Table of Contents

Table of Contents............................................................................................................................... 1
Executive Summary.......................................................................................................................... 2
Introduction......................................................................................................................................... 3
Part A...................................................................................................................................................... 4
Q1- Explain how your organization enhance quality in operations..............................4
Q2-Explain the initiatives taken by your organization in enhancing innovations.
in enhancing innovations............................................................................................................... 7
Q3- Select a company known to you and develop a new product/service by
following the new product/service design and development process........................8
Q3-1-Company Introduction......................................................................................................... 8
Q3-2-Current product portfolio................................................................................................... 9
Q3-3-Internal and external environment analysis............................................................11
Q3-4-New product/service design and development process.....................................14
Q3-5-Conclusion.............................................................................................................................. 15
Part B................................................................................................................................................... 16
Q1: Explain the concept of “Green Supply Chain Management”................................16
Q2: Explain the different supply chain strategies adopted by your organization.18
Q3: Explain the role of different parties, groups involved in the supply chain
pertaining to your organization................................................................................................ 19
Part B-Conclusion........................................................................................................................... 20
Executive Summary
This report is based on an American restaurant chain “Pizza hut”.
Since industrialization began, many companies have seen ups and downs. There has
been a history of many products entering the home of consumers through markets and
fading overtime with the invention of new technology or extinction for other reasons.
The food industry and the restaurant industry also saw this upheaval in the last
century. In recent decades, however, this business has seen a tremendous rise, with
many world - famous brand restaurants mushrooming the world's big and small cities.
The Pizza Hut is an international franchise, founded by Dan and Frank Carney in
1958. Pizza hut began 55 years ago in Wichita, Kansas, and is currently the world 's
largest pizza franchise and home to pan pizza.
And Pizza Hut is also the world's largest pizza restaurant chain and a subsidiary of
Yum! Brands, Inc., whose restaurants total approximately 34,000 restaurants.
Pizza hut parent companies are PepsiCo (1977-1997), Yum! Brands (1997-present)
Pizza hut international presence includes more than 80 countries.
And it has more than 13,728 locations worldwide (excluding locations in China and
India, operated by Yum!) in 2015 and more than 160,000 employees. Their main
products are Italian–American cuisine, pizza, pasta, Buffalo wings.
[ CITATION The191 \l 1033 ]

2
Introduction

Operations Management (OM) is the business function responsible for managing the
process of creating goods and services. It involves planning, organizing, coordinating
and controlling all the resources needed to produce the goods and services of a
company. Because operations management is a management function, it involves
managing people, equipment, technology, information, and all the other resources
needed in the production of goods and services. Operations management is the central
core function of every company. This is true regardless of the size of the company, the
industry it is in, whether it is manufacturing or service, or is for-profit or not-for-
profit. Operational management is the central core function of every company. This is
true regardless of the size of the company, the industry in which it operates, whether it
is manufacturing or service, or for profit or not.
As Pizza Hut is one of the most successful company in the world their methodologies
in operational management is considered here for the report. As they are prevailing in
the food industry they must mainly focus on the Quality. Quality is one of the main
factor in their operations.

3
Part A

Q1- Explain how your organization enhance quality in operations.

