Free traffic from the search engines

Targeted traffic with high intent

Why do we need
search traffic? Good for building your brand awareness

Quality is better than search ads

Search engines are an evolution of Yellow Pages

What is SEO: SEO (Search Engine Optimization) is the art of

ranking your web pages on the search engines for specific
keywords that your audience search for.

Visit all the pages on the web

that are open for crawling
Crawler (Spider) It follows the websites one by
one through links

Take data from a

Discovery business directory

Google My Business

XML Sitemap (Extensible

Sitemap Submissions Markup Language)

Needs to have relevant and Repeat Visitors

quality listings on the top Good User Experience Maintaining the Top Market
Share in the SE Market

Title

Description

On-Page Factors Keywords

Heading Tags

Content Content Body

Image Alt Tags

Relevancy
Anchor Text (the
text with the link)
Off-Page Factors
Brand Mentions

Signal is from Webmasters

Off-page SEO signals are given

Indexing (Listing) by the users of the site

Domain Authority

Quality Factors Backlinks Social Links

Page Authority
How do Search Engines work?
Page load speed

Search History

Cookies

Preference

Age

Gender

Country
Demographics Geo Location
City

Marital Status
Personalised Search Results
Income

Device
Introduction to SEO
Language

Browsing History
Interests May be Data from Social
Networks

Network

Shopping History

Also needs to be relevant to

maintain good user experience

20-30% of the page is going to

How do they make revenue? Paid Search Listings be paid results and they earn
money with every click

Examples

Entertainment

Transportation

Videos

Images

Reviews

Health

Entertainment
Information
Food

News

What kind of searches happen People

on the search engines? Stock Price

Jobs

Exam Results

Restaurants

Training / Education

Electronics

Automobiles

Groceries

Books

Hospitals
Products / Services
Real Estate

Tickets

Apparel

Web Services

Furnitures

Freelancers

Match Making / Dating

Anyone can start a Focus on a niche

search engine
Focus on Quality and Relevancy

Google Trends

Keyword Research

Content Length

Quality Content

Keyword Rich Title

Good Page Load Speed

On-Page SEO Responsive

Cross Device Functionality
Technical Mobile Friendly

Security (HTTPS)

SEO Friendly URL

Relevant Images with Alt Tags

Anchor Text
How to do SEO
High Quality Backlinks
Off-Page SEO
Digital PR

Brand Mentions Events

PR Worthy Stuff Contests

Launch

Good UI & UX

Good Headline

Good Content
Good Copy
Get people to spend more time
on the site

Local SEO

Phrases that people search for

SEO Masterclass What are Keywords? in the search engines

Long tail keywords

Types of Keywords
(Based on Length) Mid-tail Keywords

Short tail keywords

Transactional Keywords Buyer Intent Keywords

Sports Scores

Commodity

Prices Currency Conversion

Share

Weather Information

What is the time / day / date

Specific Information Keywords
Time Conversion

Unit Conversion

Lyrics

Brand Searches

Calculators

Election Results

Any topic that is not having a

clear specific result

Health

Food
Types of Keywords (Based
on Intent) Beauty

Electronics

Generic Information Keywords Automobiles

Education

Movie
Keyword Research
Fashion

Reviews (Opinions) Tourism

Categories Company

Book

Restaurant

Software

Product

Education

Travel

Jobs / Profession

Business Advice

News

Navigational Keywords Directions

Ahrefs

Google Ads Keyword Planner

Moz

SEM Rush

AnswerThePublic
Keyword Research Tools
KeywordTool.io

Uber Suggest

Google Auto Suggest

KW Finder

Keywords Everywhere

Data from Google Search

Console

Data from Google Ads Search

Keyword Research Methods
Terms

Google Trends

On-Page SEO

Off-Page SEO

UI / UX

Copywriting

Local SEO

SEO Audit

Competitor Research

SEO Reporting

Analytics & Measurement

YouTube SEO

Providing SEO Services