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Page 1 Front Page
Page 2 Stocks & Bonds
Page 3 Financial Summary
Page 4 Production Analysis
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Page 5 Traditional Segment Analysis Page 10 Market Share
Page 6 Low End Segment Analysis
Page 11 Perceptual Map
Page 7 High End Segment Analysis Page 12 HR/TQM Report
Page 8 Performance Segment Analysis Page 13 Ethics Report
Page 9 Size Segment Analysis
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Round: 1
Dec. 31, 2022
C127330
Andrews Baldwin Chester
Corey Cottle Arielle Brown kayla brooks
Ashley Norvell Symone Grady Shaloria Bryant
Georgette Rosser Imani Manley Toby Foster
Spencer Williams Julian Onyekwere Jordan Tishman
Courtney Wright

Digby Erie Ferris

Anjelica Boney Joseph Leikam Catherine Ngombe
Naitcole Jessie Zhijian Li alex quach
Mammar Rashid Michelle Lu Danielle Simpkins
Duane Williams Kelsey Oakes Julia Spicer
James Wilford Tianna Taylor

Selected Financial Statistics

Andrews Baldwin Chester Digby Erie Ferris
ROS 2.3% 3.0% 6.7% 5.4% -3.9% -1.1%
Asset Turnover 1.11 1.00 0.97 1.24 0.79 0.89
ROA 2.6% 3.0% 6.5% 6.7% -3.1% -1.0%
Leverage (Assets/Equity) 2.1 2.2 1.9 1.8 2.2 2.1
ROE 5.4% 6.5% 12.6% 11.9% -6.9% -2.1%
Emergency Loan $0 $0 $2,987,089 $0 $961,105 $4,472,777
Sales $150,948,650 $144,325,198 $102,813,685 $111,487,784 $96,804,922 $89,783,179
EBIT $13,064,345 $14,519,676 $16,753,472 $13,900,762 $1,704,659 $4,669,176
Profits $3,501,604 $4,302,524 $6,920,736 $6,010,342 ($3,762,578) ($1,007,506)
Cumulative Profit $7,690,111 $8,491,031 $11,109,244 $10,198,849 $425,929 $3,181,001
SG&A / Sales 11.0% 12.8% 6.9% 10.3% 12.7% 14.5%
Contrib. Margin % 26.6% 30.7% 30.9% 29.0% 24.2% 28.1%

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Round: 1
Stocks & Bonds C127330
December 31 , 2022

Stock Market Summary

Company Close Change Shares MarketCap ($M) Book Value Per
Share EPS Dividend Yield P/E
Andrews $37.71 $3.46 2,399,957 $91 $27.14 $1.46 $0.00 0.0% 25.8
Baldwin $39.04 $4.79 2,399,957 $94 $27.48 $1.79 $0.00 0.0% 21.8
Chester $39.60 $5.35 2,000,000 $79 $27.43 $3.46 $0.00 0.0% 11.4
Digby $42.18 $7.93 2,000,000 $84 $25.28 $3.01 $1.70 4.0% 14.0
Erie $22.41 ($11.84) 2,291,939 $51 $23.64 ($1.64) $0.00 0.0% -13.7
Ferris $25.33 ($8.92) 2,000,000 $51 $23.47 ($0.50) $0.00 0.0% -50.4

Bond Market Summary

Company Series# Face Yield Close$ S&P
Andrews
11.0S2023 $6,950,000 11.1% 99.11 CCC
12.5S2025 $13,900,000 12.4% 101.20 CCC
14.0S2027 $20,850,000 13.1% 107.21 CCC
11.3S2032 $18,994,000 11.8% 96.05 CCC

Baldwin
11.0S2023 $6,950,000 11.1% 98.93 CCC
12.5S2025 $13,900,000 12.4% 100.72 CCC
14.0S2027 $20,850,000 13.2% 106.46 CCC
11.3S2032 $18,994,000 11.9% 94.96 CCC

Chester
11.0S2023 $6,950,000 11.1% 99.46 B
12.5S2025 $13,900,000 12.2% 102.18 B
14.0S2027 $20,850,000 12.9% 108.74 B

Digby
12.5S2025 $12,370,997 12.1% 103.42 BB
14.0S2027 $20,850,000 12.6% 110.69 BB
Erie
11.0S2023 $6,950,000 11.1% 98.84 CCC
12.5S2025 $13,900,000 12.4% 100.48 CCC
14.0S2027 $20,850,000 13.2% 106.08 CCC
11.3S2032 $10,000,000 12.0% 94.42 CCC

