Growth Modules

Contents
What Are CanIRank Growth Modules? 3
SEO Growth Modules 4
Link Building 4

Content6

Technical SEO 8

COVID-19 Response 9

Glossary10

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What Are CanIRank
Growth Modules?
CanIRank Growth Modules are an affordable way to target your site’s
highest SEO priorities and reach your business goals. Each Module has
been carefully constructed to maximize impact -- all rooted in the same
data behind CanIRank’s powerful SEO analysis tools.

What’s Included
Expert-Level Execution
Each task included in your module will be completed by an expert
consultant who specializes in that area of SEO.

Lead Consultant
Your Lead Consultant is your SEO guide and superhero. They’ll work with
you to make sure all work is of high quality and aligns with your business
goals.

Transparent Project Management

Stay in the loop and provide feedback as we go with transparent project
management with Asana.

Guidance & Recommendations

Not sure what to do next? Your Strategist will help you identify your best
opportunities to maximize gains and keep up the momentum.

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SEO Growth Modules
Optimization Technical SEO Link Building
DDPR Communities and Social Media Content

Link Building

Page Enhancement
Objective:
Give one page the TLC it needs to get it up-to-date with
the latest SEO best practices and give it a better chance
at competing for rankings.
Tasks:
• Page Optimization
• Content Amplification Process
• Community/Forum Posts
• Q&A Responses
Price: $545

Page Boost
Objective:
Go all-in on one of your key pages, improving its
chances of attracting additional organic traffic and
getting that traffic to convert into paying customers.
Tasks:
• Trilogy Optimization
• Content Amplification Process
• Targeted Page Promotion
• Internal Linking Price: $700

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 Authority Support
Objective:
Improve your site’s authority (a key ranking factor) by
adding relevant links to its backlink profile.
Tasks:
• Content Amplification Process
• Journalist Expert Quote Responses
• Targeted Page Promotion Price: $495

Authority Blitz
Objective:
Boost your site’s authority (a key ranking factor) by
promoting key pages and acquiring high-quality
backlinks designed to guide users to your most
valuable content.
Tasks:
• Content Amplification Process
• Directory Submissions
• Guest Post Pitches
• 4 Targeted Page Promotions
(Homepage +Key Pages) Price: $1150

Brand Advancement
Objective:
Improve users’ perceptions of your brand and increase
its web footprint, all while improving your off-page SEO.
Tasks:
• Define Pitch Hook/Credibility Indicators
• Directory Submissions
• Pitch Email Drafts
• Founder Profile Price: $545

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Content

Content Development Campaign

Objective:
Get all the keyword research you need along with a
blueprint for your site’s future content efforts.
Tasks:
• Customer Research Journey
• Content Mix Matrix Price: $475

SEO Strategy for Success

Objective:
Put together a customized SEO strategy guide for your
site with recommendations for getting the most out of
the work you put in.
Tasks:
• Customer Research Journey
• Content Mix Matrix
• Information Architecture
• Content Amplification Process Price: $1025

Site Structure Renovation

Objective:
Whether your site is new or you aren’t happy with the
current organization, redesign your sitemap to make
it both SEO- and user-friendly.
Tasks:
• Customer Research Journey
• Competitive Gap Analysis
• Information Architecture Price: $800

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 Blue Ribbon Content Development
Objective:
Have an SEO expert research and develop your next
piece so you can rest easy knowing your content is
ready to rank.
Tasks:
• Customer Research Journey
• Content Spec
• Content Writing Price: $655

Premium Content, Premium Results

Objective:
Put together a unique, optimized, and share-worthy
piece of content designed to attract attention from both
customers and media and push rankings for your top
keywords over the edge.
Tasks:
• Customer Research Journey
• Content Amplification Process
• Brainstorm DDPR Ideas
• Concept Evaluation
• Data Collection
• DDPR Visuals
• DDPR Content Production
• DDPR Promotion Planning
• DDPR: Send Pitch Emails Price: $3500

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Technical SEO

Recover and Rally

Objective:
Diagnose any issues causing a recent drop in traffic so
you can respond in the most effective way possible and
continue to make improvements to your site.
Tasks:
• Research/Diagnose Traffic Loss
• Technical Audit Data Pull Price: $725

The Definitive Technical SEO Audit

Objective:
Take a deep dive into your site’s technical SEO factors,
backlink profile, and Analytics coverage and get
priority-ranked recommendations to clean up your
site and give your content its best chance of ranking
for valuable keywords.

