Benazir Bhutto Shaheed University

Lyari

Student Name: Abdul Wahab

REG no: 512BBA/18-s/9
Semester 5th
Section: A
Batch: 9th
Final Project
Company Name: Coca-Cola
Instructor: Sir Haris Masood
A. COMPANY INRODUCTION:
Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola
Company. Originally marketed as a temperance drink and intended as a patent
medicine, it was invented in the late 19th century by John Stith Pemberton and was
bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-
Cola to its dominance of the world soft-drink market throughout the 20th century.
[1]
 The drink's name refers to two of its original ingredients: coca leaves, and kola
nuts (a source of caffeine). The current formula of Coca-Cola remains a trade
secret; however, a variety of reported recipes and experimental recreations have
been published.

On April 23, 1985, Coca-Cola, amid much publicity, attempted to change

the formula of the drink with "New Coke". Follow-up taste tests revealed most
consumers preferred the taste of New Coke to both Coke and Pepsi[44] but Coca-
Cola management was unprepared for the public's nostalgia for the old drink,
leading to a backlash. The company gave in to protests and returned to the old
formula under the name Coca-Cola Classic, on July 10, 1985. "New Coke"
remained available and was renamed Coke II in 1992; it was discontinued in 2002.

On May 8, 1886, Dr. John Pemberton served the world’s first Coca-Cola at Jacobs'
Pharmacy in Atlanta, Ga. From that one iconic drink, we’ve evolved into a total
beverage company. In 1960, Coca-Cola acquired Minute Maid. That was our first
step toward becoming a total beverage company. Coca-Cola Company passionate
about drinks in 200+ countries, with 500+ brands from Coca-Cola, to Zico coconut
water, to Costa coffee. Their people are as diverse as our communities, with
700,000+ employees across company and bottling partners.

Sustainability is not something new at The Coca-Cola Company. Their efforts

cover a wide range of topics including: water, women, community well-being,
sustainable packaging, climate protection, human and workplace rights, and
sustainable agriculture.
B. MISSION:
 TO REFRESH THE WORLD
 TO INSPIRE MOMENTS OF OPTIMISM AND HAPPINESS
 TO CREATE VALUE AND MAKE A DIFFERENCE

VISION:
Our vision is to craft the brands and choice of drinks that people love, to refresh
them in body & spirit. And done in ways that create a more sustainable business
and better shared future that makes a difference in people’s lives, communities and
our planet.

CORE VALUES:
Our core values underlie everything we do. We live by them for two reason; they
are good and right themselves, worthy of adherence even at the risk of loss of
profit making opportunities and they optimize our company’s integrity, which we
believe will produce value for stockholders over the long term.
 Accountability: we act with high sense of responsibility and hold ourselves
accountable.
 Passion: we put our heart and mind into what we do.
 Integrity: we are open, honest, and ethical and we trust and respect each
other.
 Team work: we collaborate for our collective success.

C. Strategies:
 Market segmentation. ...
 Brand establishment and Customer relationship. ...
 Increasing financial efficiency. ...
 Increasing process efficiency. ...
 Focusing core competencies and business models.
D. Competitive Advantages:
A firm can achieve competitive advantage (Competing on
Differentiation, Cost and Response) through operation by working
on these 10 Strategic OM Decision.
1. Maintain a best product design.
2. Maintain quality of products.
3. Give their best on Process and Capacity design.
4. For the success of firm location decision should be good for both
manufacturing and services.
5. Layout design should be perfect.
6. Human resources and Job design must be good.
7. Supply chain management system and their decisions should be
effective.
8. Inventory decision should be optimize and planned about their
needs and customer satisfaction.
9. Product scheduling must be feasible and efficient.
10. Maintenance must be reliable and stable by system.

E. Issues in Developing Operation Strategy:

 Research about effective operations management strategies.
 Preconditions for developing effective operation management
strategies
 The dynamics of operation management development.
F. Strategy Development and Implementation:
As a project manager I will develop and implement the strategy by the help of
 SWOT analysis because beginning with SWOT analyses organization position
themselves through the strategy to have a competitive advantages.
 Work on KSFs and Core competencies.
 Create the strategy execution framework.
 Develop a clear and attractive vision
 Develop a sound and clear strategy.
 Develop an implementation plan.

G. Global Strategy Options:

There are four global strategies which are
 International Strategy
 Multidomestic Strategy
 Global Strategy
 Transnational Strategy
If I will be project manager my global strategy will be Transnational
Strategy because of high cost reduction and high local responsiveness
where material, people or ideas move across national boundaries, include
economy of scale and cross cultural learning.