Ferris
11.0S2023 $6,950,000 11.1% 99.02 CCC
12.5S2025 $13,900,000 12.4% 100.96 CCC
14.0S2027 $20,850,000 13.1% 106.83 CCC

Next Year's Prime Rate 7.50%

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Round: 1
Financial Summary C127330 December 31, 2022

Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Cash flows from operating activities
Net Income (Loss) $3,502 $4,303 $6,921 $6,010 ($3,763) ($1,008)
Adjustment for non-cash items:
Depreciation $8,813 $9,653 $7,841 $6,427 $8,513 $7,587
Extraordinary gains/losses/writeoffs $0 $0 $150 $431 $0 $0
Changes in current assets and liabilities:
Accounts payable $3,458 $9,013 $214 ($612) $448 ($192)
Inventory ($14,042) $4,694 ($14,441) $6,159 ($15,044) ($16,222)
Accounts receivable ($4,099) ($3,555) ($143) ($856) $351 $928
Net cash from operations ($2,368) $24,109 $541 $17,559 ($9,495) ($8,906)

Cash flows from investing activities

Plant improvements (net) ($31,000) ($31,000) ($6,962) $4,920 ($22,900) $0
Cash flows from financing activities
Dividends paid $0 $0 $0 ($3,400) $0 $0
Sales of common stock $13,700 $13,700 $0 $0 $10,000 $0
Purchase of common stock $0 $0 $0 $0 $0 $0
Cash from long term debt issued $18,994 $18,994 $0 $0 $10,000 $0
Early retirement of long term debt $0 $0 $0 ($8,500) $0 $0
Retirement of current debt $0 $0 $0 $0 $0 $0
Cash from current debt borrowing $0 $2,000 $0 $0 $8,000 $1,000
Cash from emergency loan $0 $0 $2,987 $0 $961 $4,473

Net cash from financing activities $32,694 $34,694 $2,987 ($11,900) $28,961 $5,473

Net change in cash position ($674) $27,803 ($3,434) $10,579 ($3,434) ($3,434)

Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris

Cash $2,759 $31,236 $0 $14,013 $0 $0
Accounts Receivable $12,407 $11,862 $8,450 $9,163 $7,957 $7,379
Inventory $22,659 $3,923 $23,059 $2,458 $23,662 $24,839
Total Current Assets $37,825 $47,022 $31,509 $25,635 $31,618 $32,219

Plant and equipment $144,800 $144,800 $117,618 $100,270 $136,700 $113,800

Accumulated Depreciation ($46,747) ($47,587) ($42,781) ($36,160) ($46,447) ($45,520)
Total Fixed Assets $98,053 $97,213 $74,837 $64,110 $90,253 $68,280

Total Assets $135,879 $144,235 $106,346 $89,745 $121,872 $100,499

Accounts Payable $10,041 $15,596 $6,797 $5,971 $7,031 $6,392

Current Debt $0 $2,000 $2,987 $0 $8,961 $5,473
Total Current Liabilities $10,041 $17,596 $9,784 $5,971 $15,992 $11,865

Long Term Debt $60,694 $60,694 $41,700 $33,221 $51,700 $41,700

Total Liabilities $70,735 $78,290 $51,484 $39,192 $67,692 $53,564

Common Stock $32,060 $32,060 $18,360 $18,360 $28,360 $18,360

Retained Earnings $33,084 $33,885 $36,503 $32,192 $25,820 $28,575
Total Equity $65,143 $65,944 $54,863 $50,552 $54,179 $46,934

Total Liabilities & Owners' Equity $135,879 $144,235 $106,346 $89,745 $121,872 $100,499

Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris

Sales $150,949 $144,325 $102,814 $111,488 $96,805 $89,783
Variable Costs (Labor, Material, Carry) $110,847 $100,044 $71,020 $79,106 $73,341 $64,523
Contribution Margin $40,102 $44,281 $31,794 $32,382 $23,464 $25,260
Depreciation $8,813 $9,653 $7,841 $6,427 $8,513 $7,587
SGA (R&D, Promo, Sales, Admin) $16,589 $18,474 $7,049 $11,495 $12,246 $13,005
Other (Fees, Writeoffs, TQM, Bonuses) $1,635 $1,635 $150 $558 $1,000 $0
EBIT $13,064 $14,520 $16,753 $13,901 $1,705 $4,669
Interest (Short term, Long term) $7,567 $7,765 $5,889 $4,465 $7,493 $6,219
Taxes $1,924 $2,364 $3,803 $3,302 ($2,026) ($543)
Profit Sharing $71 $88 $141 $123 $0 $0
Net Profit $3,502 $4,303 $6,921 $6,010 ($3,763) ($1,008)
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Round: 1
Production Analysis C127330 December 31, 2022

Production Information
2nd Shift Auto
Unit & mation Capacity
Primary Units Inven Age Pfmn Size Material Labor Contr. Over- Next Next Plant
Name Segment Sold tory Revision Date Dec.31 MTBF Coord Coord Price Cost Cost Marg. time Round Round Utiliz.