Tasks:
• Technical Audit Data Pull
• Link Audit
• Google Analytics Audit Price: $1225

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COVID-19 Response

COVID-19 Response
Objective:
Understand how the public health crisis is affecting your
business and consult with experts to determine the best
strategy for recovering from any loss and pivoting to
succeed in the current environment.
Tasks:
• PR Angle Development
• Customer Research Journey
• Content Spec
• Content Writing
• Targeted Page Promotion
(of content) Price: $995

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Glossary
Optimization Technical SEO Link Building
DDPR Communities and Social Media Content

Task Description
Community Responses Create or respond to 4 postings in
forums or communities including a link

Competitive Gap Analysis Identify keywords driving traffic to your

competitors that your site is not yet
targeting

Concept Evaluation Research a DDPR idea to evaluate

promotion potential and production
difficulty; revise and flesh out concept
accordingly

Content Amplification Routine promotion for typical blog

posts. May include: sharing on relevant
social media communities, forums, and
aggregators; pitching complementary
bloggers or influencers; commenting
on related articles

Content Mix Matrix Guiding Content Strategy document to

help keep writers focused on topics that
will support larger SEO, link building,
and conversion objectives

Content Spec All the SEO research a writer needs for

a successful piece of content, including
primary keyword, secondary keywords,
related terms, target length, topics to
address, questions to answer, links to
include, and analysis of competing
content

Content Writing High quality content written based

on a Content Spec to achieve desired
rankings. Professional, published US
native writers. 750-2,000 words and
including links to relevant reference
material, and data or visuals as
appropriate.

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 Optimization Technical SEO
DDPR Communities and Social Media
Task
Customer Research Journey
Data Collection
DDPR Content Production
DDPR Visuals
DDPR: Promotion Planning
DDPR: Send Pitch Emails
Define Pitch Hook/Credibility
Indicators
Directory Submissions
Link Building
Content
Description
Define target audiences and research
the questions they’re searching and
information they’re looking for at every
stage of the purchase funnel
Collect data for a DDPR project and
compile it in an organized report.
Write high-quality, robust, and long-
form content for a DDPR piece.
Develop visualizations such as
infographics or interactive tools to
accompany a data-driven PR piece
Develop the outreach plan for a DDPR
piece, including developing pitch hooks,
identifying journalists and bloggers
likely to write about the topic, and
drafting pitch emails
Pitch the project to bloggers and
journalists and follow-up as appropriate.
Lay the foundation for a successful
link building or PR outreach campaign
by formulating “hooks” most likely
to capture bloggers and journalists’
attention, as well as credibility boosting
signals that can be incorporated into
pitch emails to improve response rates.
Draft 1-3 sample pitch email templates
for each hook.
Find quality directories specific to your
industry and manually submit your
company’s information for inclusion.
Note that some quality directories
charge an additional fee.
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 Optimization Technical SEO Link Building
DDPR Communities and Social Media Content

Task Description
Work with Founder to develop
positioning and “Superhero Origin
Story”; research outlets that would be
Founder Profile interested in telling that story; pitch
outlets; facilitate back-and-forth with
author or interview questions

Set up Google Analytics or review your

current setup, ensuring you’ve got the
Google Analytics Audit tracking in place you need to utilize
Analytics to its fullest.

Changes to site structure to improve

Information Architecture SEO results and usability

Boost authority and external relevancy

of a Mid-level Page or key blog post by
Internal Links adding internal links from relevant, high
quality posts

Monitor hundreds of daily requests

Journalist Expert Quote
Responses
from journalists to identify relevant,
high quality opportunities where client
may be a good fit; submit a response
pitching client as an expert or providing
a quote from client

Analyze your site’s backlink profile and

develop a report with priority-ranked
Link Audit recommendations for cleaning it up
and moving forward.

Optimize a page or blog post to give it

Page Optimization its best chance for ranking well for your
most valuable target keywords.

Why should your customers choose

you over competitiors? Research and
PR Angle Development propose 2-3 angles to use to effectively
market your business or yourself.

Answer 4 relevant questions on Q&A

Q&A Responses sites like Quora including a link.

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 Optimization Technical SEO
DDPR Communities and Social Media
Task
Research & Diagnose Traffic
Decline
Targeted Page Promotion
Technical Audit Data Pull
Trilogy Optimization
Link Building
Content
Description
Research why your site’s traffic has
declined, identify the issues(s), and
provide recommendations for moving
forward.
Routine promotion of a commercial
mid-level page. May include: sharing in
relevant social media groups, forums, or
aggregators; pitching to resource pages
or roundups; responding to Q&As;
pitching complementary bloggers
Analyze technical SEO factors on your
site (markup, speed, robots.txt, response
codes, etc.) and develop report with
priority-ranked recommendations.
A full-scale optimization to set your
page up for success in SEO, conversions,
and UX.
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