Worksheet 1

A. The comparison between Brochure, Leaflet, banner, Pamphlet

Difference Brochures Leaflets Pamphlets Banner
Definition A brochure is an Leaflet is a small pamphlet is an unbound banner can be a
informative paper sheet of paper book. Pamphlets may flag or other
document and also used containing consist of a single sheet piece of cloth
for advertising. information used for of paper that is printed bearing a
dissemination of said on both sides and folded symbol, logo,
information in half, in thirds, or in slogan or other
and also for fourths. message.
advertising.
Purpose of To provide some The purpose of a Pamphlets is used to Banner
publication information to other leaflets is to catch the announcing social used to
people and mat also be attention to event, advertise, or draw
used for promotion. prospective customers provide information attention to
and to get your on single subject. a specific
message delivered service.
convincingly to them.
Content For the headline is Name/brand on Consist on single Contain
for intristing the top, focusing sheet, printed on both advertisement
sentence, and the on image, not too sides, folded to get
script is for many words. more space.
important informtion
Folded The common A sheet of paper Not folded
0 – 3 folds leaflets is a fold on a packed in a folded only, and
sheet of paper, manner and containing
which is folded interconnected with advertisement
using the rail each other and has no
technique, so that cover
make the paper
doesn’t crack or
break at the folds
Multiple Brochure have at Leaflets doesn’t Pamphlets doesn’t Banner
pages least 5 pages but no have cover or have cover or binding doesn’t have
more than 48 binding cover or
pages(excluding binding
cover count)

Binded Binded Binded Not binded Not binded

Distribution You can display the Make it as interesting You can display the You can
brochure at crowded as possible, hand the pamphlets in distribute our
places (Mall, tourist them out where that crowded places banner at
attraction, museum, appropriate with your mall, park,
city park, etc) hand parking area,
leaflets.
them out where that etc
appropriate with your
leaflets.