Able Trad 1,825 542 3/18/2022 2.4 17500 5.7 14.3 $27.00 $10.85 $8.52 25% 22% 4.0 2,000 121%
Acre Low 2,019 0 5/25/2017 5.6 14000 3.0 17.0 $20.25 $7.05 $7.68 26% 43% 5.0 1,800 141%
Adam High 617 315 5/8/2022 1.7 23000 8.6 11.7 $37.50 $15.30 $8.97 31% 0% 4.0 900 99%
Aft Pfmn 577 94 5/1/2022 2.1 25000 10.0 15.3 $32.75 $15.27 $8.97 24% 0% 3.0 600 99%
Agape Size 568 89 5/20/2022 2.1 19000 4.7 10.8 $33.00 $12.95 $8.97 32% 0% 3.0 600 99%
ACE 0 0 3/13/2023 0.0 0 0.0 0.0 $0.00 $0.00 $0.00 0% 0% 3.0 400 0%
ALOE 0 0 1/24/2023 0.0 0 0.0 0.0 $0.00 $0.00 $0.00 0% 0% 3.0 300 0%

Baker Trad 1,640 115 4/8/2022 2.4 19000 5.7 14.3 $29.00 $11.30 $8.44 31% 0% 4.0 2,000 87%
Bead Low 1,876 6 2/13/2022 5.6 17000 3.0 17.0 $22.75 $7.95 $8.26 28% 43% 6.0 2,100 132%
Bid High 532 61 10/17/2022 1.4 25000 8.9 11.1 $39.99 $16.36 $9.64 36% 0% 3.0 900 61%
Bold Pfmn 492 0 8/18/2022 1.9 27000 10.4 15.3 $34.60 $16.13 $9.64 27% 0% 3.0 600 69%
Buddy Size 451 0 10/5/2022 1.9 21000 4.7 10.0 $34.99 $14.07 $9.64 35% 0% 3.0 600 65%

Cake Trad 1,489 820 3/17/2022 2.4 17500 5.3 14.3 $28.50 $10.65 $8.44 27% 19% 5.0 1,800 118%
Cedar Low 1,239 0 5/25/2017 5.6 14000 3.0 17.0 $21.50 $7.05 $6.73 34% 0% 6.0 1,400 86%
Cid High 405 14 2/24/2022 1.8 23000 7.8 12.0 $37.50 $14.74 $8.97 35% 0% 3.0 900 42%
Coat Pfmn 128 49 2/13/2022 3.5 22000 9.4 15.5 $35.00 $13.91 $8.97 28% 0% 3.0 101 99%
Cure Size 401 251 5/29/2022 2.1 19000 4.7 10.6 $35.00 $13.08 $8.97 32% 0% 3.0 600 98%

Daze Trad 1,476 0 3/3/2022 2.5 17500 5.6 14.5 $27.00 $10.70 $7.85 30% 0% 4.5 1,400 92%
Dell Low 1,539 0 5/25/2017 5.6 14000 3.0 17.0 $20.75 $7.05 $7.81 27% 51% 5.5 1,000 150%
Duck High 471 0 9/2/2022 1.5 23000 8.9 11.1 $36.50 $15.76 $8.97 33% 0% 4.0 600 72%
Dot Pfmn 404 0 6/30/2019 3.5 25000 9.4 15.5 $33.00 $14.81 $8.97 26% 0% 3.0 600 54%
Dune Size 278 112 5/25/2019 3.6 19000 4.0 11.0 $33.00 $12.60 $8.97 30% 0% 3.0 600 54%
Donald 0 0 3/27/2023 0.0 0 0.0 0.0 $0.00 $0.00 $0.00 0% 0% 3.0 215 0%

