1.

Objectives: Compare local/international brand - VinCom

Local International Group

Highlands Starbucks Group 2
H&M Group 5
Minigood Group 3
Vinfast Group 6
Nike Group 1
CGV Group 4

2. Date and Time: April 9, Tuesday, 9-12:00

3. Tasks

With your assigned company, assign each member to get information about

 Background of the company, history

 Ownership/leadership
 Organizational structure
 Motivation
 PESTEL, SWOT, Porters
 Effects of Covid to business and staff
 Find the strategies they applied to be able to survive the pandemic
 Suggest strategies that can help the company in terms on leadership/ management, HR,
Marketing, operations, finance

4. Attendance
9:00 am – Skating rink bench
10:30-send group picture to mizzaye.zaragoza1226@gmail.com
11:30- send group picture to mizzaye.zaragoza1226@gmail.com

LO1 Compare ways in which change impacts on an organization’s strategy and operations
P1 Compare different organizational
examples where there has been an
impact of change on an organization’s
strategy and operations.
LO2 Evaluate the influences that drivers of change have on organizational behavior
P2 Evaluate the ways in which internal
and external drivers of change affect
leadership, team and individual
behaviors within an organization.
P3 Evaluate measures that can be taken
to minimize negative impacts of change
on organizational behavior.
Grading criteria
M1 Assess the different drivers for
change in each of the given examples
and the types of organizational
change they have affected
M2 Critically evaluate the
long term implications of
internal and external
drivers of change within
an organization.
LO1&LO2
D1 Draw conclusions and
recommendations with
valid justifications for
planning effectively for
change and applying
change impact analysis.
LO1&LO2
D1 Draw conclusions and
recommendations with
valid justifications for
planning effectively for
change and applying
change impact analysis.
 Guide for Assignment 1 – 529- Drivers of change and impacts on organization.

Scenario:

COVID-19 pandemic affects global economy and the way people and organizations do business. In
response to this unexpected external environmental factor, many companies have to adapt to it and
make critical decisions to change.

You are required to choose two companies as case studies, one local and one global to analyze and
compare how COVID 19 affects the strategies and operations of the chosen companies; and to evaluate
how drivers of change influence organizational behaviors in the two cases.

You are expected to apply appropriate change management theories and models to guide your
discussions, make and justify your analysis and recommendations.

The submission is a comparative analysis and should include the followings:

An overview of the organization case studies and how the COVID 19 affects the chosen organizations.

1. An analysis to identify external and internal drivers of changes and compare how they affect
organizational strategies and/or operations in the two cases is in short and long term.
2. An evaluation of how related drivers of change affect leadership, team, individual behaviors and
their responses to change as well as long term impacts in the two cases.
3. Make recommendations for the companies in the level of business strategy and operations to
have better response to the identified changes as well as to minimize negative impacts of the
changes on organizational behavior.
 Parts of the Assignment
1. Assignment Front Sheet
2. Assignment Brief
3. Cover-wordcount
4. Table of Contents - note Introduction is page 1
5. Body of the Paper
 Introduction: Short background of the case and this assignment.
 Methodology – State how were able to collect data/information - interview/internet/experience and
why you chose those methods
 Findings:- NO opinion. FACTS ONLY
 Discussion: Give your opinions based on the gathered information.

OR Findings and Discussion – discuss the theories and give examples

- Introduction on the companies: the name, head office address, the website address and
the structure of the ownerships, shareholders, leaders.
- History of company – growth, challenges encountered, failures and successes.

The comparative analysis and should include the followings:

An overview of the organization on how COVID 19 affected the chosen organizations.

1. An analysis to identify external and internal drivers of changes and compare how they affect
organizational strategies and/or operations in the two cases is in short and long term.
2. An evaluation of how related drivers of change affect leadership, team, individual behaviors and
their responses to change as well as long term impacts in the two cases.

P1 Compare different organizational examples where there has been an impact of change on an
organization’s strategy and operations.

P2 Evaluate the ways in which internal and external drivers of change affect leadership, team
and individual behaviors within an organization.

P3 Evaluate measures that can be taken to minimize negative impacts of change on

organizational behavior.
M1 Assess the different drivers for change in each of the given examples and the types of
organizational change they have affected

M2 Critically evaluate the long term implications of internal and external drivers of change
within an organization.

D1 Draw conclusions and recommendations with valid justifications for planning effectively for
change and applying change impact analysis.

 Conclusion – summary of key points

 Recommendation
Make recommendations for the companies in the level of business strategy and operations to have
better response to the identified changes as well as to minimize negative impacts of the changes on
organizational behavior.