FACEBOOK

GROUPS
MASTERCLASS
FACEBOOK GROUPS MASTERCLASS

FACEBOOK GROUPS ARE ONE OF THE MOST

POWERFUL TOOLS OUT THERE TO HELP
YOU BUILD YOUR NETWORK MARKETING
BUSINESS. GROUPS CAN BE USED FOR BOTH
PROSPECTING AND RECRUITING, AS WELL AS
TEAM BUILDING AND TRAINING.
WHAT MAKES GROUPS SO 3 TYPES OF GROUPS THAT I
POWERFUL? RECOMMEND
They create a sense of community for the
–– 1. Product-Focused Prospecting Group
people involved 2. Team Building & Training Group
Allows you to create specific, targeted content
–– 3. Generic Value-Based Group
around the Group topic
Note: I do not think it’s necessary to have a
Dramatically increases the likelihood that the
–– dedicated group for your business prospects, I’ll
members of the Group see your content
explain why that is later in this guide.
Provides ‘social proof’ for your new team
––
members and prospects WHEN SHOULD YOU CONSIDER
Becomes a source of 24/7 training and
–– STARTING YOUR OWN GROUP?
support for your team members
If your team currently doesn’t have a Group
––
Allows you to create content that specifically
–– Your team is large enough that you can get
––
helps you make more sales and get more
several hundred people in the Group within the
recruits for your business
first 30 days
Makes it very easy for prospects and
–– If you don’t agree with what your Upline / team
––
team members to get access to important
is currently teaching, or how they are running
documents and resources
the Group

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9 STEPS
TO SETTING UP
YOUR FACEBOOK
GROUP

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1. COME UP WITH A GROUP NAME
AND CONCEPT (THINK PURPOSE /
IMPACT DRIVEN)
Product-Focused Prospecting Groups -
––
don’t use your company name, think about
the overall mission or transformation you’re
looking to help people with
Team Building & Training Groups - use your
––
‘Team Name’, come up with one if you don’t
have one (think purpose driven, impact!)
2. CHOOSE YOUR GROUP TYPE
Recommend a ‘Secret Group’ - new
––
members can only be added by existing
members. This will allow you to not have to
approve every member request.
Closed Groups are fine, but because they
––
can be found by a search, you’ll want
to make sure you approve all member
requests (more prone to spammers)
3. HAVE A COVER IMAGE DESIGNED
FOR THE GROUP
Outsource to a graphic designer using a
––
service like Upwork or 99Designs
Find a few examples that you like and send
––
those to the graphic designer
If you are really good at design you can use
––
a service like Canva
4. SETUP YOUR GROUP POSTING
GUIDELINES
Recommend to allow all members to post,
––
but have Admins approve ALL posts
Limit members to posting no more than
––
twice per day
Consider if you want members to be able to
––
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share videos inside the Group
Recommend to only allow one live video
––
per day inside the Group (divide this
responsibility up between the Admins /
leaders)
5. CREATE YOUR GROUP RULES,
ETIQUETTE, AND GUIDELINES
(SET VERY CLEAR AND FIRM
BOUNDARIES)
Only POSITIVITY! This is not a place to
––
complain or be negative
No poaching other member’s prospects
––
(kicked out immediately)
Be respectful of the other Group members
––
Encourage them to be active members
––
of the group by asking questions,
commenting, and sharing any personal
testimonials
Provide specific guidelines for people
––
submitting testimonials
These are just a few examples, add as many
––
additional ones as you like
6. FILM A ‘WELCOME VIDEO’ & SET
IT UP AS AN ‘ANNOUNCEMENT’
(USED TO BE CALLED PINNED
POST) IN THE GROUP
The video should include the following:
––
––Welcome new members and let them
know the purpose / mission / impact
goal of the Group (why does it exist?)
––This will help you connect with them
emotionally and let them know that
you’re not just here to ‘sell them stuff’
––Let them know what to expect in
the Group and where they can find
everything
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––Clearly explain the rules, regulations,
and etiquette
––Encourage them to participate and
share inside the Group - promote the
‘community’ aspect
––Include a call-to-action to have them
share something in the post (this will
provide tons of ‘social proof’ for new
members)
You want to teach your team members to
––
add every new person to the Group and
TAG THEM in this post
7. ADD SOME FOUNDATIONAL
CONTENT TO THE GROUP
3rd party tools - Select any good product,
––
opportunity or training videos
Testimonial videos - Get some really
––
good testimonial videos (product and
opportunity) from your team members and
customers
Upload any brochures, PDFs, training
––
documents, FAQs, etc. to the Files Section
of the Group
Uploading any images or pictures of events
––
and team gatherings is also very powerful
for people to see
8. BEGIN ADDING PEOPLE TO
THE GROUP AND SELECT YOUR
ADMINS
Invite all your leaders and team members
––
to join the Group
Have your leaders then do the same with
––
their team, so you can get as many people
as possible in there to start
Select 3 or 4 of your best leaders (20%’ers)
––
to serve as Admins to help with the
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management of the Group, and content
creation
Conduct a team training on how on
––
the right way to use the Group before
beginning to add prospects
9. START PROMOTING THE GROUP
TO PROSPECTS!
MAKE SURE your team understand the
––
RIGHT WAY to invite and add prospects to
the group
––Have them start out using the ‘Purpose
Driven Prospecting Formula’
––Share a 3rd party tool with the prospect
(or add them to the group and tag them
in the post with the 3rd party tool)
––If they’re interested in learning more,
then add them to the Group
––Don’t ‘ask them’, LEAD them to the next
step!
EXAMPLE: “I’m going to add you to an
exclusive FB Group that we have to give you
more information and answer any questions
that you have. You’ll get a chance to peek
around and see the amazing community
we’ve created, tons of testimonials from
people, and get access to a bunch of training
materials. Let’s set up a SPECIFIC time to
follow up with one another.”
Do not add them to the Group without
––
setting up a specific time to follow-up with
them (try and make it no later than 3 - 4
days)
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CONTENT
CREATION
GUIDELINES