Eat Trad 879 647 11/21/2018 4.1 17500 5.5 14.5 $26.50 $10.65 $7.85 22% 0% 4.0 1,800 74%
Ebb Low 2,019 0 5/25/2017 5.6 14000 3.0 17.0 $18.75 $7.05 $7.68 20% 43% 5.0 1,400 141%
Echo High 380 131 4/18/2020 2.7 23000 8.0 12.0 $37.50 $14.84 $8.98 33% 0% 4.0 1,150 52%
Edge Pfmn 370 143 2/14/2024 3.5 25000 9.4 15.5 $35.00 $14.81 $8.98 28% 0% 4.0 600 73%
Egg Size 242 216 12/24/2023 3.6 19000 4.0 11.0 $35.00 $12.60 $8.98 30% 0% 4.0 600 66%
Easter 0 0 5/24/2023 0.0 0 0.0 0.0 $0.00 $0.00 $0.00 0% 0% 3.0 500 0%

Fast Trad 669 708 11/21/2018 4.1 17500 5.5 14.5 $29.00 $10.65 $7.85 26% 0% 4.0 1,800 66%
Feat Low 1,623 0 5/25/2017 5.6 14000 3.0 17.0 $19.50 $7.05 $7.12 26% 14% 5.0 1,400 113%
Fist High 340 195 4/18/2020 2.7 23000 8.0 12.0 $39.50 $14.84 $8.97 34% 0% 3.0 900 55%
Foam Pfmn 436 112 6/30/2019 3.5 25000 9.4 15.5 $34.50 $14.81 $8.97 28% 0% 3.0 600 78%
Fume Size 297 181 5/25/2019 3.6 19000 4.0 11.0 $34.50 $12.60 $8.97 32% 0% 3.0 600 69%

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Round: 1
Traditional Market Segment Analysis C127330 December 31, 2022

Traditional Statistics
Total Industry Unit Demand 8,067
Actual Industry Unit Sales 8,067
Segment % of Total Industry 31.4%

Next Year's Segment Growth Rate 9.2%

Traditional Customer Buying Criteria

Expectations Importance
1. Age Ideal Age = 2.0 47%
2. Price $19.50 - 29.50 23%
3. Ideal Position Pfmn 5.7 Size 14.3 21%
4. Reliability MTBF 14000-19000 9%

Perceptual Map for Traditional Segment

Top Products in Traditional Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Able 22% 1,771 3/18/2022 5.7 14.3 $27.00 17500 2.44 $1,200 58% $2,255 62% 39
Baker 19% 1,568 4/8/2022 5.7 14.3 $29.00 19000 2.41 $1,270 61% $1,675 61% 38
Daze 18% 1,422 3/3/2022 YES 5.6 14.5 $27.00 17500 2.47 $750 45% $1,044 54% 32
Cake 17% 1,404 3/17/2022 5.3 14.3 $28.50 17500 2.45 $650 47% $952 58% 30
Eat 9% 700 11/21/2018 5.5 14.5 $26.50 17500 4.10 $700 50% $1,332 57% 11
Fast 8% 622 11/21/2018 5.5 14.5 $29.00 17500 4.10 $1,440 60% $1,542 61% 9
Acre 1% 108 5/25/2017 YES 3.0 17.0 $20.25 14000 5.60 $800 35% $1,944 62% 1
Bead 1% 99 2/13/2022 3.0 17.0 $22.75 17000 5.60 $1,270 35% $1,675 61% 1
Dell 1% 92 5/25/2017 YES 3.0 17.0 $20.75 14000 5.60 $680 35% $870 54% 1
Feat 1% 85 5/25/2017 YES 3.0 17.0 $19.50 14000 5.60 $1,640 35% $1,414 61% 1
Ebb 1% 84 5/25/2017 YES 3.0 17.0 $18.75 14000 5.60 $700 35% $1,221 57% 1
Cedar 1% 81 5/25/2017 YES 3.0 17.0 $21.50 14000 5.60 $450 35% $884 58% 1
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Round: 1
Low End Market Segment Analysis C127330 December 31, 2022

Low End Statistics

Total Industry Unit Demand 10,009
Actual Industry Unit Sales 10,009
Segment % of Total Industry 39.0%

Next Year's Segment Growth Rate 11.7%

Low End Customer Buying Criteria

Expectations Importance
1. Price $14.50 - 24.50 53%
2. Age Ideal Age = 7.0 24%
3. Ideal Position Pfmn 2.2 Size 17.8 16%
4. Reliability MTBF 12000-17000 7%

