TABLE OF CONTENTS

PAGE
COVER PAGE
INTRODUCTION
EXECUTIVE SUMMARY
I. MARKETING PLAN
a. Product
b. Price
c. Promotion
d. Place or Channels of Distribution
e. Marketing and Selling Expenses
f. Marketing Goals and Objectives
II. PRODUCTION PLAN
A. Technical Production
B. Production/Operation Description
C. Production Schedule
D. Labor Equipment
E. Utensils/Material Requirements
F. Raw Material Requirements
G. Plant/Factory Locals
H. Plant Layout
I. Waste Disposal System
J. Quality Control System
K. Total Projected Cost
III. ORGANIZATIONAL STRUCTURE PLAN
IV. FINANCIAL PLAN
A. Production Cost Per Unit
B. Sources of Funds
C. Projected Financial Statements
D. Projected Sale
V. SOCIOECONOMIC ASPECTS
VI. INDEX
Owner’s Resume
Brochure

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 INTRODUCTION

Camote or sweet potato (ipomoea) is grown throughout the tropical and warm
temperate regions. The crop just requires sufficient water and little attention for their
successful cultivation. The tuberous root features oblong/elongated shape with
tapering ends and has smooth outer skin whose color may range from red, purple,
brown, and white, depending upon the cultivar type.

Camote is a dicotyledonous plant that belongs to the bindweed or morning

glory family, Convolvulaceae. The sweet potato is commonly thought to be a type of
potato (Solanum tuberosum) but does not belong to the nightshade family,
Solanaceae, but both families belong to the same taxonomic order, the Solanales. The
sweet potato, especially the orange variety, is often called a "yam" in parts of North
America but is botanically very distinct from true yams.

Camote Roll is a common ingredient that can be seen everywhere. It is cheap

but it contains nutritional elements. It can be a substitute of rice. Camote contains
vitamins and minerals. Among some of the vitamins contained within sweet potatoes
other that vitamin A and vitamin C, you’ll find iron, copper, manganese, vitamin E,
vitamin B6. Sweet potatoes also contain beta carotene which the body can convert
into vitamin A.

Camote Roll is a Filipino delicacy that is so easy to prepare and also so

affordable. It is one of the most nutritious foods on the traditional Thanksgiving
menu. These orange-skinned root vegetables offer a host of health benefits. That’s
why we choose to have this as the major ingredient because of the vitamins and
minerals that it contains. This sweet potato is one of the most recommended root
crops of the specialists for this reason.

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 EXECUTIVE SUMMARY

Nature of Business: Food Manufacturing

Location of Business: Bangui, Ilocos Norte

Type of Business: Partnership

Nature of Operation: Manufacturing

Camote rolls and its allied products present real opportunities not only for
income generation for the rural populace but also for the diversification and expansion
to new growth markets as substitutes for various imported items. The present method
of preparation consists of washing, boiling, peeling, mashing, wrapping the camote
and frying it in cooking oil.

Uses and Benefits

 Highly nutritious
 Promote gut health
 May have cancer-fighting properties
 Support healthy vision
 May enhance brain function
 May support your immune system
 Aids in digestion

Target Market

1. Area Coverage

Ipomoea Rolls will be acquainted in Lanao National High School

(LNHS) as the first target. Our business covers to all entire of the Lanao
National High School. Afterwards, it will be enlarged or expanded, and the
distribution will reach outside the school, then the citizens of Brgy. Lanao will
know and frequenter our business and product.

2. Consumer/Customer

Our perspective consumer or customer of Ipomoea Rolls are all

students of Lanao National High School. After this, our product will be more

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 familiar to the other barangays such as Dumalneg, San Isidro, Dampig, Lanao,
and Tarrag.

3. Characteristics
 Students

Students prefer to buy product that is affordable but satisfies

their desires and wants. Moreover, students are practical or appropriate
by saving money or their allowance. The impact of the allowance of
students can affect their buying behavior and terminate or limit
purchasing of students.

 Professionals

Professionals receives monthly salaries from their work. They

can afford to buy the products that they want to buy because they can
actually afford everything, cheap, or even expensive one.

 Food Lovers

Every food lover will buy the camote rolls to add some
experience to cherish from unique different varieties of food. As they
love to buy, they can contribute to our product’s sale.

