Preliminaries

Program Degree: Bachelor of Science in Criminology

Program / Degree Outcomes: Bachelor of Science in Criminology

BSCRIM:
1. Apply knowledge essential to the conduct of criminological research on crimes, crimes causation, victims and offenders to include deviant behaviour.
2. Apply knowledge, skills in criminal law, evidence and procedure.
3. Apply skills, knowledge essential to practice crime detectives and investigation and fields of criminalistics.
4. Apply knowledge, skills in handling offenders, welfare and development for their re- integration to the community.

Course No. and Title: GE 02 Purposive Communication

Semester offered: First Semester SY 2020-2021

Course Description: This provides the development of student’s communicative competence and enhances their cultural and intercultural
awareness through multimodal tasks that provides them opportunities for communicating effectively and appropriately to a multicultural audience
in a local or global context. It equips students with tool for critical evaluation of a variety of texts and focuses on the power of language and the
impact of images to emphasize the importance of conveying messages responsibly.

Learning Outcomes:
At the end of the subject, students should able to;
Knowledge
1. Describe the nature, elements and functions of verbal and non-verbal communication in various and multi-cultural context.
2. Explain how cultural and global issues affect communication.
3. Determine culturally appropriate terms, expressions, and images.
4. Evaluate multi modals texts critically to enhance receptive (listening, reading, speaking, writing) skills.
5. Summarize the principles of academic text structure

Skills
1. Convey ideas through oral, audio- visual, and web- based presentations for different target audiences in local and global settings using
appropriate register.
2. Create clear, coherent and effective communication materials.
3. Present ideas persuasively using appropriate language registers, tone, facial expressions and gestures.
4. Write and present academic papers using appropriate tone, style and reference styles.
 Values
1. Adopt cultural and multi cultural awareness and sensitivity in communication of ideas.
2. Appreciate the differences of the varieties of spoken and written language.
3. Adopt awareness of audience and context in presenting ideas.
4. Appreciate the impact of communication on society and the world.

Number of Hours: 3 hours every week for 18 weeks or 54 hours in a semester

Course Outline and Time Frame

Weeks Topics
1 Communication processes, principles and ethics.
1 Communication and globalization
2 Evaluating messages and images of different types of text reflecting different cultures
1. What is message?
2. What is the purpose of the message?
3. How is the message conveyed by the text or images?
4. Who is the target audience of the message?
5. What are the other ways of presenting the messages are there?
3-6 Communication for various purposes
1. Types of Speeches ( informative, demonstrative, persuasive, entertaining)
2. Public Speaking ( memorized, read/ manuscript, impromptu, extemporaneous)
3. Debate (argumentative Speech)
7-10 Communication for Work Purposes
1. Writing an Application letter
2. Writing Resume
3. Memo
Purposive
4. Conducting Meetings
11-13 Communication Aids and Strategies using tools of technology and Web- based presentations
1. Emailing
2. Telephony and texting
3. Oral and Audio- Visual Presentation
14- 18 Communication for Academic Purpose
Communication Learning Plan
Learning Outcome Topics Methodology Resources Assessment
 Describe the nature,  Communication  Lecture and class discussion  Laptop, LCD  Quizzes and
elements, and functions of processes, principles on elements and types of Projector seatwork on
verbal and non-verbal and ethics. communication  Purposive identifying
communication in various  Group work on identifying Communication elements of
and multicultural context. elements of communications by Pascual, Janet communication
in various texts. C., et. al

 Explain how cultural and  Communication and  Class discussion of essay  Discussion
global issues affect globalization “How Social Media Can  Laptop, LCD forum on the
communication make a History” Projector impact of
 Appreciate the impact of  Purposive globalization on
communication on society Communication how people
and the world by Pascual, Janet communicate
C., et. al

 Evaluate multi modals  Evaluating messages  Lecture and class discussion  Laptop, LCD  Quiz and
texts critically to enhance and images of different on critical reading and Projector seatwork on
receptive (listening, types of text reflecting listening  Purposive evaluating
reading, speaking, writing) different cultures  Exercises on analyzing Communication messages and
skills. 1. What is message? content of various texts. by Pascual, Janet images of
 Adopt awareness of 2. What is the purpose of C., et. al different types
audience and context in the message? of text such as
presenting ideas 3. How is the message email, social
 Convey ideas through conveyed by the text media and
oral, audio- visual, and or images? electronic
web- based presentations 4. Who is the target advertisement
for different target audience of the
audiences in local and message?
global settings using 5. What are the other
appropriate register. ways of presenting the
messages are there?