This is the key factor for a food chain such as Pizza Hut. All employees are at the
back of the house, i.e. the kitchen assistants are trained for this reason. They receive
additional lessons to meet the quality standards set by Pizza Hut worldwide. This
strategy is essential to satisfy CHAMPS (Cleanliness, Hospitality, Accuracy,
Maintenance, Product and Speed). This strategy is severely implemented in Pizza Hut
to meet quality standards. There is also a different quality management team at Pizza
Hut.
The shift managers are responsible for monitoring whether the quality standards are
met while there is a total quality management department at the headquarters in
Karachi. This department has a duty to implement quality standards and to know
whether they are achieved.
Methods Used by Pizza Hut to enhance the quality in the operations:
Cost and benefit Inventory Control
The main raw material used in Pizza Hut is pizza and cheese. Proper planning and
handling are required to achieve the right output quality. The total inventory (material
cost) of pizza is between 70-80 percent, i.e. the sales ratio is between 70-80 percent.
Therefore, inventory control is the most important part for the efficient running of the
organization.
Supply Chain Drivers of Pizza Hut
“Supply chain management is the factor that differentiates the winners and the losers
in this business,” drivers play an important role in terms of the responsiveness and
efficiency. We must examine the cross-functional and logistical drivers of supply
chain performance: transport, procurement, pizza and logistics.
Transportation
To deliver the base from the commissioners to different outlets, use the refrigerated
trucks in which the base is kept and the temperature is controlled according to the
distance between the commissioner and the outlets. There are 70 trucks to supply the
base across Pakistan. There is also a vacant space in which an additional base is kept
to meet the demand of a particular store. The company will not incur any additional

4
transport costs as long as the counters are along the highway or truck route. In this
way, they use their transport and maintain their efficiency.
Sourcing:
As we have seen above, Pepporine mozzarella cheese is imported from Australia and
Spain respectively, so it takes time and costs are increased also so that they have to
manage, but on the other hand to compensate for the increased costs they maintain the
local supply chain to reduce costs such as vegetables, wheat, tomatoes are imported
from Pakistan so that they provide the world class facility and taste.
Pizza and Logistics:
It is wrong to conclude that running a pizza chain is easy by looking at its front-end
operations. Compared to the complexities involved in managing a supply chain, the
pizza delivery promises within 30 minutes or the free offer is a child's play for pizza
chains. “The supply chain management is the factor that differentiates winners and
losers in this business."
Pizza Corner imports all its potato requirements from Canada. The other major
imports for Pizza Corner are cheese and olive oil. Pizza Corner imported potatoes
land at ports in Karachi or the Karachi airport. The consignment is then transported to
other parts of the country while cheese is imported from New Zealand and chicken or
bread is sourced locally.
Inputs from various locations are supplied to commissaries in reef / cooled trucks for
processing and production of basic material. The pizza dough and other items
prepared in commissioners are then returned to the retail outlets in reefs. "Based on
the distance between retail outlets and commissaries, the temperature inside the trucks
is fixed so that the dough reaches the required level when it reaches the outlets.
According to Peshawar Outlet Manager, retail outlets must exhaust the processed
dough within three days of delivery. However, for some reason, if they fail to do so,
the entire quantity is discarded. The existing commissioners and reefers will be put to
optimal use, as Domino's Karachi is now opening counters in the petrol stations of the
Pakistan State Oil Corporation. The company will not incur any additional transport
costs as long as the counters are the highway or the truck route.

Efficiency and the Responsiveness

5
As we have seen, pizza huts open their outlet in bulk in a particular city so that they
are sufficiently responsive and deliver within 30 minutes or offer it free, it also
increases their responsiveness. It is difficult to maintain such responsiveness because
there will be an extra margin and the profit margin will decrease, which is the main
reason why they open their outlet in bulk and if a particular customer orders a pizza
where there is no pizza store that store immediately calls the nearest pizza corner to
deliver that particular order And if a particular product is not available, they use it to
transfer and transfer the product from a different outlet.
[ CITATION Pizzahut \l 1033 ]

6
Q2-Explain the initiatives taken by your organization in enhancing innovations.
in enhancing innovations.
In recent years, the pizza category has been a two - company show. As Papa John's
and Domino's jockeyed back and forth with digital innovations, Pizza Hut was
relatively sleepy. Consequently, Domino's unseated Pizza Hut was the nation's largest
pizza chain earlier this year.
Among the most influenced is the eating habits of people, where indigenous food and
culinary options have started making ways to different countries, thus, making the
food industry a global one. The term "melting pot" of cultures can be applied
appropriately to the culinary industry, and the fast - food industry seems to be at the
top of the list.
which is placed on the base of the pizza made of dough. The popularity of pizza lie in
its ability to be flexible in adopting in terms of preferences across cultures and can
truly be called a globalized product which is lucrative to both customers and
companies
alike. The popularity of pizza lies in its ability to be flexible in terms of preferences
across cultures and can truly be called a globalized product, which is lucrative for
both customers and companies.