Competitors Analysis

Strengths

Our product is crispy, tasty, and total nutrition powerhouse. Loaded

with vitamins and minerals, Ipomoea Rolls is good for you. They may seem
too good to be true, but this product belongs to your shopping list. The price of
our product is cheap too and can be bought by many. Offering a product at the
lowest price point in our market sounds like a sure way to attract customers
and gain an edge on our competition.

Weakness

 Limited funds available

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 It’s not easy to manage start-up cost because it’s just the
beginning of our business. The funds are limited because we don’t
have enough profits yet.

 Costs Rising Due to Increases Food Costs

Most of today’s food prices are rising. One of the effects of

increasing prices is paying taxes. Due to this impact, our sales may
decrease, and we might lose our loyal customers.

Opportunities

 People’s tastes are altering as they become more aware of the health
threats of eating fast food and quick carry out lunches that were so
popular in the mid to late 20th century. More customers prefer healthy
options over fatty processed foods.
 Feedback of a Consumer. Customer’s ratings or good comments may
have a great impact to our business because many of the citizens will
be more familiar to our product and other competitors will lose some
of their loyal customers.

Threats

 There are increase of new products introduced in the market.

Competitors are becoming more competitive in producing new
products that can change the buying perception.
 Some individuals are getting choosy of what they eat. Some prefer to
buy unhealthy foods like junk foods.

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 CHAPTER I

MARKETING PLAN

Objectives:

 To increase sales within the next quarter by 30%

 To increase product awareness to the target market by 55% within the
next quarter

This marketing part was present in detailed and well written of the decisions
needed to produce, price, promote, distribute, and determine the sales and income of
the product. It also includes the raw materials needed and the cost of productions.
This was made to help the interested persons decide whether to buy or to sell our
product.

This could also be helpful for further learning of students who are required to
such things like this by simply analyzing and interpreting the plans that are stated in
this plan.

This part shows the decisions and plans of the proponents regarding to the four
P’s of marketing.

A. Product
Description of the Product

Food industry covers all aspects of food production and sale. It

includes such areas as the raising of crops and livestock, manufacturing of
farm equipment, food processing, packaging, and labeling. Food industry
covers a wide range of areas, but this product included in food processing
which is the preparation of products for market or manufacture to prepared
food products (www.newworldencyclopedia.org/entry/Food_indudtry).

Camote Rolls are sweet like banana and other rolls, but this product is
lovely because of the condensed milk mixed with cheese inside the product. It
helps the camote taste more delicious. They are nutritious, contributing to a
healthy diet because camote has been one of staples of human diet.

Healthy variety snacks cared camote rolls by providing an

assortment of snacks for the people you care about; you give them food their

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body crave while helping them avoid junk foods typical of most snack options.
Camote rolls are perfect for everyone while watching movies at home,
travelling, business meetings, and more. Camote rolls have the following:

 Great delicious healthy and lovely snack with perfect

munchies.
 Lovely assortment for everyone, sweet, and fairly healthy.
 Tasty and guaranteed fresh.

Establishment of Product

The strategy here requires creating name that is different since the
camote roll product is not well-known yet.

The products shall be named Ipomoea Rolls based from the scientific
name of sweet potat and this name will be the brand name of the product
which will be communicated orally or can be vocalized.

a. Branding

The product shall be named Ipomoea Rolls. The brand of our products
will be SnackOPedia. The types of label of the products will be brand label

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which includes the brand name applied to the products of the package and
informative label that will inform customers about the product. The design of
the label is displayed above.

b. Packaging

This is the size of the container to be used in packing the camote rolls
to make it more affordable for everyone. The container suits the price and the
quality of the product.

Transparent Plastic Container

(Height = 22 cm)

c. Labeling

The rolls will be packed with a label that indicates the business and the
product name, ingredients, weight and business’ address, and contact numbers.
Each pack will be well sealed to maintain the crispiness. The label that will be
used is displayed below.

IPOMOEA ROLLS
8 PIECES

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B. Price

Most customers or buyers always seek affordable product because they

won’t purchase goods that possessed with too high price.

C. Promotion

Attracting customers is not an easy job so we decided to have several

types of marketing strategies like online marketing or social media marketing
which includes Facebook, Twitter, and Instagram where we can place our
advertisements, communicate with customers. Another one will be printed
mediums like flyers.