 Create clear, coherent and  Communication for  Lecture and class discussion  Laptop, LCD  Editorial about
 effective communication various purposes on informative, Projector current issues
materials. 1. Types of Speeches demonstrative, persuasive,  Purposive  Formal Speech
 Present ideas persuasively ( informative, entertaining and Communication based on
using appropriate demonstrative, argumentative by Pascual, Janet current issues
language registers, tone, persuasive, communication C., et. al
facial expressions and entertaining)  Lecture and class discussion  Sample text from
gestures. 2. Public Speaking on public speaking political speeches
 Adopt awareness of ( memorized, read/ (memorized, read/ and police reports
audience and context in manuscript, manuscript, impromptu,
presenting ideas. impromptu, extemporaneous)
extemporaneous)
3. Debate (argumentative
Speech)

 Create clear, coherent and  Communication for  Lecture and class discussion
effective communication work Purposes on effective communication  Laptop, LCD  Written and oral
materials. 1. Writing an and oral presentations on Projector group
 Present ideas persuasively Application letter the workplace  Purposive /individual
using appropriate 2. Writing Resume  Writing exercises on Communication presentation on
language registers, tone, 3. Memo communication materials for by Pascual, Janet different
facial expressions and 4. Conducting the workplace ( application C., et. al communication
gestures. Meeting letter, memo, minutes of the  Sample materials
 Adopt awareness of 5. Technical/ meeting, and communication
audience and context in incident report technical/incident reports materials from
presenting ideas. different
workplace settings

 Convey ideas through  Lecture and class discussion  Laptop, LCD

 Seatwork and
 oral, audio- visual, and  Communication Aids on preparing audio visual Projector group activity
web- based presentations and Strategies using and web- based  Purposive on how to
for different target tools of technology and presentations Communication prepare audio
audiences in local and Web- based by Pascual, Janet, visual
global settings using presentations et. al presentations
appropriate register. 1. Emailing  Prepare audio
 Adopt awareness of 2. Oral and Audio- Visual visual
audience and context in Presentation presentations
presenting ideas. that promote
cultural values.

 Write and present  Laptop, LCD  Research

academic papers using  Lecture and discussion on Projector Output/
appropriate tone, style  Communication for communication for academic  Purposive  Final Project:
and reference styles. academic purpose purpose Communication Multimodal
 Adopt awareness of 1. Research by Pascual, Janet Advocacy
audience and context in C., et. al Campaign
presenting ideas. (print, audio,
 Convey ideas through visual)
oral, audio- visual, and addressing
web- based presentations current issues
for different target
audiences in local and
global settings using
appropriate register
PURPOSIVE COMMUNICATION Course Map
GE Learning Outcomes Purposive Communication
KNOWLEDGE
1. Analyze text (written, visual, oral, etc.) critically L
2. Demonstrate proficient and effective communication (writing, speaking, L
and use new technologies)
3. Use basic concepts across the domains of knowledge L
4. Demonstrate critical, analytical and creative thinking L
5. Apply different analytical modes in problem solving L
VALUES
1. Appreciate the complexity of the human condition O
2. Interpret the human experience from various perspectives O
3. Examine the contemporary world from both Philippines and global O
perspectives
4. Take responsibility for knowing and being Filipino O
5. Reflect critically on shared concerns O
6. Generate innovative practices and solutions guided by ethical standards O
L= Learned 7. Make decisions based on moral norms and imperatives O P= Practiced
O= 8. Contribute personally and meaningfully to the country’s development O Opportunity to
learn SKILLS
1. Work effectively in group O
2. Apply computing tools to process information effectively L
3. Use current technology to assist and facilitate learning and research L
4. Negotiate the world of technology responsibly P
5. Create solutions to problems in various fields P
Rating System 6. Manage one’s knowledge, skills, and values for responsible and O
productive living
7. Organize one’s self for lifelong learning O
Major Exams 30%
Quizzes 30%
Class Participation 20%
Behavior 10%
Attendance 10%
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