Beauty and health industry

search cheating case

analysis and punishment
rules
In order to protect the search experience of platform buyers, while providing a level playing field for the
vast number of sellers, the platform will continue to step up efforts to combat, clean up through search
cheating exposure opportunities, top-ranked behavior, that is, search cheating. For all kinds of search
cheating behavior, the platform will carry out daily monitoring, in accordance with this search cheating
rules to punish.

The frequent and high incidence of search cheating types in the beauty and health industry is
concentrated for SKU cheating, class misplacement, property misalignment, the following is a detailed
description of these three types of cheating

First, SKU cheating

definition

Definition: SKU cheating means that the seller abuses the SKU's setup functions (e.g., setting specifications,
quantities, units, postage, etc. in an unconventional manner, or changing key commodity elements through
SKU settings) to publish a high or low price SKU that deviates from normal prices, or does not support the
sale (including not supporting the general sale) or arrival of the SKU.

Penalties for SKU cheating:

The platform will take measures such as adjusting the search ranking, off-shelf/deleting the goods, and
deducting points for serious items that violate the search cheating rules, the platform will take measures
to adjust the search ranking for all or part of the goods in the store (including non-compliant and non-
illegal items), if the circumstances are serious, the platform will block all items in the store, and if the
circumstances are particularly serious, the platform will freeze or close the account.
If SKU cheating also constitutes any other improper publication under Article 86 (6) of the Global Express
Platform Rules (Seller Rules), the Platform shall also have the right to punish the seller in accordance with
Article 86 (6).

Examples of scenario classification

1, low-cost 0 inventory, 2, low-cost no physical, 3, low-cost different categories, 4, low-cost different

functions / materials / styles, 5, freight cheating (overseas warehouse freight upside down, set up
overseas warehouse goods can not reach the overseas warehouse country), 6, different quantities of units
of mixed (single and multiple);

Penalty Type 1 - Low price zero inventory SKU: SKU set 0 inventory, the user can not purchase the
situation.
Rectification program: the platform encourages merchants through marketing means to do the same
commodity low-cost profit, but also need merchants to pay timely attention to marketing product
inventory, for low-cost marketing SKU inventory of 0, do timely replenishment inventory or delete no
inventory SKU, to prevent empty hanging goods violations. If found to be unified to do violation penalties,
please business partners must maintain good marketing SKU inventory

Penalty Type 2 - Low price no physical diagram SKU: Set no physical SKU, such as no physical picture, no
actual size, SKU described as "shipping", or "None", "Other" and other ambiguous words.
Rectification plan: the platform requires unified commodity links such as physical links, all SKUs must be
physical goods, SKU commodity maps must indicate the sale of goods physical maps, such as the
appearance of low-cost SKU charts for no physical pictures will be punished

Penalty Type 3 - Mix low price SKU with different categories of items: Place goods belonging to different
categories of purposes (e.g. master parts and spare parts, kits and items) in one commodity SKU at the
same time to get traffic through low unit price accessories
Rectification scheme: single sitem sales of the main product must be a unified product different color
number / efficacy of the same product, such as the corresponding low-cost SKU and the main sale of
products are not the same, please carry out the SKU deletion, such as the above case please delete the
powder SKU, all should be the corresponding foundation liquid products

Rectification scheme: single sitem sales of the main product must be a unified product different color
number / efficacy of the same product, such as the corresponding low-cost SKU and the main sale of
products are not the same, please carry out the SKU deletion, such as the above case please delete the
magnetic rod gadget SKU, all should be the corresponding nail products
Beauty health exception: Nail glue and sealing glue in nail glue category, the base glue is placed in a listing,
this is allowed by the beauty health industry to publish, as shown in the figure below

Penalty Type 4 - Same site release different core functions / material / low price SKU: will be divided into
different core functions / styles / materials and the price difference is larger goods (e.g. electric and non-
electric, PU leather and leather) in the same commodity SKU, the current core control live and non-
charged SKU mixing, leather / fur and non-leather / hair mix 2 categories, if there is a new management
type will be updated and notified in the announcement