Perceptual Map for Low End Segment

Top Products in Low End Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Ebb 19% 1,935 5/25/2017 YES 3.0 17.0 $18.75 14000 5.60 $700 48% $1,221 51% 24
Acre 19% 1,911 5/25/2017 YES 3.0 17.0 $20.25 14000 5.60 $800 51% $1,944 54% 21
Bead 18% 1,777 2/13/2022 3.0 17.0 $22.75 17000 5.60 $1,270 59% $1,675 58% 16
Feat 15% 1,538 5/25/2017 YES 3.0 17.0 $19.50 14000 5.60 $1,640 59% $1,414 53% 24
Dell 14% 1,447 5/25/2017 YES 3.0 17.0 $20.75 14000 5.60 $680 41% $870 41% 16
Cedar 12% 1,158 5/25/2017 YES 3.0 17.0 $21.50 14000 5.60 $450 41% $884 46% 14
Eat 2% 162 11/21/2018 5.5 14.5 $26.50 17500 4.10 $700 37% $1,332 51% 1
Fast 0% 28 11/21/2018 5.5 14.5 $29.00 17500 4.10 $1,440 37% $1,542 53% 0
Cake 0% 26 3/17/2022 5.3 14.3 $28.50 17500 2.45 $650 37% $952 46% 0
Daze 0% 22 3/3/2022 YES 5.6 14.5 $27.00 17500 2.47 $750 37% $1,044 41% 0
Able 0% 3 3/18/2022 5.7 14.3 $27.00 17500 2.44 $1,200 37% $2,255 54% 0
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Round: 1
High End Market Segment Analysis C127330 December 31, 2022

High End Statistics

Total Industry Unit Demand 2,967
Actual Industry Unit Sales 2,967
Segment % of Total Industry 11.6%

Next Year's Segment Growth Rate 16.2%

High End Customer Buying Criteria

Expectations Importance
1. Ideal Position Pfmn 9.8 Size 10.2 43%
2. Age Ideal Age = 0.0 29%
3. Reliability MTBF 20000-25000 19%
4. Price $29.50 - 39.50 9%

Perceptual Map for High End Segment

Top Products in High End Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Adam 21% 617 5/8/2022 8.6 11.7 $37.50 23000 1.67 $600 51% $1,400 57% 17
Bid 18% 532 10/17/2022 8.9 11.1 $39.99 25000 1.45 $1,560 60% $1,675 59% 29
Duck 16% 471 9/2/2022 YES 8.9 11.1 $36.50 23000 1.51 $1,060 54% $957 51% 24
Cid 14% 405 2/24/2022 7.8 12.0 $37.50 23000 1.77 $350 37% $816 50% 9
Echo 13% 380 4/18/2020 8.0 12.0 $37.50 23000 2.70 $540 51% $1,610 55% 8
Fist 11% 340 4/18/2020 8.0 12.0 $39.50 23000 2.70 $900 52% $1,285 49% 7
Baker 1% 28 4/8/2022 5.7 14.3 $29.00 19000 2.41 $1,270 37% $1,675 59% 0
Aft 1% 25 5/1/2022 10.0 15.3 $32.75 25000 2.08 $700 30% $855 57% 0
Dot 1% 23 6/30/2019 YES 9.4 15.5 $33.00 25000 3.50 $850 30% $740 51% 0
Foam 1% 22 6/30/2019 9.4 15.5 $34.50 25000 3.50 $950 30% $1,092 49% 0
Edge 1% 22 2/14/2024 9.4 15.5 $35.00 25000 3.50 $470 30% $555 55% 0
Bold 1% 20 8/18/2022 YES 10.4 15.3 $34.60 27000 1.93 $1,120 30% $1,356 59% 0
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Round: 1
Performance Market Segment Analysis C127330 December 31, 2022

Performance Statistics
Total Industry Unit Demand 2,294
Actual Industry Unit Sales 2,294
Segment % of Total Industry 8.9%

Next Year's Segment Growth Rate 19.8%

Performance Customer Buying Criteria

Expectations Importance
1. Reliability MTBF 22000-27000 43%
2. Ideal Position Pfmn 10.4 Size 15.3 29%
3. Price $24.50 - 34.50 19%
4. Age Ideal Age = 1.0 9%