Facebook Page

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Brochure

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 D. Place or Channel of Distribution

We will not just focus on Barangay Lanao, but we want also to

distribute our product to other people so that they can taste the savor of our
product. We will Direct Sale our customers.

Dos Niños General School Canteen

Merchandise

Ma. Elena General Oaña Store

Merchandise

Corville General Hope of Lanao

Merchandise Cooperative

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Dampig Consumers’ Dampig Store Lyn’s Store
Cooperative

E. Marketing and Selling Expenses

The selling and marketing expenses include promotion expense

amounting Php 800.00 per month. Brochures will be distributed to
customers especially on its introductory stage in order to inform the public
and the market about of its existence, visibility, and availability of the
product.

F. Marketing Goals and Objective

Vision

To be the leading organization in the year 2025 that gives

satisfaction to customers in the world.

Mission

The product aims to make the tastiest rolls that customers never
tried before and give them unforgettable experience from a unique
product.

Objectives

1. To be the most globally competitive organization.

2. To be the number 1 satisfying product to all consumers through
their desires and wants.
3. To gain profit 18% every month.
4. To build and regain customer relationship every month.

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5. To be the most centric camote roll in every market/business
world.

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 CHAPTER II

PRODUCTION PLAN

Objectives:

 To generate enough profit that will help the business attain sustainable
growth and development.
 To increase at least 40% of projected savings every month.

A. Technical Production Description

We don’t need large equipment or any technical process because it is
very easy to prepare our product Camote Rolls. We packed our product in
transparent plastic container.
B. Production / Operation Description

1. Step by Step Procedure

a. Preparing a Camote Roll

STEPS DURATION (minute)

1. Prepare the materials and 10
ingredients.
2. Wash and boil the camote. 10
3. Mash the camote in a large bowl. 5
4. Wrap the camote with cheese 10
inside using wrapper.
5. Heat the pan and add cooking oil. 3
6. Put the camote rolls and cook until 10
golden brown.
7. Pack the camote rolls into the 10
container.
TOTAL 58

C. Production Schedule
Per Production 8 Months
Product 50 packs 400 packs
Total unit 50 400
Total costs Php 1,100 8, 800
Total sales Php 2,000 16,000

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 In per production 50 packs with 8 pieces in each pack will be produce with
the total cost of Php 1,100. We will produce product 8 times a month.

D. Labor Requirements

SKILLS NEEDED

Employees must know the following:

 Fry
 Mix
 Chop
 Peel

The process is not complicated. The production can be handled by 6

members because it does not require physical strength, just the skills of each
member can make sure that the product will be produce properly and maintain
its quality. Since our product is easy to prepare, large equipment is not needed.

E. Utensils/Materials Requirement

Utensils/Materials Uses Quantity

Pan Used for deep frying 1
the camote rolls
Masher Used to mash the 1
camote
Mixing bowl Used in mixing the 1
camote and condensed
milk
Casserole Used in boiling the 1
camote
Tong Used in holding the 1
fried camote rolls out
of the pan
Plate Used in wrapping and 2
where to put the
cooked camote rolls

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F. Raw Materials Requirement
Raw Materials Supplier Quantity Cost
Camote Dampig, Pagudpud 2 kg Php 110
Condensed Milk Bangui, Ilocos Norte 2 cans Php 80
Wrapper Bangui, Ilocos Norte 2 packs Php 65
Cheese Bangui, Ilocos Norte 2 packs Php 110
Cooking Oil Bangui, Ilocos Norte 2 bottles Php 70
Total Cost Php 435
G. Plant/Factory Location

The factory is located at Brgy. Lanao, Bangui, Ilocos Norte. It is

stationed near the urban areas of the barangay so that people can easily
recognize our product.

H. Plant Layout

Fridge
Sink

Garbage
Counter
Bin

Table

Stove

First Aid Kit

Fire Extinguisher

Door

The workplace is safe and appropriate for manufacturing food

products. The table is located at the middle where we will mash and wrap the
camote. The stove is near to it so that the camote roll is given directly to the
cook. There is a garbage bin in the preparation area so that the waste will be

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 put directly into it to maintain cleanliness. First-aid kit and fire extinguisher
are located beside the counter in case of emergency.