Case 1
Corrective scheme: remove ordinary material low-cost mirrors, all SKUs are LED mirrors

Case 2
Rectification direction: remove the mouse nail lamp low-cost SKU

Beauty Health Exceptions (allowed for release)

Nail equipment (nail lamp, grinder) allows the release of different number of lamp beads, different power
of the existence of price difference of goods, the highest price SKU and the lowest price SKU price
difference must not be too large. Example:
Penalty Type 5 - SKU Logistics Cheating:

Contains not limited to: 1) set up the destination country overseas warehouse shipments of goods actually
shipped from China, 2) set the destination country overseas warehouse goods actually can not reach the
destination country, 3) set the destination country overseas warehouse shipping actual freight cost is
higher than the minimum SKU price of the product shall not be too large 4) set up cross-border direct
shipping charges, economic, simple, standard freight rate of any level higher than the lowest price of the
product SKU price must not be too large, for the industry to determine the freight inverted SKU cheating
violations, please merchant friends comb the authenticity of overseas shipments of products, Reasonable
accounting freight and selling price system, do not through freight upside down, overseas warehouse false
delivery to achieve low-cost diversion and cause store violation penalties.

Example 1
Rectification direction: If there is no U.S. overseas warehouse, the shipping place should not set up the
United States.

Example 2: Through overseas warehouse settings to achieve freight upside down, such as the same style,
size, from China shipped goods price of $1.39, zero freight, from the United States shipped goods price of
$0.23, freight to the United States is $36.84 (price is only shown).
Example 3
Rectification plan: commodity prices need to be raised, and overseas warehouse logistics freight
difference should not be too high, overseas warehouse logistics freight according to the actual situation in
the destination country reasonable set

Penalty Type 6 - Same as item (single and multi-piece mixed) SKU: single/piece and multi-piece/piece (set
group class).

Example:
Corrective scheme: Remove a single SKU

Correct release of cases: manicure polishing head only release a single item, the main map can only do the
type of product display, not to do quantity guidance
The following three combination SKU forms are allowed by the beauty
and health industry, such as the existence of single and multiple mixed
hairs in accordance with the search cheating rules to enforce the
violation penalties

Beauty health exceptions:

1, 2 and above different color/model combinations:

Such as 2 bottles of different color systems of oil gum, you can also combine the red system 4 bottles (4
mainstream red series of bursts), OR a hot SKU color number of 2 bottles / 4 bottles / 8 bottles / multi-
bottle published in a listing, 2 bottles and above Prohibit and single bottle or single release in a listing;
another such as eye shadow disk can push different color system under different color plate SKU, such as
8 colors, 12 colors, 20 colors, 24 colors under different popular colors of the eye shadow disc published in
a listing;
The manicure set SKU meets the requirements and does not publish a single and multiple mounts in one
link
该产品将同款口红的不同色号进行组合 SKU，且单只和多只未发布在一个链接，符合要求

假睫毛允许 2 对装起多种套组组合形式，但不允许单对假睫毛与多对假睫毛套组存在组合中。备注：1
、商品标题中可以不放件数相关描述，如果标题有件树相关描述，一定要有最小数量，且必须和 SKU 中
保持一致；2、主图只可做商品类型的展示，不得做数量引导；3、此要求适用于所有类目
化妆刷允许 3 支装起多种套组组合形式，但不允许单支刷与多支装套刷同在 1 个组合链接中。备注：1
、标题中的最小数量必须和 SKU 中保持一致；2、主图只可做商品类型的展示，不得做数量引导
2、节日限定物理套组 OR 品牌馈赠活动限定套组 OR 常规物理套组套
装策略：

圣诞、黑五等节日限定开发套组（产品包装体现节日心智限定），大促超性价比套装组合，常规物理套
组如美甲综合套组产品线，彩妆综合套组产品线。请勿和单瓶或单支放在一个链接中，且如该套装涉及
超 2 个品类的商品的，必须发布在套装类目下
3、主品+配件组合策略/主品+高关联销售品类组合：