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THESE ARE SOME RECOMMENDED

GUIDELINES THAT YOU CAN FOLLOW WHEN
CREATING CONTENT INSIDE YOUR GROUP.
If what you are already doing inside your Group is working for you, don’t
feel the need to change everything. Consider how you can even be more
effective by implementing some of these suggestions.

GREAT TIP: Use the ‘post scheduler’ function in the valuable to them
Group to automate your posting (you can do this with ––That leads to you getting more recruits
everything except live videos) and making more sales
Post a combination of videos, written posts,
––
Make the goal to create a ‘community’ (where and images (mix it up!)
––
everyone is sharing valuable content, not just
you) GREAT TIP: consider repurposing your video content
Consistency is the key – make sure you lead
–– into written copy and quote images

by example and post at least once per day

Because the members are there specifically to
–– You can share live videos that you do on your
––
learn about your company and products, you
Personal Profile inside the Group once or twice
can create more company specific content
per week, HOWEVER…..
(shoot for a 50 / 50 split)
You MUST do live videos inside the Group! At
––
Also make sure you are creating generic,
–– least once per week. (this is the number one
valuable content that educates, entertains and
way to increase engagement)
empowers
A big mistake people make is never creating
–– GROUP ANALYTICS
this generic content, which will dramatically
For Groups that have over 500 members, you
increase the overall value of the Group to the
now have the ability to see what days and times
members
the Group members are most engaged inside the
Creating generic content does 4 important
–– Group. This helps you figure out what days and
things:
times you should be posting in the Group.
––Give you more credibility with the
members (not just there to sell) Make sure you teach your leaders to comment on
the videos, etc. to increase the visibility of the post
––Makes the members trust you
to the other Group members.
––This leads to increased engagement
because the Group is now more

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PRODUCT-
FOCUSED
PROSPECTING
GROUPS