Pizza Hut is the leader in the highly competitive pizza business sector. They have
many branches throughout the UK. They have to operate their branches systemically
to be in the top position. Pizza hut has a great reputation for its various pizza, pasta
and other food innovations.
They always focus on customer choices.
That is why they offer different food menus with different tastes in different areas.
Pizza hut always analyzes their progress in sales at different store levels. They try to
make their operational and management activities flexible. They analyze how to
improve store sales, stock management, productivity, waste control, information
updates. Since the 1980s, pizza huts have been using the POS (sales point) system to
operate their store value and create a specific business decision. But it's not enough
for the day now.

7
That's why they tried different information systems in early 2000, but after a lot of
experience in 2004, MICROS business information systems were installed in 11 Pizza
Hut in the UK. Microsystems provide business operation and management level
facilities. Julian O'Neill, Director of the Business Process and IT Division of Pizza
Hut (UK) Ltd. says, "After very stringent testing, we fell as if MICROS had the
ability to develop what we needed faster and more robustly. Their system adapted to
the UK scenario"[ CITATION Inn19 \l 1033 ]

Q3- Select a company known to you and develop a new product/service by

following the new product/service design and development process.

Q3-1-Company Introduction

Over the last 30 years, Pizza Hut has grown from strength to strength. At Pizza Hut,
they believe in delighting every customer's senses. That is why all dining outlets offer
a unique family-friendly dinner experience, while capturing the consumer's
gastronomic palate with new innovative additions to their menu.
Pizza Hut employs over 10,000 members with diverse backgrounds. They highly
consider the equality of employers and the welfare of employers. The company
strongly believes in creating a fun working environment based on results.
Pizza hut have chosen their product mix as appropriate to the customers, for an
example they have separate system in place to satisfy the needs of vegetarian
customers.
Vision
“To improve the wellbeing of our customers, community and people connected to our
enterprise “RUN GREAT RESTAURANTS” To make the people know that for all the
eating items they desire to eat can be made available in minimum time without our
effort excluding money.

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Mission
“To be the best pizza for every pizza occasion”
“Alone we are delicious, together we are YUM!”

Pizza hut workers chosen under the motto "Together we grow, "with a view to quality
of services and fast delivery of quality pizzas. The employees of Pizza Hut are trained
to achieve technical finesse and leadership qualities. The newly selected chefs and
staff are trained for about 20 days by the older and more experienced chefs.
The menu in the pizza hut remains constant throughout the countries and only
varieties are added. They enter new entrants on the menu as the country's culture and
eating habits. Pizza hut buy their vegetables, meat and other additives from a common
vendor. They always consider the freshness of their ingredients. In this way, they keep
their food in excellent quality other than their competitors.
Moreover, Pizza Hut considers its employees to be the greatest strength. From the
customer's point of view, the variety and taste of pizzas are directly linked to their
employees. And pizza hut has created more and more job opportunities for its
customers, and in 2015 there are more than 160,000 employees working for pizza hut
worldwide. At Pizza Hut, they believe in delighting every customer's senses. That is
why all dining outlets offer a unique family-friendly dinner experience. [ CITATION
Piz19 \l 1033 ]

Q3-2-Current product portfolio

Mainly Pizza Hut has 6 product lines.

● Pizza
● Rice
● Desserts
● Appetizer
● Pasta & sides
● Beverages
The depth of each product line will now be considered. The pizza hut Pizza product
has the highest depth compared to other products.

