Businessplan

..............................................................
.......................................

University of Lodz, Faculty of Economics and Sociology

Łódź,.............
1. Executive summary

The following businessplan was developed by.... for the needs of ..... (e.g. starting a
comapny)

The financial rescources connected with the... will be equal to....

As it results from the performed analyses.....

2. Overall characteristics of the company

2.1. Name and legal form

........................................................................................................................................

2.2. Field of operation

........................................................................................................................................
........................................................................................................................................

2.3. Location
........................................................................................................................................
........................................................................................................................................

2.4. Characteristics of the owner/owners of the company

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

2
3. SWOT/PEST/Porter’s Five Forces Analysis

Strenghts Weaknesses

Opportunities Threats

From the analysis it results that .....................................................................................

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

4. Mission and goals of the company

4.1. Mission of the company

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

4.2. Short-term goals

●........................................................................................................
●........................................................................................................
●........................................................................................................
●........................................................................................................
●........................................................................................................
●........................................................................................................

4.3. Long term-goals

●........................................................................................................
●........................................................................................................
●........................................................................................................
●........................................................................................................
●........................................................................................................
●........................................................................................................
●........................................................................................................

3
5. Marketing plan

5.1. Product
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

5.2. Customers

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

5.3. Competition

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
4
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

5.4. Prices

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

Table 1. Comparison of prices of main products/services of the company...................

with the prices of main competitors
Type of Company Competitors (names)
product/service (name of X Y Z

your
company)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

5
16.
17.
18.
19.
20.

5.5. Distribution

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

6
5.6. Promotional activities

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

6. Operational activity plan

6.1. Technology

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

6.2. Financial investments

Describe what is necessary for starting the business together with all costs
(equipment, renovation costs, purchases of vehicles, etc.)
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

Detailed list of investments is given in Table 2.

7
Table 2. Initial investments for ........................................................

Name Quantity Price for 1 unit Total value

(currency) (currency)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
Total: ...........................

6.3. Sources of financing the investments

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

6.4. Plan of sales

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

Name of product/service Price Quantity Value of sales

[currency [currency]
]

1.
2.
3.
4.
5.

8
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
Total:

6.5. Suppliers
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

7. Management and organisation plan

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

9
........................................................................................................................................
........................................................................................................................................

8. Employment plan

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

9. Risks and contingency plan

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

10
10. Schedule of milestones

Type of activity Date of realisation

1
2
3
4

11. Financial plan

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

12. Financial assessment of the enterprise

........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................
........................................................................................................................................

11
12