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IT’S MUCH EASIER TO BUILD A PURELY
PROSPECTING GROUP AROUND PRODUCTS IN
MY OPINION.
People generally feel more comfortable talking about, and inviting people
to try products.
Choose either a flagship product that your
company has, a category of products (the more
specific the better), or the overall mission of the
company to use as the theme for the Group.
Take into consideration what product(s) does
your company have that would help create
transformations quickly, and would lend
themselves to creating a ‘community’.
EXAMPLES: Healthy Eating, Exercise & Fitness,
Health & Wellness, Bio-Hacking, etc.
This Group will contain both present and past
customers of yours, and customer prospects.
Many people have ‘customer VIP Groups’ where
they have just customers, but the mistakes they
make are: not adding prospects, and not creating
generic content in the Group that makes the Group
much more valuable and engaging.
ADDITIONAL IDEAS FOR CONTENT:
Weekly Product Spotlight - Pick a new product
each week and feature that product on a live
video inside the Group. You can educate people
on why it’s important, answer questions, and even
possibly demonstrate how to use the product.
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Customer Testimonials - Have members post
before and afters, or product testimonials related
to the results and transformations they have
seen. Make sure you create strict guidelines for
submitting testimonials (no health claims, keep
shorter in length, etc.).
GREAT TIP: Screenshot the best written testimonials,
crop the image, and upload them to a photo album
you create in the Group titled: ‘Customer Success
Stories’. This makes it easy for anyone to find the best
testimonials without having to go through the Group.
FB Live Split-Screen Customer Interviews - Do
a split-screen FB Live where you interview a
customer and have them share their experience
using your products.
These are great because it allows you to
––
direct them the way you want, to make sure
you hit on all the key points. You can also take
questions from the live audience and have that
person answer, which adds tons of validation!
Polls - You can now create ‘Polls’ inside Groups
which allow you to ask questions that drive
member engagement, and allow you to get great
market research.
Stories - Stories are small little pieces of micro-
content in the form of video or images. They
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are being rolled out to Groups now, and allow
members to post Stories right inside the Group.
These could be used for testimonials, ‘unboxing
products’, product demonstrations, etc.
What makes Stories so powerful is they don’t
––
show up in the members newsfeed (don’t
overwhelm them), but they can pop into the
Group anytime and watch them!
Hashtags - Create unique hashtags (ex:
legacylivetraining) that you can use for the
different types of content that you produce. Makes
it searchable and easy to find. (Just make sure the
hashtag isn’t being used already.)
start promoting the challenge to all their prospects
and team.
Having a specific event, where you build up a lot of
excitement and even make it fun and competitive,
will get your team inviting prospects at a much
higher level than usual.
Consider creating some sort of a supporting
PDF Guide that goes along with the challenge to
increase the actual value for the members that
participate.
During the challenge script out a series of FB Live
videos where you teach, provide inspiration and
support, and answer questions.

GROUP CHALLENGES
Running challenges related to some specific
transformation that’s connected to your overall
Group concept is an incredible way to grow your
Group fast, increase engagement, make product
sales, and add tons of value to the existing
members.
Here are some examples:
At the end of the challenge you can make an offer
for them to purchase products you have, that
can help them continue with their transformation
journey.
GREAT TIP: Prospects will be FAR more likely to buy
from you once you just spend the past week or two
during the challenge adding value to them, building a
relationship with them, and helping them see some

5 Day Hydration Challenge specific result they’re looking for.

––
21 Day Detox
––
14 Day Fit Body Challenge
–– Even if they don’t purchase, they’re still now a part
7 Day Healthy Eating Challenge
–– of your community, and the likelihood that they do
Whatever it is, keep it shorter in length (5 - 21 days buy at some point just went up exponentially.
ideally, 30 max) so that the participants are more
likely to stay engaged. GREAT TIP: You now can ‘link’ Groups together, so link
your Team Building & Training Group to this Group to
The more specific you can make the promise
make it easy for anyone interested to learn more about
or transformation the better. Makes it easier for
your opportunity!
people to promote, and more attractive to join.