Perceptual Map for Performance Segment

Top Products in Performance Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Aft 24% 552 5/1/2022 10.0 15.3 $32.75 25000 2.08 $700 50% $855 49% 24
Bold 21% 472 8/18/2022 YES 10.4 15.3 $34.60 27000 1.93 $1,120 56% $1,356 54% 38
Foam 18% 414 6/30/2019 9.4 15.5 $34.50 25000 3.50 $950 50% $1,092 41% 16
Dot 17% 380 6/30/2019 YES 9.4 15.5 $33.00 25000 3.50 $850 45% $740 39% 16
Edge 15% 348 2/14/2024 9.4 15.5 $35.00 25000 3.50 $470 42% $555 44% 14
Coat 5% 117 2/13/2022 9.4 15.5 $35.00 22000 3.50 $0 30% $34 29% 4
Baker 0% 5 4/8/2022 5.7 14.3 $29.00 19000 2.41 $1,270 37% $1,675 54% 0
Able 0% 2 3/18/2022 5.7 14.3 $27.00 17500 2.44 $1,200 37% $2,255 49% 0
Daze 0% 2 3/3/2022 YES 5.6 14.5 $27.00 17500 2.47 $750 37% $1,044 39% 0
Eat 0% 1 11/21/2018 5.5 14.5 $26.50 17500 4.10 $700 37% $1,332 44% 0
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Round: 1
Size Market Segment Analysis C127330 December 31, 2022

Size Statistics
Total Industry Unit Demand 2,347
Actual Industry Unit Sales 2,347
Segment % of Total Industry 9.1%

Next Year's Segment Growth Rate 18.3%

Size Customer Buying Criteria

Expectations Importance
1. Ideal Position Pfmn 4.7 Size 9.6 43%
2. Age Ideal Age = 1.5 29%
3. Reliability MTBF 16000-21000 19%
4. Price $24.50 - 34.50 9%

Perceptual Map for Size Segment

Top Products in Size Segment

Market Units Sold Revision Pfmn Size List Age Promo Cust. Aware- Sales Cust. Access- Dec. Cust.
Name Share to Seg Date Stock Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility Survey
Agape 23% 528 5/20/2022 4.7 10.8 $33.00 19000 2.11 $700 49% $1,322 52% 22
Buddy 19% 450 10/5/2022 YES 4.7 10.0 $34.99 21000 1.91 $1,420 57% $1,595 55% 42
Cure 17% 390 5/29/2022 4.7 10.6 $35.00 19000 2.09 $470 41% $714 28% 17
Fume 13% 297 5/25/2019 4.0 11.0 $34.50 19000 3.60 $950 50% $1,092 52% 7
Dune 12% 271 5/25/2019 4.0 11.0 $33.00 19000 3.60 $850 43% $740 42% 7
Egg 10% 242 12/24/2023 4.0 11.0 $35.00 19000 3.60 $470 41% $555 50% 6
Cake 2% 48 3/17/2022 5.3 14.3 $28.50 17500 2.45 $650 37% $952 28% 1
Baker 2% 38 4/8/2022 5.7 14.3 $29.00 19000 2.41 $1,270 37% $1,675 55% 1
Able 2% 37 3/18/2022 5.7 14.3 $27.00 17500 2.44 $1,200 37% $2,255 52% 1
Daze 1% 22 3/3/2022 YES 5.6 14.5 $27.00 17500 2.47 $750 37% $1,044 42% 0
Eat 1% 12 11/21/2018 5.5 14.5 $26.50 17500 4.10 $700 37% $1,332 50% 0
Fast 0% 11 11/21/2018 5.5 14.5 $29.00 17500 4.10 $1,440 37% $1,542 52% 0
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Round: 1
Market Share Report C127330 December 31, 2022

Actual Market Share in Units Potential Market Share in Units

Trad Low High Pfmn Size Total Trad Low High Pfmn Size Total
Industry Unit 8,067 10,009 2,967 2,294 2,347 25,684 Units 8,067 10,009 2,967 2,294 2,347 25,684
Sales Demanded
% of Market 31.4% 39.0% 11.6% 8.9% 9.1% 100.0% % of Market 31.4% 39.0% 11.6% 8.9% 9.1% 100.0%
Able 22.0% 0.0% 0.4% 0.1% 1.6% 7.1% Able 21.7% 0.4% 0.1% 1.6% 7.0%
Acre 1.3% 19.1% 7.9% Acre 1.3% 18.0% 7.5%
Adam 20.8% 2.4% Adam 20.1% 2.3%
Aft 0.8% 24.1% 2.3% Aft 0.8% 22.0% 2.1%
Agape 0.3% 0.5% 22.5% 2.2% Agape 0.3% 0.5% 22.2% 2.2%
Total 23.6% 19.1% 22.6% 24.2% 24.1% 21.8% Total 23.3% 18.1% 21.8% 22.1% 23.8% 21.0%