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Pizza Rice Deserts Appetizer Pasta and Beverages
Sides
Classic Range ● Baked ●Chocolate ● Sausage Chicken ● Fresh orange
● Chicken bacon rice-veggie melt lava rolls lasagna freeze
● Cheese lovers ● Baked cake ●Garlic ●Spaghetti ● Vanilla milk
● Spicy veggie with rice-chicken ●Choco bread with chicken & shake
paneer ●Chicken cream ●Baked sausage meat ● Strawberry milk
● Devilled chicken birizza crumble chicken ● Carbonara shake
● Cheesy onion ●Gooey wings in bbq ● Chicken & ●Double
● Cheese & tomato chocolate sauce mushroom chocolate milk
● Tandoori chicken brownie ●Potato ●Macaroni ●Thick mango
● Sausage delight ●Bread wedges cheese magic
Signature pudding with ●Spicy
● Butter chicken chocolate cheese balls
masala sauce
● Paneer tikka masala
● Veggie supreme
● Double chicken &
cheese fiesta
● Chicken Hawaiian
● Hot & spicy chicken
● Devilled fish
Favourite
● Punjabi mutton
● Chilli chicken
Big Pizza
●Chicken bacon &
potato
● Hot & spicy chicken
● Veggie stravaganza
Supreme
● Super supreme
● Hot garlic prawns
● Bbq chicken

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● Beef pepperoni
● Spicy seafood
● Meat lovers
Italiano
● Tropical Hawaiian
● Fiery chicken
● Italiano supremo
● Pepperoni classic
● Hot garlic prawn
● Margherita
[ CITATION Jes19 \l 1033 ]

Q3-3-Internal and external environment analysis

To analyses the internal and external environment SWOT analysis can be used.
SWOT is a strategic analytical tool for assessing the strengths and weaknesses of a
business, analyzing business opportunities and threats. SWOT analysis can be used at
the organizational and personal level. As illustrated below, strengths and weaknesses
are internal, i.e. companies can influence and manipulate their strengths and
weaknesses. Opportunities and threats are external, on the other hand. It means that
businesses can only react to opportunities and threats, and they have no means to
influence opportunities and threats.

Figure 1:SWOT Analysis:[ CITATION SWO19 \l 1033 ]

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A SWOT Analysis for the Pizza Hut is as follows:
Strengths Weaknesses
 Part of the world's largest  Loyal customers feel that pizza
restaurant chain satisfaction is declining.
 More than 20,000 franchises  While Novak said Pizza Hut's
around the world expansion into China is going
 Brand leader in the UK extremely well, there are battle
 Innovative range of pizzas under problems in New Zealand and
one roof Famous TV advertising Australia.
 Food attracts people from young  Complex computer systems and
to old. franchisees ' internal conflicts
 Sound financial and international exist.
turnover.  There is a lack of organic pizzas
 100 percent owned by yum! that will limit the target market.
 Pizza Hut is located on top of the
global full - service restaurant
tree.
Opportunities Threats
 New pizzas with different crust  Rising competition undermines
sizes and flavors. Pizza Hut as consumers are more
 Pizza Hut expands the Indian convenient
market menu and looks like an  Rising cheese costs threaten
old favorite to boost sales in the margins
US  Domino’s pizza threats,
 Pizza Hut targets upscale including Mc Donald's, who
products and a downscale have tried to introduce a new
consumer base meal called Mc Pizza, Marcus
Griffiths

Strengths of Pizza Hut

By being the largest restaurant chain in the world, pizza hut obviously means that they
dominate their market and can invest in new products, such as new pizzas. They have
low competition, although they have competitors such as domino’s pizza, but they
have an advantage over them, as pizza huts are both a restaurant and a take - away

12
unlike domino’s pizza, which means that pizza huts can have more sales and therefore
more income, which can help pizza huts improve or adjust their business. Pizza Hut
has a huge market segment, attracting more customers, which means a higher
percentage of sales, which can lead to higher profits.