Choose a specific date for the challenge to begin,

and about 7 - 10 days prior have your entire team

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TEAM
BUILDING
& TRAINING
GROUP

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THIS IS A GROUP THAT CONTAINS YOUR
EXISTING TEAM AND ANY BUSINESS
PROSPECTS.
MAKE SURE before a prospect is added to this Group, they’ve already been
exposed to your opportunity (3rd party tool), and know that you are adding
them to the Group.
Some people teach to add prospects to the Group
so that they can see the 3rd party tool (which I’m
totally fine with), just make sure they know they’re
being added to the Group.
A BIG MISTAKE that leaders make (in my humble
opinion) is not allowing any business prospects
into their Team Groups and on any team training
calls.
Here’s why I feel that this is a mistake…
There are 2 questions almost every prospect
needs to get answered before they say yes to
joining your business:
1. What is actually involved when it comes to
‘doing the business’
2. What kind of people are doing this?
Prospects want to feel comfortable introducing
their prospects to the opportunity, and that
has everything to do with what you’re teaching
they to do and say… and the people that they’re
introducing them to!
PLEASE NOTE: If you already have a separate
business prospecting Group, and it’s working well for
your team, by no means am I saying you should stop.
I’m just sharing with you what I would do if I started
building from scratch again today.
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If you already have a Team Group where you
are posting every day and have built a great
community, why not expose prospects to this
environment!
Remember, people join other people, not
companies. If you can expose an interested
prospect to a community of inspired entrepreneurs
all supporting one another, and they see and hear
tons of stories and examples of people having
success in your business, what else could you ask
for!
CONTENT CREATION IDEAS
Make sure the content is a mix of business
specific training, accountability, inspiration, and
more generic personal development and personal
growth training.
Remember, your goal here isn’t just to train your
team on business skills, it’s to help them become
a better version of themselves! If you can create
a culture and a community in your Group where
people get so much more than just business
training, they’ll stick around much longer, and be
much more likely to tell others!
When it comes to prospects, this is the stuff
––
that really ‘seals the deal’ for people. When
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you can expose someone to an environment
where they truly believe that they can improve
themselves and their life, they will want to be a
part of what you’re doing.
Top 10 Most Engaged Members List - using the
Group Insights (if you have them), you can get a
list of the most engaged members in the Group.
Take a screenshot of the list and post it inside the
Group at the end of every month.
What this does is ‘gamify’ the experience of
––
interacting in the Group. It serves as a very
powerful form of recognition. It will make
people want to be more active and involved in
the Group. If you have a dead Group, this is a
simple and easy way to get people’s attention.
Promotions & Recognition - When someone
on your team reaches a promotion or rank
advancement, create a separate post for them
inside the Group. Teach your leaders to be letting
you know when they have a new promotion on
their team. I believe that you should NOT be doing
team recognition on your own Personal Profile.
The place for recognition should be inside the
Group.
GREAT TIP: Have a graphic designer create a template
that you can use for the different ranks in your company
(use different colors to distinguish), where you can add
that person’s photo. It makes the recognition and post
even more special. They can share it on their own social
media.
Hot Seat Coaching - Select 2 - 3 members of
your team in the Group that you can hop on a
live broadcast with to give them coaching on
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issues that they’re struggling with, and broadcast
into the Group for everyone to watch. These are
INCREDIBLY powerful!
The reason why they’re so powerful, is when
––
the entire Group realizes that everyone
struggles with the same issues, it empowers
them to keep pushing forward. You’ll also have
people that would never voice their struggles,
but when they hear you coaching others, it’s
just like you’re coaching them.
GREAT TIP: Zoom has a ‘webinar add-on feature’ that
cost like $30 per month that allows you to stream a
Zoom right into your FB Group. If you use this service,
you can have all 2 - 3 people on with you at the same
time broadcasting live into the Group. It’s much more
professional looking broadcast, and way easier to run.
Leader Spotlights - Choose up and coming new
leaders on your team that are having success, and
do a split-screen dual FB Live inside the Group (or
use Zoom), where you interview them on what’s
working for them, and have them do a ‘mini-
training’.
This is a VERY powerful way to start
––
pushing your leaders up, helping them with
their personal growth, and increasing their
confidence and belief in themselves.
Business Related Challenges - Run business
related ACTIVITY challenges inside the Group.
Some examples would be: prospecting challenges,
presentation challenges, social media challenges
(posting, live videos, etc.). The key is making it
activity focused, so that it’s a level playing field
for anyone in the Group. You’re recognizing and
reward effort.
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This is a VERY powerful way to start
––
pushing your leaders up, helping them with
their personal growth, and increasing their
confidence and belief in themselves.
GREAT TIP: Conduct prospecting challenges around
specific themes for the month. For example: This
month we are going to prospect and recruit teachers.
Give them language and positioning on how to present
to them, and exactly where to find them!
Top 10 Producers Live Announcement - Each
month compile a list of your Top 10 Producers on
your team and schedule a regular FB Live where
you announce all the winners! Make this an event
that everyone promotes and looks forward to
every month.
Doing this live really allows you to play up the
––
suspense and drama, and have fun with the
process. It also really allows you to spend time
recognizing each and every person on the list
for their hard work and dedication. People will
love it!
Create Photo Albums - Inside the Group create
photo albums for both testimonials of your team
members, and also lifestyle photos at company
events and team gatherings. For the testimonials
screenshot them as they’re posted in the group,
use a photo editor to crop them down and put
them in the album. This makes is very easy for
people to find them.
WEEKLY TEAM FB LIVE TRAINING
This is a regularly scheduled weekly team training
that happens inside the Group every week. It’s no
more than 30 minutes in length, and both existing
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team members and prospects will attend.
During the training you will be covering different
topics each week that all reinforce your basic
training system. The value to the existing team
will be repetition of the most important skills they
need to be applying in their businesses.
FOR EXAMPLE: One week you may cover customer
acquisition, another week social media, and then
recruiting.
The value to the prospects will be social proof
when they see how many live attendees you get
every week, and also the confidence to know that
there is the training and support they would need
to be able to be successful.
Here is what must be included in the training every
week:
1. Main host and trainer that starts the broadcast
and does the training topic
2. At least 1 testimonial from a new person on
the team having success (the newer the person
is the better - just prepare them for what to say
before)
3. A question and answer period at the end for
any prospects that attend live
There needs to one person that is responsible for
organizing and running the call every week. That
doesn’t mean that person has to train every week,
but they probably do wind up doing at least 50% of
the training.
The weeks when they are not training, they are
––
selecting the main host and trainer, helping
pick the topic for the week, and making sure
there is at least 1 testimonial.
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They key to making this work is the ENTIRE TEAM
must promote this live training to ANY prospects
that they talk to during that week.
Have them add their prospect to the Group,
––
and say something like this to them:
your team motivated, inspired, and taking action
every single week. Not to mention an incredible
way for you to move prospects into action by
joining your team.
So that’s it! I hope you got tremendous value out
of this guide. Now the key is you taking what

