Media and Information

Literacy
Quarter 1
LEARNING ACTIVITY SHEET 6
Indigenous Media and other Sources
of Information

TUGUEGARAO CITY SCIENCE HIGH SCHOOL

SENIOR HIGH SCHOOL
Grade 12
CATHERINE DAE G. SALVADOR
Subject Teacher
Additional Information about the Sources of Information

• Indigenous - native; local; originating or produced naturally in a particular region.

• Indigenous knowledge - knowledge that is unique to a specific culture or society;
most often it is not written down.

• Indigenous communication - transmission of information through local channels

or forms. It is a means by which culture is preserved, handed down, and adapted.

• Indigenous media and information - original information created by a local group

of people. This also refers to content about indigenous peoples that may be
distributed through dominant forms of media or through forms of communication
unique to their people group.

The importance of indigenous media and information.

• Popular media cannot reach some rural areas. While print, broadcast, and
new media have a wide reach, there are still areas that these forms of media have
not reached.
• Indigenous media and information are highly credible because they are near
the source and are seldom circulated for profit.
• Indigenous media are channels for change, education, and development
because of its direct access to local channels.
• Ignoring indigenous media and information can result in development and
education programs that are irrelevant and ineffective.
• Forms of indigenous media and their local examples:
1. Folk or traditional media
2. Gatherings and social organizations
3. Direct observation
4. Records - may be written, carved, or oral
5. Oral instruction

Activity. Indigenous Media and Information Resource

1. Through google meet, messenger, or any video conferencing platform,

interview one representative from your local community regarding
indigenous media and information resource. This may be a barangay official,
a respected elder in your own local community, an elder who is also a local
artisan, a local blogger, a war veteran, or a media practitioner.
2. Ask your interviewee to briefly explain his/her role in the community.
3. Ask him/her to share the type of information he/she is responsible for, or
the information that he/she receives and passes on to the community.
4. After the interviewee have explained, ask questions such as:
• How is the type of information that you handle helpful to the
community?
• In what ways does passing on this information help the community?
• How do you know that the information you pass on is true?
• What difficulties do you face in passing on this information to others?
• Are these pieces of information available in popular media?
5. Write a transcript of your interview and a brief reflection on the interview.
Attach 2-4 photos for documentation.
6. Pass your output on or before October 23, 2020, Friday.