如印花小套装（指甲油，模板，小工具），眼影盘+眼影刷主配套组，护肤工具+精华 CP 组合销售策略
，能实现主品和必备品共同销售，将可能流失的需求斩获到该链接，实现需求收割。

请勿和单瓶或单支放在一个链接中，单组合涉及超 2 个品类的商品组合，该商品必须发布在套装类目下
。
该链接符合要求
该链接符合要求

如上为枚举的 SKU 作弊 6 大类型作弊细则及违规案例，请商家伙伴仔细阅读，并做好店铺违规商品整

改

二、类目错放

定义：
类目错放是指商品实际类 与发布商品所选择的类目不一致， 如‘布料’放到“婚纱”类目；赠品/补运费/
补差价/VIP/dropshipping 等特殊交易未放置到其他特殊类。 这类错误可能导致网站前台商品展示在错
误的类目下，平台将进行规范和处理，请您检查错放产品的这类信息，进行修改，新发产品也请正确填
写类目信息。

类目错放的处罚：

平台将对类目错放的商品采取调整搜索排名、删除商品、下架商品的措施；如违反搜索作弊规则的商品
累积到一定量，平台将对店铺内全部商品或部分商品（包括违规商品和非违规商品）采取调整搜索排名
的措施；情节严重的，平台将对店铺内所有商品进行屏蔽；情节特 严重的，平台将冻结账户或关闭账
户。

美容健康共有 3 个经营大类，可发布的类目如下
类目错放情景举例，包括但不限于以下类型

类目错放举例 1 举例：将美甲打磨头发布在美甲打磨机类目下，正确类目是美甲打磨头
Corrections: Should be sent to Beauty and Health (Beauty And Health) And Nail Art And Tools (Nail Tools
And Manicure Tools) And Nail Drill Accessories And BitS (Nail Polishing Accessories And Polishing Heads)

Example 2: Post a dental phone under the teeth whitening category. Teeth whitening category can be
published whitening paste, whitening pen, tooth powder and other commodities, prohibit the release of
teeth whitening lights, dental medical equipment, toothpaste, toothbrushes and other goods
Corrections: Should be sent to Beauty and Health (Beauty And Health) and Oral Hygiene (Oral Cleaning)
and Dental Supplies (Dental Supplies) and Dental Handpieces (Dental Mobile)
Example 3 examples of category misplacing: It is prohibited to publish false eyelash peripheral tools, false
eyelash glue, etc. under the false eyelash category

Makeup false eyelash category release specifications: false eyelash post, false eyelash glue placed in the
corresponding leaf category;

Corrections: Should be sent to Beauty and Health (Beauty Health) and Makeup Tools and Accessories
(Makeup Tools/Accessories) and False Eyelashes Tools and Accessories (False Eyelashes Tools and
Accessories)

Example 4: Special link for checkout, such as postage/difference/VIP

Special order links for specific customers and order link supplements, postage/differences, supplemental
refunds, checkout chains, coupons, customized goods, deposits, AE gift cards, giveaways, mobile phone
top-up, other, overseas warehousing, pre-sale and other special shooting links, not placed in the specified
special release category as specified.

Example: Place the supplementary freight/difference link in a non-Special Category special category
Correction: Put the supplementary shipping/difference link in the Special Category special category

Category misplaced example 5: Adult supplies are misplaced in the beauty health non-adult supplies
category

Example:
Correction: Should be sent to Beauty and Health (Beauty Health) and Sex Products (Adult Products) and
Sex Toys (Sex Toys) and Dildos (Artificial Penis)

Category misplaced example 6: beauty equipment category under the wrong adult, ordinary non-live
tools;
Example:

Correction: Should be sent to Beauty and Health (Beauty Health) and Sex Products (Adult Products) and
Sex Toys (Sex Toys) and Dildos (Artificial Penis)
Corrections: Should be sent to Beauty and Health (Beauty And Health) and Skin Care Tool (Skin Care Tool)
and Facial Care Tool Facial Care Facial Care Facial Tool (without electricity) - Face Skin Care Tools (None
Electric)

Misplaced example 9: washing kit category under the wrong hair adult, health, skin care tools
merchandise;

Example
Correction: Should be sent to Beauty and Health (Beauty Health) and Health Care (Health Care) and
Chinese Medicine (Chinese Medicine) and Plaster (paste)

Third, the property is misselected

definition:

Property misalignment refers to the publication of goods, although the category selection is correct, but
the selected properties and the actual properties of the goods are inconsistent. Such errors may lead to the
website front desk products displayed under the wrong properties, the platform will be standardized and
processed, please check the misplaced product information, make modifications, new products correctly
fill in the attribute information.

