HE Assessment submission

Academic year: 2020/21 Location: Oldham

Assignment number: 1 of 1 Student name:

Assignment name: Marketing Concepts and

Internal Relations Student ID/number:

Module number and title: R/508/0486 Unit 2 Fit to sit declaration

Marketing Essentials
I confirm that I am fit to sit this assessment.

Student
signature.......................................Date......................
Module coordinator’s name: Ambrish Joijode

Assignment set by: Candice Enabulele

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Assessor name/names: Junayd Chaudhary Date stamp:

Centre check signature: A.Joijode

Date: 24.09.2020

Assignment issue date: 25.01.2021 Nescot check signature:

Formative submission: 22.02.2021

Submission due date: 01.03.2021

Academic conduct
Work submitted for assessment must be your own, if authorship is misrepresented this may be considered
to be academic misconduct. Academic misconduct can be considered to be any act whereby a candidate
seeks to obtain an unfair advantage for themselves or another candidate. The penalties for academic
misconduct can be serious. Examples of academic misconduct (not exhaustive) are as follows;

 Using online sites such as Spinbot, Check Plagiarism, Paraphrasing Tool, Seo Magnifer, Article
Rewriter or any such other sites that offer a similar service to reword work to avoid plagiarism
detection.
 Plagiarism; defined broadly as the unacknowledged use of the work of another person. Including

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 words, images, artwork, computer generated work (including Internet sources), thoughts, inventions
and/or discoveries whether published or not.
 Fabrication; falsification of results or evidence, for example, experiments, interviews, observations
or other forms of empirical research and investigation.
 Collusion; working collaboratively with others in the preparation or production of material
submitted for assessment where not explicitly permitted by programme documentation.
 Misrepresentation; falsification of degree of participation or responsibility for shared work
submitted for assessment.
Authenticity declaration
I have read the above and confirm that the work submitted is my own. All material for which I am not the
author (published or unpublished) has been clearly identified, attributed to others, fully acknowledged and
reference made to the original sources. I understand that the College has the right to submit my work to
further checks for originality if deemed necessary.

Student
signature.........................................................................................................................Date..........................

I am unwell and/or have been affected by unforeseen circumstances [delete as appropriate] during or
immediately prior to this assessment or examination. However, I choose to continue to take this assessment
or examination and I have drawn this to the attention of the assessor/invigilator.

Student
signature..........................................................................................................................Date.........................

Assessor/invigilator name……………. Assessor/invigilator signature......................Date........................

Submission arrangements
• All work for submission must be signed in using an electronic signature via weblearn

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• All assignments must be submitted through Turnitin failure to do so will result in your work being
unmarked.

Tutors declaration:
Whilst marking this work I have duly checked that there is no variations in writing style compared
to the students normal submissions, grammar and spelling have been identified in the work and to
the best of my knowledge the student has not used any paraphrasing tools to complete this work.

Provisional Grade ...............……………. Tutor’s signature............................... Date............................

Note this grade is provisional until agreed by the Examination Board

Assessor Feedback related to grading criteria:

Turnitin % ……………………………………….

Areas of Improvement:

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Action: (referrals only)

Student’s Comments: What grade are you aiming for:

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Feedback received from Lecturer: Yes/No

Student signature;_________________________ Date:___________

Date of resubmission (where required)

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 Assignment Brief and Guidance

The organisations chosen by the tutor for this unit are:

Toyota, Ryman, Aldi, Sports Direct and Easyjet

Scenario

You work for one of the organisations above as a trainee marketing manager. As a result of the
contemporary issues such as the pandemic (COVID19) and Brexit your manager requested you to produce a
report and presentation. The purpose of the report is to demonstrate how the marketing team will make
changes in light of the issues identified.

Activity 1

The first task you will undertake is a report to the marketing manager. The report will contain the following;

 A critical analysis and evaluation of the key elements of the marketing function and its relationship
with other functional units of an organisation (D1). Furthermore, the presentation will analyse the
roles and responsibilities of marketing in the context of the marketing environment and the
interrelationship between the marketing function and other organisational functions (M1, M2).
 An explanation of the key roles and responsibilities of the marketing function and how these relate to
the wider organisational context (P1, P2).

 An evaluation of a detailed, coherent and strategic marketing plan for a product for one of your
chosen organisations that applies to the 7Ps to achieve the business objectives (D2, P4, M4).

Activity 2

The manager is impressed with your report, and he has a better understanding of the department current
situation. He has requested you to follow up with a presentation that will be presented to finance manager
and CEO. The presentation will contain the following;

 An evaluation of different strategies applied by organisations to demonstrate how business objectives

can be achieved. A comparison of how different organisations apply the marketing mix to the
marketing planning process to achieve business objectives (P3, M3).