Baker 19.4% 0.0% 1.0% 0.2% 1.6% 6.4% Baker 19.2% 0.9% 0.2% 1.6% 6.3%
Bead 1.2% 17.8% 7.3% Bead 1.2% 13.6% 5.7%
Bid 17.9% 2.1% Bid 17.0% 2.0%
Bold 0.7% 20.6% 1.9% Bold 0.7% 25.5% 2.4%
Buddy 0.0% 19.2% 1.8% Buddy 20.1% 1.8%
Total 20.7% 17.8% 19.6% 20.8% 20.8% 19.4% Total 20.4% 13.6% 18.6% 25.7% 21.7% 18.1%
Cake 17.4% 0.3% 0.4% 0.0% 2.0% 5.8% Cake 17.2% 0.4% 2.0% 5.6%
Cedar 1.0% 11.6% 4.8% Cedar 1.0% 12.0% 5.0%
Cid 13.7% 1.6% Cid 13.8% 1.6%
Coat 0.4% 5.1% 0.5% Coat 0.4% 4.7% 0.5%
Cure 0.4% 16.6% 1.6% Cure 0.4% 16.4% 1.5%
Total 18.4% 11.8% 14.8% 5.1% 18.7% 14.3% Total 18.2% 12.1% 14.9% 4.8% 18.4% 14.3%
Daze 17.6% 0.2% 0.3% 0.1% 0.9% 5.8% Daze 18.0% 0.1% 0.3% 0.1% 0.9% 5.8%
Dell 1.1% 14.5% 6.0% Dell 1.1% 13.4% 5.6%
Duck 15.9% 1.8% Duck 18.1% 2.1%
Dot 0.0% 0.8% 16.6% 1.6% Dot 0.8% 16.8% 1.6%
Dune 0.1% 0.0% 11.6% 1.1% Dune 0.1% 11.5% 1.1%
Total 18.9% 14.7% 16.9% 16.6% 12.5% 16.2% Total 19.3% 13.5% 19.2% 16.9% 12.4% 16.2%

Eat 8.7% 1.6% 0.1% 0.1% 0.5% 3.4% Eat 8.6% 0.2% 0.1% 0.1% 0.5% 2.8%
Ebb 1.1% 19.3% 7.9% Ebb 1.2% 21.5% 8.8%
Echo 12.8% 1.5% Echo 12.5% 1.4%
Edge 0.7% 15.2% 1.4% Edge 0.7% 14.0% 1.3%
Egg 0.0% 10.3% 0.9% Egg 10.2% 0.9%
Total 9.7% 20.9% 13.7% 15.2% 10.8% 15.1% Total 9.8% 21.8% 13.3% 14.0% 10.7% 15.3%
Fast 7.7% 0.3% 0.2% 0.0% 0.5% 2.6% Fast 7.6% 0.2% 0.5% 2.5%
Feat 1.1% 15.4% 6.3% Feat 1.4% 20.9% 8.6%
Fist 11.5% 1.3% Fist 11.2% 1.3%
Foam 0.8% 18.0% 1.7% Foam 0.7% 16.6% 1.6%
Fume 0.0% 12.6% 1.2% Fume 12.5% 1.1%
Total 8.8% 15.7% 12.5% 18.1% 13.1% 13.1% Total 9.1% 20.9% 12.2% 16.6% 13.0% 15.1%
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Round: 1
Perceptual Map C127330 December 31, 2022

Perceptual Map for All Segments

Andrews Baldwin Chester

Name Pfmn Size Revised Name Pfmn Size Revised Name Pfmn Size Revised
Able 5.7 14.3 3/18/2022 Baker 5.7 14.3 4/8/2022 Cake 5.3 14.3 3/17/2022
Acre 3.0 17.0 5/25/2017 Bead 3.0 17.0 2/13/2022 Cedar 3.0 17.0 5/25/2017
Adam 8.6 11.7 5/8/2022 Bid 8.9 11.1 10/17/2022 Cid 7.8 12.0 2/24/2022
Aft 10.0 15.3 5/1/2022 Bold 10.4 15.3 8/18/2022 Coat 9.4 15.5 2/13/2022
Agape 4.7 10.8 5/20/2022 Buddy 4.7 10.0 10/5/2022 Cure 4.7 10.6 5/29/2022