Penalties for property miselection:

The platform will take measures to adjust the search ranking, delete the items, the items off the shelf, if the
goods that violate the search cheating rules accumulate to a certain amount, the platform will take
measures to adjust the search ranking of all or some items in the store (including non-compliant goods
and non-illegal goods);
Examples of scenarios:

1, brand attribute misplacing: A brand published in B brand, A official flagship store release B brand
merchandise;

Example:
Correction: The brand is not consistent with the brand written by the product and attributes, if the
product is removed without brand authorization (the corresponding brand is selected in the brand
authorization attribute)

Penalties:

1, for commodity violations, the platform for the first time to implement the goods off the shelf (after
business rectification, self-upload), for multiple violations, the goods will be deleted;

2, for a number of violations of the shop, will be 12 points, close the shop for 7 days;

3, for the violation of particularly serious shops, will be 48 points, close the account;

Search for cheat case

resolution and penalty rules
In order to protect the search experience of platform buyers, while providing a level playing field for the
vast number of sellers, the platform will continue to step up efforts to combat, clean up through search
cheating exposure opportunities, top-ranked behavior, that is, search cheating.

For all kinds of search cheating behavior, the platform will carry out daily monitoring, in accordance with
this search cheating rules to punish.

One: information display class - merchandise indiscriminate

1. Class is misplaced
1.1. Definition
Category misplacement means that the actual category of the goods does not match the category selected
for the publication of the item, such as 'cloth' into the "wedding" category;

Such errors may lead to the website front desk goods displayed under the wrong category, the platform
will be standardized and processed, please check the misplaced products of this kind of information, make
modifications, new products also please fill in the category information correctly.

Category 1.2 penalties for misplacing

The platform will take measures to adjust the search ranking, delete the items, the items off the shelf, if the
goods that violate the search cheating rules accumulate to a certain amount, the platform will take
measures to adjust the search ranking of all or some items in the store (including non-compliant goods
and non-illegal goods);

Examples of 1.3 scenarios, including but not limited to the following

types
Category 1.3.1 Misplacement Example 1

Example: Misplace your underwear chest under a dress category

Example: Misplace the case under the strap class

Category 1.3.2 Misplaced Example 2: Special link for checkouts such as
postage/difference/VIP

Special order links for specific customers and order link supplements, postage/differences, supplemental
refunds, checkout chains, coupons, customized goods, deposits, AE gift cards, giveaways, mobile phone
top-up, other, overseas warehousing, pre-sale and other special shooting links, not placed in the specified
special release category as specified.

Example: Put supplemental freight/difference links in Tools tools and other categories, notspecial
Category special categories


2. The title describes the violation

2.1 definition
Title description violation refers to the abuse of title keywords, such as title without clear product name,
title keyword stacking, title product name does not match the actual, title and category do not match, title
brand words do not match the actual, the number of titles and the actual number of purchaseable pieces
are not consistent.

2.2 The title describes the penalty for the violation

The platform will take measures to adjust the search ranking, delete the items, and take off the shelf for
items described in the title violation, if the items that violate the search cheating rules accumulate to a
certain amount, the platform will take measures to adjust the search ranking of all or some items in the
store (including non-compliant and non-illegal items);

2.3 Examples of scenarios include, but are not limited to, the following
types
2.3.1 Title abuse

Keywords that do not match the actual sale of products appear in the title, keyword abuse.

For example, the item is actually a Hairpins hairpin, but the Headband hairband appears in the title.
2.3.2 Title stacking

Keywords appear multiple times in the product title description.

