Hourvocacy: One Hour, One Voice, One Advocacy Introduction Democracy comes from the Greek word démokratié--démos ‘people’ and kratos ‘rule-- meaning ‘rule by the people.’ In democratic countries such as the Phili pines, the voice of the people is importan t in policymaking and law enforcement. Therefore, the elected representatives of the people should always listen to the public since they are more knowledgeable about the problems that they encounter on a day to day basis. In a strong democracy, the government allows space for public participation in the policy- making and decision-making process by taking in the people's nuanced opinions. An individual or group can accomplish this public participation by voicing their concems on specific public matters while simultaneously providing potential solutions. This is an advocacy campaign. In this digital age, advocacy campaigns are much easier to introduce to the public across multiple social media platforms. Advocacies can influence the government, institutions, or the public to change their actions for the better. As science clubbers, we already have a degree of awareness of scientific issues in our communities and most certainly do we have adequate knowledge and understanding of these to successfully formulate solutions. It is in our mission and vision that we utilize our knowledge to help the community and its people. We make this into a reality by creating advocacy campaigns that enlist the inclusion of the public. The public's participation in an advocacy campaign creates a domino effect that ultimately leads to community development.Objectives: The participants will be able to: Identify real community issues to advocate for; Distribute themselves within task forces to familiarize the work process within an organization holding an advocacy campaign; @ Recognize the importance of advocacy campaigns in facilitating positive changes within a community; and © Experience creating an advocacy campaign that positively influences the community. Overview: The participants within the same subcamps will create an hour-advocacy. An hour advocacy highlights an activity that creates positive change after being done in just one hour. The output of this activity will be uploaded and posted in each of the subcamp members’ social media platform accounts such as Facebook and Twitter to create a buzz ‘among the public. Time Allotted: 72 hours Materials: @ Advocacy Campaign Planning Guide @ Task Force Worksheets @ Submissions Tracker SheetProcedural Instructions: 1. Each subcamp is given 72 hours to produce one (1) Hourvocacy (houradvocacy) and post it to social media platforms through each members’ accounts. For every five (5) subcamp members that will post the advocacy online, one (1) additional point will be added to the total points of your workshop output. Include in your social media posts the following hashtags: Subcamp Hashtag, Hourvocacy Hashtag, Event Hashtags. a. Eg. #ProgramsTheBest, #PickAPeck, #NSCMOnline, #NSCM2020, #Impulse, #HourvocacyCampaign ‘An Hourvocacy (hour-advocacy) is an advocacy campaign that highlights one (1) activity done in one (1) hour that produces positive impacts once the activity finishes. The entire subcamp will be treated as one (1) advocacy campaign group. All members of the subcamps will be distributed into their respective Task Forces to ensure that tasks to accomplish the output will be evenly distributed. The list of the Task Forces will be provided in the Advocacy Campaign Planning Guide The subcamp leader will act as the Chairman of the entire advocacy campaign group and shall oversee the participation of all members and the completion of their designated tasks. The workshop consists of seven (7) worksheets. The first two will be accomplished by the entire subcamps. The remaining 5 will be distributed to each Task Forces accordingly. The subcamp will create one (1) Google Drive Folder named after their Subcamp Number containing two (2) folders labeled accordingly as Subcamp Outputs and Task Force Outputs All worksheets tagged with “Subcamp” will be uploaded in the Subcamp Outputs folder while worksheets tagged with “Task Force” will be uploaded in the Task Force Outputs. Email the link to your Subcamp Google Drive to nscm2020.proarams@amail.com,Workshop Guidelines: 1. Each participating subcamp is required to create one (1) Hourvocacy Campaign Project that will be posted in social media platform accounts of each participating subcamp member. Al output submissions and online postings should be done within the 72-hour timeframe given to accomplish this workshop. All worksheets and outputs submitted should follow the formatting: a. Times New Roman typeface b. 12:point font size c._ 15 paragraph spacing d. tinch margin The Hourvocacy Campaign Projects of each subcamp will be judged according to the rubric provided in this workshop. The subcamp output that will garner the highest cumulative points will be recognized as the best output for this workshop. The decision of the judges is final and irrevocable.Hourvocacy Campaign Project Evaluation Criteria Rubric Evaluation Poor Fair Satisfactory | Good Excellent Criteria 1 2 3 4 5 Advocacy | Thetttle The title has_| The title The title The title gains Title gives no some generally | clearly the reader's detail about | indication of |describes | describes the | interest and the project's | the project's what the project. effectively content, content. project is describes the about. project. Focus, There isan | The message | The message | Clear focus, | Sharp, distinct Content, and | absence of | of the of the specific, and | focus, Message focus and | advocacy is | advocacyis illustrative | balanced, relevance in_ | poorly clear. advocacy _| substantial, the project _| relayed. message. _| specific, and message. illustrative content. Potentialto | There isno |The caption |Eitherthe | The caption | The caption Generate caption and fandhashtag |caption or | and hashtag | and hashtag Educated hashtagfor ofthe post |thehashtag |are catchy. | have the Discussion | the post. | are not of the post is potential to catchy, catchy, trend, Project The project |The project | The projectis | The projects | The project isnot seems feasible with | proven to be | can be feasible, feasible but | enough feasible and | adapted by Sustainability requires planning, sustainable | many heavy supported by | communities logistics. data Advocacy —_| The project | The project |The project | The project | The project Novelty shares too | shares many | shares afew | sharesno | activity is many similarities similarities | similarities _| unique. similarities [andcore | with existing | with existing with existing |concepts | advocacy —_| advocacy advocacy | with existing | campaigns. | campaigns. campaigns. | advocacy campaigns.Advocacy Campaign Planning Guide Instructions: This section of the workshop is based on the American Library Association's Advocacy Institute's The Advocacy Action Plan Workbook and the Hanns Seidel Foundation’s Legal Assistance Center's Advocacy in Action series. Section 1: Setting Your Goals 1. What key issues are important to you? Keep in mind that these issues should be manageable. Do these issues impact community members? What are your goals? Identify at least three key issues that are important to you and are also important to the community. a. Action Step 1: Determining key issues. b. Action Step 2: Determine your most important goal. i. Your goal is what you want to change, who will make the change, and when the change will take place. The goal should be as specific as possible. Section 2: Strategies for Developing Your Message c. Action Step 3: Name your key audience. i. Determine who your audience is. 1, What groups or individuals can be potential supporters of your goals? What key decision-makers would you like to have by your side? What other groups would you like to reach with this message? 2. Why are these issues important to them? 3. List at least three supporting points. ii, Determine your key message. 1. What is the most important thing you want others to know? That is your key message, one that you will repeat over and over again. This message should be something you can say inconversation, in interviews, or presentations to groups. It should be easy to say and remember—no more than 15 words. ili, Develop your talking points. 1. What stories or examples support your key message? You will need at least three talking points, stories, or examples that support your key message. Using descriptive, local examples is an effective way to get the attention of decision-makers. These may change based on the needs and interests of your audience. Section 3: Strategies to Get the Message Out Consider the following when deciding which strategies to use: @ WHO is your audience? @ WHAT is the best way to convey the information to the target audience—radio, TV, direct mail, other? What kind of image do you want to project? Will it be an effective part of your total communication effort? @ WHENis the deadline? Will your message be distributed in time to be effective? HOW much will it cost? Is this the most effective use of available funds? @ WHY is this the best strategy for this audience? d. Action Step 5: Strategies Section ‘eam Building e. Action Step 6: Name your network i. Annetwork is a group of individuals or organizations that assist one another or work together towards the same goal. To build a network, contact other people and organizations interested in si r issues, and goals and communicate with each other regularly. Everyone in a network should be open to working together, sharing information, and assisting each other.Types of Task Forces Oversight Task Force: Essentially, the Coordinating Committee becomes the Oversight Task Force to keep the campaign going smoothly. This task force develops talking points for the campaign, sets up task forces, and calls regular meetings of the task force chairs to ensure steady progress. This task force is also responsible for contacting individuals or organizations that will support the advocacy campaign. Publications and Design Task Force: Creates a design for the campaign so all materials developed will have a consistent look and be readily identified with your campaign. The task force will also develop the materials you will need for distribution and will coordinate distribution. Media and Presentations Task Force: will determine the various venues in your town/city that will allow campaign volunteers to share information about the campaign. This task force will also recruit and schedule a group of volunteers who are willing to go out and speak to identified civic organizations while using the talking points developed by the Oversight Task Force, Finance Task Force: works with the Oversight Task Force and other task force chairs to determine what kind of funding will be needed to accomplish the campaign goals and to identify possible funding resources, Keeps track of the campaign budget. Evalu n Task Force: works with the Oversight Task Force to monitor the campaign as it moves along and makes recommendations for modifications. This task force will also ensure that acknowledgments are sent out to volunteers, including those who provide professional services, financing, or in-kind support. This group will schedule the final meeting following the outcome of the campaign to celebrate or to assess the