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Activity Instructions on Submission format

Activity 1: The submission is in the form of a formal report which will be supported by relevant academic
references Harvard referencing system. A bibliography or reference list should be included. The report
should be presented in the following format;

Cover page
Contents Page (MS word populated)
Executive summary (dependant on the length of your report)
Introduction
Body of the report (Headings and subheadings to be utilised)
Conclusion
Bibliography/Reference List
Font- Arial, Times Roman
Font size- 12

The recommended word limit is a maximum of 2,500 words, although you will not be penalised for
exceeding the total word limit.

Activity 2: A presentation using PowerPoint or Prezi supported by a handout. Your tutor will complete a
witness statement that you will both sign and date.

Please note that details of the Learning Outcomes and Assessment Criteria for this unit should not be
included in your report.

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Recommended Resources
Hiebing, R. G., & Cooper, S. W. (2003). The successful marketing plan: a disciplined and comprehensive
approach. New York: McGraw-Hill.
Kotler, P. (1964). Marketing Mix Decisions for New Products. Journal of Marketing Research, 1(1), p.43.
Kotler, P. (2003). Marketing management. Upper Saddle River, N.J: Prentice-Hall.
Kucuk, S. U. (2016). Marketing and Marketing Mix. Visualizing Marketing, 3–7.
http://doi.org/10.1007/978-3-319-48027-5_2
Marketing essentials; Assessing the marketing environment; Marketing information & research; Stakeholder
marketing. (2012). London: BPP Learning Media Ltd.
Modi, R., & Patel, R. (2012). Marketing of business school: 7Ps of business-school marketing. Saarbrücken:
Lambert Academic Publishing.

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Phillips, C., Pruyn, A. and Paule-Kestemont, M. (2000). Understanding marketing. Chichester: J. Wiley.
Ruskin-Brown, I. (2006). Mastering marketing. London: Thorogood

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Please click on the link to see Pearson Course Specification:
https://qualifications.pearson.com/content/dam/pdf/BTEC-Higher-
Nationals/Business/2016/Specification/btec-higher-nationals-business-specification.pdf

Assessment Criteria

Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO1 Explain the role of marketing and how it interrelates with

other functional units of an organisation

P1 Explain the key roles and
responsibilities of the
marketing function.
P2 Explain how roles and
responsibilities of marketing
relate to the wider
organisational context.
M1 Analyse the roles and
responsibilities of marketing in
the context of the marketing
environment.
M2 Analyse the significance of
interrelationships between
marketing and other functional
units of an organisation.
D1 Critically analyse and
evaluate the key elements
of the marketing function
and how they interrelate
with other functional units
of an organisation

LO2 Compare ways in which organisations use elements of the LO2 & 3
marketing mix (7Ps) to achieve overall business objectives
D2 Design a strategic marketing
P3 Compare the ways in which M3 Evaluate different tactics plan that tactically applies the
different organisations apply applied by organisations to use of the 7Ps to achieve overall
the marketing mix to the demonstrate how business marketing objectives.
marketing planning process to objectives can be achieved.
achieve business objectives.

LO3 Develop and evaluate a basic marketing plan

P4 Produce and evaluate a M4 Produce a detailed,

basic marketing plan for an coherent evidence-based
organisation. marketing plan for an
organisation.

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RECORD OF ACTIVITY

Observation Record *Witness statement*

Learner name:
....................

Qualification: HNC Business

Unit number & Unit 2

title: Marketing Essentials

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Name of
Observer/
Witness:

.....................
Date of Activity:

Assessment criteria targeted:

LO2:  Compare ways in which organisations use elements of the marketing

mix (7Ps) to achieve overall business objectives

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Description of activity undertaken:

 (what the learner did)

 the evidence provided/questions asked, and answers given:

The learner completed a presentation that addressed the following:

 An evaluation of different strategies applied by organisations to demonstrate how business

objectives can be achieved. A comparison of how different organisations apply the
marketing mix to the marketing planning process to achieve business objectives (P3, M3).

Relevance/Knowledge

- An in-depth description of product/ organisation:

- Explains reasoning for the marketing mix
- Provide an overview of the report

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Notes:

Analysis:

- Appropriate/relevant use of marketing concepts

- Refer to market research carried out and its relevance to decisions

Notes:

The presentation/ structure is:

- Clear, concise, eye contact

- Effective use of tables, figures and logical structure
- Appropriate to assignment and topic

Notes:

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Research/Referencing

- Quotes referenced correctly

- Reference list provided
- Harvard Referencing system followed

Notes:

The presentation was completed in a …………………… manner:

Body language and SPAG etc.:

Additional tutor comments:

Please state evidence this record is in support of:

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I confirm this is an accurate record of the activity undertaken

Learner
Date:
signature:

*Assessor/*Witness signature:
*please delete as applicable

Role: Tutor and assessor. Date:

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