Example: The keyword shoe is used repeatedly in the title.

3. The property is misselected

3.1 Definition
Property misalignment refers to the publication of goods, although the category selection is correct, but
the selected properties and the actual properties of the goods are inconsistent.

Such errors may lead to the website front desk products displayed under the wrong properties, the
platform will be standardized and processed, please check the misplaced product information, make
modifications, new products correctly fill in the attribute information.

3.2 Penalties for miselection of attributes

The platform will take measures to adjust the search ranking, delete the items, the items off the shelf, if the
goods that violate the search cheating rules accumulate to a certain amount, the platform will take
measures to adjust the search ranking of all or some items in the store (including non-compliant goods
and non-illegal goods);
Examples of 3.3 scenarios, including but not limited to the following
types
3.3.1 Property error election case

For example, the collar of the item is a round collar, but the user selects the "V-collar" attribute when
publishing.

4. Repeat the goods

4.1 Definition
Repeating a store means that the product information published is identical to or the main product
information (e.g. image, title, price, attributes, etc.) that has been published in the same store or in other
stores opened by the same entity based on multiple characteristics identified by the same seller/platform.

Please don't repeat the goods to the seller. Sellers should avoid directly referencing the main map of
existing items or directly copying the titles and attributes of existing items, and when the seller publishes
goods, in addition to reflecting differences in the main chart, please fill in the key information of the goods
in terms of title, attributes, detailed descriptions, etc.

4.2 Penalties for repeated paving

The platform will take measures to adjust the search ranking, delete the goods, and take off the shelves of
the duplicate goods, if the goods that violate the search cheating rules accumulate to a certain amount, the
platform will take measures to adjust the search ranking of all or some items in the store (including illegal
goods and non-illegal goods), if the circumstances are serious, the platform will block all items in the
store, and if the circumstances are particularly serious, the platform will freeze or close the account.

4.3 情景举例，包括但不限于以下类型

4.3.1 Repeat paving example 1: The main figure consistently repeats the goods

Example: the same shop with the same goods, the main map of goods is exactly the same, but the title,
attributes, prices and other information is highly similar, as a duplicate shop.
4.3.2 Repeat shop example 2: Different angles / background / color, etc. repeat shop

举例：同个店铺同件商品，只是主图拍摄角度或背景不同，但标题、属性、价格等信息高度雷同，视为
重复铺货。
4.3.3 重复铺货举例 3：同个卖家/平台基于多重特征认定的同个主体开设的多家店铺售
卖重复商品

举例：商品主图为不同颜色的主图，但标题、属性、价格等信息高度雷同，视为重复铺货
5. Other information describes non-compliance

5.1 Definition:
Other information description non-compliance refers to the product information display is not
standardized, but does not constitute the aforementioned category of misplacement, title description
violations, property misalignment, repeated shop behavior, including: 1) the main map content of the
goods is not standardized, such as the picture of pure text, pictures easy to cause discomfort, etc.; It is
clearly inconsistent with conventional sales methods, such as shoes sold by sale, or 3) the number of
pieces published is not consistent with the actual number of items available for purchase, such as the
number of releases is 100pcs/lot, but the actual number of items available for purchase is only 50pcs and
other behavior that is likely to cause complaints from buyers.

5.2 Other information describes penalties for non-compliance

The Platform will take measures to adjust the search ranking, delete items, and remove items that are not
compliant with other information descriptions, and if items that violate the search cheating rules
accumulate into a certain amount, the Platform will take measures to adjust the search ranking for all or
some items in the store(including non-compliant and non-compliant items);

If other information describing non-compliance also constitutes any other improper publication under
Article 86 (6) of the Global Express Platform Rules (Seller Rules), the Platform also has the right to punish
the seller under Article 86 (6).
Second: price cheating
1. Product ultra-low price

1.1 Definition
Product ultra-low price refers to the seller to deviate from the normal sales price of the low price of the
release of goods.

