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  • Functional Implementation

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    I am Jacob
    11 views38 pages
    The document discusses strategic management and implementation at the functional level of an organization. It defines strategic management as focusing on aligning marketing, finance, operations, personnel, and information management within an organization to its strategies for optimal contribution to business and corporate objectives. Functional strategies are derived from business and corporate strategies and are implemented through functional and operational activities. For successful implementation, there needs to be congruence and coordination among the different strategies operating at the same level. Vertical fit means the alignment of operational activities with functional strategies, and horizontal fit refers to the alignment of activities across functions at the same level.

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    Functional Implementation

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    The document discusses strategic management and implementation at the functional level of an organization. It defines strategic management as focusing on aligning marketing, finance, operations, personnel, and information management within an organization to its strategies for optimal contribution to business and corporate objectives. Functional strategies are derived from business and corporate strategies and are implemented through functional and operational activities. For successful implementation, there needs to be congruence and coordination among the different strategies operating at the same level. Vertical fit means the alignment of operational activities with functional strategies, and horizontal fit refers to the alignment of activities across functions at the same level.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    11 views38 pages

    Functional Implementation

    Uploaded by

    I am Jacob
    The document discusses strategic management and implementation at the functional level of an organization. It defines strategic management as focusing on aligning marketing, finance, operations, personnel, and information management within an organization to its strategies for optimal contribution to business and corporate objectives. Functional strategies are derived from business and corporate strategies and are implemented through functional and operational activities. For successful implementation, there needs to be congruence and coordination among the different strategies operating at the same level. Vertical fit means the alignment of operational activities with functional strategies, and horizontal fit refers to the alignment of activities across functions at the same level.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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