I. Waste Disposal System

Segregation will be done for disposing the garbage. There will be

garbage bins provided for perishable goods and plastics in the production plant
that is located far from the cooking area. To avoid being messy and dirty and
to ensure healthy product to be produced, the workplace must be maintained
clean. Waste will be disposed properly and dumped in the dumpsite near the
place.

J. Quality Control System

Before entering the workplace, the proponents must follow and

consider the following:

1. Accessories and jewelries should be removed.

2. Wear hairnet to keep from touching hair and keep it from falling
into the raw materials.
3. Personal protective equipment must be used which includes apron,
gloves, hairnet, and towel.
4. Wash and clean your hands to ensure cleanliness to the food before
holding the product.
5. Know the right measurement of ingredients.
6. Area should be ventilated to keep the area cool and safe for the
proponents’ well-being.

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K. Total Projected Cost
Per Production Per Month (8)
Materials
Camote Php 110 Php 880
Condensed Milk Php 80 Php 640
Wrapper Php 65 Php 520
Cheese Php 110 Php 880
Cooking Oil Php 70 Php 560
Total Php 435 Php 3480
Overhead
Container Php 240 Php 1920
Label Php 275 Php 2200
Seal Php 150 Php 1200
Total Php 665 Php 5320
Total Production Cost Php 1100 Php 8800

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 CHAPTER III

ORGANIZATIONAL STRUCTURE PLAN

Objectives:

 To achieve 100% of the organization’s mission and vision by 2023

 To gain 50% reasonable monetary income to be used in the
continuation of production

This part shows the organizational structure of the proponents in managing the
product from the procurement of raw materials, production, distributing, selling, and
other related scopes needed to sell the products efficiently, effectively, and
profitability.

FRANCES ASHLEY ANTONIO

General Manager

ROGIENE PEDRONAN KAREN KEITH CADAVONA LERNA MARRIES BALALIO

Production Manager Accounting Manager Marketing Manager

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 Position Responsibilities
General Manager  Overall responsible for managing
everything to help the other
managers.
 Keeps the goals in track and makes
sure the process is made properly.
 Involve about the activities of co-
worker.
 Must know the other manager’s
work in order to substitute them
when they are not present.
Marketing Manager  Responsible for creating and
disseminating information and ideas
that best communicate the brand
values.
 Determine the place to promote the
product.
 Giving the most affordable price to
the product.
 Entertain the comments and
suggestions of the customers about
the product.
 Improve sales processes
 Define strategic marketing plan
Production Manager  Ensure that manufacturing processes
run reliably and efficiently
 Planning and organizing production
schedules
 Estimating, negotiating, and agreeing
budgets with managers
 Determining quality control
standards
 Overseeing production process
 Selecting, ordering, and purchasing
materials
Financial Manager  Estimate the amount capital required
for the proper functioning of the
business
 Sources of raised funds
 Manage and control finance
 Analyze the funds that can be
invested for proper working of the
organization
Assistant Manager  Helps a manager keep a company
running smoothly by taking on some
managerial tasks, such as overseeing
employees or providing customer
service.

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 CHAPTER IV

FINANCIAL PLAN

Objectives:

 To increase the profit by 50% monthly

 To be the first camote product that gains profit even though it’s a new one

This part presents the production cost, source of financing, projected financial
plan and sales. Since we are still in the introduction stage, the proponents decided to
contribute 300 pesos each to be used in the first production. The tools and equipment
used shall be borrowed, and when the business has already gaining profit, we will
eventually purchase our own tools and equipment.

The product shall be processed manually, 400 packs will be produced monthly. It
will increase as the demand increases. When the business grew and gained enough
profit, the projected product to be produced will be doubled.

A. Production Cost Per Unit

Cost per Unit = Total Production Cost/Total No. of Units Produced
= 1100 pesos/ 50 packs
= 22 pesos

B. Sources of Fund
Owner’s Capital
Agudera, Rheana Lexie Php 300
Antonio, Frances Ashley Php 300
Balalio, Lerna Marries Php 300
Cadavona, Karen Keith Php 300
Pedronan, Rogiene Php 300
Rosal, Diana Rose Php 300

Total Funds Php 1800

The initial capital shall be provided by the proponents. Each of them

contributed 300 pesos in order to process the production.