1.2 Penalties for ultra-low prices for products

The platform will take measures to adjust the search ranking, delete the goods, the goods off the shelf, if
the goods that violate the search cheating rules accumulate to a certain amount, the platform will take
measures to adjust the search ranking of all or some items in the store (including non-compliant goods
and non-illegal goods), if the circumstances are serious, the platform will block all items in the store, and if
the circumstances are particularly serious, the platform will freeze or close the account.

If the seller has a large number of product ultra-low price violations, the platform also has the right to sell
in accordance with the Global Express "serious malicious ultra-low price" rules to punish the seller.

Examples of 1.3 scenarios, including but not limited to the following

types
1.3.1 Product ultra-low price example 1

For goods above $30, sales are released at a low price that deviates greatly from the normal sales price.


2. The product is overpriced

2.1 Definition
An overpriced product is a high price that a seller issues at a price that deviates greatly from the normal
sale price.

2.2 Penalties for overpriced products

The platform will take measures to adjust the search ranking, delete the goods, the goods off the shelf, if
the goods that violate the search cheating rules accumulate to a certain amount, the platform will take
measures to adjust the search ranking of all or some items in the store (including illegal goods and non-
illegal goods);

2.3 Examples of scenarios include, but are not limited to, the following
types
2.3.1 Product overpriced example 1

Example: Bikini Set bikini sets sell at abnormal prices, significantly moving away from normal sales prices


3. Freight upside down

3.1 Definition
Freight inversion refers to the high price set by the goods themselves, but the freight setting deviates from
the normal freight price.

3.2 Penalties for inverting freight charges

The platform will take measures to adjust the search ranking, delete the goods, the goods off the shelf, if
the goods that violate the search cheating rules accumulate to a certain amount, the platform will take
measures to adjust the search ranking of all or some items in the store (including non-compliant goods
and non-illegal goods), if the circumstances are serious, the platform will block all items in the store, and if
the circumstances are particularly serious, the platform will freeze or close the account.

Examples of 3.3 scenarios, including but not limited to the following

types
3.3.1 Examples of inverted shipping charges

For example: the freight is very high, easy to cause buyers to complain.
4. SKU cheating

4.1 Definition
SKU cheating is when a seller abuses the SKU's setup functions (e.g., setting specifications, quantities,
units, postage, etc., or changing key commodity elements through SKU settings) to publish a high or low
price SKU that deviates from normal prices, or does not support the sale (including not supporting the
general sale) or arrival of the SKU.

4.2 Penalties for SKU cheating

The platform will take measures to adjust the search ranking, delete the goods, off the shelf, if the goods
that violate the search cheating rules accumulate to a certain amount, the platform will take measures to
adjust the search ranking of all or some items in the store (including non-compliant goods and non-illegal
goods);

If SKU cheating also constitutes any other improper publication under Article 86 (6) of the Global Express
Platform Rules (Seller Rules), the Platform shall also have the right to punish the seller in accordance with
Article 86 (6).

4.3 Examples of scenario classification, including but not limited to the

following types
4.3.1 Case 1 Zero Inventory SKU: SKU Set 0 Inventory, user can not purchase the
situation.

4.3.2 Case 2 No physical SKU: Set up no physical SKU, such as no physical picture, no
actual size, SKU as "freight", or "None", "Other" and other ambiguous words.

Example: SKU with no actual size sets the lowest price drainage.

4.3.3 Case 3 Different categories of purpose SKUs: Place goods belonging to different
categories of purposes (e.g. main and spare parts, kits and accessories, tops and
trousers) in the SKU of a single item at the same time.
4.3.4 Case 4 Different functions/materials/Different SKUs:Place goods (e.g. electric and
non-electric, PU leather and leather, high and low versions) with different
functions/materials/different styles in the same SKU. For example: Put different
functional products together and use low-cost drainage.
4.3.5 Case 5 Overseas warehouse SKU cheating: the goods set up overseas warehouse
can not reach the overseas warehouse country, or through the overseas warehouse set
up to achieve freight upside down, etc.

