PAID ADVERTISING BUDGET TEMPLATE

How to Use This Template

This template will A) help you plan your paid advertising budget and B) let you com
projected budget to what you actually end up spending.

Just fill in your projected expenses for the corresponding time periods and categori
Display & Retargeting, etc.) and totals will be calculated automatically. You can the
actual expenses to see how well you're sticking to your budget and easily identify h
have left to spend each quarter.

Your projected and actual totals will automatically populate into the Year-to-Date S
chart, as well as the Paid Advertising Year-to-Date Summary bar graph. Use this
compare your budget to your actual spend, while monitoring the category breakdow
your budget for each quarter, the Y axis will automatically adjust.

Wondering how paid advertising affects your overall marketing budget? Take your totals from t
plug them into the MASTER marketing budget template.
plate
udget and B) let you compare that

me periods and categories (e.g. Search,

tomatically. You can then update the
get and easily identify how much you

into the Year-to-Date Summary

ary bar graph. Use this graph to
g the category breakdown. As you add
djust.

get? Take your totals from this template and

PAID ADVERTISING BUDGET
Fill in your projected expenses here.
(Those "€100" entries are placeholders.)

Jan-YY
Budget Actual
SEARCH
CPC 100.00 100.00
CPM 100.00 100.00
DISPLAY & RETARGETING
CPC 100.00 100.00
CPM 100.00 100.00
AFFILIATE
CPC 100.00 100.00
CPM 100.00 100.00
SOCIAL
Facebook Ads 100.00 100.00
Twitter Ads 100.00 100.00
LinkedIn Ads 100.00 100.00
Pinterest Promoted Pins 100.00 100.00
Instagram Ads 100.00 100.00
LEAD GENERATION
Content discovery platform (e.g. Outbrain) 100.00 100.00
Dedicated email send - fixed cost 100.00 100.00
Dedicated email send - CPL (cost per lead) 100.00 100.00
TOTAL $ 1,400.00 $ 1,400.00

Year-to-Date Summary Budget Actual

SEARCH $ 600.00 $ 600.00
DISPLAY & RETARGETING $ 600.00 $ 600.00
AFFILIATE $ 600.00 $ 600.00
SOCIAL $ 1,500.00 $ 1,500.00
LEAD GENERATION $ 900.00 $ 900.00
TOTAL $ 4,200.00 $ 4,200.00

Your year-to-date totals will automatically

populate here.
 Fill in your actual expenses here. (Those
"€100" entries are placeholders.)

Feb-YY Mar-YY Q1
Amount
Budget Actual Budget Actual Budget Actual Left

100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 100.00 300.00 300.00 0.00
$ 1,400.00 $ 1,400.00 $ 1,400.00 $ 1,400.00 $ 4,200.00 $ 4,200.00 $ -

Amount
Left Paid Advertising Year-to-Date Summary
$ - $4,500.00
$ -
$4,000.00
 Paid Advertising Year-to-Date Summary
$4,500.00

$ - $4,000.00
$ -
$ - $3,500.00
$ -
$3,000.00

$2,500.00

$2,000.00

$1,500.00

$1,000.00

$500.00

$0.00
Budget Actual
 Apr-YY May-YY June-YY Q2
Amount
Budget Actual Budget Actual Budget Actual Budget Actual Left

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
$ - $ - $ - $ - $ - $ - $ - $ - $ -

ar-to-Date Summary
ar-to-Date Summary

LEAD GENERATION
SOCIAL
AFFILIATE
DISPLAY & RETARGETING
SEARCH

Actual
 July-YY Aug-YY Sept-YY Q3
Amount
Budget Actual Budget Actual Budget Actual Budget Actual Left

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
$ - $ - $ - $ - $ - $ - $ - $ - $ -
 Oct-YY Nov-YY Dec-YY Q4
Amount
Budget Actual Budget Actual Budget Actual Budget Actual Left

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
$ - $ - $ - $ - $ - $ - $ - $ - $ -
(Insert Year Here) Total
Amount
Budget Actual Left

300.00 300.00 0.00

300.00 300.00 0.00

300.00 300.00 0.00

300.00 300.00 0.00

300.00 300.00 0.00

300.00 300.00 0.00

300.00 300.00 0.00

300.00 300.00 0.00
300.00 300.00 0.00
300.00 300.00 0.00
300.00 300.00 0.00

300.00 300.00 0.00

300.00 300.00 0.00
300.00 300.00 0.00
$ 4,200.00 $ 4,200.00 $ -