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 C. Projected Financial Statements
Camote Roll Partnership
Income Statement
For Three-Month Period

Month 1 Month 2 Month 3

Sales Php 15 600 Php 20 900 Php 29
300
Less:
Marketing and Selling Php 5 320 Php 6 920 Php 8 620
Expense
Production Supplies Php 2960 Php 4360 Php 6 460
Expense
Utilities Expense Php 665 Php 725 Php 740
Total Expenses Php 8945 Php 12 005 Php15 820
Net Profit Php 6 655 Php 8 895 Php 13
480

Our projected sale in the first moth is 15, 600 pesos less the expenses
which is 8, 945 pesos and result with the profit of 6, 655 pesos. In the second
month, we projected 20, 900 pesos less the expenses with the total of 12, 005
pesos, and the net profit is 8, 895 pesos. In the third month, the net profit is 13,
480 pesos.

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 Camote Roll Partnership
Balance Sheet
For the Three-Month Period

Month 1 Month 2 Month 3

Assets
Cash Php 8, 155 Php 17, 050 Php 30, 530
Total Assets Php 8, 155 Php 17, 050 Php 30, 530
Liabilities - - -
Owner’s Equity Php 1, 500 Php 8, 155 Php 17, 050
Net Income Php 6, 655 Php 8, 895 Php 13, 480
Total Liabilities and Php 8, 155 Php 17, 050 Php 30, 530
Equity

Cash is our only asset since we did not have our own equipment yet, so
we did not consider it as one. We have no liabilities because the proponents
contributed cash for the first production. The balance we got is 8, 155 pesos.

Assets = Liabilities + Equity

Php 8, 155 = Php 0 + Php 1, 500 + Php 6, 655
Php 8, 155 = Php 8, 155

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 Camote Roll Partnership
Statement of Cash Flows
For Three-Month Period

Month 1 Month 2 Month 3

Cash Beginning - Php 8, 155 Php 17, 050
Cash Inflows
Owner’s Equity Php 1, 500 - -
Sales Php 15 600 Php 20 900 Php 29 300
Total Cash Inflows Php 17, 100 Php 29, 055 Php 46, 35
Cash Outflows
Marketing and Selling Php 5 320 Php 6 920 Php 8 620
Expenses
Production Supplies Php 2960 Php 4360 Php 6 460
Expenses
Utilities Expense Php 665 Php 725 Php 740
Total Cash Outflows Php 8, 945 Php 12, 005 Php 15, 820
Cash Balance-End Php 8, 155 Php 17, 050 Php 30, 530

The ending balance of cash for the first month is 8, 155 pesos, for the
second month is 17, 050 pesos, and for the third month is 30, 530 pesos.

D. Projected Sales
The projected sale for the first month is 15, 600 pesos. Four hundred
packs of camote rolls will be produced in the first month which is 8 times of
production per month.
Mark up = 77.27% per 5 packs

SELLING PRICE
Projected sales = (Units Sold / 4) x Selling Price
= (400 packs / 5) x Php 195
= 80 x Php 195
= Php 15, 600

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 CHAPTER V
SOCIO-ECONOMIC ASPECTS
Objective:
 To be the product that satisfy the needs of customers in terms of rolls products
that they preferred through its unique and goo reputation.

ECONOMY
It will benefit the economy in terms of implementing waste segregation at
source. The business will lessen the cost of waste disposal in the landfill.
Exploitation of local resources and proponents’ employment are possible and
visible to the socio-economic benefaction of the product. It may help in attracting
visitors in the region as soon as it is introduced with its uniqueness. It can also give
more income to the locality and more recognized because of the product.

SOCIETY
Our business will provide nutritious product with affordable price for the
residents in the locality.

GOVERNMENT
Our product will benefit the government with regards to tax matters. This
means that more funds would be generated by the government. Additional funds may
help the government in assisting its ongoing projects or for creating new ones through
which people will be given more emphasis.

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 SnackOPedia Partnership
Statement of Changes in Equity
For the three- Month period

1 st Month 2nd Month 3rd

Month

Camote Roll, Capital Beginning 1800 8455

17350
Add:
Investment 6655 8895
13480
Net Income - - -
Less:
Withdrawal - - -
SnackOPedia,Ending 8455 17350 30830

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