Dita Yusalmiati Amalia

2014190015 / Accounting
English

I. STRUCTURAL PRACTICE
Notice this sentence from the conversation.
If we promote this right, we’ll get a lot more sales.
Use this structure to respond to the following cues:
Example : If we promote this right, we'll get a lot more sales.
If we had promoted this right, we would have gotten a lot more sales.
1. If we are careful. We will succeed.
 If we had careful, we would have succeed.
2. If we phone R & D. We will get the information.
 If we had phone R & D, we would have gotten the information.
3. If we change the formula. We will be ready for the price rise.
 If we had changed the formula, we would have head ready for the price rise.
4. If we plan ahead. We will become the leader.
 If we head planned ahead, we would have become the leader.
5. If we’re lucky, the competitors’ products will stay on the supermarket shelves.
 If we had lucky, the competitors’ products would have stayed on the supermarket
shelves.
6. If we change the ingredients. We won’t have to raise the price.
 If we had changed the ingredients, we wouldn’t have to raise the price.
7. If we work hard. We won’t lose any customers.
 If we had worked hard, we wouldn’t have lose any customers.
8. If the price of syrup goes up, the increase will be passed on to the customer
 If the price of syrup had gone up, the increase would have passed on to the
customer.
 II. SUBSTITUTION DRILL STATEMENT
STATEMENT : This could be a great marketing opportunity for us.
Example : it
It could be great marketing opportunity for us.

1. Her
 This could be a great marketing opportunity for her.
2. Advertising
 This could be a great advertising opportunity for us.
3. Might
 This might be a great marketing opportunity for us.
4. Fine
 This could be fine marketing opportunity for us.
5. Job
 This could be a great job opportunity for us.
6. Should
 This should be a great marketing opportunity for us.
7. Them
 This could be a great marketing opportunity for them.
8. Raise ( n )
 This could be a great marketing raise for us.

III. FURTHER STRUCTURAL PRACTICE

Notice this sentence from the conversation.
I hope we can work it out.
Use this structure to respond to the following cues:
Example : I wish we could work it out.
I hope we can work it out.
 I wish sales volume would increase.
I hope sales volume will increase.
1. Customers wish that prices would go down.
 Customers hope that prices will go down.
2. The R & D Department wishes that they could find a new formula.
 The R & D Department hopes that they can find a new formula.
3. Mike wishes that competition would lessen.
 Mike hopes that competition will lessen.
4. The Market Research Department wishes the test result would be favorable.
 The Market Research Department hopes the test result will be favorable.
5. The Manager wishes that sales would improve.
 The Manager hopes that sales will improve.
6. Peggy wishes that the packaging Department could hurry up.
 Peggy hopes that the packaging Department can hurry up.
7. We wish all the departments would work quickly.
 We hope all the department will work quickly.

IV. COMPREHENSION QUESTIONS

1. How would you define marketing ?
 Marketing, which is sometimes called distribution, includes all the business activities
connected with the movement of goods and service from producers to consumers or
user.

2. What two types of activities are associated with marketing ?

 Marketing is made up, on the one hand, of physical activities such as transporting,
storing and selling goods an, on the other hand, a series of decisions undertaking any
part of the process of moving goods from producer to user.

3. What specific activities come under the heading of marketing ?

  Marketing operations include product planning, buying, storage, pricing, promoting,
selling, credit, traffic and marketing research.

4. Why do you think producers must be able to predict trends ? Can you think of an example
when a producers of manufacturer did not predict a trend well ?

 I think the producers should know the state of the growing market today that can
determine the going on sale of merchandise.
For example, if the manufacturer does not know the current trend is the development
of the products are not appropriate customer standard, which result in loss of the
company.

5. How has mass consumption been made possible in the U.S. ?

 The trend in the U.S has been to high mass consumption, and what has been described
as “conspicuous consumption”.

V. VOCABULARY PRACTICE
From the list below, select the world that best fills each blank. Use each world only once.
Trend Promote Predict
Distribution Marketing Advertising
Market research Shopping centers

1. Our market research indicates a new trend among people in large cities.
2. Promote must be completed before product development is started.
3. The producer tries to predict consumer trends and then tries to influence them.
4. Another name for marketing is distribution.
5. The consumer may be influenced into buying a product through advertising.
6. High mass consumption in the U.S has been made possible by shopping centers.
7. Marketing operations include product planning and pricing among other things.
8. In order to sell a new product, they have to consider how they want to market research.