Weaknesses of Pizza Hut

Loyal customers feel that pizza satisfaction is declining. This can lead to low
customer satisfaction and a reduction in customers and market credibility, which can
lead to customers converting to major competitors, such as domino pizza.
While Novak said Pizza Hut's expansion into China is going extremely well, there are
battle problems in New Zealand and Australia.
This means that they are losing money in places such as New Zealand and Australia,
which could be due to their culture and lifestyle, perhaps meaning that pizza huts need
to introduce a more diverse range of products to attract customers of all lifestyles and
cultures.
There are complex computer systems and internal conflicts between franchisees,
which lead to staff de - motivation. Reducing the quality of products (pizzas), serving
customers and could lead to a lack of new ideas. There is a lack of organic pizzas that
will limit the target market.

Weaknesses of Pizza Hut

Pizza Hut can introduce new pizzas with different crust sizes and flavors. This can
attract new customers with new tastes and can increase their sales. Pizza Hut has
expanded into the Indian market menu and looks to the old favorite to boost sales in
the US. Pizza Hut has targeted upscale products and a downscale consumer base,
which will attract customers who are more willing to buy these pizzas.

Threats of Pizza Hut

Increasing competition undermines Pizza Hut as consumers are more convenient; this
will reduce the amount of sales consumed by Pizza Hut, as these sales go to smaller
companies that charge less. Increasing cheese costs threaten margins, and cheese is
essential to the business, as it is primary, because it is unable to do so, so that Pizza
Hut can eventually buy goods from abroad or buy cheaper brands.
A threat from domino’s pizza, also from Mc Donald's, who tried to introduce a new
meal called pizza: McPizza.
Pizza hut will therefore have to improve or maintain the quality of pizzas in order to
compete with Dominos and McDonalds, Marcus Griffiths, to ensure that Pizza hut
dominates this market.
They will also have to keep their prices down, and this can lead them to buy goods
from abroad where it is cheaper.

13
 Q3-4-New product/service design and development process
In pizza hut the product design and process selection decisions are usually taken
together. Product design and process selection affect product quality, product costs
and customer satisfaction. If the product is not well designed, or if the manufacturing
process is not true to the product design, the quality of the product may be affected.
Furthermore, the product must be manufactured using efficient and affordable
materials, equipment and labor skills; otherwise, its costs will be too high for the
market. We call this the manufacturability of the product — the ease with which the
product can be manufactured. Finally, if a product is to achieve customer satisfaction,
it must have the combined characteristics of good design, competitive pricing and the
ability to meet market needs. Whether the product is pizzas or cars, this is true.
Some steps are common in the development of product designs. The following are:

Step1: All product designs start with an idea.

Development of Someone thinks of a necessity and a
the idea product design that would satisfy it.

Once an idea has been developed, it needs to be
Step2: Product  evaluated. Often a company has numerous pro
duct ideas. At this stage, we need to examine th
Screening e ideas and decide which ones have the greates
t chance of success.

This is the stage in which the preliminary

Step3:Preliminary design of the product is carried out and
market tests and prototype analyses are
Design and Testin carried out.

This is the last stage in which the final

Step4:Final Design design of the product is made. Next we look
in a little more detail at these steps.

Figure 2:Product Design Process

14
 Q3-5-Conclusion

Here Identified the company Pizza Hut and as the initial step gave a brief introduction
on the company. Later done an analysis on the current product portfolio and identified
the products of the company.
To do an analysis of the internal and external environments here I have conducted a
SWOT analysis. The next phase of the report is based on the new product/Service
development process of Pizza Hut.
Quality Management is the key factor for a food chain such as Pizza Hut. For this
reason, all the employees are trained at the back of the house. They receive additional
lessons to meet the quality standards set by Pizza Hut worldwide.

15
Part B

Q1: Explain the concept of “Green Supply Chain Management”.

