CPD Action Plan (No More Than 4 Pages) : Strengths (+) Weaknesses (-)

CPD Action Plan (no more than 4 pages)
1. A self-evaluation in the form of your Personal SWOT, which evaluates the

alignment of your current knowledge skills, qualities and experience
(determined by your skills audit/STAR Framework and career assessment
tools) with your chosen career aspirations and objectives. knowledge, skills,
qualities and experience as they align to your chosen career aspirations and
objectives.
 Personal SWOT;
Personal SWOT analysis for Digital Marketing Executive (example of career choice):
INTERNAL FACTORS
STRENGTHS (+) WEAKNESSES (-)
- Communication skills; - Lack of confidence in areas I am

- Experience in digital marketing; inexperienced in;
- Experience in sales, leads & follow ups; - Nervous when making presentations,
- Studying a master’s in digital marketing; usually tend to avoid them;
- 2:1 in International Business Management; - Overthinker;
- Multi-lingual (English/Spanish); - Lack of creativity.
- Culturally diverse (lived in 2 countries);
- Focused and driven;
- Positive attitude;
- Multi-tasker;
- Experience in team working;
- Works well under pressure;
- Can use technology well.
EXTERNAL FACTORS
OPPORTUNITIES (+) THREATS (-)
- Opportunities in marketing positions have - Having less confidence and being nervous
been available to be and therefore could can threaten my chance of being employed
have mor eof a chance in being a future by someone;
employee to them; - The job market due to COVID-19 has
- Continuous growth with LinkedIn become very small.
connections can be useful when searching
for jobs;
 Skills audit/STAR framework;
Transferable SITUATION TASK ACTION RESULT

skill for your Brief description of Explain the Describe specific What happened
chosen sector context task/objective you actions you took as a result of
had to complete to complete the your efforts
including task (figures?)
challenges
1:
2:
3:
 Career aspirations and objectives.
2. A CPD action plan which details the CPD activity that you plan to undertake
before the 9th July 2021.
 SMART objectives;
- Elaborate on each activity identified from personal SWOT;

- Include development objective, start & end date, development
outcome & planned CPD actions (need to be a few categories from
template).
CPD Hours:
 Qualification studies (up to 35 hours)

- Google Ads
- Google Analytics:
- SEMRUSH
- HubSpot Academy
- Hootsuite
- IBM Big Data Badge:
- Twitter Flight School
 Short training courses & workshops (up to 35 hours)
- Letter of attendance
 In-company development (up to 14 hours)
- ServisBOT & Portman Stone
- Need letters from employers
 Imparting knowledge (up to 14 hours)
- Personal reflective statement
 Conferences & exhibitions (up to 14 hours)
- Accredited by Chartered Institute of Marketing or Institute of Direct
Marketing or job-related organisations
- Need booking confirmation and reflective statement, summary of
key points
 Technology training (up to 10 hours)
- Towards an award or extracurricular development
- Need letter from Tutor
 Private study (up to 14 hours)
- Reading marketing & sales related publications
- Learning new job-related skills
- Noting source, date and documenting the relevance of the
information obtained.
 Demonstrate critical self-reflection and justify linkages supported by

evidence from self-assessment skills audit & demonstrate awareness
of the relevance of your self-analysis to progression alignment with
dream job.
Name of Activity Category Start Date End Date Outcome Hours
Google
1 Become a
Fundamentals of 40
(qualification 01/05/21 01/06/21 Master of Digital
digital marketing (only up to 35)
studies) Marketing
exam
Internship with
4 Develop
ServisBOT
(in-company On-going On-going knowledge on 14
within Marketing
development) digital marketing
Department
Attend 5 Further
University (imparting On-going On-going knowledge on 14
Seminars knowledge) modules taking
Develop
Digital Marketing 11
understanding in ?
Europe 2021 (development 28/04/21 29/04/21
key digital https://digitalmarketingcon.eu/
Conference events)
marketing areas
3. Narrative (written commentary of your Action Plan).

 Include decision to embark on your MSc studies as part of your overall
plan to achieve your career objectives.
Verbal Reasoning Test 1
https://www.assessmentday.co.uk/verbal/Free/VerbalReasoning1/index.php
Numerical Reasoning Test 1
https://www.assessmentday.co.uk/numerical/Free/NumericalTest1/index.html
Inductive Reasoning Test 1
https://www.assessmentday.co.uk/inductive/Free/InductiveTest1/index.php
Situational Judgement Test
https://www.assessmentday.co.uk/situational-judgement-test/index.php
Charl Sevel to Everyone (4:09 pm)

Charl Sevel to Everyone (4:13 pm)
• Continue working part-time posting Social Media content;
Work-based Learning
• Continue to understand and learn about analytics.
• Continue to focus on Wax Idea and Social Media content for
second assignment;
Professional Activity • Start taking/practicing verbal, numerical, and inductive
reasoning tests, and situational judgement tests to prepare me
for assessment centres.
• Begin to think about when to start studying the Google
Fundamentals of digital marketing exam;
Formal/Educational
• Continue to learn about analytics for Facebook and Twitter
from online videos/classes.
• Do more research on Social Media marketing and learn how to
Self-directed Learning
create outstanding content.
• Improve LinkedIn profile to appear more employable;
Other • Create job alerts on LinkedIn to be able to see if there are any
jobs I want to apply to.

CPD Action Plan (No More Than 4 Pages) : Strengths (+) Weaknesses (-)

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CPD Action Plan (no more than 4 pages)

1. A self-evaluation in the form of your Personal SWOT, which evaluates the

- Communication skills; - Lack of confidence in areas I am

Transferable SITUATION TASK ACTION RESULT

 Career aspirations and objectives.

- Elaborate on each activity identified from personal SWOT;

 Qualification studies (up to 35 hours)

 Demonstrate critical self-reflection and justify linkages supported by

Name of Activity Category Start Date End Date Outcome Hours

3. Narrative (written commentary of your Action Plan).

Numerical Reasoning Test 1

Inductive Reasoning Test 1

Situational Judgement Test

Numerical Reasoning Test 1

Inductive Reasoning Test 1

Situational Judgement Test

Verbal Reasoning Test 1

Numerical Reasoning Test 1

Inductive Reasoning Test 1

Situational Judgement Test

Numerical Reasoning Test 1

Inductive Reasoning Test 1

Situational Judgement Test

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