EXAMPLE: “We do a team training every (day /

you’ve learned and putting it into ACTION. Figure
time) that would be really important for you to check out what you need to focus on first and implement
out. You’ll get a chance to see first hand the level of that one thing. Don’t overwhelm yourself, but
training and support we provide to our team. Also, taking on too much all at once.
you can hear exactly what’s involved with ‘doing’ the
You can only do one thing at a time, so pick that
business. I’ll say this - if you get on the training, and
after it’s over don’t feel 100% like this is something you one most important thing, and implement it
want to do…. It’s probably just not for you.” immediately. For most people, it only takes one or
two small ‘tweaks’ for them to really start seeing
the results.
Also, you must encourage all team members to be
As always, let me know what I can do to help. Now
on the training live each week to add to the ‘social
it’s time to get to work!
proof’ aspect of the event. The more people that
can be on live, the more powerful of an experience With enormous love,
it is for prospects.
BOB HEILIG
Remember, just because someone ‘signed up’,
––
it doesn’t really mean the enrollment process is
over. You must keep pushing them to that ‘next
step’, and keep exposing them to the culture of
your team, and inspiring them to take action.

When you first implement this, give yourself

some time to really ‘perfect’ the process, and give
your team time to really buy into the value of the
training.

It’s going to take constant promotion and

reinforcement of the importance that people
promote the event, and that they themselves lead
by example and attend it live.

Over time, I promise you that this will become one

of the most important tools that you have to keep

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