Green Supply Chain Management (GrSCM) aims at integrating environmental

thinking into supply chain management. This includes product design, material
sourcing and selection, manufacturing processes, delivery of the final product to
consumers and end - of - life product management. According to Vishal Gupta and his
colleagues from the Jaypee Business School in Noida, India, organizations in today's
business environment know that supply chain capabilities and capacity are key
components to successfully compete in the global market economy.
Concepts Associate with Green Supply Chain Management:
1. Green purchasing and procurement involving the selection and acquisition of
products and services to minimize any negative impact on product life cycles
associated with manufacturing, transportation, use and recycling. In many
countries, governments, industries and civil society organizations work
together to purchase environmentally friendly products.
2. Green manufacturing, which uses production processes that have relatively
low environmental impacts, is highly efficient and generates little waste or
pollution. Green manufacturing can lead to lower raw material costs, increased
production efficiency, reduced environmental and occupational safety costs
and an improved corporate image.
3. Green distribution relating to packaging and logistics.Packaging
characteristics (such as size, shape and materials used) have an impact on
distribution and transport. Better packaging — together with rearranged
loading patterns — can mean a reduction in the quantity of materials used,
better use of space and less handling.
4. Reverse logistics, the process by which manufacturers accept previously
shipped products for recycling and remanufacturing from the point of
consumption, where possible.
5. E - waste, which is waste associated with used electronic devices and
household appliances, no longer fits for their original purpose and is therefore
destined for recovery, recycling or disposal. E - waste includes a wide range of

16
 electrical and electronic devices such as computers, cell phones, portable
audio equipment, refrigerators and air conditioners. This type of waste can
contain more than 1,000 different substances, many of which are potentially
harmful to the environment and to human health.

The principles of GrSCM can be applied throughout the entire supply chain. Sandip
Kadam writes that, in addition to being good for the environment, these principles
have significant economic and social benefits.
Cleaner materials sourcing and manufacturing are associated with:
 improved environmental design
 improved packaging
 designs that use recyclable materials
 minimize the use of hazardous and environmentally damaging materials
 better waste management and end - of - life planning
 reduced product sizes and mass production.
Lower transport emissions through:
 more efficient transport systems
 alternative fuels and improved fuel efficiency
 optimization of shipping, aircraft, road and rail transport
 uses of environmentally friendly logistics providers.
Cleaner warehouse operations:
 strategically placed warehouses and distribution centers
 improved warehouse layouts,
 minimizing total costs / carbon footprint
 improved efficiency and productivity.
Consolidated movement of goods through:
 use of green sourcing for indirect and direct materials
 collaboration with suppliers
 using local suppliers, where possible
 consolidation of both inbound and outbound traffic
 using backhaul of goods.
Reduction of transit distances by:
 re - routing fleet vehicles
 optimizing truck loads and reducing empty trailer space

17
  reducing kilometers and improving fleet use.
Reduction of volumes and total mass shipped:
 better packaging design
 good container management products.[ CITATION Gre19 \l 1033 ]

Q2: Explain the different supply chain strategies adopted by your organization.
Supply Chain Drivers of Pizza Hut
“Supply chain management is the factor that differentiates winners and losers in this
business, "drivers play an important role in terms of responsiveness and efficiency.
We must examine the cross - functional and logistical drivers of supply chain
performance: facilities, inventory, transport, information, sourcing and pricing.
 Facilities
Facilities are the actual physical locations in the supply chain network where the
product is stored, assembled and manufactured. The two main types of facilities are
production sites and storage sites. As we have seen the ingredients are produced from
different locations around the world, they have made four commissioners in Noida
Mumbai, Kolkata, Bangalore to maintain the same taste in India. Here it is very clear
that they provide the same basis, which is then customized and appears to be a
different product, so that there is a certain demand pattern and, on the other hand, they
also provide a variety, so that there is a clear line between the push and pull strategy.