Digby Erie Ferris

Name Pfmn Size Revised Name Pfmn Size Revised Name Pfmn Size Revised
Daze 5.6 14.5 3/3/2022 Eat 5.5 14.5 11/21/2018 Fast 5.5 14.5 11/21/2018
Dell 3.0 17.0 5/25/2017 Ebb 3.0 17.0 5/25/2017 Feat 3.0 17.0 5/25/2017
Duck 8.9 11.1 9/2/2022 Echo 8.0 12.0 4/18/2020 Fist 8.0 12.0 4/18/2020
Dot 9.4 15.5 6/30/2019 Edge 9.4 15.5 2/14/2024 Foam 9.4 15.5 6/30/2019
Dune 4.0 11.0 5/25/2019 Egg 4.0 11.0 12/24/2023 Fume 4.0 11.0 5/25/2019

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Round: 1
HR/TQM Report C127330
December 31, 2022

HUMAN RESOURCES SUMMARY

Andrews Baldwin Chester Digby Erie Ferris
Needed Complement 1,062 858 743 648 769 701
Complement 1,062 858 743 648 769 701
1st Shift Complement 909 771 686 574 682 672
2nd Shift Complement 153 87 57 74 87 29

Overtime% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%

Turnover Rate 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
New Employees 468 244 117 65 146 71
Separated Employees 0 0 0 52 0 0
Recruiting Spend $0 $0 $0 $0 $0 $0
Training Hours 0 0 0 0 0 0
Productivity Index 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Recruiting Cost $468 $244 $117 $65 $146 $71

Separation Cost $0 $0 $0 $260 $0 $0
Training Cost $0 $0 $0 $0 $0 $0
Total HR Admin Cost $468 $244 $117 $325 $146 $71

Labor Contract Next Year

Wages $22.05 $22.05 $22.05 $22.05 $22.05 $22.05
Benefits 2,500 2,500 2,500 2,500 2,500 2,500
Profit Sharing 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
Annual Raise 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%

Starting Negotiation Position

Wages
Benefits
Profit Sharing
Annual Raise

Ceiling Negotiation Position

Wages
Benefits
Profit Sharing
Annual Raise

Adjusted Labor Demands

Wages
Benefits
Profit Sharing
Annual Raise

Strike Days

TQM SUMMARY
Andrews Baldwin Chester Digby Erie Ferris
Process Mgt Budgets Last Year
CPI Systems $0 $0 $0 $0 $0 $0
Vendor/JIT $0 $0 $0 $0 $0 $0
Quality Initiative Training $0 $0 $0 $0 $0 $0
Channel Support Systems $0 $0 $0 $0 $0 $0
Concurrent Engineering $0 $0 $0 $0 $0 $0
UNEP Green Programs $0 $0 $0 $0 $0 $0
TQM Budgets Last Year
Benchmarking $0 $0 $0 $0 $0 $0
Quality Function Deployment Effort $0 $0 $0 $0 $0 $0
CCE/6 Sigma Training $0 $0 $0 $0 $0 $0
GEMI TQEM Sustainability Initiatives $0 $0 $0 $0 $0 $0
Total Expenditures $0 $0 $0 $0 $0 $0
Cumulative Impacts
Material Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Labor Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Reduction R&D Cycle Time 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Reduction Admin Costs 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Demand Increase 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Round: 1
Ethics Report C127330
December 31, 2022

ETHICS SUMMARY
Other (Fees, Writeoffs, etc.) The actual dollar impact. Example, $120 means Other increased by $120.
Demand Factor The % of normal. 98% means demand fell 2%.
Material Cost Impact The % of normal. 104% means matieral costs rose 4%.
Admin Cost Impact The % of normal. 103% means admin costs rose 3%.
Productivity Impact The % of normal. 104% means productivity increased by 4%.
Awareness Impact The % of normal. 105% means normal awareness was multiplied by 1.05.
Accessibility Impact The % of normal. 98% means normal accessiblity was multiplied by 0.98.
Normal means the value that would have been produced if the problem had not been presented.
No Impact Andrews Baldwin Chester Digby Erie Ferris
Total
Other (Fees, Writeoffs, etc.) $0 $0 $0 $0 $0 $0 $0
Demand Factor 100% 100% 100% 100% 100% 100% 100%
Material Cost Impact 100% 100% 100% 100% 100% 100% 100%
Admin Cost Impact 100% 100% 100% 100% 100% 100% 100%
Productivity Impact 100% 100% 100% 100% 100% 100% 100%
Awareness Impact 100% 100% 100% 100% 100% 100% 100%
Accessibility Impact 100% 100% 100% 100% 100% 100% 100%
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