strengths and weaknesses of the campaign, especially if the campaign needs to be continued for another year.Subcamp Worksheet 1: Emergency Meeting! Instructions: Accomplish the table below. Elements Details ‘What key issues do your subcamp would like to advocate for? What are the important goals of your subcamp? Who is your audience? What are the key messages of your advocacy campaign? What activity do you propose to accomplish the goals of your subcamp hourvocacy? Elements Details Hourvocacy Campaign Title Hourvocacy Campaign Key Message(s) Hourvocacy Activity Hourvocacy HashtagsSubcamp Worksheet 2: Task Force Formation Instructions: Distribute the subcamp members into their respective task forces to accomplish the table below. Each task force shall have one task force leader. description for each task force is found in the Advocacy Campaign Planning Guide. The Subcamp Member Task ForceOversight Task Force Worksheet Instructions: The members of the Oversight Task Force will be the only ones allowed to accomplish this worksheet. The Oversight Task Force develops talking points for the campaign and calls regular meetings of the task force chairs to ensure steady progress. 1. Create a monthly calendar that has notes of the dates for regular task force meetings, task force head meetings, subcamp meetings that have been decided by your subcamp. 2. Develop your subcamp advocacy message to the talking points of your campaign. 3. The oversight task force oversees calling for emergency meetings to exchange information within the subcamp. As such, the task force is required to produce minutes of the meeting whenever the chairman calls for one. 4, Identify potential individuals or organizations that will support the advocacy of the group. List them down together with their contact information.Publications and Design Task Force Worksheet Instructions: Only the members of the Publications and Design Task Force will be allowed to answer this workshop. This task force creates a design for the campaign so all materials developed will have a consistent look and be readily identified with your campaign. The task force will also develop the materials you will need for distribution and will coordinate distribution. 1. Create a logo for your subcamp. 2. Create an infographic or mini brochure for your Hourvocacy.Media and Presentations Task Force Worksheet Instructions: Only members of the Media and Presentations Task Force can accomplish this worksheet. This task force will determine the various venues in your town/city and social media platforms that will give campaign volunteers an opportunity to share information about the campaign. This task force will also recruit and schedule a group of volunteers who are willing to go out and speak to identified civic organizations while using the talking points developed by the Oversight Task Force. 1. List down possible locations and platforms that can host your advocacy campaign. 2. Identify the advantages and disadvantages when selecting these platforms. 3. Create your Hourvocacy subcamp hashtag and subcamp hashtag for social media posting. 4, Coordinate with Publications and Design Task Force to create mintbrochures or infographics for the subcamp Hourvocacy.Finance Task Force Worksheet Instructions: Only members of the Finance Task Force can accomplish this worksheet. This task force works with the Oversight Task Force and other task force chairs to determine what kind of funding will be needed to accomplish the campaign goals and to identify possible funding resources. 1. Coordinate with the heads of the other task forces to identify all resources that will be needed by their task forces. 2. Create a budget proposal for all the resources needed. a. Sample budget proposal table Task Force Resources Needed Estimated CostEvaluation Task Force Worksheet Instructions: Only the members of this task force can accomplish this worksheet. The Evaluation Task Force works with the Oversight Task Force to monitor the campaign as it moves along and makes recommendations for modifications. This task force will also ensure that acknowledgements are sent out to volunteers, including those who provide professional services, financing, or in-kind support. This group will schedule the final meeting following the outcome of the campaign to celebrate or to assess the strengths and weaknesses of the campaign, especially if the campaign needs to be continued for another year. 1. Create an acknowledgment letter for (a) volunteers, (b) supporters who provided financial support, and (c) institutions or individuals who endorsed your advocacy and have shown full support. 2. Create a Strength-Weaknesses-Recommendations Table for each Task Force. This can be accomplished by interviewing each task force. a. Sample SWR Table Task Force Strengths Weaknesses | Recommendations‘Submissions Tracker 1. Worksheet 1 2. Worksheet 2 3. Task Force Outputs a. Oversight Task Force i. Calendar of Proposed Activities ii, Minutes of the Regular and Emergency Meetings ili, List of Talking Points for Subcamp Hourvocacy iv. List of Supporters and Contact Information b. Publications and Design Task Force i. Graphic Materials for Subcamp Hourvocacy ii, Subcamp Logo c. Media and Presentations Task Force List of Locations and Platforms for Sucamp Hourvocacy ji, Captions and Hashtags for Social Media Platforms d. Finance Task Force i. Subcamp Hourvocacy Budget Proposal e. Evaluations Task Force i. Acknowledgment Letter Templates ii, SWR Table 4. Social Media Posting: a. Hourvocacy Infographic b. Hourvocacy Key Message ¢. Subcamp Hashtag, Hourvocacy Hashtag, Event Hashtags i. E.g, #ProgramsTheBest, #PickAPeck, #NSCMOnline, #NSCM2020, #impulse, #HourvocacyCampaign