=NUXkThfQx6A
facilitate  Sample
learning and communication
research; materials from
5. generate different workplace
innovative settings (e.g. minutes
practices and of the meetings,
solutions memo, requests,
guided by business/technical/in
ethical cident report/letters)
standards;
6. adopt
awareness of
audience and
context in
communicating
ideas
15-17 At the end of the C. Communication
lesson, the student for academic
should be able to: purposes OPENTHREAD
#4
1. write and
present RESEARCH
academic PAPER
papers using
appropriate MIND MAP
tone, style, MAKING
conventions,
and reference SOCIAL
style; ISSUES
2. adopt
awareness of
audience and
context in
communicating

11
 ideas
3. convey ideas
through oral,
audio-visual,
and/or web-
based
presentations
for different
target
audiences in
local and global
settings using
appropriate
registers;
4. generate
innovative
practices and
solutions
guided by
ethical
standards;
5. use current
technology to
assist and
facilitate
learning and
research;
18 Final Examination

12
 DATE TASK
SEPTEMBER 14 ONLINE MEET AND GREET
ORIENTATION BSEE
SEPTEMBER 21
SELF INTRO THREAD STUDY SCHEDULE
SEPTEMBER 28 COURSE REQUIREMENTS
OCTOBER 5 ONLINE OPEN THREAD #1
OCTOBER 12 DISCUSSION FORUM MS ATTENDANCE 10% ( 130 POINTS)
TEAMS
ONLINE OPEN THREAD 30% (300
OCTOBER 19 ONLINE OPEN THREAD #2 POINTS)

OCTOBER 26 REST DAY ORAL PRESENTATION

25% (250 POINTS)
NOVEMBER 9 ORAL PRESENTATION BATCH 1
SELF REFLECTION PAPER 20% (200
POINTS)
NOVEMBER 16 ORAL PRESENTATION BATCH 2
ONLINE INTERVIEW 15% (120 POINTS)
NOVEMBER 23 ONLINE OPEN THREAD #3
TOTAL 100% (1000 POINTS)
DECEMBER 7

DECEMBER 14 SELF REFLECTION PAPER

JANUARY 4 ONLINE INTERVIEW

GRADING SCALE
1ST BATCH

JANUARY 11 ONLINE INTERVIEW

2ND BATCH

13
 1.0 900-1000 2.25 500-549 points
points
1.25 800-899 points 2.5 450-499 points

1.5 700-799 points 2.75 400-449 points

1.75 600-699 points 3.0 300-399 points

2.0 550-599 points 5.0 299 below

HOUSE RULES
Hi again everyone,
To be guided in doing things in general for this subject please refer to these
rules and reminders:
A. All learning sessions will be done either synchronous or asynchronous.
(please refer to study schedule).Yellow synchronous online/white
Asynchronous offline. It means hindi tayo mag kikita palagi through video
meeting. :)
Formal discussions will be conducted using discussion boards which will be
posted in the MS TEAMS. This means that you can post your responses
within given period of time .
C. Practice intellectual honesty at all times.Do your Assignments and
Open thread discussion yourself and observe the ethics of scholarship. If
you “borrow” or use an idea from another source (meaning someone other
than yourself), be sure to cite the source(s). Enclose quoted material in
quotation marks and cite the source. As much as possible, paraphrase
rather than lift ideas verbatim.
Make a bibliography of your sources at the end of your paper following
APA (American Psychological Association) guidelines for citations.

B. Real time contact will be held for clarifications and consultations

only.Kapag may tanong kayo sa mesenger kayo magpost not in MS D.Assignments and Open Thread( OT) can be written in English or
TEAMS. AGAIN,kung may hindi kayo naintindihan sa gc magchat.I hope Filipino. Write with clarity and coherence.
this is clear.Mas madali kayong mahagilap duon.At para ma avoid din yung
paulit ulit na tanong.Kung masyadong personal yung itatanong pwede nyo
akong ipm.Wag na pagpyistahan sa gc.I do respect privacy. :)
E.Communicate early and often. Communication in any way is the best way
to transcend the transactional distance between us in a remote learning set

14
up. Class related concerns will be better addressed when communicated to
me and not with other classmates in your group chats. Believe me ranting
there won’t solve your problems in my class .
F.All the activities in this course will be done remotely and I see to it that
you can do them without having to go out and have in person interaction
with others. So please, take care of yourself always. Wear mask properly,
hindi labas ang ilong. Huwag pasaway .
Dama ko ang pait na nararanasan ngayon ng bawat isa satin.Anumang
aspeto ng buhay ay pansamantalang magbabago.Habang tahimik ang
mundo, patuloy tayong tumatangis sa kawalan.Araw araw tayong
gumigising na walang kasiguraduhan. Parang gusto nating sabihin minsan,
15
pwede bang itigil muna ang ikot ng mundo?Ngunit hindi pwede…
kailangang umusad, kailangang magpatuloy.Dadalhin tayo sa mundong
hindi natin inaasahan at hindi tayo inihanda, kailangan nating lumaban.Just
because we failed in this that doesn’t mean we can’t succeed in life. A great
feat to remind us that storms make people stronger and never last forever.
Never forget to smile even when life is hard .
RESPETO AT PAG-UNAWA.
Should you have concern and clarification about our subject, feel free
to ask.
CYNIC J.TENEDERO
cynicjzmintenedero@gmail.com