Example: Goods that set up an overseas warehouse cannot reach the country to which the overseas
warehouse belongs, such as the U.S., but cannot be shipped to the U.S.
Examples: shipping costs are reversed through overseas warehouse settings, such as the same style and
size, goods shipped from China cost $10.08, zero shipping costs, goods shipped from the U.S. at $5.11,
shipping to the U.S. at $12.62, goods shipped from the U.S. at $5.11 but not delivered to countries other
than the U.S. (prices are only shown).
4.3.6 Case 6 Price Abnormal SKU: Set part of the price abnormal SKU, obviously ultra-
high or ultra-low SKU price. Such as the normal size and color of 1 U.S. dollars, other
individual sizes and colors for more than 400,000 U.S. dollars.

4.3.7 Case 7 Different quantity units of SKU: put the quantity unit (e.g. number of pieces)
in a non-quantity unit of SKU and the spread is large, or published in an unconventional
quantity unit, such as in the color properties do not place color, but put different
numbers of pieces, and the price difference is large;

For example: the color property sets the number of different pieces, the price difference is large, the
lowest price does not match the main graph display configuration, easy to cause user complaints.
Example: the title and publishing unit are 100pcs, size is set 10pcs, easy to trigger user complaints.
Example: Regularly double-sell items place one and one pair in the same product link.

4.3.8 Any other unconventional SKU settings with large spreads affect the user's search
for the purchase experience.

Three: Trading behavior class

1. Credit and sales hype
1.1 Definition
Credit and sales speculation refers to the act of increasing the sales and credit of goods by means of
abnormal trading.

1.2 Penalty mechanism for credit and sales speculation

1. If it belongs to the first credit and sales speculation, the platform will delete credit and sales volume,
adjust the search ranking, delete the goods, off the shelf goods, the order in question to close, refund, and
according to the severity of its violation, to give 6 points / time, 12 points / time, 24 minutes / time, 48
points / time or closed account penalties.

2. If it belongs to the second credit and sales speculation, regardless of the severity, the platform has the
right to close the account directly, if the platform does not take measures to close the account, then the
platform has the right to take other penalties, including the removal of credit and sales, adjust the search
ranking, delete the goods, off the shelf goods, the order in question to close, refund, deduct points.

Platform will regularly announce to the community "frozen letter" merchants to clear the ticket, through
speculation letter to enhance false reputation for sale of false, poor sales of business, at all costs to crack
down and investigate its legal responsibility, please the vast number of sellers must be taken as a warning,
integrity management.

2. Replace the appliance

2.1 Definition

Replacing a product is making it another item by editing key attributes such as published items, brands,
models, configurations, materials, features, and so on. If the product is updated, the seller shall issue the
new product, and the item that has been published by the editor because the product is updated shall
belong to the replacement product.

2.2 Penalties for replacing products

The platform will take measures to adjust the search ranking, delete the items, off the shelf, if the violation
of the search cheating rules of goods accumulated to a certain amount, the platform will be all or part of
the goods in the store (including non-compliant goods and non-illegal goods) to adjust the search ranking
measures, if the circumstances are serious, the platform will block all items in the store, in particular, the
platform will freeze or close the account.
2.3 Examples of scenarios include, but are not limited to, the following
types
2.3.1 Example 1 Changes Commodity A to a completely different category of commodity
B

A: The original sale of goods for socks, now sold goods for T-shirts.

B: The original sale of goods for small night lights, now sold goods for crystal lamps.

C: The original sale of goods for SKU cheating situation, paper towels and sofas published in a commodity
ID, is now sold goods for sofas.

2.3.2 Example 2 Modify item A to be a completely different brand of commodity B

A: Originally sold as Nike's sneakers, now sold as Adidas sneakers.

2.3.3 Example 3 Modify Item A to a completely different model of item B, or replace the
refurbished machine with a brand new machine.

A: Originally sold as the iPhone 6, now sold as the iPhone 6s.

B: The original sale of goods for Apple refurbished machine, now sold goods for Apple brand-new
machine.

2.3.4 Example 4 Changes item A to item B in different configurations

A: The original sale of goods for non-remote control function of toys, now sold goods for remote control
function of toysee

B: Shoes that were originally sold as PU leather, shoes that are now sold as leather

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