 Inventory

It includes all raw materials, work in progress and finished goods in the supply chain.
Since the base is prepared in the commissionaires and then transported to different
retail outlets and the outlets keep the inventory stock for only three days because it is
the perishable good, the inventory stock costs are reduced. As only the base is
transferred to the store, there is no problem in the event of a item demand.

 Transportation
To deliver the base from the commissioning plant to different outlets, use the
refrigerated trucks in which the base is kept and control the temperature according to
the distance between the commissioner and the outlets. There are 110 trucks
supplying Base across India. There is also a vacant space in which an additional base
is kept to meet the demand for an a particular store. The company will not incur any
additional transport costs as long as the counters are along the highway or truck route.
In this way, they use their transport and maintain their efficiency.
 Information
There was no proper coordination between suppliers and outlet managers, as the flow
of information was sometimes misinterpreted and not correlated, because no customer
database was maintained, and the outlet manager could not recall the customer's
needs.
There was not a proper inventory control, some outlet service excess amount of
inventory so the cost is increased, and they were not able to come across this problem
in the absence of proper information system.
billing problem,

18
there was a deep problem faced by pizza hut in initial years working of frauds at
billing, of some unusual favors done by staff. Billing problem, there was an adequate
problem with the pizza hut in the initial years of billing fraud, of some unusual favors
made by staff.
To tackle the billing system, they centralized, but due to continuous exponential
growth, the system collapsed due to the small storage capacity. This system did not
allow any type of centralization about billing process and inventory control.
SAP ERP plays a crucial role in helping to manage internal operations and maintain
the extended supply chain.
The five SAP servers connected to SAN, and this is how increased capacity has
helped pizza hut increase its oracle database space. This is how pizza hut managed its
database and continues to invent ways to maintain an ever - increasing database.
[ CITATION ARe19 \l 1033 ]

Q3: Explain the role of different parties, groups involved in the supply chain
pertaining to your organization.

As we know, supply chain management is a discipline that manages and controls the
flow of information across the various departments to meet customer requirements.
The supply chain starts from the extreme beginning of the manufacturing process by
acquiring the raw materials from the suppliers or, in other words, by choosing the
suppliers and ends at the extreme end of the production process for the customers.
Members or parties of the supply chain are informed below;

Suppliers: suppliers are an important supply chain party.

The raw materials are supplied / acquired from this resource. The suppliers are
responsible for the quality of the materials / products. The price of the product
depends on the price of the raw material as well, and the supply of raw material will
influence the company's ability to meet customer demand at the right time. Therefore,
we can say that suppliers have a great impact on the price of the product and the
ability of the company to meet customer demand on time.

Manufacturers / Productors: These are the members who convert raw materials /
semi - finished goods into finished goods. The production process is important as the
company assesses the quality and attributes of the process in this phase; hence,
manufacturers also influence the quality of the product.

Distributors: These are people who are responsible to make the product reach to the
market. The distributors can also be called marketing intermediaries. There are
various aspects related to the marketing of a product and the choice of the right
distributors. The distributor's reach will always be directly proportional to the
availability of the product on the market.

Retailers: These are people at the end of the supply chain.

In other words, these are the people who sell the product to customers.
They are one of the important members of the supply chain, as they are in direct
contact with the customers. They represent the product to the customers on behalf of
the manufacturer.

19
Customers: they are the end users of the products. Customers were not considered
part of the supply chain, but contemporary methods and studies have added customers
to the supply chain.

[ CITATION Fas19 \l 1033 ]

Part B-Conclusion

Supply chain management plays an important role in the management of resources

and efficient customer service, regardless of industry. The fast food industry is
customer - driven, and the service level plays an important role in creating customer
expectations.
The fast food industry (specifically Pizza hut) will be extensively studied in the
context of the supply chain and the research results will be framed.
So in this Chapter Identified the different supply chain strategies of the pizza hut and
the different parties involve in the supply chain of the pizza hut.

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